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Rhetoric & imagery in Obama's victory speech

Max Atkinson

At its simplest, the more use made of these techniques, the more impressed audiences will be. It’s not often that a single speech launches a politician from obscurity on to the national stage,” says public-speaking expert Dr Max Atkinson, “Ronald Reagan achieved it when he spoke in support of Barry Goldwater at the Republican Convention in 1964, and Obama achieved it with his keynote address to the Democratic Convention four years ago.

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