Senior Housing - Broken Brand

Jane Genova: Speechwriter - Ghostwriter

  Clearly, senior housing is a broken brand. On the ground floor of 227 Bay Street in downtown Jersey City, New Jersey, Mrs. Lewis gave us kids candy. Aging didn't scare us as something we should dread.   Branding Current Affairs Dreams Personal Musings

2020 56

Wealth - Bashed Brand

Jane Genova: Speechwriter - Ghostwriter

Now there is the template of the billionaire who assumed he could be U.S. As Gabriel Sherman warns in Vanity Fair , if Bloomberg doesn't do that he could go down in history with the tarnished brand of being a spoiler. BrandingBuilding, preserving, and growing wealth.

2020 52

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The KFC Brand - Technology, Branding, Timing

Jane Genova: Speechwriter - Ghostwriter

Soon enough the white suit evolved into the recognized branding for KFC. Sanders as human brand logo had started with a black suit. Actually it was a ritual which unified the diversity of people across the U.S. 

2020 52

Brands in Trouble - Almost 40% in U.S. Ignore Them Online

Jane Genova: Speechwriter - Ghostwriter

Kantar TNS found that globally many consumers are ignoring online branding messaging. In the U.S., That should be scaring the dickens out of brands - for all products and services, and in all sizes. Because of my three syndicated blogs, brands approach me daily. Engage us?

2016 68

Let Us Not Praise Whistleblowers

Jane Genova: Speechwriter - Ghostwriter

  Books Branding careers Current Affairs DigitalInfluencer Ethics Games Intuitive legal Media Personal Musings Politics Power Public Speaking Rebranding Values Web/Tech WritingWhistleblowers usually put a chokehold on those they finger for various sorts of disclosures. There's no option to question, at least not in public, the whistleblowers' motivation.

2020 40

MA Senate Race - Could Kennedy Branding Force Out Incumbent?

Jane Genova: Speechwriter - Ghostwriter

Media focus is back on the high-profile Massachusetts U.S. Now, The Wall Street Journal looks at how challenger U.S.   In addition, there is the Kennedy brand. Senate race. That had gone off the radar during the initial shock of the pandemic.

2020 56

Brand SCOTUS in Play

Jane Genova: Speechwriter - Ghostwriter

Chief Justice of the U.S. You bet, the brand is in play. The legitimacy of the U.S. If both the U.S. House and the U.S. BrandingSupreme Court John Roberts has been a busy guy - and not just with legal issues.

2018 52

New York City's Suicide Branding

Jane Genova: Speechwriter - Ghostwriter

Many people migrate there from other parts of the U.S. In addition, the extreme careerism, along with the uncertainty, insecurity, and ups/downs that generates, has also created its branding for The Hanging Times. Branding Current Affairs Personal Musings

Jones Day Brand in Play

Jane Genova: Speechwriter - Ghostwriter

As some may recall, Jones Day had filed a motion requesting that U.S. What could be happening already is damage to the Jones Day brand. Branding careers Current Affairs legal Media Personal Musings Selling Values Writing

2019 52

Elizabeth Warren, et al. - Tarnished Brands

Jane Genova: Speechwriter - Ghostwriter

In a sense, her brand has been forever tarnished.    They can accomplish something bigger than becoming the U.S. So Warren's Next is totally open as a possible game-changer for her brand.   Branding Current Affairs Games Personal Musings PoliticsSome media outlets, such as The Guardian , are still covering Elizabeth Warren. But, essentially, she's over as a presidential candidate.

2020 43

Cybersecurity, Competitiveness & Brand Equity

Jane Genova: Speechwriter - Ghostwriter

Two U.S. Although the firms were not named in "U.S. Of course, being a victim of hackers or known vulnerability to hacking damages the brand.   Branding Current Affairs Games legal Personal Musings Selling Web/Tech

2016 56

Johnson & Johnson Brand - We Wonder, Don't We

Jane Genova: Speechwriter - Ghostwriter

"Johnson & Johnson, besieged by lawsuits, will stop selling baby powder made with talc in the U.S. The reason for pulling it from its portfolio of products in the U.S.   And here in the U.S., In the court of public opinion, we communications players wonder how this move will affect the brand.  and Canada, citing a decline in customer demand amid safety concerns …"  -Peter Loftus, The Wall Street Journal , May 20, 2020. 

2020 40

The M.B.A. Brand - The Unthinkable Is Happening

Jane Genova: Speechwriter - Ghostwriter

brand has lost value.  programs in the U.S. International students are not applying as they had been since they are wary of not being able to take jobs in the U.S. Branding careers Current Affairs Generational Divide Intuitive Personal Musings Selling Values Web/Tech

2019 52

It's a Wrap in U.S. for Famous-for-Wrap-Dress Diane von Furstenberg

Jane Genova: Speechwriter - Ghostwriter

Branding careers Current Affairs Personal Musings Rebranding Web/TechFashion is an unstable entity. In it, Diane von Furstenberg, famous for her wrap dress, has lasted a long time.    But, for her empire, it's now itself a wrap. 

2020 56

Brand China - Gets an "F" in Crisis Management

Jane Genova: Speechwriter - Ghostwriter

  Many anticipate the continuation of the blood bath in the U.S.   Obviously, Brand China is suffering a major backlash globally. Its documented lack of transparency has blown up the very concept of branding. Branding is all about guaranteeing safety in choices.

2020 56

Brands. Door. Money.

Speak Schmeak

Some are funny, some are heartbreaking and some leave us angry. I, like many people these days, DVR as much of my TV watching as possible, in order to avoid commercials. But from time to time, I catch a glimpse of something as I'm fast-forwarding through them that makes me stop and watch.

Brand 211

Austerity Bumps Up Against Branding: Law Firm Hiring

Jane Genova: Speechwriter - Ghostwriter

Given the plummeting demand at a number of firms and the continued uncertainty about the world and U.S. economy, hiring could be the weak link in otherwise excellent branding strategies.  He argues that's even worth the risk to the brand.

2020 52

Alcoholics Anonymous - Troubled Brand

Jane Genova: Speechwriter - Ghostwriter

Alcoholics Anonymous (AA) has become a troubled brand. That branding helped generate myriad other 12-step programs. After that, both in the U.S.   Branding Current Affairs legal Media Personal Musings Politics Public Speaking Science Selling Television Values

2017 52

Personal Branding - A Useful Concept Gone Berserk

Jane Genova: Speechwriter - Ghostwriter

Some recall when management consultant introduced the concept of  Personal Brand.  That's why in America, where success is the unofficial religion, personal branding evolved into a must-do. The issue is: Did that help the brand or hurt the brand

2019 56

Let Us Not Praise Famous Women

Jane Genova: Speechwriter - Ghostwriter

Books Branding careers Content-provider Current Affairs DigitalInfluencer Games legal Media Personal Musings Rebranding Web/Tech WritingThe amazing Elizabeth Holmes, alleged tech con artist, continues to fascinate. She launched alleged edifice of tech make-believe Theranos.

2019 52

Dennis Hartley - Yet Another Tarnished Legal Brand

Jane Genova: Speechwriter - Ghostwriter

Despite what was going on in the court of public opinion, he did the right thing in terms of the U.S. But Hartley's brand will also be tarnished by being disbarred. Branding careers Current Affairs Ethics Games Intuitive legal Media Personal Musings Values

2019 52

Andrew Cuomo - Big Boost to Brand Equity

Jane Genova: Speechwriter - Ghostwriter

If those reforms happen and are quantified, Cuomo can leverage that data in a future run for a U.S. House/Senate seat or for the U.S. Branding careers Current Affairs Intuitive legal Media Personal Musings Politics Power Values

2019 52

Staples - Lost Brand

Jane Genova: Speechwriter - Ghostwriter

" The downward trajectory is the story of a brand which has lost its way. The associates would help us as we agonized what business stationary to purchase. This is a classic example of the peril embedded in changing a brand identity. Branding

2015 65

Warren Buffett - The Crumbling of a Beloved Brand

Jane Genova: Speechwriter - Ghostwriter

  That's just part of the pile on of negativism that is the ritual of stumping to death a beloved brand. Many of us also recall Buffett's untamed optimism when the bull market derailed badly.   Branding Current Affairs Personal Musings Values"Dud stock picks, bad industry bets, vast underperformance - it's the end of the Warren Buffett era." " So goes the headline for Howard Gold's opinion piece in MarketWatch. 

2020 43

Excommunicado: The Amanda Knox Brand

Jane Genova: Speechwriter - Ghostwriter

She returned to a life in the U.S.   Amanda might have understood law, even one associated with a whole different system of justice than that of the U.S. Branding legal Media Personal Musings RebrandingItalian law. That's how much of the world came to know Amanda Knox. Global media positioned and packaged her as a a kind of young American beauty pitted against an complex ancient system of legalities. Poor thing. Was she cold in that Italian prison?

2019 40

FBI Looks at Minibar: Dominican Republic Branding

Jane Genova: Speechwriter - Ghostwriter

Right now, many are having flashbacks to those old black-and-white news reels and films about law enforcement breaking up moonshine operations during Prohibition in the U.S.   Branding Current Affairs Food and Drink legal Media Personal Musings Science Selling

2019 52

65+ - We're Being Labeled "Brand Dumb"

Jane Genova: Speechwriter - Ghostwriter

Many of us came from under debt. Yet, some economists and many financial planners have been labeling us "Brand Dumb." " Come 65, announces the Schwartz Center for Economic Policy Analysis, 40% of us who are middle class will tumble into poverty.

2018 56

Branding - Disruptor Role in Legal Services

Jane Genova: Speechwriter - Ghostwriter

Some, such as Scott Galloway, contend search engines and Alexa are killing branding. " However, in legal services, an old-line branch of professional services, it may be branding which is the disruptor. Accounting firm PwC now provides legal services in the U.S.

2018 52

Roman Catholic Church in America - Another Attack on the Brand

Jane Genova: Speechwriter - Ghostwriter

The Roman Catholic Church had been among the most powerful and enduring brands globally. He is a former Special Assistant U.S. Branding Current Affairs legal Media Personal Musings Politics Power Rebranding Religion Values

2020 52

Silicon Valley - Branding in Play

Jane Genova: Speechwriter - Ghostwriter

The high-value Silicon Valley branding is facing worldwide threats.    Meanwhile, here in the U.S., Let us count the ways. In order to return from Lost Branding Paradise, Silicon Valley needs to change its values.

2017 52

Oreo - Forever Branding (4 lessons)

Jane Genova: Speechwriter - Ghostwriter

Oreo has become the forever brand. Its latest brand moves, reports USA Today , have been: Introduce, in a big way, a new flavor. Launch a contest, worth $500,000 in prize money, for us to come up with the next Oreo flavor.

2017 52

Recovery - The New Hot Brand

Jane Genova: Speechwriter - Ghostwriter

It's an actual brand: recovery. And since we humans are all flawed and should be recovering from those character defects, anyone can be part of the brand. Recovery's greatest brand attribute is that it gives total license to talk non-stop about yourself.

2015 65

Al Franken Brand In Play

Jane Genova: Speechwriter - Ghostwriter

  Currently, Franken is a prominent book author and a U.S. Books Branding careers Current Affairs DigitalInfluencer Media Personal Musings Politics Public Speaking Rebranding Selling Travel ValuesThe world changes. The mores of a society change. Human beings change. 

2017 52

The Family As Powerful Branding - Strange, That Still Prevails

Jane Genova: Speechwriter - Ghostwriter

Brand Hallmark will hold up because of its family values, despite the stumbles with how it navigated the gay wedding controversy. Siblings can outlive usBranding Current Affairs Games Hope Personal Musings Politics Rebranding Selling ValuesThe holidays are finally over.

2020 52

Leslie Moonves Scandal - It's About the Brands

Jane Genova: Speechwriter - Ghostwriter

Post- The New Yorker allegations about sexual misconduct by CBS CEO Leslie Moonves, brands are in play. That's how branding operates. The brands affected include: His own. As everyone in public relations know, the accuracy of accusations has little to do with branding.

2018 52

Brand Mexico - Beyond the Cartel Hysteria

Jane Genova: Speechwriter - Ghostwriter

" That's what a 70-year-old professional told us at Christmas dinner. No surprise, some at dinner jumped right in with the mythology surrounding Brand Mexico. The message: Just about anywhere outside the U.S. According to Zillow , the median rent in the U.S.

2018 52

Brands. Door. Money.

Speak Schmeak

Some are funny, some are heartbreaking and some leave us angry. I, like many people these days, DVR as much of my TV watching as possible, in order to avoid commercials. But from time to time, I catch a glimpse of something as I'm fast-forwarding through them that makes me stop and watch.

Brand 163

Public Relations Industry in U.S. - Slowing Growth

Jane Genova: Speechwriter - Ghostwriter

Now, studies have found that the rate of growth for public relations firms in the U.S.   Branding careers Content-provider Current Affairs Games

P&G - The Company which Invented Brand Management Has Irrelevant Brands

Jane Genova: Speechwriter - Ghostwriter

In essence, the company which invented brand management in the 1930s has mostly irrelevant brands. Brands were the badge of middle class identity. Ignoring branding has extended to personal services. P&G has think beyond brand to the mindset of frugal.

2016 56

Brand JUUL - Can Public Relations Put This Back Togehter Again?

Jane Genova: Speechwriter - Ghostwriter

There are many reasons why international and U.S. Obviously, Brand JUUL is in serious trouble. The serious investment matter is if public relations can put this brand back together again.  It's the season of the long knives, all pointed at JUUL.

2019 52

Should $137.5 Billion (annually) U.S. Gambling Industry Be Worried?

Jane Genova: Speechwriter - Ghostwriter

In addition, gambling is a major industry in the U.S. billion to the U.S.   Branding careers Current Affairs Ethics Games Intuitive legal Media Personal Musings ValuesIn its first week the new Everett, MA casino Encore Boston Harbor made $16.79 million.

2019 52

Brand Silicon Valley: Tarnished

Jane Genova: Speechwriter - Ghostwriter

The Silicon Valley brand, once representing everything that was good, has become tarnished.  But the rest of us realize we can get along just fine with what we got. In addition, many of us have been burned doing assignments for high-tech entrepreneurs.

2014 61

Buddha and Cleveland Clinic Branding

Jane Genova: Speechwriter - Ghostwriter

She had the materials so it wouldn't cost us. Then my branding mindset took over.   Branding Current Affairs Games legal Media Personal Musings Politics Public Speaking Rebranding Religion Science Selling Values Web/Tech