Book Review: The Art of Immersion, by Frank Rose

Ian Griffin - Professionally Speaking

Frank Rose explores the art of immersive storytelling and the emerging transmedia methods that the best practitioners are developing in video games, advertising, movies, social media, television and more. Business Communication Social Media Speechwriting Book Review storytelling transmedia

2012 179

12for12 April Challenge: Review Your Image

Speak Schmeak

Now, for our fourth challenge: Review Your Image. Review Your Image Challenge 1. Print materials This is a pet peeve of mine, but I don't believe a professional should use a business card with free advertising on the back.

Images 215

Review of two books on speaking

PowerPoint Tips

I recently read two books on speaking and thought I’d review them together. Jess asked if I’d be willing to review the book. TJ Walker teaches presentation skills classes and to some extent the book is an advertisement for his business.

2010 130

12for12 April Challenge: Review Your Image

Speak Schmeak

Now, for our fourth challenge: Review Your Image. Review Your Image Challenge 1. Print materials This is a pet peeve of mine, but I don't believe a professional should use a business card with free advertising on the back. Have you joined my 12 Speaking Challenges for 2012 program yet?

Images 100

Quinnipac Law Student Advertises Soul for $100K: Success Gen Implodes

Jane Genova: Speechwriter - Ghostwriter

  And, simultaneously, a law student at Quinnipiac, just down the road from me, is advertising the sale of his soul for $100,000.    He will have to compete aggressively for those temporary jobs reviewing documents at $45 an hour.  This is just the beginning of the implosion of the Success Generation.    They planned their lives for that one goal. 

SCOTUS Puts Decision to Review CA Public Nuisance Law in Limbo - Investors Beware, State Attorneys General Have Much to Gain

Jane Genova: Speechwriter - Ghostwriter

  Therefore, reports Tony Mauro in Law.com , justices seem to be shelving the review of cases which might result in 4-4 ties. So, it's no surprise that on September 20th, SCOTUS removed from its review conference the controversial cases about public nuisance in California.

2018 52

Own Your Industry - Book 23 of 52 in 52 - A Review of Douglas Kruger's latest book

Speak and Deliver

The first time I became acquainted with Douglas Kruger was on DVD - he was speaking in the Toastmasters World Championship of Public Speaking. He was extremely young, extremely thin, and had an extremely, exquisitely deep voice that anyone short of James Earl Jones would envy. That was in 2004.

2014 78

Site and Trainer Review: Speaking Excellence with TJ Walker

Communication Steroids

I haven’t read the book so I won’t offer a review, but I have seen a lot of TJ’s online videos and have read his newsletter for a couple of years. The ‘splash’ page, or front opening page, is mostly an advertisement for his books and corporate and media training.

Professionally Speaking in top 50 communications blogs

Ian Griffin - Professionally Speaking

I’m not familiar with the blog is where this list is posted, but it’s a pretty thorough list, divided into categories: Media and Journalism, PR and Advertising, Organizational and Business Communications, Public Speaking and Speech Writing, Conflict [.]. Tags: Blog Reviews top 50 I’ve just been told that Professionally Speaking had been listed as #25 in the Top 50 Communications Blogs.

2010 116

VisualBee updates their PowerPoint enhancer

PowerPoint Tips

Full disclosure: VisualBee advertises on my website. Design ReviewVisualBee has updated their PowerPoint enhancer to allow easy posting of presentations to Twitter, Facebook, and Slideshare.

2011 155

CEO Stumbles through a Sloppy Close to his Keynote Speech

Executive Speech Coach

The CEO of the advertising agency delivered the opening keynote speech at the marketing conference. His presentation offered entertaining case reviews from the world of advertising. The man had impressive credentials in the advertising industry and as CEO of his own firm.

2016 57

Guest Blog: The 3 Best Recruiting Automation Tools For 2018

Manner of Speaking

She submits a resume and the resume is reviewed algorithmically to see if it meets the qualifications for the job. Lead generation through social media advertising. Nonetheless, recruiters are still hesitant to advertise on social platforms.

Presentation Train Wreck: Avoid These Mistakes

Executive Speech Coach

This speaker was the head of an international office for a major advertisement agency. At some point during his presentation he started to display videos of TV advertisements that his agency had produced. I wanted to learn from this advertising agency CEO. After the video review the message. presentation mistakes presentaion reviewHave you ever cringed while watching a speaker and wondered “How is this speaker going to save this train wreck of a presentation?”

2011 53

Cheating by Charting. An excerpt from Spear’s Practical Charting Techniques

Duarte Blog

Skipping the grid: A familiar layout in reports and advertisements is seen here: In order to dramatize the story, a little fudging is done with the time scale. Tags: Book Reviews Design Strategy charts data grid trend truth visual image

How Voice of the Customer Concept Can Boost Sales and Revenue

SlideModel

Regardless of whether you’re selling products or services online or simply advertising your brand using the Internet; the behavior of website visitors can give you valuable information. Online Reviews.

2019 52

Rotten Tomatoes, et al. - Shutting Off Power of Traditional Marketing

Jane Genova: Speechwriter - Ghostwriter

Reviewer Rotten Tomatoes, reports the LA Times , can kill off a film, no matter how much the makers have spent in marketing. She is dying at the hands of reviewers with long knives. For so many other lines of business, the reviews on Yelp are shaping customer/client buying decisions.

2017 52

Do you still believe these three public speaking myths?

Speaking about Presenting

Reviews of the literature on learning styles do not point to any credible evidence to support learning styles theory. The public speaking world adopted this maxim from advertising. Advertisers face the challenge of distracting us from our busyness so that we’ll read their ads. Advertisers must grab attention first. These widely-believed public speaking myths put pressure on you to do things which are not necessary. Myth #1: It’s not what you say, it’s how you say it.

2010 197

Do you still believe these three public speaking myths?

Speaking about Presenting

Reviews of the literature on learning styles do not point to any credible evidence to support learning styles theory. The public speaking world adopted this maxim from advertising. Advertisers face the challenge of distracting us from our busyness so that we’ll read their ads. Advertisers must grab attention first. These widely-believed public speaking myths put pressure on you to do things which are not necessary. Myth #1: It’s not what you say, it’s how you say it.

2010 181

Using Alexa Flash Briefings to Boost Your Speaking Business with Jeff Smith

Speaker Launcher

Jeff’s career started in advertising, first as a copywriter, later as a creative director. 1-5 star review each day. Jeff Smith aka The Alexa Guy is with us to explain what Alexa Flash Briefings are and how to make them work for you and grow your speaking business. Jeff Smith creates Alexa skills for companies, entrepreneurs, coaches and speakers to help them engage with their followers on a daily basis. In December of 2017, […].

2018 63

Public Nuisance Law - Can It Fix America?

Jane Genova: Speechwriter - Ghostwriter

Supreme Court (SCOTUS) to review the bench-trial verdict in "People of California v. The CA Supreme Court refused to review it. Will that, in itself, deter SCOTUS to not review the conviction?  No surprise, there is a comprehensive lobbying effort to persuade the U.S.

2018 52

How to communicate social issues through art and parody

The Speaker Point

April 12, 2011 Posts Comments The Speaker Point Helping you master public speaking and communication skills Home Delivery Speech Analysis Making Money Preparation Reviews About How to communicate social issues through art and parody April 1, 2011 By Alex Cequea View Comments I’m using the term “art” very broadly here, because there’s really no other way to categorize these beautiful acts of self and collective expression.

Parody 147

Rotten Tomatoes - Yet Another Example of How We Resist Traditional Marketing

Jane Genova: Speechwriter - Ghostwriter

It aggregates all the consumer and critic reviews. No, we don't do "further investigation" and retrieve ponderous reviews by the official film critics.

2016 60

Corporations & Communications - Will More Of Work Be Pulled In-House?

Jane Genova: Speechwriter - Ghostwriter

This year, reports Rose Gordon Sala in PR Week , $30 billion in agency accounts went up for review. The functions ranged from state relations to advertising. Corporations were looking for more better outcomes, with more cost-efficiency.

2015 68

Biases in Making Choices

The Communication Blog

This is a word copy of an article that was published in Etc: A Review of General Semantics 73, October 2018, pp. Or consider selecting a restaurant from the reviews on Yelp. If your preconception is that German cars are the best, you’ll focus on evidence that supports this preconception—advertisements for Audi and Mercedes or talks with those who are pleased with their German cars.

2018 109

Ad Tech - Today Don Draper Would Be Chief Marketing Technologist

Jane Genova: Speechwriter - Ghostwriter

"'Marketing is rapidly becoming one of the most technology-dependent functions in business,' a CTO and marketing analyst for Gartner wrote in a Harvard Business Review article. That's called "programmatic advertising."

2015 76

Public Affairs - Will It Push Sherwin-Williams, Like Tobacco Companies, into a Type of Master Settement?

Jane Genova: Speechwriter - Ghostwriter

Supreme Court (SCOTUS) will review its conviction as a public nuisance in "County of Santa Clara v. " The CA Supreme Court refused to review it. In 1904,  Sherwin-Williams promoted its lead paint in its advertising.   It seems doubtful that SCOTUS will invest its resources into reviewing a conviction, given that evidence. SCOTUS might agree to review the conviction.

The Past - PR, Lawyers, et al. Can't Shake Off Its Stink

Jane Genova: Speechwriter - Ghostwriter

The CA Supreme Court refused to review it. Supreme Court put on a back burner even a date on which to schedule if it will review it. Not long after that memo it promoted lead paint in its advertising.

2018 52

Call Centers: Business still makes money, builds bonds with customers through the phone

Jane Genova: Speechwriter - Ghostwriter

Amidst all the digital startups and advertising on social networks there is still a powerful place in business for the old-fashioned medium of the phone.

2013 52

7 ways to keep audience attention during your presentation

Speaking about Presenting

Reference: Hartley J and Davies I “Note taking: A critical review” Programmed Learning and Educational technology, 1978,15, 207-224 cited by John Medina in Brain Rules. Her session was advertised as being on email marketing.

2009 285

Cover Letters - Holidays Best of Times to Send 'Em

Jane Genova: Speechwriter - Ghostwriter

Keep reviewing all the platforms which contain help-wanted. Also, keep emailing those "cold calls" for work opportunities that aren't advertised. 'Tis the season to be merry. Except for many searching for work.

2016 74

WPP Has Bad Year - Promotional World In Profound (read that, "digital") Shift

Jane Genova: Speechwriter - Ghostwriter

That "past" was the era when advertising dominated the promotional world. Many remember that old adage in the ad industry: Half of advertising works. The Don Draper ("Mad Men") of 2018 is Martin Sorrell, chief executive officer of WPP.

2018 52

Gawker - Few Sandwiches Short For Media Picnic

Jane Genova: Speechwriter - Ghostwriter

The journalists at ATL, such as stylistic genius Joe Patrice, manage to titillate and entertain while still holding on to the establishment readers - and advertisers.  Gawker is now officially off my must-check-several-times-daily media review list. Today we thought leaders of media developments flocked to Gawker. Nick Denton, its head, had promised a tamed version.

2015 52

Listen with Mother Mandelson: monarch-maker, Maggie-mimic or megalomaniac?

Max Atkinson

In case you're being distracted by the reviews of Lord Mandelson's memoirs that are still spewing out into the press and the blogosphere, spare a moment to watch tw0 extraordinary self-advertisements from the man himself.

Public Relations Agencies - Sluggish Profitability, Stagnant Billing Rates, Growing Turnover

Jane Genova: Speechwriter - Ghostwriter

There also had been speculation that, with the decline in traditional advertising revenues, Don Draper from "Mad Men" would be applying to a hot public relations agency such as Edelman.  BigPR might have to review its business model.

2015 61

How a 1904 Ad Came Back to Bite Sherwin-Williams Where It Could Hurt for Decades

Jane Genova: Speechwriter - Ghostwriter

In 1904, the Sherwin-Williams corporation put out there an advertisement promoting its lead paint.  Supreme Court (SCOTUS) not to review Sherwin-Williams' conviction in the class action lead paint public nuisance litigation "County of Santa Clara v. "  The California Supreme Court had previously said no to a review.   As is well known, SCOTUS accepts very few cases for review.

2018 40

The New York Times - Unthinkable Could Happen

Jane Genova: Speechwriter - Ghostwriter

" The Gray Lady is weighing ending the print edition of its Sunday magazine, folding the Metro section, making the weekly book review section online-only and leasing out space in its Midtown headquarters." had recent declines in both print and digital advertising.

Tsunami, Fire, No Money, After So Much of It: Grief that keeps us stuck

Jane Genova: Speechwriter - Ghostwriter

As Cheryl Strayed's review  in THE NEW YORK TIMES of Deraniyalala's book "Wave" recounts, this economist lost her husband, two sons, and parents when the 2004 tsunami entered their Sri Lankan hotel room. 

2013 75

Government's Role in Deterring All Alcohol Consumption - Coming Regulatory, Business, Cultural Earthquake

Jane Genova: Speechwriter - Ghostwriter

Indirectly, it is embedded in other businesses, ranging from hospitality to advertising.    The research published in the Lancelot Medical Journal is based on reviewing about 1,000 studies.

2018 52

Googling myself, best thing I ever did

Speaker Launcher

I sent out a note to my book fan club on Facebook and told them about the bad review. They all responded quickly and came to my defense thus balancing off (and burying) the negative review.

2009 56

The Textbook Writer

The Communication Blog

This article was published in Etc: A Review of General Semantics 70 (3) July, 2013, 282-287. This does not mean that the writer should do whatever reviewers want; it only means the writer listens to them, honestly assesses their suggestions, and then acts in the best interest of the book. In a way the introductory textbook is an advertisement for the department, for taking additional courses, and for entering or majoring in the discipline.

2014 100

Herb Schmertz, Dead at 87 - Showed the World Power of Sponsored Content, Then Called "Advertorial"

Jane Genova: Speechwriter - Ghostwriter

  In those days that publishing tactic was called "advertorial," Today it's known as "sponsored content" or "native advertising." Business media, ranging from Harvard Business Review to American Banker, all put in requests for Gulf executives-bylined content. Herb Schmertz became  the  brandname in public affairs. That was through creating op-eds about energy and paying to have them published in The Wall Street Journal.

2018 40

Book 2 of 52 in 52: The Attitude Check by Heath Suddleson

Speak and Deliver

On my list of 52 Books in 52 Weeks , I half-jokingly suggested to the author of ''The Attitude Check'', Heath Suddleson , that I''d review his book faster if he signed a copy and sent me one for free. My book review, however, is in no way influenced by this prior relationship.

2014 74

Traditional Trade Media: Tough Times

Jane Genova: Speechwriter - Ghostwriter

Among the titles being shuttered are HOTELS, SUPPLY CHAIN MANAGEMENT REVIEW, TRADESHOW WEEK, FOODSERVICE EQUIPMENT & SUPPLIES, GRAPHICS ARTS MONTHLY, PLANT ENGINEERING, PROFESSIONAL BUILDER, CHAIN LEADER, and SEMICONDUCTOR INTERNATIONAL. This could create a business opportunity for agile publishers who can cover those niches and seek the advertising dollars. The trade media used to be a bullet-proof business.    No more, at least not for the traditional kind. 

Hotel 43