Speak To Sell: 3 Ways To Convert Audience Members Into Clients
MAY 5, 2009
I was an agent for professional speakers for eleven years and talked to thousands of participants looking for more business. They are not shopping for professional service firms. Most speakers are introduced by the program chair or president of the host organization. Many audience members think to themselves, "This speaker is really making sense, but our situation is different. " Many speakers also fear running out of material, so they overcompensate.