Conde Nast - Shift from Advertising to Paywall

Jane Genova: Speechwriter - Ghostwriter

More recently Conde Nast had relied on advertising for about 70% of revenue. With Google and Facebook sucking in so much advertising, it has been difficult for other publishers to earn enough from ads. I help, not sell. Will this represent a major trend in publishing?

Ugly Advertising - Not New, But Highly Sticky in Era of Slick

Jane Genova: Speechwriter - Ghostwriter

Taco Bell, Beto O'Rourke, and General Mills are among those using what is called "Ugly Advertising."  Those who know the history of marketing understand the power of subpar advertising.

2019 52

Trumpism - Will It Be Death of Advertising

Jane Genova: Speechwriter - Ghostwriter

  That's so much the situation that the panel on last night's "Gillmor Gang" speculated if Trumpism will be the death of advertising, as we know it. And, so, why purchase advertising? The technology for this shift away from advertising is already in-place.

BuzzFeed Cuts 100 - Google, Facebook Own Digital Advertising

Jane Genova: Speechwriter - Ghostwriter

Media properties, such as Buzzfeed, which depend on digital advertising for a significant portion of revenue have to re-think their business models.   Essentially, Google and Facebook own the digital advertising territory.

Limited Advertising Growth - That's What Brian Wieser Predicts Will Bring It Down

Jane Genova: Speechwriter - Ghostwriter

Here is Rob Price's coverage on BusinessInsider of Wieser's reasons for a sell stance for that social network.    Wieser's expertise is advertising. It was back in 2017 that he first issued his sell point of view.

2018 52

Snap Offers Instagram Advertisers Free Ad Space (another aggressive move against Facebook)

Jane Genova: Speechwriter - Ghostwriter

  And, also, it has turned aggressive in trying to poach advertisers from Instagram and other competitors. " To take advantage of this offer, advertisers go to the Snap online application.

2018 52

Kardashians, et al. - Will Truth in Advertising Blow Up Alleged Paid Social-Media Influencer Game

Jane Genova: Speechwriter - Ghostwriter

The folks in Truth in Advertising have sprung into action. They want the influencer type of advertising explicitly labeled as such. There was no ambiguity about what was advertising. Truth in Advertising needs to assign some mystery shoppers to answer those help-wanted.

2016 65

Twitter: Is it too sophisticated for lots and lots of mainstream advertising?

Jane Genova: Speechwriter - Ghostwriter

But niche players, unlike Facebook, are only able to attract a limited number of advertisers. Also, there could be more targeted pitching to potential advertisers which would be the ideal fit for appearing in Twitter.

2014 68

Creativity Is Over-Rated - Ugly Sells

Jane Genova: Speechwriter - Ghostwriter

On "Mad Men" Don Draper won awards for creativity in advertising. The bottom line in some kinds of marketing is that ugly can sell. By accident he found out that ugly sells.   Games Personal Musings Selling Television

2017 52

CT Writer: How Not To Sell

Jane Genova: Speechwriter - Ghostwriter

This odd attempt at selling is entirely self referential.  The only ones who do are likely those struggling to sell you services to supposedly improve your writing.  There are so many of the advertisements, "Become an author."

2014 56

Micro Targeting: Facebook launches zip code advertising, sponsored articles

Jane Genova: Speechwriter - Ghostwriter

  According to the features of this new tool, reports Ben Smith in POLITICO : " advertisers can cause their ads and sponsored stories to appear only for users and in specified zip codes." Branding Current Affairs Politics Selling Web/TechCall it part of the 80/20 or Pareto law.    That means that 80% of our whatever - revenues, leads, or votes - comes from 20% of the pool of whatever - customers, clients, or eligible voters. 

Executive Communications: Shift to a Selling Mindset

Jane Genova: Speechwriter - Ghostwriter

 On a regular basis, Vital Speeches of the Day advertises jobs and assignments around the world. Materials ranging from books to keynote speeches are configured to sell X.  What we are about and the only thing we are about is selling.

2014 61

Display Advertising: Dog fight on digital by digitals

Jane Genova: Speechwriter - Ghostwriter

If this trajectory continues, retailers and companies selling products could buy more display ads on the web.   AOL, Yahoo, Google, and Facebook are all going after those display ads which are large, attention-getting, and dominate web pages. 

Quinnipac Law Student Advertises Soul for $100K: Success Gen Implodes

Jane Genova: Speechwriter - Ghostwriter

  And, simultaneously, a law student at Quinnipiac, just down the road from me, is advertising the sale of his soul for $100,000.  Mamas, don't let your sons and daughters sell their souls for the kind of success which no longer exists. This is just the beginning of the implosion of the Success Generation.    They planned their lives for that one goal. 

Gawker Rebranded, Maybe Renamed Debuts Monday - But Will New Identity Sell?

Jane Genova: Speechwriter - Ghostwriter

Without its nastiness will a rebranded and perhaps even renamed Gawker sell? Why should readers and advertisers bother with a digital tabloid that doesn't create unique digital content? Branding Current Affairs Games Media Personal Musings Selling Values Web/TechGawker head Nick Denton probably is aware of the risk he is taking in crossing the line from amazing cruel to more conventional.

2015 52

"Sell The Sizzle"

Speaking Of...

To the audience an event brochure is like an advertisement and as we know the best ads work on several levels to get you to buy the product or service. It was striking that each session's speakers 'advertised' their expertise in various ways. Sell the sizzle with your speech title--deliver the goods when you speak. If you're like most professionals you get notices for conferences and workshops that invite you to attend for educational purposes.

2007 40

Public Speaking Marketing - Using Bonuses To Sell More Products

Great Public Speaking

In many cases the customer can keep the bonus items even if he/she returns the main product, but that’s not a rule unless you advertise it that way to prospective customers. A rule of thumb is that the bonus you include should be so valuable that you could sell it if you wanted to. Selling on the Internet is easier than you think Bonuses are items offered as free extras if someone purchases your main product.

Maine 40

Tiger Woods is Right

Matt Eventoff

At that point, once you are making your living from using your public image to sell products to the public rights to privacy diminish. . . This is a private matter and I want to keep it that way. Although I understand there is curiosity, the many false, unfounded and malicious rumors that are currently circulating about my family and me are irresponsible. – www.tigerwoods.com. T iger Woods is right. False, unfounded and malicious rumors are wrong, period.

2009 126

Facebook - We're Participating Less

Jane Genova: Speechwriter - Ghostwriter

  What should worry the leadership of Facebook is if it also becomes less important for businesses to advertise on it.    DigitalInfluencer Personal Musings Selling Web/TechInteractivity is the soul of influence on social networks. 

2019 56

Irony: Network TV Broadcasts Ads for Roundup, Law Firm Pitches for Plaintiffs for Roundup Lawsuits

Jane Genova: Speechwriter - Ghostwriter

On network television it continues to be advertised.   After the "Hardeman' verdict, big box Costco made the decision to stop selling Roundup. Current Affairs legal Personal Musings Science Selling Television

2019 52

Do Ads Enrich Internet Content? - That's What Marissa Mayer Claims

Jane Genova: Speechwriter - Ghostwriter

So, it's puzzling that Marissa Mayer, head of Yahoo, would actually contend that advertising enriches content. She made that statement at the annual meeting of the Interactive Advertising Bureau. Branding Content-provider Games Selling Web/Tech

2015 65

Super Bowl Ads Commercials

Humor Power

I would assume that the advertisers who bought the most ads on this year’s Super Bowl (Budweiser, Chevrolet, Doritos, Pepsi, Coke, Bridgestone, GoDaddy) and regular advertisers in past years (Career Builder, ETrade) would know about the value of their advertising dollar. Those advertisers bought over 20 ads this year and all of them had humor themes. Humor sells. Case Studies Advertising Commercials humor Super Bowl Ads

Ads 48

Prevention - Can it make it without ad pages?

Jane Genova: Speechwriter - Ghostwriter

In 2015, the media outlet Prevention, published by Rodale, had a 14% uptick in advertising pages. But Rodale has still made the decision to terminate advertising. Of course, advertisers want their commercial messages in a media property like Prevention.

2016 56

TV - Nonono, It's Not Dead

Jane Genova: Speechwriter - Ghostwriter

That's the group advertisers are interested in. And Fox News is all about advertising. When advertisers pulled out of Bill O'Reilly, the Murdoch leadership paid attention. Now that the car.com advertiser has boycotted Sean Hannity, he could finally be on short time. 

2017 52

Disney Deal Closes Today, Lachlan Murdoch Era Kicks Off at Fox (and it could end with the sale of the network)

Jane Genova: Speechwriter - Ghostwriter

In 2014, Sherman published that negative best-selling Ailes biography "The Loudest Voice in the Room." Advertisers, Sherman tells us, have been complaining about the seemingly too-close Trump association. Today Disney closes the deal. It is purchasing, for $71.3

2019 56

Verizon Media Group - About 800 to Lose Jobs

Jane Genova: Speechwriter - Ghostwriter

For example, its dream of deriving big-time revenues from digital advertising was just that - a dream.  careers Current Affairs Dreams Games Media Personal Musings Selling Web/TechVerizon's ambitious plans for its Media Group didn't pan out.

2019 56

"Branded Content" - The Controversy Irrelevant

Jane Genova: Speechwriter - Ghostwriter

Native advertising. Kelly reports in the New York Post , right now Conde Nast's decision to allow native advertising is controversial. However, this is a win-win for both the media and for advertisers.   Branding Content-provider Current Affairs Ethics Media Selling

2015 65

Visuals are the emotional heart of your story

Speak Schmeak

There''s also very little originality in how most advertisers are telling and selling their stories. And by emotional impact, I mean that there are a variety of emotions triggered by the images, that help to "sell" her story.

2014 234

Facebook - Did Its General Counsel Commit Perjury Testifying Before U.S. Senate Judiciary Committee?

Jane Genova: Speechwriter - Ghostwriter

  That comprehensive personal data is allegedly available to advertisers to micro-target promotional material.  Could advertisers be scared off? Of course, this is story the conservative Drudge Report was bound to curate.

2018 52

That "Pivot to Video" - Smirk, Smirk

Jane Genova: Speechwriter - Ghostwriter

The longer the user was supposedly viewing the video the more Facebook could charge advertisers. During that time period Facebook was telling advertisers to "pivot to video." " Many advertisers did just that.   Initially, "LLE ONE, et al.

2018 52

"The Intruder" - Nuttiness Some of Us Have Experienced

Jane Genova: Speechwriter - Ghostwriter

We are among those forced by financial circumstances to sell a house. Deeply in debt, Charlie hands over his prized abode in the woods to a advertising guy and his wife.   Film Personal Musings Selling Values Voodoo

2019 56

Drudge Report - Will Last Fox Left Standing Be Out-Foxed

Jane Genova: Speechwriter - Ghostwriter

That's loss of advertising. On its website it listed advertisers for Hannity. We recall it was the advertising boycott which was the tipping point for the O'Reilly ouster. That's the group targeted by advertisers.

2017 52

O'Reilly, Surging Ratings & Grim Lesson about Adam Smith's Invisible Hand

Jane Genova: Speechwriter - Ghostwriter

Sure, about 50 advertisers are boycotting O'Reilly. What seems likely is that Adam Smith's Invisible Hand will bring back the advertisers. At the time, advertisers were fleeing.

2017 52

English Majors - It's Come to This

Jane Genova: Speechwriter - Ghostwriter

  During my college experience studying English and my doctoral work in literature, I never was required and never opted for a formal course in writing for any market segment such as journalism, business, medicine, or advertising.  Both analysis and content creation are hard work.

2019 56

S. 1989 "Honest Ads Act" Bill - Threatening Revenues of Social Networks

Jane Genova: Speechwriter - Ghostwriter

Social network platforms such as Twitter earn the lion's share of their revenue from advertising.  It has recognized that requiring complete transparency can be a game-changer in political advertising on social network sites. 

Publishers - The Facebook Wednesday Massacre

Jane Genova: Speechwriter - Ghostwriter

Traffic, of course, converts into the price that can be charged for advertising. That could make up for some of the revenue lost if they have to bill advertisers less or the advertisers migrate to media companies favored by our friends and family.

Law Firm Dentons "Gets" Intersections ot Courts of Law, Public Opinion

Jane Genova: Speechwriter - Ghostwriter

The latter is formed through public relations, lobbying, advertising, and other influence disciplines.   Branding Current Affairs Games legal Media Online video Personal Musings Politics Public Speaking Selling Television Web/Tech

2016 61

BA English Majors Down 20% Since 2012 - Even Virginia Woolf's "To The Lighthouse" Irrelevant

Jane Genova: Speechwriter - Ghostwriter

Those included secure positions in academic departments, publishing, executive communications, journalism, advertising, and more. There is a niche in thought leadership called the "history of ideas."

2019 56

Listen Up, FBI - Many College Students Are "Customers" of Term Paper Research/Ghostwriting Services

Jane Genova: Speechwriter - Ghostwriter

This service, advertising for academic writers on the Boston part of Craigslist help-wanted, may be among them. Complimentary consultation on how to generate influence and sell without paying high rates, janegenova374@gmail.com. 

2019 52

Media in 2018 - 15,474 Jobs Cut (implications for public relations agencies)

Jane Genova: Speechwriter - Ghostwriter

Advertising is not the answer since Facebook and Google "own" 58% of that market.   In addition, the growing popularity of podcasting is sucking advertising from traditional media to the hosting businesses.

2019 56

Media Disruptor David Lat Joins New York Office of Lateral Link as Managing Director

Jane Genova: Speechwriter - Ghostwriter

Lateral Link had been ATL's first advertiser. Branding careers Content-provider Current Affairs DigitalInfluencer legal Media Personal Musings Rebranding Selling Values Web/Tech Writing

2019 52

Going Off Traditional Networking Grid - Strength of Weak Ties

Jane Genova: Speechwriter - Ghostwriter

Incidentally, that opening may never be advertised. It wasn't advertised until the decision about whom to hire was almost made. Books Branding careers Content-provider Current Affairs Games Hope Intuitive Personal Musings Selling Values Web/Tech

2019 56

Fox News - In Key 25-54 Demographic, It Falls to 3rd Place for Prime Time

Jane Genova: Speechwriter - Ghostwriter

But in the prized-by-advertisers 25-54 years old demographic, Fox News fell to 3rd place. The game is all about attracting advertising dollars. Fox News needs more than white old men for its viewership.