Branding - Disruptor Role in Legal Services

Jane Genova: Speechwriter - Ghostwriter

Some, such as Scott Galloway, contend search engines and Alexa are killing branding. " However, in legal services, an old-line branch of professional services, it may be branding which is the disruptor. Accounting firm PwC now provides legal services in the U.S. Law.com reports that, according to Acritas, PwC is now the number-one brand in providing alternate legal services. PwC has been innovative in how it delivers and prices legal services.

2018 40

Cookies, the Edible Kind, and Branding in Professional Services

Jane Genova: Speechwriter - Ghostwriter

Of course, this can hurt the brands of both Duane Morris and Saul Ewing. A tarnished brand can put the kibosh on new business development and make current clients wary.    Branding Current Affairs Games Media Personal MusingsThe cookie jar probably looks very inviting to lawyers who, from the get-go, consider themselves the smartest in the whole world. After all, doesn't that merit them more than the usual amount of cookies?

2019 40

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Professional Services Firms - Fewer Insultated by Premium Branding

Jane Genova: Speechwriter - Ghostwriter

Those are the firms branded as the ones corporate general counsels use to prevent being fired during bet the range litigation and high stakes transactions.  In professional services, long insulated by old-fashioned premium branding, price is emerging as a deal-breaker.   Branding Current Affairs Ethics Games Intuitive legal Media Personal Musings Rebranding Values

2019 40

This is what customer service is!

Craig Strachan - Keep Talking!

The short version of what happened is that they are replacing it with a brand new (not refurbished) 3G Kindle, at a total cost to me of $85, bearing in mind that my Kindle is 6 months out of warranty, and that the total cost of the order (include shipping and tax), is $210. The customer service staff were friendly, supportive and helpful. Imagine if every company offered such great service. What service do you offer? Customer Service Amazon Kindle

An Introductory Guide to Brand Management For Business Leaders

SlideModel

Did you know that displaying consistent branding across different sales platforms can increase revenue by up to 33% ? Enter brand management. What is Brand Management? Increase brand loyalty through positive association. Several Successful Brand Management Examples.

2020 52

Higher Education - Will Be Forced From Positioning & Packaging Itself as Luxury Brand to Returning to Public Service

Jane Genova: Speechwriter - Ghostwriter

Another shift that is needed and could happen is that academia ditch its chase after positioning and packaging itself as a luxury brand (hahaha, remember what has happened to lux brand Neiman Marcus ). Instead, it should circle back to its role as a public service. That is very different from enhancing the current good of the elite brand.    Those enhanced the Tufts branding. Those enhanced his personal branding.

2020 43

Writing - Not (highly) Marketable as Standalone Skill/Service

Jane Genova: Speechwriter - Ghostwriter

" Therefore, those who are savvy about how to position and package their skills/services have already rebranded. Ghostwriting, one service I provide, is expensive.    Weekly, parents and members of Generation Z contact me about choices of college majors, internships, and social branding.   Branding careers Content-provider Current Affairs Dreams Games Intuitive Language Media Personal Musings Rebranding Selling Web/Tech Weblogs Writing

2020 43

The KFC Brand - Technology, Branding, Timing

Jane Genova: Speechwriter - Ghostwriter

Those in professional services who understand their worth can have empathy for Sanders' frustration. Sanders "got it" that he could expand the usual gas station business with hospitality services. Soon enough the white suit evolved into the recognized branding for KFC. Sanders as human brand logo had started with a black suit.   Books Branding Bundling careers Dreams Food and Drink Games Hope Media Personal Musings Selling Travel Values Web/Tech

2020 40

Quiz Marketing in Professional Services

Jane Genova: Speechwriter - Ghostwriter

  What is new is that even staid professional services firms are using quizzes for attracting new businesses.   The challenge in professional services, since prospects are sophisticated, is to make the quiz content engaging for educated consumers. After all, the purpose of professional services is to provide solutions to complex problems. Branding Content-provider Current Affairs Games Selling Web/TechQuiz marketing is nothing new.

"Gravier et al. v. Amazon Content Services" - Settled, Yes, But the Woody Allen Brand Remains Damaged Goods

Jane Genova: Speechwriter - Ghostwriter

Meanwhile, the Allen Brand has not been redeemed. Branding careers Current Affairs Film Games Intuitive legal Media Personal Musings Politics Rebranding Values WritingThe lawsuit "Gravier Productions et al. Amazon Content Services" was really about a dispute between former lovers. Woody Allen, who had left Mia Farrow for a love affair and later marriage with her adopted daughter, had again been targeted in the media for alleged child molestation.

2019 40

Dollar Store Branding - Excommunicado

Jane Genova: Speechwriter - Ghostwriter

" When the dollar store first entered neighborhoods, both affluent and low-income, its branding was on the side of the angels. Now, as BusinessInsider reports, the aura is off the brand.    The biggest problem it has created is that its presence has de-motivated full-service grocery stores from staying or moving in the neighborhood.   Branding Current Affairs Film Food and Drink Games legal Media Personal Musings Rebranding Selling Travel Values

2019 43

Why branding is essential for your presentations

PowerPoint Tips

Do you have a small service-based business? Branding is as important for a small company as it is for a big one — maybe even more so. Are your presentations branded? Branding is more than a logo and a set of colors. If you’ve thought about branding at all, you’ve applied it to your website and maybe to a printed brochure. Then I see their presentation and the branding has gone out of the window! Design principles branding

2014 145

Professional Services - Clients' Make-Believe Emergencies

Jane Genova: Speechwriter - Ghostwriter

In brandname professional services, those big powerful clients are kings and queens. Meanwhile, the hit to the brand could be tremendous.   On "Mad Men," in the professional services world of advertising, when Lucky Strike announced it was pulling its account, the agency went into meltdown mode. " The Fortune50 or a powerful public relations agency understands its value - financially and in branding - to us.

2018 40

Exhaustion - The New Normal in Professional Services

Jane Genova: Speechwriter - Ghostwriter

The whole game has changed throughout professional services, ranging from management consulting to public affairs. Among the shifts since the good old days of the 20th century in professional services are: Increased competition.    For instance, startups and lone rangers in a service such as marketing communications are taking on the established brands. Eyes are always open for a better service at a lower price.

2018 40

Walmart Steps Up Customer Service with Human Touch

Jane Genova: Speechwriter - Ghostwriter

Sure, Walmart has installed lots of self-service check-out robots. But, alongside that automation there has emerged a very personal service. That customer service representative scans all your items, right there. No other discount grocery outlet on the main drag here in Austintown, Ohio can compete with that human and fast service.   Branding Current Affairs Food and Drink Games Personal Musings Values Web/Tech

2019 40

Uber Brand Big - But only 15% of Americans have actually used the service

Jane Genova: Speechwriter - Ghostwriter

The Uber brand is well-known. But, a recent PEW survey found that only 15% of Americans actually have used the service - or that of its competitor Lyft. What this means is that Uber has done a better job in branding than in changing Americans' transportation habits. Branding Current Affairs Games Personal Musings Travel ValuesAnd of those 15%, only 17% use it daily. Here are details from BusinessInsider.

2016 43

Brand Bundling - Sleepy Hollow Outlet, Boardman, OH Does Low Prices/Extreme Customer Service

Jane Genova: Speechwriter - Ghostwriter

Because of the Brand Bundling of low pricing/Wow customer service, my quest also ended at Sleepy Hollow.   Branding Games Selling Web/TechSleepy Hollow Outlet.    That brandname, on the left side of Market Street in Boardman, Ohio, caught my eye. I pulled into the front of the mattress discount store. My four-footer son, LOV, and I had been traveling for five days from Tucson, Arizona, to Austintown, OH. We blew into town the previous afternoon.

2016 43

Playing in the Professional Services Sandbox, with Big Brandnames - Hello, Big Debt

Jane Genova: Speechwriter - Ghostwriter

  To those not sophisticated about the game in professional services, the haircuts and even going without salary may seem like a nuisance, not a serious financial situation. What they don't realize is the playing in the professional services sandbox entails a major outlay of money on a regular basis. Consuming lots of expensive services such as nannies and personal assistants.   But not everyone can leave behind the prestige aspect of professional services

2020 40

Personal Services Industries - Brace Yourselves for Revenge Tip Copy Cats

Jane Genova: Speechwriter - Ghostwriter

  Everywhere, personal-services front lines will have to review unusually large tips on small credit-card purchases.   animal companions Branding careers Current Affairs Ethics Food and Drink Games Intuitive legal Media Personal Musings pet grief ValuesGiven the media coverage Serina Wolfe's $5,000 "revenge tip" has received, this new form of domestic violence is bound to have plenty of copy cats. Who hasn't become enraged with a soulmate at some time?

2019 40

Professional Services - Pricing Pressure and Pareto Rule

Jane Genova: Speechwriter - Ghostwriter

What's going on in the legal sector also is what keeps the majority of us in other kinds of professional services up at night. Each professional services firm has to establish and keep reviewing its unique pricing approaches. They range from the current demand for a specialized service to the brand equity of the firm/experts.  Successful professional services firms figure out what that 20% must be.

Hill + Knowlton Strategies Cuts 5% of Global Staff - Companies Treat Professional Services as "Discretionary Spending"

Jane Genova: Speechwriter - Ghostwriter

It's commercial suicide to go out there without carefully positioning and packaging a message and continually developing a social brand.   As with other professional services such as management consulting spending on public relations is being classified as "discretionary."   Branding Content-provider Current Affairs DigitalInfluencer Games Media Personal Musings Selling StoryTelling Web/Tech WritingThis is the era of public relations.

2020 40

Professional Services - Law Firms No Longer "Special Institution"

Jane Genova: Speechwriter - Ghostwriter

  The specialness of legal services is over. Branding Games legal Personal MusingsIt used to be: No, you never messed about the fee you had to pay the law firm. The work itself was to o important and you figured they could mow you down in legal actions if you tried to stiff them - or even delayed sending the check. That was then. 

2018 40

Artificial Intelligence in Services - Allstate's Smart Public Relations

Jane Genova: Speechwriter - Ghostwriter

Tom Wilson, chief executive officer at Allstate, predicts that artificial intelligence (AI) will have the force of a tsunami in services.   Branding careers Current Affairs DigitalInfluencer Games Generational Divide Media Personal Musings Values Web/TechHere he is quoted in Fortune. But, in this era of Cruel Capitalism, Allstate has made a smart move. Perhaps the motivation was paternalistic (Allstate could embrace the ethos of Corporation as Family).

2018 43

Professional Services (including PR), Power & #MeToo

Jane Genova: Speechwriter - Ghostwriter

The media spotlight on alleged sexual harassment has widened the territory covered to include professional services. The #MeToo in professional services, be the niche law or public relations, is more about the plain-vanilla abuse of power. Male partners can tarnish her brand, within the firm. No surprise, the high-stakes career world of law has surfaced on the radar. Whether it's teaching law or practicing it, lots of money, status, and shot at celebrity are involved.

2017 40

Marketing Professional Services - Google Is Our Store Front

Jane Genova: Speechwriter - Ghostwriter

Traditional large and midsized law firms should join the small ones and solos in feeling threatened by the online, on-demand services of LegalZoom. Yes, LegalZoom is the dominant brand in the online, on-demand category. For example, as Warren points out, competitor Avvo has been purchased by Internet Brands. Clearly, when looking for solutions, clients/customers - and not only in legal services - increasingly are making their first stop online.

2018 40

Professional Services Firms - The Soul-Withering Experience of Being Stiffed

Jane Genova: Speechwriter - Ghostwriter

A professional services firm does the work.   Branding careers Content-provider Current Affairs Games Intuitive legal Personal Musings WeblogsThe invoice is sent. The invoice isn't paid.    Then it dawns: We are "being stiffed." " Of all the soul-withering experiences in earning a living that probably heads the list.

2018 40

Branding Freefall - Both SoftBank, Masayoski Son

Jane Genova: Speechwriter - Ghostwriter

This time the hit to SoftBank branding and that of its supposed visionary head results from the ill-fated in Wag. That's the dog-walking service.   Of course, brands can recover. animal companions Branding Media Personal Musings Web/TechThe investment world's perception of both SoftBank and its chief executive officer Masayoshi Son has gone from bad to worse.

2019 40

The AAA Brand - Not What My Father Described to Me

Jane Genova: Speechwriter - Ghostwriter

  A reasonable person would conclude that with those two modes of transportation, yes, I would need road service. The service, both on the road and in terms of what is known as "customer interaction, was superior.   And, I phoned AAA for a refund prorated for the months I would not be using its services. Meanwhile, there were jolly well many fine AAA services I could be taking advantage of.

2020 46

Professional Services: The Soul-Crushing Trauma of Being Stiffed

Jane Genova: Speechwriter - Ghostwriter

Among the most soul-wrenching experiences in professional services is this: Pulling out all stops to serve the client and then getting stiffed. Lawyers get stiffed just like many of the rest of us in professional services.   Reflection: Not being paid for work well done is a brutal rite of passage in professional services. Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission.

2018 40

Professional Services - The Soul-Wrenching Matter of Being Stiffed

Jane Genova: Speechwriter - Ghostwriter

  When Shnaider did not pay the fee for service Judge Sullivan granted the law firm's request to withdraw from the case.  In professional services, being stiffed after pulling out all stops to do a good job for the client is soul-wrenching.  Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission. Even elite law firms get stiffed.

2018 40

The Car, No Matter The Brand

Jane Genova: Speechwriter - Ghostwriter

That shift in perception could impact all brands, even the designer ones.  Instead, a corporation can kick off a public service campaign about funding the donation of bicycles to those stuck in the paradigm of the car,  Obviously, lobbyists for the auto industry and the law firms managing its litigation matters could run into raw headwinds. 

2019 43

Elite Branding v. Invisible Hand

Jane Genova: Speechwriter - Ghostwriter

Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission. Branding Personal MusingsThat's the way it is. And likely that's the way it will continue to be in the near future. Clients will grouse but pony up the increase in fees elite law firms demand. Essentially it's the mindset of You won't get fired if you hire X law firm. And, no in-house counsel wants to get fired. 

2018 40

Financial Services Firms - If You Don't Leave Us Alone.

Jane Genova: Speechwriter - Ghostwriter

To those categories of products, services, and creatures might be added financial services firms. Yet, usually with great authority the financial services firms predict millions of dollars will be needed for retirement or semi-retirement.   So, if the financial services industry doesn't back off with the statistical theatrics then some of us should find a clever plaintiff law firm. Opioids, energy production, lead paint, and the two barking dogs next dog.

2018 40

Staples - Lost Brand

Jane Genova: Speechwriter - Ghostwriter

" The downward trajectory is the story of a brand which has lost its way. On the side it added tech service but was understaffed for that. We went remote to services like BoxAid to keep our laptops and printers operational. This is a classic example of the peril embedded in changing a brand identity. BrandingDuring Q1, Staples continued its decline. As  The Wall Street Journal  reports: "Staples Inc.

2015 50

Professional Services: Premier branding no longer the way to go

Jane Genova: Speechwriter - Ghostwriter

There was once a time when developing a premier brand meant business-by-referral, no crass marketing.   In THE AMERICAN LAWYER, Zach Lowe reports  that the once bullet-proof brand in legal service Cravath, Swaine & Moore seems to be migrating to a marketing mode.  " The new name of the game is the delivery of cost-efficiency bundled with the usual outstanding service

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

  Because it offers convenient, reliable, affordable service Uber continues to thrive as a business. The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying. Brand management dates back to the 1930s to the managers at P&G. 

2018 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

  Because it offers convenient, reliable, affordable service Uber continues to thrive as a business. The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying. Brand management dates back to the 1930s to the managers at P&G. 

2018 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

  Because it offers convenient, reliable, affordable service Uber continues to thrive as a business. The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying. Brand management dates back to the 1930s to the managers at P&G. 

2018 40

Uber - Re-thinking Traditional Branding

Jane Genova: Speechwriter - Ghostwriter

  Because it offers convenient, reliable, affordable service Uber continues to thrive as a business. The key takeaway from Grabowski is that the structure, delivery, and price of a service or product can transcend negative branding. There is even a school of thought, promoted by digital experts such as Scott Galloway ("The Four"), which contends that branding is dying. Brand management dates back to the 1930s to the managers at P&G. 

2018 40

Thought Leadership for Professional Services Firms - Focus on Target Markets

Jane Genova: Speechwriter - Ghostwriter

Professional services players, ranging from lawyers to management consultants, have always recognized the marketing power of thought leadership. Even when too many other kinds of businesses were producing marketing communications which were cool, effective professional services firms marketers stuck to the gravitas.   Books Branding careers Content-provider Current Affairs DigitalInfluencer Games legal Media Personal Musings Public Speaking Selling Values Web/Tech

Brands As Platforms - Even Law Firms Are Getting It

Jane Genova: Speechwriter - Ghostwriter

And among what's in the post stage is branding. No longer is it about services or products. As experts, including Patrick Hanlon, put it: The brand is now a platform.    You might be dubious about law brands as platforms. A fundamental in the glutted messaging space is that someone - such as a prospect for your law services - has to run across your messaging five times in order to at least know you are there in such-and-such a space. 

2020 40

Hybrids: Package services, giving clients/customers choices

Jane Genova: Speechwriter - Ghostwriter

We in professional services are learning the hybrid approach.  At that point they expect law firms to have unbundled or a la carte services.   Branding Current Affairs Selling WalMart has turned online grocery delivery into an interesting hybrid.   In Denver, reports Sarah Perez in Tech Crunch, the retailer is piloting a version through which customers can order groceries online.

Staples' Customer-Service Hero Stories - Totally Tech

Jane Genova: Speechwriter - Ghostwriter

June 27th, 2014 will go down in Staples history as The Customer-Service Hero Story.   In the pre-digital era, customer-service hero stories were all about material goods, like tailored suits from Nordstrom. The best investment I have made has been my two-year Easy Tech Service Contract with Staples.   Branding careers Current Affairs Selling Values Web/Tech

2014 43