Don't You Want to Be Entertained?

The Shy Speaker's Guide to Succes on Stage

Posted: August 5, 2007 by Gary in Dealing with People , Humour & Laughter , Image and Impressions , Networking & Small Talk , Public Speaking , The Shy Speakers Guide , Videos & Podcast 0 Everybody wants to be entertained. And when I mean entertained, I do not mean entertainment in the Russel Peters or Jerry Seinfield sense! Entertainment is not necessarily confined to the field of humour. Then there are other forms of entertainment media too.

2007 40

Super Bowl Ads Just Ain’t What They Used to Be

Dahle Communication

For pure entertainment value, give me the Doritos campaign. Advertising Marketing Super BowlThe following is a guest post by Brett Duncan of Marketing In Progress. I love Brett's stuff and he has been gracious enough to do a guest post here.   I must be getting old, because I find myself looking back on the “good ol’ days” at a much higher frequency than ever before. And I’m about to spring it on the ads for this year’s Super Bowl.

2011 131

Tiger Woods is Right

Matt Eventoff

One thing to remember — the public allows a professional athlete, entertainer, celebrity, politician etc. . This is a private matter and I want to keep it that way. Although I understand there is curiosity, the many false, unfounded and malicious rumors that are currently circulating about my family and me are irresponsible. – www.tigerwoods.com. T iger Woods is right. False, unfounded and malicious rumors are wrong, period.

2009 126

POM Wonderful Presents. Good lessons for speakers

Speak Schmeak

The Greatest Movie Ever Sold," Morgan Spurlock's advertisement-within-a-movie-within-an-advertisement about product placement and marketing in movies. He filmed every aspect of putting together the advertising for the movie, including his pitches to the companies who ended up being his major sponsors. He didn't use PowerPoint, but simple storyboards (which I gather are more common in the advertising world than in the public speaking world).

2011 144

An easy tip to customize your content

Speak Schmeak

He probably didn't have to do much research to find a local advertisement that the audience would be familiar with. Tags: Quick Fixes Engaging the Audience Public Speaking Techniques and Strategies The Business of Speaking Entertainers

Don't say "you" when you mean "I"

Speak Schmeak

musical lyrics, advertisements and also blogs." ( From Wikipedia ) Perhaps Seal is uncomfortable talking about his situation and therefore finds it easier to distance himself from the pain by saying, "you." Quick Fixes Engaging the Audience Entertainers CommunicationIn this interview with Ellen Degeneres, Seal talks about his separation from his wife, Heidi Klum.

2012 136

POM Wonderful Presents. Good lessons for speakers

Speak Schmeak

The Greatest Movie Ever Sold," Morgan Spurlock's advertisement-within-a-movie-within-an-advertisement about product placement and marketing in movies. He filmed every aspect of putting together the advertising for the movie, including his pitches to the companies who ended up being his major sponsors. He didn't use PowerPoint, but simple storyboards (which I gather are more common in the advertising world than in the public speaking world).

2011 100

Don't say "you" when you mean "I"

Speak Schmeak

musical lyrics, advertisements and also blogs." ( From Wikipedia ) Perhaps Seal is uncomfortable talking about his situation and therefore finds it easier to distance himself from the pain by saying, "you." Quick Fixes Engaging the Audience Entertainers CommunicationIn this interview with Ellen Degeneres, Seal talks about his separation from his wife, Heidi Klum.

2012 100

Super Bowl Ads Commercials

Humor Power

It needs to be entertaining. – You want the ad to be memorable. – You want people to talk about it afterward. I would assume that the advertisers who bought the most ads on this year’s Super Bowl (Budweiser, Chevrolet, Doritos, Pepsi, Coke, Bridgestone, GoDaddy) and regular advertisers in past years (Career Builder, ETrade) would know about the value of their advertising dollar. Case Studies Advertising Commercials humor Super Bowl Ads

Ads 48

Jimmy Fallon: Can he distract Millennials from whatever?

Jane Genova: Speechwriter - Ghostwriter

 But the question is: Can the traditional formula of "The Tonight Show" maintain enough of an audience so advertisers will keep it on the air?  We Baby Boomers who have mellowed from our Counterculture days enjoyed the predictability of good clean entertainment.

2014 61

The TJ Walker Liberal Turn Video News Wire is now available for syndication on your website. Generate Revenue for Your Site

TJ Walker Interactive

By embedding the TJ Walker Video player on your site, you can inform, education and entertain your visitors. AND you can make money from advertising–without doing any work beyond the initial placement of the video player on your site.

2013 81

The Economist Not Bullish On Survival Of Most American Dailies

Jane Genova: Speechwriter - Ghostwriter

Online advertising isn't paying the bills. They bundle entertainment with breaking news. Newspaper work is an excellent platform for second careers in public relations, marketing, advertising, and social media.

2015 65

Sheryl Sandberg - Is She Positioning Herself to Take the Fall?

Jane Genova: Speechwriter - Ghostwriter

  And, two, as Liz Peek explains in The Hill , Sandberg created that Facebook lucrative advertising model based on user data. They ranged from introducing the advertising model to imposing an organizational structure.

2018 52

News Corp Quarlerly Earnings Increase - Trump's Attack on Fake News Increases Readership

Jane Genova: Speechwriter - Ghostwriter

Additional revenue drivers include an improved global real estate market which is generating more digital advertising. Eventually, he did separate the straight news business from his entertainment empire.

2017 52

Sponsored Content - Unique Hybrid of Journalism and Marketing

Jane Genova: Speechwriter - Ghostwriter

Sponsored content has become the sweet spot in what used to be known as "advertising." 70% of individuals want to learn about products through content, not traditional advertising. " CMO reports, for example, that sponsored content: Generates 82% brand lift.

2017 52

Is public speaking back in fashion?

Speak Schmeak

I'm not sure how this survey reveals that public speaking is back in fashion, when there's no information on how voters were influenced in the past by candidates' public speaking skills vs. campaign rallies, radio and TV advertising.

2008 130

How to communicate social issues through art and parody

The Speaker Point

I leave you with JR (the 2011 TED prize winner) and his TED talk showing his inspiring and entertaining work around the globe, using art to stretch people’s imagination and comfort zone. Art and performance… Have you seen Improv Everywhere, performance art commentary on advertising art… [link] [link] Alex Cequea Improv Everywhere, yes!

Parody 147

Gawker - Few Sandwiches Short For Media Picnic

Jane Genova: Speechwriter - Ghostwriter

The journalists at ATL, such as stylistic genius Joe Patrice, manage to titillate and entertain while still holding on to the establishment readers - and advertisers. Today we thought leaders of media developments flocked to Gawker. Nick Denton, its head, had promised a tamed version. Anyway, since the high-profile New York Magazine article on Bill Cosby's alleged 35 victims had been hacked, we were prowling for whatever titillation might be available.

2015 52

CEO Stumbles through a Sloppy Close to his Keynote Speech

Executive Speech Coach

The CEO of the advertising agency delivered the opening keynote speech at the marketing conference. His presentation offered entertaining case reviews from the world of advertising. The man had impressive credentials in the advertising industry and as CEO of his own firm.

2016 57

"Mad Men" - Audience Nostalgia Palpable

Jane Genova: Speechwriter - Ghostwriter

That was a time when advertising really was very important and everyone who was creative wanted to enter the field.    I was in college during the period "Mad Men" is set and wrote a psychology paper in which I applied my test scores [there was lots of testing then] to a future career path that was advertising.  "  Of course, I had no idea what it really took to get into and rise in advertising.

The 4.5 Promises You Don't Want to Make

Speak and Deliver

Overstated promises are the staple of bad advertising, and, as speakers, can be our downfall. I''m an effective speaker, an entertaining speaker, an inspirational speaker - or so I''m told - so that''s what I stick to in this blog.

2013 77

How to Really Craft Audience-Centric Presentations

Duarte Blog

For example, imagine you’re a marketing executive tasked with presenting an advertising campaign to the data-driven accounting department. The safety video is peppered with humor, music, pop-culture references, and is downright entertaining!

2018 100

Our top 10 posts on women & public speaking for 2016

The Eloquent Woman

The prostitute factor: Why we're not serious about women at conferences points out an open secret about conferences that do little to discourage prostitutes or sexist displays in the name of advertising or entertainment.

2016 76

The New York Times - Unthinkable Could Happen

Jane Genova: Speechwriter - Ghostwriter

had recent declines in both print and digital advertising. The game has become a need to entertain as well as present the facts.

Alex Jones - If This Isn't a "Fake Controversy," Then Megyn Kelly Could Have & Should Have Prevented It

Jane Genova: Speechwriter - Ghostwriter

Given that background, Kelly should have been more on the money in assessing what key constituencies would object to the interview - and what would be the cost in advertising dollars, branding, the head-to-head competition with "60 Minutes" and her own new career on a network.

2017 52

Want to boost conference attendance? Add women speakers

The Eloquent Woman

And, as we've reported on the blog, a paucity of women speakers and attendees often leads the men-in-majority to make misogynistic decisions about conference entertainment, or even the presence of prostitutes.

2017 76

Improve Your Storytelling Presentation Skills and Get Your Ideas Adopted

Duarte Blog

While you might think that the hero’s journey is just the stuff of books and movies, it actually is an effective device used in a range of media, including advertisements and presentations. Do you remember when you first became aware of climate change? For me, it was 2006.

2017 90

Politicos and Snail Mail: Creating a public nuisance

Jane Genova: Speechwriter - Ghostwriter

  McMahon, the co-founder of World Wrestling Entertainment, is wealthy.    She can afford this tactic, along with lots of television advertising

Mail 52

Gimmicks in Speaking - in Toastmasters and Real-Life

Speak and Deliver

Gimmicks in advertising, music, movie-making, even teaching school, make for an attention grabbing situation. When used well, within a larger landscape, it is both entertaining and effective. What's a gimmick?

2017 87

News Corp, Oh The Drama: Should it go private?

Jane Genova: Speechwriter - Ghostwriter

  The company had written down its publishing holdings in Australia and advertising has been lackluster.   Yet, there's no question that there's a bundle to still be made through the company's entertainment enterprises. 

2012 52

UK Business Communicator of the Year, 2013

Max Atkinson

The advertising executive, Rory Sutherland, has emerged in recent years with entertaining anecdotes and ideas to give entrepreneurs heart and make business fun. These are the kind of sentiments that entertain audiences.

2013 69

Salaries

The Communication Blog

This cost pushes up the cost for advertising. The high cost of advertising pushes up the price of the products the teacher, nurse, dentist, and all the others purchase. They are, after all, the ones providing the entertainment. If the entertainment business could survive, and perhaps even thrive, during the Depression, then there is certainly a market that is still willing to support it.

2010 116

Gossip Industry: Did Gawker, Joe Muto fun lead to "cleaning up" tone, content?

Jane Genova: Speechwriter - Ghostwriter

  Releasing the scoops provided instant entertainment, struck fear in the hearts of even some very important people, and could generate a nice living.    That would lower traffic and lose advertising dollars.

Lead 52

Armstrong-Huffington Show, Oprah, Olbermann: All that drama wearing us out & we don't like that

Jane Genova: Speechwriter - Ghostwriter

What could be bubbling up is a backlash, both against those excitable media properties (they will lose page views and then advertisers) and those they focus on to star in the digital soap opera.  Maybe this is a generational divide. 

2012 56

Guest Blog: Lessons from Suze Orman – How to Influence and Connect

DeFinis Communications

Sharing information is not only entertaining, it’s educational and gratifying, too. Show your followers that you care enough about them to share content that others create—use your influence for more than just a personal advertising tool, and it will, ironically, become one.

2011 195

Book 2 of 52 in 52: The Attitude Check by Heath Suddleson

Speak and Deliver

But at 5 x 7, as it is accurately advertised on Amazon, if I''d just looked closer, and only 120 or so pages, it is less a biblical text on leadership than a satisfying, anecdote-filled, read-on-the-airplane and walk off with some good ideas type of publication.

2014 74

SXSW Interactive: Amazing from Every Perspective

Duarte Blog

I learned that people are obviously looking for and yearning for better, more efficient, and more entertaining ways to tell their stories. I felt the most entertained in this talk and was engaged the entire way through.

2013 79

Improve Your Storytelling Presentation Skills and Get Your Ideas Adopted

Duarte Blog

While you might think that the hero’s journey is just the stuff of books and movies, it actually is an effective device used in a range of media, including advertisements and presentations. Do you remember when you first became aware of climate change? For me, it was 2006.

2017 58

Ashton Kutcher has 3.9 million Twitter followers @aplusk

Jane Genova: Speechwriter - Ghostwriter

Kutcher has figured out and keeps figuring out, notes  McGirt, how to create a business model from a mashup of online conversation, advertising, and entertainment.   Demi Moore might increasingly be referred to as "Mrs. Ashton Kutcher."  "  It's not just that the iconic star is getting long in the tooth and old-line Hollywood is a fading business. 

The best-laid public speaking plans can actually work very well!

Nick R Thomas - A Public Speaker's Blog

I had been reluctant to accept an afternoon booking for 25 January because I had an evening talk in Oxfordshire and had to arrive there in time to change into black tie but Christchurch and New Forest National Trust Association very much wanted me for that date and so they went out of their way to ensure that everything went smoothly by arranging and advertising an early start to their meeting at Highcliffe Methodist Hall and providing transport to Brockenhurst station straight afterwards.

2012 40

Screenwriting: More opportunity for YouTube, Ads versus Hollywood

Jane Genova: Speechwriter - Ghostwriter

  The reason is that the big revenue generation machine - the home-entertainment market - has been shrinking.  Meanwhile, the assignments are coming in for us speechwriters in the form of creating scripts for YouTube and advertising

Ads 52

Charli Jane Speaker Services: Speakers increase your credibility

http://delicious.com/akarrer/prospeaker

Readers can learn something, be entertained, find your wonderful products and services. For example, if your expertise is advertising, write articles about advertising: how to advertise effectively, ways to advertise, how not to advertise, how advertising can help you, and so on.

Current speakers and their books – I: David Meerman Scott

Public Speaking Advice and Commentary

  The good news is that he packs a lot of learning into his speech while entertaining at the same time.   Want to understand how you could talk up your conference without spending millions on advertising – which might not be seen by the right people? For my next blog series, I’m celebrating some top speakers who have recent books.   I’m beginning with David Meerman Scott, who has just updated his 2007 bestseller, The New Rules of Marketing and PR ( [link] ). 

2010 47