Jed Rubenfeld - Of Course, He's "Comeback Material"

Jane Genova: Speechwriter - Ghostwriter

As a career coach, so many have been asking me if Rubenfeld is "comeback material." Branding careers Current Affairs DigitalInfluencer Games Hope Intuitive legal Media Politics Power Public Speaking Rebranding Stuck More Stuck Most Stuck Values Voodoo Web/Tech Weblogs

On-Demand-Economy Workers with New Niche - Yes, you need separate marketing materials (keep brands separate)

Jane Genova: Speechwriter - Ghostwriter

The core of that problem is brand confusion. Brands function as shorthand for identity. And, two, he keeps the two brands separate. Branding careers Games SellingEmployers, temp agencies, and clients hiring on-demand-economy workers want to deal with a simple narrative. It might take the form of: Joe Smith has advanced expertise in content marketing, including all formats and all mediums. He is fluent in English, Spanish, and French.

2016 43
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Ashton Kutcher - Did A+ Use Others' Material, Without Attribution?

Jane Genova: Speechwriter - Ghostwriter

Any Silent Generation or Baby Boomer (former) professor like myself will tell you this: Naive, insecure students have been attempting to take short cuts on producing expository material since the beginning of the university system.   The Daily Dot alleged that material from Buzzfeed, the Huffington Post and Matador Network has been published, without giving credit to the author and the media site. The A+ brand should take a hit.

Corporate White Papers - Should Marketing Material Pass "Peer Review"

Jane Genova: Speechwriter - Ghostwriter

 No corporation can "afford" that kind of time gap on what it intends as marketing materials.   Books Branding careers Content-provider Current Affairs legal Personal Musings Values Writing Are corporations, like academic institutions, responsible for introducing new knowledge and then share it? That's the elephant in the room in Michael Housman's Tech Crunch article "Why More Companies Should Submit To Peer Review."

Winfrey/Armstrong Interview: Material for mutual comebacks

Jane Genova: Speechwriter - Ghostwriter

Branding careers Media Public Speaking  According to the AP source, Lance Armstrong did "come clean" in his interview with Oprah Winfrey on OWN. Only time will tell what the legal implications will be for Armstrong. However, those who understand reputation management know that this interview represents the continuation of Winfrey's comeback.    Her OWN, after floundering, has been picking up in ratings. 

Why branding is essential for your presentations

PowerPoint Tips

Branding is as important for a small company as it is for a big one — maybe even more so. Are your presentations branded? Branding is more than a logo and a set of colors. If you’ve thought about branding at all, you’ve applied it to your website and maybe to a printed brochure. Then I see their presentation and the branding has gone out of the window! Why wouldn’t it be important enough to brand? Design principles branding

2014 146

Tarnished Brand - David Boies Doesn't Retire

Jane Genova: Speechwriter - Ghostwriter

David Boies isn't going gently into the night - despite all the major hits to his branding. To protect the brand of the firm he founded - Boies Schiller Flexner - Boies might have retired. Dershowitz himself, however, has become a tarnished brand.

2019 52

Building a Profitable and Lasting Brand with Dr. Willie Jolley

Speaker Launcher

On this episode of The Wealthy Speaker Podcast we are discussing how to build a brand that will sustain the test of time and be consistently profitable. The post Building a Profitable and Lasting Brand with Dr. Willie Jolley appeared first on Jane Atkinson. On this episode of The Wealthy Speaker Podcast we are discussing how to build a brand that will sustain the test of time and be consistently profitable. Audition your material. What my brand is all about.

2019 64

Brands: Both Edelman's and Its Client Kodak's Put in Play

Jane Genova: Speechwriter - Ghostwriter

As MarketWatch reports, that deal has been put on hold until allegations are cleared up about insider trading or the unauthorized disclosure of material which is nonpublic information.   Branding Current Affairs legal MediaDarkness can fall fast. And it did for the Kodak $765 million loan for the old-line corporation to pivot to being a pharma player.

2020 40

"Branded Content" - The Controversy Irrelevant

Jane Genova: Speechwriter - Ghostwriter

It goes by many names:  Branded content. But essentially, what it is is client-paid-for material blended seamlessly into editorial material. The way Conde Nast is approaching it is to have editorial talent collaborate in shaping the material.   Branding Content-provider Current Affairs Ethics Media Selling Native advertising. Sponsored content. Frequently it will carry a small disclaimer "Sponsored Content."

2015 50

Buddha and Cleveland Clinic Branding

Jane Genova: Speechwriter - Ghostwriter

She had the materials so it wouldn't cost us. Then my branding mindset took over.   Branding Current Affairs Games legal Media Personal Musings Politics Public Speaking Rebranding Religion Science Selling Values Web/TechMindfulness  has been encouraged for stressed professionals. Research and experience show that the process of regular meditation can rewire the brain. However, research and experience also show that other tools can be as effective.

Brand WW Struggling to Signal Health/Wellness, Attract Males

Jane Genova: Speechwriter - Ghostwriter

Brand WW used to be your mother's Weight Watchers. Just surf the help-wanted ads on Craigslist and you will come across more and more need for promotional material, project management, and/or live models in that category.   Branding Content-provider Current Affairs Personal Musings Values Web/TechMom's goal was to be slim.    Now, WW, under internal marketing guru Gail Tifford, is repositioning itself for folks whose goal is health/wellness.

2018 43

Toastmasters, et al. - Beware Your Self-Appointed Brand Ambassadors

Jane Genova: Speechwriter - Ghostwriter

After I posted the critique, self-appointed "brand ambassadors" for Toastmasters defended the program. The problem - and all brands have to factor this into their marketing - was that their defense seemed so ham-handed. But in their written material they seemed to lack the know-how to present their point of view persuasively. The result could be to hurt the brand. Branding Current Affairs Personal Musings Public Speaking

2016 43

Alexa, et al. - Voice Tech Eliminating Traditional Brands, Consumer Choice

Jane Genova: Speechwriter - Ghostwriter

Scott Galloway is the evangelist preaching the gossip that digital technology is destroying brands. Galloway, reports Excelsior , provided a demo illustrating the carnage voice is inflicting on traditional brands. The implications are grim for brands.  A company's promotional material, including an award-winning website, may not necessarily obtain a high ranking on search engines.   But, screen is still functioning as a killing machine for many brands.

2018 40

FORTUNE blesses Brand Genova

Jane Genova: Speechwriter - Ghostwriter

" Instead of looking for that vanishing entity of the traditional long-term position with benefits, we should be cultivating ourselves as a brand, be prepared to keep that aura and its accompanying skills marketable, and just roll with it.    Since my business crashed in 2003 [ Download Geezerguts ], it's been all about Brand Genova.    When I operated multiple lines of business, I was shrewd enough to keep the brands separate. 

Brand 40

A.J. Daulerio, et al. - Smart-Ass Branding Can Pay Off

Jane Genova: Speechwriter - Ghostwriter

In a deposition, when asked when would he make the decision not to air such material he didn't skip a beat. He said probably only if it contained material about very young children. Branding careers Current Affairs Personal Musings Politics Values Web/TechIt could  have been A.J. Daulerio's sarcasm that deep-sixed him with the Florida jurors in "Hulk Hogan v. Gawker."

2016 43

Steve Cohen - Can He Restore Branding as Hedge Fund Magician?

Jane Genova: Speechwriter - Ghostwriter

Marketing materials have been prepared by ShoreBridge Capital Partners.   Branding Current Affairs Games legal Media Personal MusingsAmerica loves smart. And, former hedge fund manager-Steve Cohen-is that. He eluded the legal hunt by former U.S. Attorney for the Southern District New York-Preet Bharara. And, his super lawyer David Boies essentially got him off the hook with the SEC. There was a settlement and the end of that story.

2017 40

Yes, Side Hustles Are Necessary/Mainstream - But It's Still Smart to Keep Brands Separate

Jane Genova: Speechwriter - Ghostwriter

However, what remains the branding must is: Don't confuse clients and customers with a multiple identity. That entails making decisions not only about "owned" marketing communications material such as his own websites, blogs, emails, podcasts, and in-person presentations. That took time - and guidance from branding experts. Branding exists to simplify purchasing decisions. Yes, sometimes the brands can be fused. Smart. That's what thought.

2019 40

"Mutt Branding" - Having Multiple Sources of Income Can Be a Plus

Jane Genova: Speechwriter - Ghostwriter

The old career thinking used to be to keep professional services brands separate. His agent mandated two different brands. And the whole point of branding is to make selection easier for buyers. For some types of assignments at the high end, such as creating material for online instruction and editing content, the coaching background closed the deal. Of course, some brands can't be fused. Which brand do I invest the most marketing in?

2018 40

Brand Equity: The Sustainability Factor

Jane Genova: Speechwriter - Ghostwriter

  Branding & Sustainability. Honda’s brand value increased 28 percent and GE’s 17 percent because of their initiatives in sustainability. No surprise other major brand names, ranging from Procter & Gamble to Wal-Mart, also have made sustainability a priority. Shareholder value is now determined directly and indirectly by the value of the brands.   No surprise then, even luxury brands have responded to enhancing sustainability.

2011 40

Brand Boost: Hiring those over-50

Jane Genova: Speechwriter - Ghostwriter

  I wondered if Big Lots highlights providing these opportunities for the aging in its branding and other messaging.   The economy was still humming back in early 2004 so there were a lot of consumers and contractors purchasing home improvement materials.    Hiring aging = sweet spot in branding. Branding careers Current AffairsLast night I swung by Big Lots. 

Finished: Signs your brand is nearing expiration date

Jane Genova: Speechwriter - Ghostwriter

No matter what our generation, it's always been all too easy to find ourselves "finished," that is a professional brand which is nearing our expiration date.    We look into the material our client has given us with an objective to uncover and then unlock new value. Branding careers  With stuff so competitive now, that date often is pushed up. 

2012 40

Podcast: What's Your Brand?

Communication Steroids

Skip to content Follow: RSS Twitter Home About Contact Us Current Programs Inner Circle Newsletter Products 20 Presentation Skills That Kill: Audio CDSeminar Social Media and Public Relations: Audio Task Oriented Teams: Audio CDSeminar What We Do Tags branding Podcast: What’s Your Brand? This time around, we discuss personal and corporate branding – and take a look at a recent BNET article on bad brand moves of 2009 – and there were a bunch of them.

2009 40

Brand ACLU - Is It Becoming Diluted?

Jane Genova: Speechwriter - Ghostwriter

An obvious danger of branching out from a clear mission is the dilution of the brand. Will there be a drop in funding for filing litigation and a surge in advocacy kind promotional material?   Branding legal Personal Musings Politics TelevisionFrom the get-go, ACLU has been controversial. What's new, though, is that some of the controversy is emerging from inside the organization.

2019 40

Brand Dershowitz - All the Wrong Moves

Jane Genova: Speechwriter - Ghostwriter

Brand Dershowitz. Now, some watchers of retired Harvard Law professor Alan Dershowitz are speculating that he has put his branding at risk through his public statements about legal matters in TrumpWorld. He asserted that lying to the FBI is not a crime unless lying is materialBranding legal Media Personal MusingsThat had been considered among the the most powerful in criminal law.

2018 40

HOUSE OF VERSACE: How-to for creating a brand, maxing publicity

Jane Genova: Speechwriter - Ghostwriter

  The HOUSE OF VERSACE by Deborah Ball could be a textbook about how to create a brand and maximize publicity.    Celebrities ranging from Elton John to Princess Diana entered into the brand because they enjoyed the show.   Therefore the brand exuded a family feel or belonging.    In addition, he constantly experimented with new materials such as mesh for dresses.  Tags: Books Branding

2010 40

Donald Trump - Can this Brand Be Saved?

Jane Genova: Speechwriter - Ghostwriter

The issue is: Can the Trump brand be saved? He is being targeted as not being "White House material." If Trump does what is necessary to save his brand that might or might not be enough to give him a victory in Wisconsin.   Branding legal Media Personal Musings Politics Public Speaking Rebranding ValuesThe Washington Post made it official: Donald Trump had the worst week among politicos.

2016 43

"Too Old" - Words We Use That Brand Us That Way

Jane Genova: Speechwriter - Ghostwriter

What are the other words which brand us as "too old?" " Unless you are employed on "SNL" or create the material for late-night, it should be obvious to veer away from that dark hole.     Branding careers Content-provider Current Affairs DigitalInfluencer Games Generational Divide legal Personal Musings Public Speaking Values Writing"Regret." " That one word came out in a conversation with a 50-something.

2017 40

How to productively build your personal brand for speakers

http://delicious.com/akarrer/prospeaker

Just like large companies invest in creating and protecting their brand, it is important you do this too. To ensure you are productively building your brand, here are some ideas to help you: Be memorable  dont be like everyone else. Keep it consistent  use your personality words in all marketing materials you develop. Jean Wilcox from CattleLogos uses a cow to illustrate the importance of branding (that is the focus of her company) and she uses this cow in everything.

Concerns about Possible Insider Trading - Edelman Represents Kodak

Jane Genova: Speechwriter - Ghostwriter

  The issue concerns alleged insider trading or unauthorized disclosure of material nonpublic information associated with the loan. Branding Current Affairs legal MediaGiant public relations firm Edelman has developed a brandname representing controversial people, organizational developments, and corporations. Some may recall it represented GE employee Peter Lanza whose son Adam Lanza orchestrated the Sandy Hook, Connecticut massacre and his own suicide.

2020 40

BuzzFeed: Tech Writer Ryan Broderick Fired for Alleged Plagiarism

Jane Genova: Speechwriter - Ghostwriter

Essentially, that consisted of using other media outfits' material without attribution. The reporter or the columnist simply caves to lifting someone else's material to keep up with the workload. BuzzFeed News is now the object of the buzz.

2020 52

Communication skills for online success

PowerPoint Tips

The materials you produce (your media) broadcast who you are. What you say on podcasts, blog posts, and webinars are all media that reflect your presence, your brand. This vibe quickly lets people experience your brand and decide if they like you.

2020 234

Breaking Comedy’s DNA: Review

Pro Humorist

For examples, benign retaliation was brand new to me. I wanted a couple more ways to create material using benign retaliation. Now, whether you like those comics or not, reading the breakdown of a segment of material is super useful. The first is a general one about writing topical jokes, and the second specifically deals with writing material for the corporate comedy market. Instead, we need to be able to create material as well as live our lives and write about them.

2015 109

Cain & Able, Joseph & His Brothers, Lauren Sanchez & Brother Michael

Jane Genova: Speechwriter - Ghostwriter

That material outed the intimate relationship between Lauren and Bezos while the latter was still married. Branding Current Affairs Games Intuitive legal Media Personal Musings Selling Values Web/TechFamilies.

2020 52

Non-Disclosure Agreements - The Elephant in the Room

Jane Genova: Speechwriter - Ghostwriter

The reality is that it had been rare in my ghostwriting for thought leaders that the material was new. What could have been considered new was how the clients wanted the material positioned and packaged. It's NDA time.

Amazon's David Zapolsky - He Should Have Watched His Language

Jane Genova: Speechwriter - Ghostwriter

" That material had been leaked to Vice News, reports Law.com. Branding careers Current Affairs Games Language Media Personal Musings Politics Public Speaking Web/Tech Writing

2020 52

Instagram Testing Out Concealing Likes - Will That Trend with Other Social Networks

Jane Genova: Speechwriter - Ghostwriter

That tally will only be visible to the person doing the posting, not those viewing the material.    In addition, on a professional network such as LinkedIn the lack of likes and comments can wind up damaging a personal brandBranding careers Current Affairs DigitalInfluencer Ethics Games Hope Intuitive legal Personal Musings Web/TechIn Australia, Instagram is testing out an app which conceals the number of likes.

2019 43

Boom Times for Paid Influencers - PR/Marketing Players Can't Land Traditional Placements for Clients

Jane Genova: Speechwriter - Ghostwriter

It also asked about paid repurposing, that it slapping on a catchy headline and reposting the material on social networks such as LinkedIn, Twitter, and Facebook. Members of the media have a glut of hot topics. Those range from The Royals to the state of the global economy.

2020 52

3 Keys to Make Your Marketing Campaign Rock

Succeed Speaking

— session coming up tomorrow (June 9) where we’ll be examining the actual materials used in Allan’s campaign — Allan will be with us, so you’ll hear directly from him. Branding Business Strategy Marketing Marketing Training for Speakers Summer Marketing Camp for Speakers

Why Marketing Like Starbucks Will Destroy Your Business

Succeed Speaking

Us little guys are often told to look Starbucks, Google, Apple and other giants because “you should do what they’re doing and you’ll be the #1 brand in your market, too” Eben is right, though. It’s direct branding. They started what I would call a “defensive branding” strategy. This is the kind of branding strategy that you typically see huge companies doing once they’ve “arrived” and are out of high-growth “entrepreneurial” mode.

2013 109

Lizzie Crocker - Baffling Why Experienced Writer Would Plagiarize

Jane Genova: Speechwriter - Ghostwriter

For Daily Beast experienced writer - Lizzie Crocker - the publication took down the plagiarized material.   The question then is: Why would any successful writer even try to lift someone else's material without attribution?  Branding careers Content-provider Current Affairs DigitalInfluencer Ethics Games Intuitive Personal Musings Politics Values Web/Tech Writing

2018 40

Andrew McCabe - Still on a Roller Coaster

Jane Genova: Speechwriter - Ghostwriter

That represented his push-back after he had been fired for alleging leaking to the media unauthorized material about the FBI's probe of Hillary Clinton's email. Branding careers Current Affairs legalThings are changing rapidly in the Andrew McCabe saga.    Recently, media headlines blared that the Department of Justice was planning to file criminal charges and that an indictment was likely coming. That was then.

2019 40

Law Firms Moving into Reputation Restoration Space

Jane Genova: Speechwriter - Ghostwriter

However,  it also explicitly hammered that some of the material I quoted from sources had been taken out of context. Branding DigitalInfluencer legal Personal Musings Values Web/Tech Weblogs Writing

2019 52