Limited Advertising Growth - That's What Brian Wieser Predicts Will Bring It Down

Jane Genova: Speechwriter - Ghostwriter

  Wieser's expertise is advertising. And that was that its advertising tool allowed racial discrimination.  What investors are focused on is growth prospects.    Global advertising, hammers Wieser, is finite.

2018 52

Strong PR Demand: Going back to pitching directly to prospects

Jane Genova: Speechwriter - Ghostwriter

  However, in general those opportunities pay less than what we can pick up from organizations which don't openly advertise for help.  

Increase Business Sales: Prospecting Tips for a Slow Economy

Fripp THE Executive Speech Coach

Prospecting Tips for a Slow Economy. Frequently I am asked, “How can I prospect for more business?”   My favorite Frippicisim: It is not your clients' and prospects' job to remember you.

Sales Generation: Prospecting Tips for a Slow Economy

Fripp THE Executive Speech Coach

Prospecting Tips for a Slow Economy by Patricia Fripp, CSP, CPAE. Frippicisim: It is not your clients' and prospects' job to remember you. Go through your address book, data base, Christmas card list and confirm everybody you know is familiar with your profession, what your specialty is, and who is the perfect prospect for you to best serve. The better your relationship with them the more they will want to send you new prospects.

Quinnipac Law Student Advertises Soul for $100K: Success Gen Implodes

Jane Genova: Speechwriter - Ghostwriter

  And, simultaneously, a law student at Quinnipiac, just down the road from me, is advertising the sale of his soul for $100,000.    His prospects for getting any full-time law job with benefits are dismal.  This is just the beginning of the implosion of the Success Generation.    They planned their lives for that one goal. 

Successful Marketing Means that You Identify Prospective Clients

Fripp THE Executive Speech Coach

Successful marketing means that you identify prospective clients and position yourself in the market so they choose you over your competition. Their comments, especially negative ones, will help you tailor both your product and your approach to other prospects. These prospects had distinctive demographics. Remember how Avis advertised, "We try harder.") Looking for more business? Marketing/PR expert Gary Purece gave me some advice it can help you!

Prospecting Tips for a Slow Economy: Sales Presentation Skills Increase Odds

Fripp THE Executive Speech Coach

Prospecting Tips for a Slow Economy by Patricia Fripp, CSP, CPAE. Frippicisim: It is not your clients' and prospects' job to remember you. Go through your address book, data base, Christmas card list and confirm everybody you know is familiar with your profession, what your specialty is, and who is the perfect prospect for you to best serve. The better your relationship with them the more they will want to send you new prospects.

A Workplace Divided, Careers in Play - "Torre, et al. v. Charter Communications"

Jane Genova: Speechwriter - Ghostwriter

Advertisers, viewers, and talent can flee. In Silicon Valley, after Ellen Pao filed her gender bias lawsuit against former employer Kkeiner Perkins, her employment prospects dried up. Their employment prospects had also dried up.

2019 52

The curse is back!

Speak Schmeak

Eleanor Entrepreneur has been invited to advertise on Tracy TV's television show. Eleanor Entrepreneur wants to know the benefits to her business and the return on investment of this advertising package. The TV people clearly think this handout is going to help them gain advertising.

2009 169

Ricochet: NYT Co Michael Zimbalist discusses this, with print books in background

Jane Genova: Speechwriter - Ghostwriter

  Essentially, the advertiser, for example SAP, selects articles from company's digital properties which are relevant to its commercial message.    Then the Ricochet Platform generates a unique web address that bundles the articles to the brand's advertising

3 Keys to Make Your Marketing Campaign Rock

Succeed Speaking

Many marketers — from all fields — try to say too much… They try to hit their prospects with everything they’ve got — full specs, 12 benefits, etc. That will overwhelm your prospects (at best) or just cause them to ignore you altogether (at worst).

The curse is back!

Speak Schmeak

Eleanor Entrepreneur has been invited to advertise on Tracy TV's television show. Eleanor Entrepreneur wants to know the benefits to her business and the return on investment of this advertising package. The TV people clearly think this handout is going to help them gain advertising.

2009 130

Megyn Kelly's "Sunday Night" in Play - Will Alex Jones Interview Help or Hurt It

Jane Genova: Speechwriter - Ghostwriter

For example, JPMorgan Chase stated it will pull its advertising from the show. Those range from media to prospective customers/clients. Or it could be pulled by NBC because advertisers bailed, as they had with Bill O'Reilly.

2017 52

Blogs - Old-Line But Effective Business Development Tool

Jane Genova: Speechwriter - Ghostwriter

One is when prospects stop by my blogs to check out what I am all about. Like Carter Mario personal injury firm in New England, your best bet might be socking funds into advertising both online and out there on television, billboards and wrap-around ads on transportation vehicles.

2017 52

Shoot all 5 arrows in your marketing quiver

Six-Figure Freelancer Blog

Advertise and promote. You cannot control the needs of prospects, but you can let them know you will be there when the need arises. We do this by producing effective marketing material, targeting prospects based on our business plan, and getting our marketing information out there using a variety of means. [Excerpt from Everything You Wanted to Know about Freelance Writing -- [link].

2013 59

Step-By-Step Guide to Creating a Viable Go to Market Strategy

SlideModel

Without this, you will fail to create an actionable, and ROI-driven marketing strategy and engage with your prospects. Message Strategy] – the advertising of Plugin X should emphasize the convenience and time-saving on using the tool, and appeal to the FOMO of missing a sale.

2019 56

Do you embed YouTube videos on your website? If so, you need this (in my opinion)

Succeed Speaking

The overwhelming majority of clients and prospects have told me that’s the first thing they’re looking for when they come to a speaker’s profile. Remember, they’re in the advertising business, not the video hosting business.).

CEO Stumbles through a Sloppy Close to his Keynote Speech

Executive Speech Coach

The CEO of the advertising agency delivered the opening keynote speech at the marketing conference. His presentation offered entertaining case reviews from the world of advertising. The man had impressive credentials in the advertising industry and as CEO of his own firm.

2016 57

Public Relations Agencies - Sluggish Profitability, Stagnant Billing Rates, Growing Turnover

Jane Genova: Speechwriter - Ghostwriter

There also had been speculation that, with the decline in traditional advertising revenues, Don Draper from "Mad Men" would be applying to a hot public relations agency such as Edelman.  The glam world of public relations has clouds hanging over it.

2015 61

Award-Winning Whatever: Who Cares?

Jane Genova: Speechwriter - Ghostwriter

Including, the attention from prospects for our services. The count of those brought the advertising dollars. We watch "Downton Abbey" because we are hooked on the values of another era and are waiting to see how the characters manage through The Great Depression.

2014 56

CT Writer: How Not To Sell

Jane Genova: Speechwriter - Ghostwriter

With no connection to the prospect or any understanding of the sales process.  There are so many of the advertisements, "Become an author."

2014 56

4 Ways to Use Storytelling in Marketing That Have Nothing to Do With Heart Wrenching Videos

Duarte Blog

They typically explain the storytelling marketing techniques that we can use to stir up emotion via beautiful advertising videos. After all, they’re the ones face-to-face with prospects. Storytelling in Marketing; Not Just for Advertising.

2017 93

POM Wonderful Presents. Good lessons for speakers

Speak Schmeak

The Greatest Movie Ever Sold," Morgan Spurlock's advertisement-within-a-movie-within-an-advertisement about product placement and marketing in movies. He filmed every aspect of putting together the advertising for the movie, including his pitches to the companies who ended up being his major sponsors. He didn't use PowerPoint, but simple storyboards (which I gather are more common in the advertising world than in the public speaking world).

2011 149

Gathering around the video - The new unifying medium

Jane Genova: Speechwriter - Ghostwriter

  Traditional advertising is in the crapper.    But video advertising is surging, reports Brian Stelter in THE NEW YORK TIMES.    More requests from prospects are coming to me for scripts for video.  The next national event will be embedded in our consciousness on video, not TV.    Some of this is already happening. 

Presenting Business Diagrams: How to Deliver a Strong, Positive Impact

SlideModel

Finance executives must transform numerical data into visuals and text that easily convey the company’s current financial position and its prospects in the future. Funnel Analysis refers to a group of assessment tools widely used in sales, marketing and advertising. In the real world, it takes many inputs (such as a large number of prospects) to generate a desired subset/output (such as paying customers), making triangular or pyramidal shapes very appropriate as visual aids.

2016 55

Can We Really Trust Your Marketing Department With Your Sales Presentation

Executive Speech Coach

Forecasting optimistic sales projections Creating nice looking marketing materials Winning marketing awards from marketing associations Spending money on expensive advertising campaigns Creating, and policing the sacred brand Addressing politically correct and hot issues Appearing to be green or following other popular fads and trends Convincingly explaining why the last marketing campaign didn’t work How does your sales department get rewarded?

2012 50

Public Speaking Marketing - Using Bonuses To Sell More Products

Great Public Speaking

In many cases the customer can keep the bonus items even if he/she returns the main product, but that’s not a rule unless you advertise it that way to prospective customers. The prospective customer sees themselves as getting more value for their dollar if they buy your main product. Offering to let the prospective customer keep the bonuses even if they return the main product really makes them feel like they are in a good position.

Maine 40

Yes, Be Your Own Content House: Attention brings attention

Jane Genova: Speechwriter - Ghostwriter

  Click that on and there will be video clips, coverage by external media, photos, speeches, white papers, advertising, and more.    Prospects, customers/clients, friends and enemies will also swing by to take a look. 

House 52

You Have 16 Years Experience, Help-Wanted Ad Specifies Max of 4

Jane Genova: Speechwriter - Ghostwriter

That could be managing Price Per Click (PPC) advertising. Clients and prospects know the importance of everything from online influencers to local search engine optimization (SEO). In the age-discrimination lawsuit "Kleber v.

2019 52

Freelancing: Damn right, things are good

Jane Genova: Speechwriter - Ghostwriter

  When one of those whack jobs who advertises on Craigslist approaches us with an offer of a penny for six hours work we don't even get annoyed any more.    That's because we are fully aware that we can ignore that kind of prospect.

2012 61

For-profit Education: Same troubles as non-profit, including hunger for star power

Jane Genova: Speechwriter - Ghostwriter

  Prospective students are questioning the value of a degree in terms of getting a job or getting ahead in a career.    Sure, it's advertised on the digital site for THE WALL STREET JOURNAL. For-profit education was supposed to be such a simple proposition. 

2012 60

POM Wonderful Presents. Good lessons for speakers

Speak Schmeak

The Greatest Movie Ever Sold," Morgan Spurlock's advertisement-within-a-movie-within-an-advertisement about product placement and marketing in movies. He filmed every aspect of putting together the advertising for the movie, including his pitches to the companies who ended up being his major sponsors. He didn't use PowerPoint, but simple storyboards (which I gather are more common in the advertising world than in the public speaking world).

2011 100

BigPR in U.S. - Will Mueller Investigation Throw Shade, What PR Firms Must Do

Jane Genova: Speechwriter - Ghostwriter

It isn't just the Mad Men industry-advertising-which is under attack. Clients and prospects complain about everything from disappointing outcomes to an overly complex user experience.  As many know, WPP's financials are down.

2017 52

LinkedIn Self-Publishing Could Become As Powerful As The Wall Street Journal Op-Ed

Jane Genova: Speechwriter - Ghostwriter

So valuable is this self-publishing opportunity that leaders and hustlers are now advertising for ghostwriters to create them. Immediately, it brought in requests from prospects for more information about my business. Self-publishing on LinkedIn as an Influencer is a smart career move. Officially it is called the Pulse Section. It can bring in new business, get you spotted by recruiters, enhance your branding with colleagues, and build your portfolio of publication credits.

LinkedIn - Self-Publish As An Influncer

Jane Genova: Speechwriter - Ghostwriter

So valuable is this self-publishing opportunity that leaders and hustlers are now advertising for ghostwriters to create them. Immediately, it brought in requests from prospects for more information about my business. Self-publishing on LinkedIn as an Influencer is a smart career move. Officially it is called the Pulse Section. It can bring in new business, get you spotted by recruiters, enhance your branding with colleagues, and build your portfolio of publication credits.

Industry Execs Meet Social Media: Five Reasons Your Firm Needs A Social Media Strategy

Communication Steroids

HR Toolbox reports that nearly 83 percent of surveyed human resources departments use social media to locate and screen prospective employees. Fifth, yes, even you can build brand, communicate with prospective clients, and serve existing accounts more effectively with it.

How to find ‘corporate’ freelance writing gigs

Six-Figure Freelancer Blog

Advertise and promote. Why not advertise ? When I suggest that freelancers advertise, they look askance. It brings in several new prospects per month. If you want to write for newspapers and magazines, the query letter is the best way to get started (see video here: https://www.youtube.com/watch?v=uCt1I20Bdyc v=uCt1I20Bdyc ).

Gig 43

Those NDAs We All Sign - Neglected Entrepreneurial Opportunity in Legal Sector

Jane Genova: Speechwriter - Ghostwriter

Covers what is really required such as not disclosing that the vendor was the source of the signature terminology used in the advertising campaign or book published. Developing new business is the top priority of most legal players.

2017 52

Communications Services: Among top 5 fields hiring

Jane Genova: Speechwriter - Ghostwriter

  The term "communications services" covers fields such as advertising and public relations.    By trial and error I hit on a range of fees, be it hourly or project, which prospects considered in the box. 

Payment vs. exposure

Speak Schmeak

Other nonprofit organizations may take advantage of my non-advertised nonprofit discount if they can't pay my full fee. Sometimes a group seems like it's full of great prospects, but nothing comes of it. Some of you get paid to speak; others hope to get paid one day.

Do your potential customers forget about you?

http://delicious.com/akarrer/prospeaker

Inquiries come via email and your web site, and you try to send information to each hot prospect as quickly as you can. But, after youve delivered that first bit of information to your prospect, do you send him any further information? Ask your prospect why he hasnt yet placed an order?

12for12 April Challenge: Review Your Image

Speak Schmeak

The question is this: What image are you consistently portraying to your customers, clients, audiences and prospects? Print materials This is a pet peeve of mine, but I don't believe a professional should use a business card with free advertising on the back.

Images 229

Is it honesty or is it clarity that makes this commercial so popular?

Dave Paradi's PowerPoint Blog

Two respected presentation professionals, Jon Thomas and Garr Reynolds , have recently tweeted about how they think this commercial is a great commercial and they wish all advertising could be this honest. It is my attempt to be as clear as possible with prospective clients about how I can help them and whether we will work well together.

2010 40