PetSmart, Thank You For Not Cross-Selling

Jane Genova: Speechwriter - Ghostwriter

When we bring Fido or Muffy in for routine maintenance we can expect cross-selling. one who doesn't cross-sell), I will take my dog to PetSmart's in-house vet practice.   animal companions Branding Selling

BoxAid - The Sheer Brilliance Of Not Upselling, Cross-Selling

Jane Genova: Speechwriter - Ghostwriter

BoxAid , the remote computer fix-it service, has a brilliant marketing strategy: no upselling or cross-selling. My hunch is that they will wind up selling more - effortlessly. Branding Current Affairs Games Intuitive Selling Values Web/Tech

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Upselling, Cross-Selling - That's The Way Direct-TV Lost My Sale

Jane Genova: Speechwriter - Ghostwriter

Standard in sales, even at call centers, is to train in upselling and cross-selling. The brand took a hit, at least in the word-of-mouth and word-of-mouse that I will be passing along.  

Branding - Disruptor Role in Legal Services

Jane Genova: Speechwriter - Ghostwriter

Some, such as Scott Galloway, contend search engines and Alexa are killing branding. " However, in legal services, an old-line branch of professional services, it may be branding which is the disruptor.   Branding

2018 52

Protecting the Brand - Leadership Changes at Boies Schiller

Jane Genova: Speechwriter - Ghostwriter

Legal media outlets keep hammering: 2018 was not a good brand year for David Boies. The brand has to be protected. At the top and thriving are the elite brands like Boies Schiller. They have the edge of cross-selling to current clients.

2018 52

Staples - Yet Another Retail Brand Which Lost Its Way

Jane Genova: Speechwriter - Ghostwriter

Branding is about emotional attachment. In the late 1980s, the Staples brand meant caring and affordability to us new Accidental Entrepreneurs. That was just the beginning of the brand stumbles. There was the experiment with the selling phones in its store within a store.

2017 52

Consumer Brands - End of That Era (beginning in 1930s at P&G)

Jane Genova: Speechwriter - Ghostwriter

"Google signaled the end of the brand era as consumers, armed with search, no longer need to defer to the brand."  Way back in the 1930s, P&G, invented branding - or, more accurately, brand management.

2018 52

The Rental Economy: That changes the rhetoric of sales, pitching

Jane Genova: Speechwriter - Ghostwriter

Instead of embedding in the selling process or pitch language about The Relationship, the words and tone are focused on one product or service in concrete ways.  There is also less room to upsell or cross sell

2014 61

Middle Managers Losing Jobs (and more) in 1980s Corporate Restructuring - Now, Lawyers Will Be Going Through That

Jane Genova: Speechwriter - Ghostwriter

They have the edge of cross-selling to current clients their legal services. I help, not sell. Branding careers Current Affairs Games Generational Divide legal Personal Musings Selling Values Web/TechIt's palpable. The legal sector is overdue for disruption.

2019 52

Product-Led Growth (PLG): The Ultimate SaaS Business Growth Strategy To Pursue

SlideModel

Today, such product-led companies are “household name” brands, with several billion dollars valuations. Warby Parker (and several other DTC brands ). Upsells/cross-sells. The competition today, both in the product and services space, is tougher than ever.

2020 52

The Executive?s Guide to Marketing Automation

SlideModel

Plus, better access to data empowers marketing analysts to develop more relevant campaigns cross-channels. One message should have one clear goal — inform, sell, build up interest, engage, retain, etc — and one clear value proposition.

Random Acts of Inspired Selling

Jane Genova: Speechwriter - Ghostwriter

Most of time, we can't predict those random acts of inspired selling.   Cross sellBranding careers Content-provider Selling Sports Voodoo Admit it.  We in Executive Communications mirror athletes.  Some days we just don't got it.   And other days, effortlessly our performance is inspired.  In these competitive times, the peak performance I have come to most value is in the sales process.

2014 43

Cybersecurity Trumps Reputation: Corporate lawyers and directors in angst about data/networks

Jane Genova: Speechwriter - Ghostwriter

  To develop new business or cross-sell public relations hustlers will have to frame what they do in terms of crisis prevention and management regarding cybersecurity. Branding careers Current Affairs Science Web/Tech