Twitter: Is it too sophisticated for lots and lots of mainstream advertising?

Jane Genova: Speechwriter - Ghostwriter

I finally entered the ethos of Facebook when I drove cross-country from New Haven, Connecticut to Tucson, Arizona - with dog Lee K. But niche players, unlike Facebook, are only able to attract a limited number of advertisers.

2014 68

Artificial Intelligence Seems to Be Connecting the Dots

Jane Genova: Speechwriter - Ghostwriter

During the past six months I have been surfing the internet for the price of apartment rentals in Arizona. So, I have to assume that AI has been coded to retrieve as much relevant information about us and then pass that on to advertisers.

2019 56

An easy tip to customize your content

Speak Schmeak

He probably didn't have to do much research to find a local advertisement that the audience would be familiar with. However, this week he was performing in Tempe, Arizona.

Kroger's Fry's - No The New York Times On Sunday

Jane Genova: Speechwriter - Ghostwriter

" That's what I asked the clerk in Customer Service, at the Fry's store on Roger & First, Tucson, Arizona. That was partly due to the decline in print advertising. "I don't see The New York Times on the newspaper rack. Does Fry's sell it on Sundays?"

2015 65

Over-40 - Why You're Not Seeing Those Help-Wanted Ads on Facebook, et al.

Jane Genova: Speechwriter - Ghostwriter

One way Facebook pitches itself to potential advertisers is its ability to micro-target ads. Anyone with a Facebook page is quite aware of that way of creating value, at least for those doing the advertising.

2018 52

VW's Very Existence - No, Re-Branding Doesn't Always Pan Out

Jane Genova: Speechwriter - Ghostwriter

Don Draper didn't need to create high-powered advertising to win our minds and hearts. A neighbor, handy with tools, still is bopping around Tucson, Arizona, in the bug.

2015 69

An easy tip to customize your content

Speak Schmeak

He probably didn't have to do much research to find a local advertisement that the audience would be familiar with. However, this week he was performing in Tempe, Arizona. I watched part of Kevin Nealon 's stand-up special, "Now Hear Me Out" last night, and I was struck by this one moment in the routine. He's talking about picking baby names and using names of commercial products so that he can get his children sponsored through college.

Ladies' Home Journal: Icon to end being a monthly July 2014 (35 laid off)

Jane Genova: Speechwriter - Ghostwriter

 The problem has been the lack of advertising.  They can reach me here in Tucson, Arizona at mgenova981@aol.com. Before there were racy like Cosmo and experimental like Lear's (for the mature woman), there was Ladies' Home Journal.

2014 61

Art Cinema Theatres, Like The Loft, Tucson, AZ - Can They Survive Amidst Netflix et al.?

Jane Genova: Speechwriter - Ghostwriter

Yesterday I went to the Art Cinema Theatre - The Loft - in Tucson, Arizona. In addition, its monthly print film guide has advertising. Just as I experienced at the art cinema theatres in Madison and New Haven, Connecticut, the audience was mostly Baby Boomers like myself.

2014 56

TMI - No, We Don't Want to Hear Your Story (and we really mean that)

Jane Genova: Speechwriter - Ghostwriter

For example, I went on an interview for a freelance assignment here in Tucson, Arizona. Everyman and Everywoman advertise for ghostwriting for, you got it, their memoirs.  The power of mystery has vanished from much of personal branding as well as public relations.

2014 56

LinkedIn Members - 4 Tips For Smackdowns In Networking, Rainmaking, Job Search

Jane Genova: Speechwriter - Ghostwriter

Actually, I inflicted a negative smackdown to a fellow public relations player here in Tucson, Arizona. In a comment on a Pulse article, I observed that the material seemed to be a blatant advertisement for his services.

2015 65

Those Help-Wanted Ads In Communications - Soap Opera Of Labor Unrest

Jane Genova: Speechwriter - Ghostwriter

Sure, there is a possibility that the small book-publicity firm in Fairfield County, Connecticut is growing and it needs to advertise for more help on Mediabistro.com every six months. Whatever gets us workers of the world through the day.

2014 69

Households Heading into Retirement - Be Prepared to Spend Average of $3,800 Monthly

Jane Genova: Speechwriter - Ghostwriter

For example, a 600-unit property outside Pittsburgh increased what was advertised by $125 a month for trash, snow removal, and so on. In supposed retirees' paradise - Tucson, Arizona - a 100-unit usually jacked up the rent $50 a month annually.

2018 52