PetSmart, Thank You For Not Cross-Selling

Jane Genova: Speechwriter - Ghostwriter

When we bring Fido or Muffy in for routine maintenance we can expect cross-selling. one who doesn't cross-sell), I will take my dog to PetSmart's in-house vet practice.   animal companions Branding Selling

BoxAid - The Sheer Brilliance Of Not Upselling, Cross-Selling

Jane Genova: Speechwriter - Ghostwriter

BoxAid , the remote computer fix-it service, has a brilliant marketing strategy: no upselling or cross-selling. My hunch is that they will wind up selling more - effortlessly. Branding Current Affairs Games Intuitive Selling Values Web/Tech

Upselling, Cross-Selling - That's The Way Direct-TV Lost My Sale

Jane Genova: Speechwriter - Ghostwriter

Standard in sales, even at call centers, is to train in upselling and cross-selling. The brand took a hit, at least in the word-of-mouth and word-of-mouse that I will be passing along.  

Consumer Brands - End of That Era (beginning in 1930s at P&G)

Jane Genova: Speechwriter - Ghostwriter

"Google signaled the end of the brand era as consumers, armed with search, no longer need to defer to the brand."  Way back in the 1930s, P&G, invented branding - or, more accurately, brand management.

2018 52

Staples - Yet Another Retail Brand Which Lost Its Way

Jane Genova: Speechwriter - Ghostwriter

Branding is about emotional attachment. In the late 1980s, the Staples brand meant caring and affordability to us new Accidental Entrepreneurs. That was just the beginning of the brand stumbles. There was the experiment with the selling phones in its store within a store.

2017 52

Random Acts of Inspired Selling

Jane Genova: Speechwriter - Ghostwriter

Most of time, we can't predict those random acts of inspired selling.   Cross sellBranding careers Content-provider Selling Sports Voodoo Admit it.  We in Executive Communications mirror athletes.  Some days we just don't got it.   And other days, effortlessly our performance is inspired.  In these competitive times, the peak performance I have come to most value is in the sales process.

2014 40