On Promoting Books

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Review copies are the least expensive and most effective way to promote books. On Promoting Books Books do not sell themselves; people sell books. If your book fails to sell, you did not know your market. It is easier to promote one book twice than to write a new book. The secret to successful publishing is not to publish more and more books, but to effectively market those books already published. Bookstores are a lousy place to sell books. Tolerate bookstores, do not pursue them.

Free Product and Service Promotion with Big Results for Speakers and Coaches

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Some Promotions Work Better than Others While press releases, book reviews, post cards, business cards, networking, appearances on radio and TV, and selling products from the back of the room brought me some success, it was slow and small. Free Product and Service Promotion with Big Results for Speakers and Coaches by Judy Cullins How much time do you spend promoting your business? Two hours out of six? One hour out of six? Maybe not even that much. No need to feel guilty.