Branding - Disruptor Role in Legal Services
Jane Genova: Speechwriter - Ghostwriter
OCTOBER 4, 2018
Some, such as Scott Galloway, contend search engines and Alexa are killing branding. " However, in legal services, an old-line branch of professional services, it may be branding which is the disruptor. Accounting firm PwC now provides legal services in the U.S. Law.com reports that, according to Acritas, PwC is now the number-one brand in providing alternate legal services. PwC has been innovative in how it delivers and prices legal services.