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Why Content Marketing Makes Advertising Unnecessary for Media Companies

Content Marketing Today

Although they are in the advertising business, media companies do very little advertising for their print and online publications. But for the vast majority of B2B and B2C media companies, truly insignificant sums are spent on advertising. Why they don’t need to advertise.

Why Content Marketing Makes Advertising Unnecessary for Media Companies

Content Marketing Today

Although they are in the advertising business, media companies do very little advertising for their print and online publications. But for the vast majority of B2B and B2C media companies, truly insignificant sums are spent on advertising. Why they don’t need to advertise.

Good advice for advertising & good advice for speechwriting

Joan Detz Speaker Services

I’ve long admired advertising genius David Ogilvy. When I was in the account executive training program at Wells Rich Greene Advertising in NYC, I tried to learn as much as possible about communication. And one thing I learned? Heed David Ogilvy. Here’s an Ogilvy quote I’ve used as a mantra for my speechwriting business: “Some […]. Speechwriting

Public Speaking - Advertising Humor

Great Public Speaking

Advertising is the fine art of making you think you have longed for something all your life that you never heard of before. Advertising is the fine art of convincing people that debt is better than frustration. Advertising is the science of arresting human intelligence long enough to get money from it. Advertising is like marriage. In good times business people want to advertise. Samson had the right idea about advertising.

Ethics of Advertising

The Communication Blog

Is this advertising (product placement), the writer asked, ethical for a news show? In the answer to this question Chuck Klosterman, the ethicist, says that the display of a logo or the mention of a particular designer’s name does not constitute advertisement if there is no payment and if the person has no intention of advertising. Advertising ethics of advertising product placementIn a recent article of The Ethicist in the NYTimes ( [link]. )

Ch. 32: Advertising and Promotion (Everything You Wanted To Know About Freelance Writing)

Six-Figure Freelancer Blog

Advertising is ubiquitous, but ask freelance writers if they advertise their services and they look at you as though you are daft. Spend money promoting my business? Why would I? I am a freelance writer!” Beyond spending money on business cards and maybe a website, most writers do not spend money promoting their businesses. The number of writers I meet who do not yet have websites constantly surprises me. Yes, it costs money to register a website address.

Be Compelling In Your Advertising Message | B Squared Ads

Content Marketing Today

Did you ever look at a company’s brand and think, that’s stupid, or that’s weird? Or maybe you’ve wondered what on earth they’re trying to say.Don’t look now, but people could be saying that about your own brand message.A compelling message gets attention. Creating such a message boils down to one simple thing: you need to first figure out who you are and then who is your target audience.

Facebook’s New Business Pages Means Marketers Must Evolve | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age

Content Marketing Today

The new Facebook Business Page is not only a visual transformation of the site, it is a game changer for the marketing function.

Why You May Be Screwed If You Don’t Take Google+ Seriously

Content Marketing Today

I cannot imagine that advertisers are overly pleased by that. Advertising Content Marketing News Online SEO Social Media Google Pay Careful Attention to the Upper Right hand Corner of Google Search Results.

Stop Advertising and Start Communicating

Dahle Communication

Businesses who use old media advertise at us instead of communicating with us. I want to be in a conversation with you, not be a target for advertising. Tags: Advertising Communication Facebook Twitter

How Content Marketing Wins Over The Most Brutal Business Buyers

Content Marketing Today

Back in 1958, McGraw-Hill created an ad that became legendary in the decades to follow among business-to-business marketers–and among those folks like me who were selling advertising to those skeptical business executives.

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How to Write Potent Headlines | Content for Biz

Content Marketing Today

I think advertising man David Ogilvy would have enjoyed online marketing for the instantaneous feedback it provides. His rules about advertising weren’t based on opinion, but years of research. If you want mothers to read your advertisement, display MOTHERS is your headline.”.

Effective use of Twitter by businesses

Dahle Communication

While the Gas Stop threw in some advertising, they were making it personal by saying - 'hey, we've also got retro coke and its on sale." Advertising Communication Twitter

Content Marketing Perfection in 29 Words on Facebook

Content Marketing Today

B Squared is an established SW Florida Advertising that does great work and has won a ton of awards. Advertising Tip of the Week: Want to drive more traffic? Consider condensing a 3 to 4 month advertising budget to just 6 weeks and build a promotion around it.

From Creative Process to Global Politics: Insights from SXSW Interactive

Duarte Blog

We learned about technology, transmedia, advertising, design, social media, and social change. SXSW is an event like no other.

Media 28

Advertiser or Expert?

Speaker Launcher

I’ve been preaching the “expert first&# idea for a long time, so excuse me if I’m repeating myself. If a client’s first impression of you was: a) reading your article in an industry mag. b) seeing a print ad for your business which do you think would have more impact?

Super Bowl Ads Just Ain’t What They Used to Be

Dahle Communication

Advertising Marketing Super BowlThe following is a guest post by Brett Duncan of Marketing In Progress. I love Brett's stuff and he has been gracious enough to do a guest post here.   I must be getting old, because I find myself looking back on the “good ol’ days” at a much higher frequency than ever before. And I’m about to spring it on the ads for this year’s Super Bowl.

10 Of The Best Tools For Hosting A Webinar

Presentation Guru

These may include: advertising online using pay-per-click ads, social media marketing, posting a YouTube video of screencasts, demos and events, or simply, conducting a webinar.…

2016 38

Kardashians, et al. - Will Truth in Advertising Blow Up Alleged Paid Social-Media Influencer Game

Jane Genova: Speechwriter - Ghostwriter

The folks in Truth in Advertising have sprung into action. They want the influencer type of advertising explicitly labeled as such. There was no ambiguity about what was advertising. Truth in Advertising needs to assign some mystery shoppers to answer those help-wanted.

Sunnyside Up Mobile Marketing Works for First Watch Cafe

Content Marketing Today

Share and Enjoy: Advertising Content Marketing Mobile Marketing News Success Stories First Watch Florida NaplesSure They’re on the Web, But They’re Also Out and About on the Streets of Naples, Florida. Imagine my surprise when I pulled up behind this small van on a Naples street.

The Newsonomics of the Long Good-Bye: Kodak’s, Sears’ and Newspapers – Ken Doctor – Seeking Alpha

Content Marketing Today

Advertising Marketing Basics News Trends kodak SearsNo old-world icon is safe.

The iPhone 4 Camera Is As Good As Advertised

Thoughts On Presenting And Design

Sent from my iPhone. Posted via email from Mike Pulsifer's posterous.

Facebook: Baby Boomers Take Over, Implications for Advertisers

Jane Genova: Speechwriter - Ghostwriter

  Advertisers can make a bundle pitching to us. TECH CRUNCH has joined the media conga line documenting that teens in developed economies have lost their obsession with Facebook and are currently addicted to SnapChat and Twitter.  But overall use of Facebok is still high.

"Hulk Hogan v Gawker" - Would you advertise on that gossip site, hire former staff?

Jane Genova: Speechwriter - Ghostwriter

What could kill of Gawker, way before the legalities are over, is the pull-back from deep pockets to advertise on Gawker. No surprise, the Florida-based trial of "Hulk Hogan v Gawker" is receiving heavy media coverage.

Tiger Woods is Right

Matt Eventoff

Tags: Uncategorized Accenture must be wondering if their Tiger Woods advertisements are turning into a very expensive joke Chevron World Challenge Elin Nordegren media strategy jaimee grubbs Mark Steinberg Rachel Uchitel tiger woods img tiger woods media strategy tiger woods media training tiger woods presentation skills tiger woods public speaking Tiger Woods’ alleged mistress Woods' agent

Media 19

Yellow Pages TV Shark Ad Makes Case Against YP Advertising

Content Marketing Today

The TV ad amuses while delivering a big conceptual blow to the value of Yellow Pages advertising. Humor can work well in advertising. Tags: Advertising Content Marketing Funny Stuff Knowledge Center News Trends Video

Name your price: the curious language of television advertising

Max Atkinson

More and more British television advertisements are referring to prices in a way that bears little or no relationship to the way we talk about prices in everyday life. Tags: O'Barr Language of advertising

Net 1

Updates from the blog: Lists, networks and more

The Eloquent Woman

advertising newsletter updatesOn the blog and The Eloquent Woman on Facebook , I've been making visible and not-so-visible changes. Here's an update for you: New lists for new information options: I've created a series of special mailing lists so you can be sure to get the updates you want about upcoming workshops, training options for groups and individuals, ebooks and more.

Twitter: Is it too sophisticated for lots and lots of mainstream advertising?

Jane Genova: Speechwriter - Ghostwriter

But niche players, unlike Facebook, are only able to attract a limited number of advertisers. Also, there could be more targeted pitching to potential advertisers which would be the ideal fit for appearing in Twitter.

Display Advertising: Dog fight on digital by digitals

Jane Genova: Speechwriter - Ghostwriter

AOL, Yahoo, Google, and Facebook are all going after those display ads which are large, attention-getting, and dominate web pages.    Reuters  reports that in this dog fight by digitals, Facebook is doing better and better and AOL is losing its share of that piece of ad dollars. 

Guest Posting: How Not to Introduce a Speaker, by Adam Grant

Ian Griffin - Professionally Speaking

Previously, he was a record-setting advertising director at Let’s Go Publications, an All-American springboard diver, […]. Adam Grant is Wharton’s youngest full professor and single highest-rated teacher.

2014 46

Micro Targeting: Facebook launches zip code advertising, sponsored articles

Jane Genova: Speechwriter - Ghostwriter

  According to the features of this new tool, reports Ben Smith in POLITICO : " advertisers can cause their ads and sponsored stories to appear only for users and in specified zip codes." Call it part of the 80/20 or Pareto law.    That means that 80% of our whatever - revenues, leads, or votes - comes from 20% of the pool of whatever - customers, clients, or eligible voters.    The right zip code can get you right in to the 20%. 

Advertising: It's back and shock shock, especially on TV

Jane Genova: Speechwriter - Ghostwriter

Advertising is not only back.  Advertising is also thriving on the Internet.    Unlike in previous downturns, it's leading the recovery rather than being a laggard.    That's what THE ECONOMIST reports.    There's another surprise.    Television is where a lot of the current ad dollars are growing.    Nielsen found that the average American spends 158 hours per month watching TV. 

That lift-off sound? Yep, that would be social media ad spending | SMI

Content Marketing Today

In November, we told you the latest forecast – that social network advertising would top $10 billion by 2013 and that Facebook was on its way to pull in over $5.5 Here’s the data that caught our eye, courtesy of the Advertiser Perceptions survey as reported in Ad Age.

THE Executive Speech Coach, Great Advertising, Best Copywriter

Fripp THE Executive Speech Coach

Gene Schwartz was one of the greatest advertising writers who ever lived. Bob Bly is one of country's best copywriters. This is from his newsletter. Yet he eschewed the so-called creativity of Madison Avenue, and many of his ads were written using formulas. Here are 10 of his favorite ad writing formulas: 1-Numbered lists. Example: "The Seven Deadliest Crimes Against Yourself." " 2-How-to headlines. Example: "How to Make Anybody Like You!" " 3-Secrets.

Quinnipac Law Student Advertises Soul for $100K: Success Gen Implodes

Jane Genova: Speechwriter - Ghostwriter

  And, simultaneously, a law student at Quinnipiac, just down the road from me, is advertising the sale of his soul for $100,000.  This is just the beginning of the implosion of the Success Generation.    They planned their lives for that one goal.    And in a linear fashion:  The right schools, the right tutoring for standardized tests, the right courses, the right networks, the right internships/summer jobs, and the right persona. 

How much should I charge per word?

Six-Figure Freelancer Blog

Now “You deserve a break today” is a former McDonald’s advertising slogan. After all, the words were going on all McDonald’s advertisement and a lot of other promotional material. It’s the ads that bring value to the publication and to the advertiser. How much should I charge per word? I don’t mean to smile amusedly when freelance writers, editors and translators ask me that question. There is no right answer to that question.

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Are the Belgians Trolling American Beer Drinkers?

Dahle Communication

Advertising Beer Communication MessagingI know it's been sometime since I've posted here (is a 3 year hiatus a bad thing.) but I've been wanting to get back into writing more consistently, so why not talk about beer. And not just any beer, but America!

A fee, some tea - and advertising for free!

Nick R Thomas - A Public Speaker's Blog

Ad in books? Of course, if we consider advertising a form of art

Jane Genova: Speechwriter - Ghostwriter

Also, if we consider advertising a form of art, though the art would probably be pop culture, a book might be the right place to house it.  This is an innovation which Don Draper from "Mad Men" might have thought up: ads in books.   Those are technologically possible now that the standard book will be digital.    It might also be necessary if authors and everyone else in the book loop will be fairly compensated.