Brands in Trouble - Almost 40% in U.S. Ignore Them Online

Jane Genova: Speechwriter - Ghostwriter

Kantar TNS found that globally many consumers are ignoring online branding messaging. In the U.S., That should be scaring the dickens out of brands - for all products and services, and in all sizes. Because of my three syndicated blogs, brands approach me daily. Engage us?

2016 68

Brand Jones Day - Another Blow

Jane Genova: Speechwriter - Ghostwriter

So, that should have been redacted in the motion by Jones Day to dismiss "US v. And, U.S. Branding Current Affairs legal Media Personal Musings Web/TechThe confidentiality of grand jury testimony is protected.

2019 52

New York City's Suicide Branding

Jane Genova: Speechwriter - Ghostwriter

Many people migrate there from other parts of the U.S. In addition, the extreme careerism, along with the uncertainty, insecurity, and ups/downs that generates, has also created its branding for The Hanging Times. Branding Current Affairs Personal Musings

"Too Old" - Words We Use That Brand Us That Way

Jane Genova: Speechwriter - Ghostwriter

What are the other words which brand us as "too old?"   The trick is to incorporate from all that only what is a fit for those of us who are, like, old but not too old.  "Regret." " That one word came out in a conversation with a 50-something.

2017 52

The Royals Branding - In Play

Jane Genova: Speechwriter - Ghostwriter

Currently the brand is in play. That brand is under increasing attack. Obviously, the global comedy industry, ranging from cartoonist to U.S. Branding Current Affairs Games Intuitive legal Media Personal Musings Politics Public Speaking Rebranding Values Writing

2019 52

Brand SCOTUS in Play

Jane Genova: Speechwriter - Ghostwriter

Chief Justice of the U.S. You bet, the brand is in play. The legitimacy of the U.S. If both the U.S. House and the U.S. BrandingSupreme Court John Roberts has been a busy guy - and not just with legal issues.

2018 52

The M.B.A. Brand - The Unthinkable Is Happening

Jane Genova: Speechwriter - Ghostwriter

brand has lost value.  programs in the U.S. International students are not applying as they had been since they are wary of not being able to take jobs in the U.S. Branding careers Current Affairs Generational Divide Intuitive Personal Musings Selling Values Web/Tech

2019 52

The Tragedy in Jersey City, NJ - Mayor Steven Fulop Gains National Branding

Jane Genova: Speechwriter - Ghostwriter

It was the tragedy of 9/11 in Manhattan which essentially branded mayor Rudy Giuliani The People's Mayor. Now, it is the tragedy of what could be domestic terrorism in Jersey City, New Jersey which moves the mayor Steven Fulop to emerge as a national brand.

2019 52

Dennis Hartley - Yet Another Tarnished Legal Brand

Jane Genova: Speechwriter - Ghostwriter

Despite what was going on in the court of public opinion, he did the right thing in terms of the U.S. But Hartley's brand will also be tarnished by being disbarred. Branding careers Current Affairs Ethics Games Intuitive legal Media Personal Musings Values

2019 52

Andrew Cuomo - Big Boost to Brand Equity

Jane Genova: Speechwriter - Ghostwriter

If those reforms happen and are quantified, Cuomo can leverage that data in a future run for a U.S. House/Senate seat or for the U.S. Branding careers Current Affairs Intuitive legal Media Personal Musings Politics Power Values

2019 52

Personal Branding - A Useful Concept Gone Berserk

Jane Genova: Speechwriter - Ghostwriter

Some recall when management consultant introduced the concept of  Personal Brand.  That's why in America, where success is the unofficial religion, personal branding evolved into a must-do. The issue is: Did that help the brand or hurt the brand

2019 56

Excommunicado: The Amanda Knox Brand

Jane Genova: Speechwriter - Ghostwriter

She returned to a life in the U.S.   Amanda might have understood law, even one associated with a whole different system of justice than that of the U.S. Branding legal Media Personal Musings RebrandingItalian law. That's how much of the world came to know Amanda Knox. Global media positioned and packaged her as a a kind of young American beauty pitted against an complex ancient system of legalities. Poor thing. Was she cold in that Italian prison?

2019 40

The Alcoholics Anonymous Brand - Is Thomas Lagan Tarnishing It?

Jane Genova: Speechwriter - Ghostwriter

Tomorrow former lawyer Thomas Lagan will be sentenced by U.S. Branding Current Affairs Ethics Intuitive legal Media Personal Musings ValuesDistrict Judge Lawrence Kahn. Over  Over the years he swindled from clients, mostly elderly ones, $12 million.    To obtain mercy, he is presenting the Booze Defense. He claims that demon alcohol made his steal from clients. But, now that he has been sober for a few months, he is a new man, he contends.

2019 40

Brand MBA Takes Another Hit

Jane Genova: Speechwriter - Ghostwriter

plunge in 2017 of applications from those outside the U.S. Prospective students fear they will not be able to obtain visas to remain in the U.S.   BrandingMedia outlets have already made it well known that applications to MBA programs are down.

2018 52

Let Us Not Praise Famous Women

Jane Genova: Speechwriter - Ghostwriter

Books Branding careers Content-provider Current Affairs DigitalInfluencer Games legal Media Personal Musings Rebranding Web/Tech WritingThe amazing Elizabeth Holmes, alleged tech con artist, continues to fascinate. She launched alleged edifice of tech make-believe Theranos.

2019 52

Marc Kasowitz, David Boies Leave Us Puzzled - Are Their Brands Tarnished?

Jane Genova: Speechwriter - Ghostwriter

Unfortunately, for all lawyers, these experiences throw shade on their advocacy duties in the U.S. In urban machines, the bagman had been some lowlife. Yes, a male. Literally, in a paper bag, he would carry twenties or a jar of sauce made by the iconic chef at the local Italian restaurant.

2017 52

Brand JUUL - Can Public Relations Put This Back Togehter Again?

Jane Genova: Speechwriter - Ghostwriter

There are many reasons why international and U.S. Obviously, Brand JUUL is in serious trouble. The serious investment matter is if public relations can put this brand back together again.  It's the season of the long knives, all pointed at JUUL.

2019 52

Hustle Trumps Branding

Jane Genova: Speechwriter - Ghostwriter

From the get-go, we had hammered into us to develop our branding. It was management consultant Tom Peters who brought the concept of personal branding mainstream. Sure, there are the big brands in every line of work. Not supposed branding. Or had a premium brand.

2015 68

Cybersecurity, Competitiveness & Brand Equity

Jane Genova: Speechwriter - Ghostwriter

Two U.S. Although the firms were not named in "U.S. Of course, being a victim of hackers or known vulnerability to hacking damages the brand.   Branding Current Affairs Games legal Personal Musings Selling Web/Tech

2016 56

Conservative Drudge Report Not Loyal to Trump Administration - The U.S. President Notices

Jane Genova: Speechwriter - Ghostwriter

That's when the Drudge Report broke the "intern story," that is, that U.S. It was at the time that the U.S. Matt Drudge and his new conservative digital political tabloid became household names in January 1998.

2019 52

FBI Looks at Minibar: Dominican Republic Branding

Jane Genova: Speechwriter - Ghostwriter

Right now, many are having flashbacks to those old black-and-white news reels and films about law enforcement breaking up moonshine operations during Prohibition in the U.S.   Branding Current Affairs Food and Drink legal Media Personal Musings Science Selling

2019 52

Branding Dead? Not in Legal Sector

Jane Genova: Speechwriter - Ghostwriter

New York marketing professor Scott Galloway claims branding is dead. But in BigLaw, branding is still a powerful platform for preventing client churn and developing new business. After all, brands function to reassure purchasers that they are making the wisest choice.

2019 52

Alcoholics Anonymous - Troubled Brand

Jane Genova: Speechwriter - Ghostwriter

Alcoholics Anonymous (AA) has become a troubled brand. That branding helped generate myriad other 12-step programs. After that, both in the U.S.   Branding Current Affairs legal Media Personal Musings Politics Public Speaking Science Selling Television Values

2017 52

Brands. Door. Money.

Speak Schmeak

Some are funny, some are heartbreaking and some leave us angry. I, like many people these days, DVR as much of my TV watching as possible, in order to avoid commercials. But from time to time, I catch a glimpse of something as I'm fast-forwarding through them that makes me stop and watch.

Brand 211

Staples - Lost Brand

Jane Genova: Speechwriter - Ghostwriter

" The downward trajectory is the story of a brand which has lost its way. The associates would help us as we agonized what business stationary to purchase. This is a classic example of the peril embedded in changing a brand identity. Branding

2015 65

65+ - We're Being Labeled "Brand Dumb"

Jane Genova: Speechwriter - Ghostwriter

Many of us came from under debt. Yet, some economists and many financial planners have been labeling us "Brand Dumb." " Come 65, announces the Schwartz Center for Economic Policy Analysis, 40% of us who are middle class will tumble into poverty.

2018 56

Branding - Disruptor Role in Legal Services

Jane Genova: Speechwriter - Ghostwriter

Some, such as Scott Galloway, contend search engines and Alexa are killing branding. " However, in legal services, an old-line branch of professional services, it may be branding which is the disruptor. Accounting firm PwC now provides legal services in the U.S.

2018 52

That Next Recession - How Will It Be Branded?

Jane Genova: Speechwriter - Ghostwriter

Obviously that deflects blame from piling up on a sitting U.S. Or, will an economic slowdown in the U.S. Branding Content-provider Current Affairs DigitalInfluencer Games Media Personal Musings Politics Power Values WritingThe Hill is a conservative news outlet.

2019 52

Should $137.5 Billion (annually) U.S. Gambling Industry Be Worried?

Jane Genova: Speechwriter - Ghostwriter

In addition, gambling is a major industry in the U.S. billion to the U.S.   Branding careers Current Affairs Ethics Games Intuitive legal Media Personal Musings ValuesIn its first week the new Everett, MA casino Encore Boston Harbor made $16.79 million.

2019 52

Silicon Valley - Branding in Play

Jane Genova: Speechwriter - Ghostwriter

The high-value Silicon Valley branding is facing worldwide threats.    Meanwhile, here in the U.S., Let us count the ways. In order to return from Lost Branding Paradise, Silicon Valley needs to change its values.

2017 52

Brand Mexico - Beyond the Cartel Hysteria

Jane Genova: Speechwriter - Ghostwriter

" That's what a 70-year-old professional told us at Christmas dinner. No surprise, some at dinner jumped right in with the mythology surrounding Brand Mexico. The message: Just about anywhere outside the U.S. According to Zillow , the median rent in the U.S.

2018 52

Leslie Moonves Scandal - It's About the Brands

Jane Genova: Speechwriter - Ghostwriter

Post- The New Yorker allegations about sexual misconduct by CBS CEO Leslie Moonves, brands are in play. That's how branding operates. The brands affected include: His own. As everyone in public relations know, the accuracy of accusations has little to do with branding.

2018 52

Al Franken Brand In Play

Jane Genova: Speechwriter - Ghostwriter

  Currently, Franken is a prominent book author and a U.S. Books Branding careers Current Affairs DigitalInfluencer Media Personal Musings Politics Public Speaking Rebranding Selling Travel ValuesThe world changes. The mores of a society change. Human beings change. 

2017 52

Oreo - Forever Branding (4 lessons)

Jane Genova: Speechwriter - Ghostwriter

Oreo has become the forever brand. Its latest brand moves, reports USA Today , have been: Introduce, in a big way, a new flavor. Launch a contest, worth $500,000 in prize money, for us to come up with the next Oreo flavor.

2017 52

Recovery - The New Hot Brand

Jane Genova: Speechwriter - Ghostwriter

It's an actual brand: recovery. And since we humans are all flawed and should be recovering from those character defects, anyone can be part of the brand. Recovery's greatest brand attribute is that it gives total license to talk non-stop about yourself.

2015 65

Retaliation - U.S. Supreme Court Might Take a Look at That

Jane Genova: Speechwriter - Ghostwriter

  Now, a lawsuit contending retaliation could be reviewed by the U.S. Branding careers Current Affairs Games Hope legal Media Personal Musings Politics Power ValuesFear of retaliation is a major issue in the decision whether or not to file a lawsuit.

2019 52

End of Influencers, Return of Brands - How Generation Z Makes Purchasing Decisions

Jane Genova: Speechwriter - Ghostwriter

Instead they pay attention to brands.  How they spend it could represent a game-changer in the U.S.   Instead, 41% of iGens depend on the brand when buying. " It could be that those forecasting the death of branding are off. Trends Interrupted.

Media's Coverage of US House Oversight Committee Will Increase Exponentially

Jane Genova: Speechwriter - Ghostwriter

As anticipated, freshman U.S. House member Alexandria Ocasio-Cortez has been officially appointed to the U.S. Why this development is important is this: All are committed to investigate the U.S. House Oversight Committee.

2019 52

P&G - The Company which Invented Brand Management Has Irrelevant Brands

Jane Genova: Speechwriter - Ghostwriter

In essence, the company which invented brand management in the 1930s has mostly irrelevant brands. Brands were the badge of middle class identity. Ignoring branding has extended to personal services. P&G has think beyond brand to the mindset of frugal.

2016 56

Brand Weight Watchers - Not Buzzworthy, Not Any More

Jane Genova: Speechwriter - Ghostwriter

Yoga is doing it (the "it" being controlling food cravings) for us. With the exception of old-line brand Weight Watchers.  That could disrupt the stuck branding.      BrandingWe just love the Keto diet.

2018 56

Public Relations Industry in U.S. - Slowing Growth

Jane Genova: Speechwriter - Ghostwriter

Now, studies have found that the rate of growth for public relations firms in the U.S.   Branding careers Content-provider Current Affairs Games

Brands. Door. Money.

Speak Schmeak

Some are funny, some are heartbreaking and some leave us angry. I, like many people these days, DVR as much of my TV watching as possible, in order to avoid commercials. But from time to time, I catch a glimpse of something as I'm fast-forwarding through them that makes me stop and watch.

Brand 163

Facebook and a Trustbusting U.S. President

Jane Genova: Speechwriter - Ghostwriter

In addition, trust has been broken in its mission to connect us all in meaningful ways. Users around the world, including the key markets of Canada and the U.S., Trustbuster U.S. Meanwhile, Sandberg's branding as Saint Sheryl is eroding.

2018 52