Stop Advertising and Start Communicating

Dahle Communication

One of the things I like about social media is that it is getting businesses and people to communicate with each other. Businesses who use old media advertise at us instead of communicating with us. I want to be in a conversation with you, not be a target for advertising.

Ethics of Advertising

The Communication Blog

It’s an interesting example of artifactual communication being used to influence credibility. Is this advertising (product placement), the writer asked, ethical for a news show? In the answer to this question Chuck Klosterman, the ethicist, says that the display of a logo or the mention of a particular designer’s name does not constitute advertisement if there is no payment and if the person has no intention of advertising.

Conde Nast - Shift from Advertising to Paywall

Jane Genova: Speechwriter - Ghostwriter

More recently Conde Nast had relied on advertising for about 70% of revenue. With Google and Facebook sucking in so much advertising, it has been difficult for other publishers to earn enough from ads.   Get amazing results through out of box communications strategies/content.

2019 52

BuzzFeed Cuts 100 - Google, Facebook Own Digital Advertising

Jane Genova: Speechwriter - Ghostwriter

Media properties, such as Buzzfeed, which depend on digital advertising for a significant portion of revenue have to re-think their business models.   Essentially, Google and Facebook own the digital advertising territory.

Good advice for advertising & good advice for speechwriting

Joan Detz Speaker Services

I’ve long admired advertising genius David Ogilvy. When I was in the account executive training program at Wells Rich Greene Advertising in NYC, I tried to learn as much as possible about communication. And one thing I learned? Heed David Ogilvy. Here’s an Ogilvy quote I’ve used as a mantra for my speechwriting business: “Some […]. Speechwriting

Snap Offers Instagram Advertisers Free Ad Space (another aggressive move against Facebook)

Jane Genova: Speechwriter - Ghostwriter

  And, also, it has turned aggressive in trying to poach advertisers from Instagram and other competitors. " To take advantage of this offer, advertisers go to the Snap online application.   Irritated with your communications results?

2018 52

How to be an Outstanding Communicator

Manner of Speaking

Martin is a writer, speechwriter, cartoonist and communications expert with a special interest in new media and social networking. ——— The message from recruitment agencies, employer surveys and the like is familiar, loud and clear: you must be an outstanding communicator if you want to get to the top of your profession. Outstanding communicators distinguish themselves by the way they use language. Clear explanation is the forte of the good communicator.

2011 209

How do you communicate with someone you disagree with?

Dahle Communication

This is also why I want to extend my knowledge and teach people that communication is about talking to another human being. Tags: Advertising Communication Current Affairs High School Debate Seth Godin Seth Godin posted an interesting blog this morning title " What do you call things you disagree with?

2009 124

Steve Jobs on communicating your core values

Presentation Zen

The problem was, Apple had for a long time before Jobs came back got away from communicating its core values, and in fact the employees may have even forgotten what they were. What's Nike do in their advertising?

2016 114

Are the Belgians Trolling American Beer Drinkers?

Dahle Communication

Advertising Beer Communication MessagingI know it's been sometime since I've posted here (is a 3 year hiatus a bad thing.) but I've been wanting to get back into writing more consistently, so why not talk about beer. And not just any beer, but America!

2016 141

Micro Targeting: Facebook launches zip code advertising, sponsored articles

Jane Genova: Speechwriter - Ghostwriter

  According to the features of this new tool, reports Ben Smith in POLITICO : " advertisers can cause their ads and sponsored stories to appear only for users and in specified zip codes."   Given this addition to Facebook, the advent of Google+, and mobile communications, campaign 2012 will likely be a war fought in micro skirmishes. Call it part of the 80/20 or Pareto law. 

The Nonverbal Communication Book TOC

The Communication Blog

Here is the Table of Contents for The Nonverbal Communication Book. The Nonverbal Communication Book. Welcome to The Nonverbal Communication Book. Foundations of Nonverbal Communication. Introducing Nonverbal Communication. The Codes of Nonverbal Communication. Researching Nonverbal Communication. Creating a Video on Nonverbal Communication. Glossary of 200 Nonverbal Communication Concepts. Foundations of Nonverbal Communication.

2013 100

Communicating with Twitter - don't waste the opportunity

Dahle Communication

It offered someone like me a chance to communicate with people from around the world without having to e-mail them, facebook them, comment on blogs or anything else. I didn't miss great posts by people and I seemed to be able to communicate with people again.

Effective use of Twitter by businesses

Dahle Communication

While the Gas Stop threw in some advertising, they were making it personal by saying - 'hey, we've also got retro coke and its on sale." Advertising Communication Twitter

The Communication Blog: Communication Strategies: Recognize.

The Communication Blog

1.30.2011 Communication Strategies: Recognize Differences Intercultural communication is facilitated when we recognize differences simply as differences, not as inferior ways of doing things or as out-dated, but simply as different. Differences between Yourself and the Culturally Different A common barrier to intercultural communication occurs when you assume that similarities exist and that differences do not. Communication Strategies: Guidelines for Making Se.

Dr Pepper Ten - is it manly or offending?

Dahle Communication

Maybe its because I'm the only guy in a house with 3 other women or I'm just secure enough of a man, but I just don't get the whole "manly" advertising of some companies. The latest attempt at advertising directly to men is Dr. Pepper Ten.

2011 155

How to be an Outstanding Communicator

Manner of Speaking

Martin is a writer, speechwriter, cartoonist and communications expert with a special interest in new media and social networking. ——— The message from recruitment agencies, employer surveys and the like is familiar, loud and clear: you must be an outstanding communicator if you want to get to the top of your profession. Outstanding communicators distinguish themselves by the way they use language. Clear explanation is the forte of the good communicator.

2011 124

Are the Belgians Trolling American Beer Drinkers?

Dahle Communication

Advertising Beer Communication MessagingI know it's been sometime since I've posted here (is a 3 year hiatus a bad thing.) but I've been wanting to get back into writing more consistently, so why not talk about beer. And not just any beer, but America! In case you haven't heard, this summer, Budweiser is changing it's name to America until the end of the election in November. No I'm not kidding. This is a real thing that is happening.

2016 100

Feedback and the Communication Process

Six-Figure Freelancer Blog

Communication is a process that often, but not always, ends with feedback. If you want to communicate effectively—in writing or when speaking—you should understand the communication process. Communication requires a sender who sends a message through a channel (email, letter, report, article, tweet, blog post and so on) to a receiver (the reader). Feedback closes the communication loop. Advertising and Feedback.

2016 48

Video Communication

Speaking Of...

video rap political advertisementsThink there are no new ways to get your message across? I was fortunate enough to find this political rap message: [link] The artist who produced this used an actual speech as his rap lyric. The pace is slow enough that you can understand all the words, too. Wonderfully innovative, and effective!

2008 40

Professionally Speaking in top 50 communications blogs

Ian Griffin - Professionally Speaking

I’ve just been told that Professionally Speaking had been listed as #25 in the Top 50 Communications Blogs. I’m not familiar with the blog is where this list is posted, but it’s a pretty thorough list, divided into categories: Media and Journalism, PR and Advertising, Organizational and Business Communications, Public Speaking and Speech Writing, Conflict [.].

2010 116

Recent guests on Inside Communications with Mike Bako

TJ Walker Interactive

Sarah Evans of J Public Relations was a recent guest on Inside Communications. advertising Analysis public relations inside communications j public relations mike bako sarah evansTo see more guest pictures click here.

2011 40

Inside Communications with Mike Bako: Amy Binder

TJ Walker Interactive

Mike Bako sits down with Amy Binder of RF Binder to discuss their PR campaign on nuclear fuel recycling for Areva on Inside Communications. advertising Analysis public relations Video amy binder mike bako RF Binder

PR 40

How to communicate social issues through art and parody

The Speaker Point

April 12, 2011 Posts Comments The Speaker Point Helping you master public speaking and communication skills Home Delivery Speech Analysis Making Money Preparation Reviews About How to communicate social issues through art and parody April 1, 2011 By Alex Cequea View Comments I’m using the term “art” very broadly here, because there’s really no other way to categorize these beautiful acts of self and collective expression. The kind of communicator I strive to be.

Parody 147

Stellar Presentation Slides

Ian Griffin - Professionally Speaking

Thanks to Antoni for showcasing this excellent presentation on advertising from The Economist of Nov 22, 2008 ‘Managing in the Downturn’ As stunning as the graphics are, the conclusion (slides 56/57) is worth repeating: There’s never been a better time to steal market share than in a downturn.Advertise consistently and intelligently, speak to the right people, [.].

2009 100

Happy Mothers Day: UK TV Advert honors role of women

Ian Griffin - Professionally Speaking

Advertising Tags: Business Communication Culture Shock! This Weekend Financial Times profiled a moving TV advert which honors the role of women: Set to a cover version of Billy Joel’s “She’s always a woman&# , the spot shows the life of a woman: a little girl blows out her birthday candles, marries, moves home, has children, grows older and walks off into a parkland [.].

TV 109

How to Create A Branded Presence For Your Products and Services in the Media: Inside Communications with Mike Bako

TJ Walker Interactive

Peter Himler sat down with host Mike Bako to share all things PR including how the new communications landscape has not changed his clients’ overriding goal: to create a positive, branded presence for their products, services and POVs in the media. advertising Analysis News public relations Social Media Video inside communications mike bako peter himler

PR 40

How to Create A Branded Presence For Your Products and Services in the Media: Inside Communications with Mike Bako

TJ Walker Interactive

Peter Himler sat down with host Mike Bako to share all things PR including how the new communications landscape has not changed his clients’ overriding goal: to create a positive, branded presence for their products, services and POVs in the media. advertising Analysis News public relations Social Media Video inside communications mike bako peter himler

PR 40

Speak Schmeak in the top 50 communication blogs

Speak Schmeak

I got an e-mail yesterday informing me that Speak Schmeak had been included in a list of the Top 50 Communications Blogs.

2010 100

Speak Schmeak in the top 50 communication blogs

Speak Schmeak

I got an e-mail yesterday informing me that Speak Schmeak had been included in a list of the Top 50 Communications Blogs.

2010 100

Cats have 9 lives. Do Tigers*?

Matt Eventoff

Communicate with your audience – I didn’t say the public, I said your audience. *Pardon the joke, and I believe that this Tiger can still resurrect his career. Even a gas leak at his home is newsworthy ! It is impossible to escape the nonstop headlines , blog posts and breaking cable news stories about Tiger Woods and his alleged dalliances. Every day (often every hour) brings new allegations, rumors, stories and general drama. .

2009 116

Corporations & Communications - Will More Of Work Be Pulled In-House?

Jane Genova: Speechwriter - Ghostwriter

At one time, corporations had comprehensive communications departments. The functions ranged from state relations to advertising. This year, reports Rose Gordon Sala in PR Week , $30 billion in agency accounts went up for review.

2015 68

Guest Posting: How Not to Introduce a Speaker, by Adam Grant

Ian Griffin - Professionally Speaking

Previously, he was a record-setting advertising director at Let’s Go Publications, an All-American springboard diver, […]. Business Communication Public Speaking Adam Grant Speaking Tips Adam Grant is Wharton’s youngest full professor and single highest-rated teacher.

2014 255

Executive Communications: Shift to a Selling Mindset

Jane Genova: Speechwriter - Ghostwriter

It's become a seller's market in Executive Communications, that is ghostwriting and scriptwriting for leaders.  On a regular basis, Vital Speeches of the Day advertises jobs and assignments around the world.

2014 61

Research if you want to do it right!

Dahle Communication

Over the past couple of weeks Dahle Communication has been working on a pretty big project for a clients. Tags: Advertising Branding Communication Practice Without getting too deep into the details, we're working on helping them create a core message for their clients. Being fairly intelligent people, we started out by discussing what we thought might be those core messages and had a great brain storming session.

2009 100

Facebook Fails Crisis Communications - Competitor Which Is Responsive Can Crush that Social Network

Jane Genova: Speechwriter - Ghostwriter

During the volatile 21st century, crisis communications is a mature industry.  Where was the laundry list of action plans to address the urgent concerns of users, investors, government, privacy non-governmental groups, advertisers, and parents?

How Steve Jobs’ Apple Overtook Google As The World’s Most Valuable Brand

TJ Walker Interactive

Mike Bako sits down with Henry Feintuch of Feintuch Communications to discuss the latest BrandZ study and how Steve Jobs’ Apple overtook Google as the world’s most valuable brand on Inside Communications. advertising Analysis celebrities CEOs/Financial Communications Video apple google henry feintuch ipad itunes mac computer mike bako

2011 49

UK Business Communicator of the Year, 2013

Max Atkinson

This is the fourth year that judges from the UK Speechwriters’ Guild have selected the Business Communicator of the Year. The Business Communicator of the Year receives a small trophy with an engraved plate.

2013 69

Articles you should have read

Dahle Communication

Tags: Advertising Ashton Kutcher Blogging Communication Current Affairs Flowing Data Oprah Presentations Twitter Weblogs

2009 100

How CRT/tanaka Helped Bissell Steam Sweep Their Way To Public Relations Success

TJ Walker Interactive

Mike Bako sits down with Ellen LaNicca Albanese to discuss CRT/tanaka’s award winning public relations campaign for Bissell on Inside Communications. advertising Analysis Video CRT/Tanaka inside communications mike bako

The Art of PR at the Guggenheim Museum

TJ Walker Interactive

advertising Analysis public relations Video inside communications mike bakoMike Bako sits down with Janine Gordon, president and CEO of Janine Gordon Associates to discuss her agency’s PR efforts.

2011 40

Communications Services: Among top 5 fields hiring

Jane Genova: Speechwriter - Ghostwriter

Communications services is an industry growing about 7% [Sources: Princeton Review, Sageworks].    The term "communications services" covers fields such as advertising and public relations. 

Those Help-Wanted Ads In Communications - Soap Opera Of Labor Unrest

Jane Genova: Speechwriter - Ghostwriter

For me, it's taking long breaks in my home office inspecting the help-wanted ads for communications jobs and assignments on Craigslist, Mediabistro.com, and JournalismJobs.com.   Of course, communications has lots of company in other fields where there is unusually high turnover.

2014 69