Share of Royalties, Only: Those "deals" still being offered

Jane Genova: Speechwriter - Ghostwriter

The odds of an author without a brandname publishing a book that makes any money are slim.    Yet, there are still help-wanteds on Craigslist which request writing assistance.    As for compensation, what is offered is "share of royalties." 

Shared Royalties as payment: Pre-digital dreamer

Jane Genova: Speechwriter - Ghostwriter

  A wannabe author puts an ad for ghostwriting, offering as compensation a share of royalties.    To bring in any royalties it has to be published by a big brandname like Sarah Palin or really dish the dirt like THE POLITICIAN.    Otherwise it's unlikely to yield any royalties at all.    This month I will find out from The Dilenschneider Group what royalties came in from AMA HANDBOOK ON PUBLIC RELATIONS. 

Seth Godin cuts out middleman publisher, sells books direct from blog

Jane Genova: Speechwriter - Ghostwriter

Another arrow in the heart of the traditional publishing industry.    Big brandname marketing expert Seth Godin is cutting out his long-time publisher Portfolio and promoting/distributing his books from his own wildly popular blog.  I had assisted with the manuscript and will receive some royalties

Why all the Hail Mary Passes in book publishing?

Jane Genova: Speechwriter - Ghostwriter

  Yet, there is a surge in those Hail Mary passes to publish a book.    So, why the fantasies of how much new business, royalties, employment opportunities, and speaking engagements a book could bring in?    Also, even with research, interviewing and ghostwriting assistance, a book remains a major undertaking.   Barring a double-dip recession, the worst seems over. 

Fewer Bad Guys/Bad Gals: Do a show or publish a book?

Jane Genova: Speechwriter - Ghostwriter

And there's me, with my grandiose thoughts about making transparent those awful Fat Guy From Greenwich types and their slave-girl assistants from working-class backgrounds like Hail Mary Full of Shit.    Aside from the royalties I'm earning and the congratulations on Facebook from school chums and enemies, I don't see myself creating value.  It got that bad.

2009 43

Fox Effect and Long Tail

Jane Genova: Speechwriter - Ghostwriter

My concern with this particular long tail is that I had been contracted to receive 50% of the royalties because of my assistance with the book.    For February, I received no royalties

D2 Hawking AMA HANDBOOK ON PUBLIC RELATIONS at Javits Center

Jane Genova: Speechwriter - Ghostwriter

  Because of my assistance with the manuscript, by contract I receive a percentage of the royalties.    They will be initially issued on August 15th by the publisher - American Management Association.  Nice way to go into the weekend.    As this PDF   informs, D2 has been hawking the book AMA HANDBOOK ON PUBLIC RELATIONS at the Javits Center. 

Progress: I feel like Kalinda on "The Good Wife"

Jane Genova: Speechwriter - Ghostwriter

Sleuthing unfolded this information:  The information about royalties from the book I assisted Bob Dilenschneider with - AMA HANDBOK ON PUBLIC RELATIONS - is solely in his hands.    By written contact, I am supposed to receive 50% of those royalties.    That email was cced to Hank Kennedy, the President and Publisher of AMACOM, and Joan Avagliano, officer Manager at Dilenschneider's communications firm The Dilenschneider Group. 

Readers, give your input: should I give up my day job?

Jane Genova: Speechwriter - Ghostwriter

All that adds up to 50% of royalties for me.    I have it in writing [picked up such tidbits about contract law at Harvard Law School] because of my assistance with the manuscript. ON THE MONEY: Twice I contacted office manager at The Dilenschneider Group Joan Avagliano [jma@dgi-nyc.com] about the status the royalties.     AMA HANDBOOK ON PUBLIC RELATIONS was published by the American Management Association on February 17, 2010. 

Online Moves Offline: Bob Dilenschneider on how PR keeps mutating

Jane Genova: Speechwriter - Ghostwriter

  But, for clients especially in professional services, publishing a book usually is the price of entry.    Only now there are more options: The established publisher route, self-publishing, or an e-book knocked out on the computer.

2010: What no longer sells books

Jane Genova: Speechwriter - Ghostwriter

  The glut of product caused by self-publishing and desperation.  [Full disclosure: I receive 50% of AMA HANDBOOK royalties for assisting in its preparation.].   Don't publish without a sustained commitment to promote. Going the agent/publishing house route is yielding diminishing returns.    Self-publishing, although still carrying a stigma, eliminates that gap.  The Great Recession. 

2010 46

No sweet spot on Barnes and Noble either

Jane Genova: Speechwriter - Ghostwriter

  That's what I warn prospects who have their heart and hopes set on publishing a traditional print book through a traditional print publishing house.  Perhaps the book industry should be required to warn authors about the new realities of publishing print, at least for sale.  Disclosure: For my assistance with AMA HANDBOOK, I am contracted to receive 50 percent of the royalties. Let's face it: It's the post-print era. 

Cautionary Tale for Writers

Jane Genova: Speechwriter - Ghostwriter

  So, to ensure that I would be paid on a timely basis for my assistance with preparing the AMA HANDBOOK ON PUBLIC RELATIONS, I put the matter of the collection of the royalty payments in the hands of Adams, Stevens & Bradley, Ltd.   I asked it explicitly if it could process royalties.  The book AMA HANDBOOK ON PUBLIC RELATIONS, by Bob Dilenschneider who heads The Dilenschneider Group, was published February 17, 2010. 

From the 600,000s to the 20,000 Amazon ranking: The book that made it back & did it ever

Jane Genova: Speechwriter - Ghostwriter

  When that guide to communications fundamentals as they are being configured by digital technology was published by the American Management Association it quickly sunk to the 600,000s on Amazon.com.  Full disclosure: for assistance with AMA HANDBOOK ON PUBLIC RELATIONS I earn royalties.  Lewis was an old soul.  He observed that experience is a brutal teacher.    But we learn, you bet, we learn.

No Joy in Bookville

Jane Genova: Speechwriter - Ghostwriter

  Public relations icon Bob Dilenschneider published in February, with the imprint of the American Management Association, HANDBOOK ON PUBLIC RELATIONS.    For assistance with the HANDBOOK I am due 50% of royalties.    Will update you in August when the American Management Assocation sends out the sales and royalties numbers.   Back in the mid-1990s, he had a major piece on the grapevine published in THE NEW YORK TIMES. 

AMA HANDBOOK OF PUBLIC RELATIONS: Like careers, books have comebacks too

Jane Genova: Speechwriter - Ghostwriter

  It was published around February 17, 2010.  Way back in January 2009 - light years in digital time - I began to assist with this project through research, interviewing and writing.    Then I found out through Amazon.com the book was not to be published until mid February 2010.     It's been published and eventually will be listed on Amazon.com and the usual suspects. 

What Happened?

Jane Genova: Speechwriter - Ghostwriter

  I assisted with the manuscript and for that am contracted to receive 50% of the royalties, which likely won't be a windfall.   Self-publishing and the desperate need of professional services firms to hand a book to prospects and clients have worsened that already bad situation.  The speech I derived from it for the New York Bar Association has just been published in VITAL SPEECHES OF THE DAY Download NYSBAtalkinVITALSPEECHESOFDAY.

1998 46

Le Book: Over?

Jane Genova: Speechwriter - Ghostwriter

 [Disclosure: I receive 50% of royalties for the work I did on that book.] My Producing a book, even if ghostwriters such as myself and publicists such as Meryl Moss [who assisted with JOURNAL OF THE PLAGUE YEAR], is a drain on the individual's and organization's resources - and capacity to hope.    Then why are too many still hell-bent on having a book published?  "A book is the price of entry."

Post-Recession Do-Not-Buy List

Jane Genova: Speechwriter - Ghostwriter

Epilogue: For assisting some with Bob Dilenschneider's book AMA HANDBOOK ON PUBLIC RELATIONS, I receive royalties.    They come twice a year, every year: August and February, the publisher the American Management Association informed me, when I asked them.  We're heading into a long summer weekend, yet Bob Dilenschneider's book is at 647,859  on Amazon.com.     The book is AMA HANDBOOK ON PUBLIC RELATIONS.  

Saving AMA HANDBOOK OF PUBLIC RELATIONS

Jane Genova: Speechwriter - Ghostwriter

  Published on February 17, 2010 by the American Management Association by Bob Dilenschneider, head of  The Dilenschneider Group , it's not doing as well as those in the loop anticipated.  My role, for which I'm receiving 50% of royalties, was assisting with the research, interviewing, and writing. Most media products can be saved.    Usually all that takes is some good ideas and lots of sweat equity.