PR - Can it stand alone as a business?

Jane Genova: Speechwriter - Ghostwriter

In PR Week , editor-in-chief Steve Barrett releases some early numbers from PR agencies. For example, some firms such as Omnicom report Q4 figures as down in organic revenues for PR but significantly up in their advertising units.

2016 56

The Art of PR at the Guggenheim Museum

TJ Walker Interactive

Mike Bako sits down with Janine Gordon, president and CEO of Janine Gordon Associates to discuss her agency’s PR efforts. advertising Analysis public relations Video inside communications mike bako

2011 40

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PR Spending Up 3%

Jane Genova: Speechwriter - Ghostwriter

Marketing and advertising are down.  PR has the advantage of being able to bundle old media and new media and put it all on a heaping platter for clients.    A clever PR pro can serve up opinion-editorials in mainstream media such as THE WALL STREET JOURNAL and FORBES and at the same time link to the dominant bloggers in an industry.    All this can be done more cheaply than it can in mass advertising

PR 40

The Past - PR, Lawyers, et al. Can't Shake Off Its Stink

Jane Genova: Speechwriter - Ghostwriter

Not long after that memo it promoted lead paint in its advertising. The misguided meme being foisted on 21st century humans is that the past can be eliminated. Yet great art, ranging from Shakespeare to William Faulkner, has always played out the theme that the past is never the past.

2018 52

Strong PR Demand: Going back to pitching directly to prospects

Jane Genova: Speechwriter - Ghostwriter

  With the growth of PR up 21% (Source: Bureau of Labor Statistics), it's no surprise that I am receiving a lot more than the average number of responses from those I am contacting. 

BigPR in U.S. - Will Mueller Investigation Throw Shade, What PR Firms Must Do

Jane Genova: Speechwriter - Ghostwriter

It isn't just the Mad Men industry-advertising-which is under attack. As many know, WPP's financials are down. Clients and prospects complain about everything from disappointing outcomes to an overly complex user experience. 

2017 52

"PR agencies operate as black boxes," Former PR Executive

Jane Genova: Speechwriter - Ghostwriter

Why is this tremendous response to the post "Fire Your PR Agency?"    As soon as "Fire Your PR Agency" appeared on this blog, heavy traffic started.  The most insightful analysis - and a detailed one - has come from a former PR executive in California.  Question:  Why such interest in "Fire Your PR Agency?" One, PR AGENCIES OPERATE AS BLACK BOXES. 

PR 40

WPP's Martin Sorrell Bullish on PR, PA, Not Social Media: Jack O'Dwyer comments

Jane Genova: Speechwriter - Ghostwriter

 PR/PA commentator Jack O'Dwyer reinforces this reality put forth by Sorrell on his own site O'DwyerPR.com.    Today, in a piece titled "WPP's Martin Sorrell is PR's No.   To begin in, the big money isn't there as it is in most of PR

Counter Global Economy, PR Networks Grow in Revenues, Membership

Jane Genova: Speechwriter - Ghostwriter

  In the June 2009 edition of O'DWYER'S PR REPORT, Jon Gingerich tells us that both total revenues and memberships are up up up for three of the four worldwide PR networks.  Public relations is thriving because its promotion is indirect, unlike advertising. Writers, time to stop having reservations about careers in public relations. 

2006 40

Good Customer Service Is More Than Good PR

Fripp THE Executive Speech Coach

Good Customer Service Is More Than Good PR. Everyone makes a difference: the sales force, the service technicians, the clerical staff, the PR department all work together toward the same goal -- keeping the customers satisfied. I think the manager and the waitress should change places for a couple of weeks, she knows more about good PR than he does. At a time when every customer counts we must never forget how our customers see us.

Inside Communications with Mike Bako: Amy Binder

TJ Walker Interactive

Mike Bako sits down with Amy Binder of RF Binder to discuss their PR campaign on nuclear fuel recycling for Areva on Inside Communications. advertising Analysis public relations Video amy binder mike bako RF Binder

PR 40

How to Create A Branded Presence For Your Products and Services in the Media: Inside Communications with Mike Bako

TJ Walker Interactive

Peter Himler sat down with host Mike Bako to share all things PR including how the new communications landscape has not changed his clients’ overriding goal: to create a positive, branded presence for their products, services and POVs in the media. advertising Analysis News public relations Social Media Video inside communications mike bako peter himler

PR 40

How to Create A Branded Presence For Your Products and Services in the Media: Inside Communications with Mike Bako

TJ Walker Interactive

Peter Himler sat down with host Mike Bako to share all things PR including how the new communications landscape has not changed his clients’ overriding goal: to create a positive, branded presence for their products, services and POVs in the media. advertising Analysis News public relations Social Media Video inside communications mike bako peter himler

PR 40

Networking or seeking a job in the mid-Atlantic region?

Joan Detz Speaker Services

Check the Business Wire Events Calendar: meetings, webinars, and conferences for PR, PA, communications, marketing and advertising professionals. Visit www.businesswire.com.

PR 40

Professionally Speaking in top 50 communications blogs

Ian Griffin - Professionally Speaking

I’m not familiar with the blog is where this list is posted, but it’s a pretty thorough list, divided into categories: Media and Journalism, PR and Advertising, Organizational and Business Communications, Public Speaking and Speech Writing, Conflict [.]. I’ve just been told that Professionally Speaking had been listed as #25 in the Top 50 Communications Blogs.

2010 116

Law Firm Dentons "Gets" Intersections ot Courts of Law, Public Opinion

Jane Genova: Speechwriter - Ghostwriter

The latter is formed through public relations, lobbying, advertising, and other influence disciplines. As is well known: The court of law intersects with the court of public opinion. In "Pao v.

2016 61

Speak Schmeak in the top 50 communication blogs

Speak Schmeak

While I'm not sure how legit the rest of the blog is where this list is posted, it's a pretty thorough list, divided into categories of Media and Journalism, PR and Advertising, Organizational and Business Communications, Public Speaking and Speech Writing, Conflict Resolution, Technical Communication and Science Communication, Communication Theory, and Communication Disorders.

2010 100

Speak Schmeak in the top 50 communication blogs

Speak Schmeak

While I'm not sure how legit the rest of the blog is where this list is posted, it's a pretty thorough list, divided into categories of Media and Journalism, PR and Advertising, Organizational and Business Communications, Public Speaking and Speech Writing, Conflict Resolution, Technical Communication and Science Communication, Communication Theory, and Communication Disorders.

2010 100

Political Attack Ads. From Romans to Romney via Building Bishops

The Presenter's Blog

Are negative “attack ads” examples of valid public speaking, or just political porn? 2000 years ago, the Roman speakers Cicero and Quintilian both described techniques similar to attack ads. They detailed multiple methods for mobilising audiences through playing on negative themes.

Ads 146

Corporations & Communications - Will More Of Work Be Pulled In-House?

Jane Genova: Speechwriter - Ghostwriter

This year, reports Rose Gordon Sala in PR Week , $30 billion in agency accounts went up for review. The functions ranged from state relations to advertising. Corporations were looking for more better outcomes, with more cost-efficiency.

2015 68

WPP had rough 2009 but things picked up toward end

Jane Genova: Speechwriter - Ghostwriter

Overall, public relations is doing better than most other professional services, ranging from law to advertising.  On Mediabistro's "PR Newser," Joe Ciarallo reports  that BigFoot WPP, parent of Hill & Knowlton et al., Some speculate the era of the large PR firm is over and that the future belongs to boutiques providing niche services. 

2009 43

"Public Relations" - Term That Even In "Mad Men" Time Denigrated What Gets Done

Jane Genova: Speechwriter - Ghostwriter

were the creative advertising geniuses. The "PR People" ensured cars had polish and on the hood sat a beauty queen. Don Draper et al. And, back in those "Mad Men" days the public relations guys (few women) were the formulaic flacks.

2014 69

2010 - 2020: Content Remains King, But There's a (big) Shift

Jane Genova: Speechwriter - Ghostwriter

  Abovethelaw, which also might have felt it had a license to bypass those schoolmarm rules (after all, it was so hot), recently advertised for a copy editor. The most basic example of this are the polls on Drudge Report and O'Dwyer PR. Vanity Fair nails it.

2020 52

Step-By-Step Guide to Creating a Viable Go to Market Strategy

SlideModel

PR strategy. Message Strategy] – the advertising of Plugin X should emphasize the convenience and time-saving on using the tool, and appeal to the FOMO of missing a sale. The ultimate goal of any business is to grow and scale over time.

2019 56

Facebook Faces Changing World

Jane Genova: Speechwriter - Ghostwriter

  Clearly there is a lesson here in PR about not over-hyping.    Advertisers like GM aren't happy with outcomes and are pulling out. 

Flop 52

Authors, Publicity is Your Ticket to Success

Great Public Speaking

Here''s what you''ll discover on this call with Rick: => Why publicity is 100 times better than advertising. => > Understanding the differences between retainers and "pay for placement" PR and why it''s important to you. =>

2014 78

Facebook Fails Crisis Communications - Competitor Which Is Responsive Can Crush that Social Network

Jane Genova: Speechwriter - Ghostwriter

As kglobal partner Gene Grabowski outlined in PR Week, the first 24 hours in a crisis are critical. Where was the laundry list of action plans to address the urgent concerns of users, investors, government, privacy non-governmental groups, advertisers, and parents?

Pitching - Yes, Cold Still Is Effective, Warm Even More So

Jane Genova: Speechwriter - Ghostwriter

Many good jobs are never advertised. For example, we might have commented on their Tweets or an article in PR Week. Way back in the mid 1970s, the breakthrough job-search guide came out. It was "What Color Is Your Parachute?" " Its advice was shocking - and effective.

2016 65

2009 in Public Relations

Jane Genova: Speechwriter - Ghostwriter

  Like other professional services, be they law or advertising, the field is being undone by a combo platter of digital technology and client push for cost-efficiency, along with quantifiable results.    The profession and business of PR, as we've known it, may disappear.    Yet, Edelman, the supposed first mover on social media in PR, was outed as not having at top experts proficient in social media. 

2009 43

Mark Cuban Hints at Hiring Charlie Sheen For HDnet TV Network.

TJ Walker Interactive

Read more at ESPN.com charlie sheen , maRK CUBAN , TJ Walker , tj walker public speaking This entry was posted on March 7, 2011, 10:15 am and is filed under Analysis , Audio/Video Technology , Government & Politics , advertising , celebrities.

Shared Experiences - The genius of Donald Trump (Jesus Christ, Beatles, Steve Jobs) in knowing what human beings want played out

Jane Genova: Speechwriter - Ghostwriter

" - Tom Biro, PR Week, February 2016. Therefore, marketers should be re-thinking their budget for advertising on it. "From earnings announcements to product unboxings to movie premiers and just about everything in between, shared experience is what we're all gunning for."

2016 56

Publicity: The Dos and Don’ts of Dealing with the Media

Fripp THE Executive Speech Coach

The Dos and Don’ts of Dealing with the Media By Patricia Fripp THE Executive Speech Coach's PR agent Pam Lontos   As a speaker, you probably know how important publicity is to the success of your business. That’s the best advertising you could possibly do to sell your business! Pam Lontos is president of PR/PR, a public relations firm based in Orlando, Fla.

PR 40

Publicity: The Fifteen Most Common Publicity Mistakes Businesses Make

Fripp THE Executive Speech Coach

The Fifteen Most Common Publicity Mistakes Businesses Make By Patricia Fripp's PR agent Pam Lontos. But in advertising dollars, that quote could have been worth thousands.  Making it an advertisement for their product or service. About the Author: Pam Lontos is Patricia Fripp's PR agent and president of PR/PR, a public relations firm based in Orlando, Fla.

PR 40

Current speakers and their books – I: David Meerman Scott

Public Speaking Advice and Commentary

  I’m beginning with David Meerman Scott, who has just updated his 2007 bestseller, The New Rules of Marketing and PR ( [link] ).    Want to understand how you could talk up your conference without spending millions on advertising – which might not be seen by the right people? For my next blog series, I’m celebrating some top speakers who have recent books.

2010 47

NY Times Claims Fox is Thinking of Dumping Glenn Beck « TJWALKER.

TJ Walker Interactive

The bigger problem for Beck is that advertisers are fleeing. News analyzed from a communication perspective.

2011 68

Public Relations: The Fifteen Most Common Publicity Mistakes

Fripp THE Executive Speech Coach

The Fifteen Most Common Publicity Mistakes Businesses Make By Patricia Fripp's PR agent Pam Lontos. But in advertising dollars, that quote could have been worth thousands.  Making it an advertisement for their product or service. About the Author: Pam Lontos is president of PR/PR, a public relations firm based in Orlando, Fla.   PR/PR has placed clients in publications such as USA Today, Entrepreneur, Time, Reader's Digest and Cosmopolitan. 

Hey! Look over there!

Can You Hear Me Up the Back?

Watchers of MadMen would remember the scene when the authorities ban them from using doctors to advertise cigarettes, and they decide to distract people with the simple message: Lucky Strike - It’s Toasted! Almost totally carb free!

2009 52

Fire Your Public Relations Agency - Do Your Own Digital, Cheaper/Better

Jane Genova: Speechwriter - Ghostwriter

  It was primitive and corporate-stilted but we didn't expect much in those days from a traditional PR agency, did we.    ADVERTISING AGE carried King Richard's advice for dealing with cyberbulling.    Nolan states : "Edelman, like many of its peers, is a PR firm that will charge your company a hefty fee for all the digital insight that its 23-year-old account executive can deliver.    Then forget a PR agency. 

PR 40

Successful Marketing Means that You Identify Prospective Clients

Fripp THE Executive Speech Coach

Marketing/PR expert Gary Purece gave me some advice it can help you! Remember how Avis advertised, "We try harder.") ") As an example, when other advertising consultants do presentations, they talk about budgets, print versus TV, soft versus hard sell. Looking for more business? If you want to learn how to better articulate your message why not tune into my Friday Webinar.

Make Your Blog Produce By Making It Relevant

Communication Steroids

You can become your own “Director of Trend Spotting” (which by the way, is a real job title at a major American advertiser).

Social Media And JOBS

Communication Steroids

Social Media has revolutionized the way jobs are advertised and filled.

Site and Trainer Review: Speaking Excellence with TJ Walker

Communication Steroids

And TJ does offer a lot of timely commentary on public presentations, presidential speeches, corporate or celebrity PR snafus and the like. The ‘splash’ page, or front opening page, is mostly an advertisement for his books and corporate and media training.

Eight Steps to Getting Speaking Engagements : MarketingProfs Articles

http://delicious.com/akarrer/prospeaker

Home Marketing Resources Online Seminars Conferences Research Store Members Only Forum Blog Jobs Resources Home How-to Articles Case Studies Online Seminars Downloads Quick Reads Daily Chirp (0) items My Cart Email Print Save Text: A A Eight Steps to Getting Speaking Engagements by Steve Markman Published on October 28, 2003 Marketing and PR efforts should be in the forefront of your organization, especially in todays competitive climate and the uncertain economy.