Public Relations & SEO in 2020 - The Six New Realities

Jane Genova: Speechwriter - Ghostwriter

Those best practices for search engine optimization (SEO)? Use them in 2020 and the odds are you will lose the account.    SEO keeps mutating. Here , just published on O'Dwyer PR, are the six new must-dos. Content-provider DigitalInfluencer Web/Tech Weblogs

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2020 - Content Remains King in Marketing

Jane Genova: Speechwriter - Ghostwriter

According to World Media Group, content will be a top priority among marketers in 2020. Here is my article on the shifts in search engine optimization [SEO] and six tips on how to play more effectively in this new sandbox. 

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The Year of COVID-19: March 21, 2020

Jane Genova: Speechwriter - Ghostwriter

  Parents will warn members of the Class of 2020 against making the financial sacrifices to launch a career in New York City.   Smart global ghostwriting, with SEO and social networking know-how. America is in surrender. 

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The Year of COVID-19: March 20, 2020

Jane Genova: Speechwriter - Ghostwriter

  Q2 2020 GDP could plummet 14%.   Smart global ghostwriting, with SEO and social networking know-how. Human nature continues to be puzzling. Some are baffled why there is more concern about the economic impacts of COVID-19 than the reality that it can be fatal. 

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BuzzFeed - 2nd Round of Cost-Cutting to Keep 2020 Losses Under $20 Million

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Again, the head of BuzzFeed Jonah Peretti has to turn to cost-cutting - for a second time. The first time around it was because of the arrival of COVID-19.

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Grand Princess - 2020 Election Game-Changer?

Jane Genova: Speechwriter - Ghostwriter

It can go down in the history of presidential politics in America as the game-changer in Election 2020. What plays out there can not only determine Election 2020. Smart global ghostwriting, with SEO and social networking know-how.

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Year of COVID-19: April 6, 2020 (fallout from full moon)

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. Last night was a full moon. While maintaining social distance, folks pooled their stories of just losing it yesterday.

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In The Year of COVID-19: March 18, 2020

Jane Genova: Speechwriter - Ghostwriter

  Anyone predicting results of 2020 Election, if that will be held as scheduled, generates an eye-roll.   Smart global ghostwriting, with SEO and social networking know-how. The economy, how we work, and socializing have all changed.

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Jobs Report, Dow Jones - It's a Dog Fight in Election 2020

Jane Genova: Speechwriter - Ghostwriter

The growls and extreme aggressiveness of a dog fight will dominate Election 2020. According to the January 2020 jobs report from the Dept of Labor, 225, 000 new jobs have been created.   Smart global ghostwriting, with SEO and social networking know-how. It's palpable.

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Year of COVID-19: March 29, 2020 (a time of miracles)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. COVID-19 isn't just a sustained narrative of fear and suffering. There have been miracles. Big ones, that is, the old-fashioned kinds when people assumed to be dying roared back to a life.

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The Year of COVID-19: April 1, 2020 (no joking around)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Tone-deaf. That essentially is the way many people feel about April Fools jokes during this deadly pandemic. So, here we are on April 1st living it as if it's any other day in early spring. Hold the pranks. 

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The Year of COVID-19: March 28, 2020 (Generation C)

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. Babies born during the current pandemic will only know how life is post-COVID-19. In The Atlantic , Ed Yong says those babies should be called "Generation C."

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The Year of COVID-19: March 26, 2020 (exhausted)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Everyone looks 10 years older. Even kids no longer seem like kids.    The set of the face, the body language, the lack of attention to grooming - all send a single message:  exhaustion. 

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The Year of COVID-19: March 27, 2020 (inevitability)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. There are 12 coronavirus hotspots in the U.S. Ohio, where I have been based since I fled New York Metro's high cost of living, is not one of them. Not yet. Maybe not ever.

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In The Year of COVID-19 - March 17, 2020

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. The ah-ha moment has come to America:  This is serious.    The corollary to that is:  I may die. Yeah, me. Meanwhile, there have been so many developments. Both sad and inspiring.

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In The Year of COVID-19: March 19, 2020

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. We're getting it. We're in this for the long haul.    The Chinese claim there have been no new cases of COVID-19.

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In the Year of COVID-19 - March 14, 2020

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. The world walks on eggshells. Not even the experts know for certain how severely COVID-19 will impact human health, the economy, and politics. Humanity has been humbled. Meanwhile: Don't Use Wrong Word. 

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Language - "Bluelining" Should Dominate Election 2020 Rhetoric

Jane Genova: Speechwriter - Ghostwriter

Of course, the term "bluelining" should enter the rhetoric of Election 2020. Coaching on SEO and Ghostwriting for that content also available. It's as simple - and legal - as billing a house, condo, coop, or rental at an extraordinarily high price.

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In The Year of COVID-19 - March 15, 2020

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Some things are changing. Some not. Right Thing to Do Transcends Sexiness of Entrepreneurship.    Cleverly, Matt and Colvin bought up 70,000 bottles of hand sanitizer in Tennessee and Kentucky.

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Democrats & Election 2020 - Will Mike Bloomberg Wind Up the Scapegoat?

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Coaching on SEO and Ghostwriting for sponsored content also available. Clearly, the Dems are unifying. Joe Biden could pull off becoming the nominee and beating Donald Trump.

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Year of COVID-19: April 16, 2020 (Ohio Sets Open-Up Date)

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. Ohio governor Mike DeWine had been an early adopter in establishing the Stay-at-Home shut-down. Today he became an early adopter in setting an Open-Up date. That will be May 1st. Is that a risk?

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The Year of COVID-19: April 5, 2020 (meme of "when all this is over")

Jane Genova: Speechwriter - Ghostwriter

  In addition, as the Class of 2020 enters a dismal job market, there will be a more critical assessment of the return on investment of a college degree.   Smart global ghostwriting, with SEO and social networking know-how. The present is unbearable.

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The Year of COVID-19: April 4, 2020 (no going back to what was)

Jane Genova: Speechwriter - Ghostwriter

After all, during March 2020, 701,000 jobs were lost. Smart global ghostwriting, with SEO and social networking know-how. COVID-19 will peak. Then the pandemic will taper off. It could circle back. It could even become a seasonal disease.

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The Year of COVID-19: April 13, 2020 (ditch fantasy of smooth re-entry)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. In this Time of COVID-19, Ohio Governor Michael DeWine has been a superhero, over and over again. Although Ohio wasn't (and still isn't) a hotspot, DeWine imposed stay-at-home on March 22nd.

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In The Year of COVID-19: March 16. 2020

Jane Genova: Speechwriter - Ghostwriter

Here is more on SEO. Smart global ghostwriting, with SEO and social networking know-how. Over the weekend the world, with exception of South Korea and China, shifted into panic.    Federal Gov, Ranging from White House to Federal Reserve, Tried to Bring Calm.

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The Year of COVID-19: April 11, 2020 (Ohio Governor Mike DeWine Hero of Our Times)

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. In Ohio, the governor Mike DeWine took a big political risk.    Although the coronavirus hadn't impacted this state yet, he imposed the stay-at-home order. Non-essential businesses were shut down.

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The Year of COVID-19: April 12, 2020 (the future of work)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Today is Easter. That Christian holiday has been a symbol of renewal. The message is one of rebirth.    But, the reality of COVID-19 is loss, not renewal. At least not right now.

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The Year of COVID-19: March 30, 2020 (Monday is cruelest day of all)

Jane Genova: Speechwriter - Ghostwriter

  Meanwhile, The Wall Street Journal reports the Class of 2020 assumed they were entering a hot job market.   Smart global ghostwriting, with SEO and social networking know-how. The routine for many adults in America is this: the weekend, then work on Monday.

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The Year of COVID-19: April 9. 2020 (guilt about being able to hang on financially)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. If COVID-19 lockdowns hang on and people can't get back to work, 60% of folks in America can run out of savings. So, those of us who aren't facing that kind of extreme financial insecurity feel, you got it, guilty.

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Influencer Marketing, CA Bot Law, Edelman 2020 Trust Barometer

Jane Genova: Speechwriter - Ghostwriter

Would Steve Jobs still be a superhero in 2020? The 2020 Edelman annual Trust Barometer documents the shift from perceiving technology as a positive force to extreme wariness. Smart global ghostwriting, with SEO and social networking know-how.

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The Year of COVID-19: March 22, 2020 (Is Disney in Trouble?)

Jane Genova: Speechwriter - Ghostwriter

Meanwhile, Everyman/Everywoman might have to embrace being self-isolated and nothing open in the community until June 2020. Smart global ghostwriting, with SEO and social networking know-how. "This" is the new usual.

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The Year of COVID-19: April 10, 2020 (a very strange spring)

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. Outside, the landscaper types on their motorized mowing devices were busy bees with the grass. After all, this is spring. Grass grows in spring. But the noise, a signature of spring, sounded strange.

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The Year of COVID-19: April 7, 2020 (Taking Universal Basic Income Seriously)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Yes, lives are being lost. So are jobs. But, the preoccupation is with the longer-term impact of COVID-19 on global and U.S. employment security. 

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Maybe 2003 Was A Very Good Year - Compared to 2020

Jane Genova: Speechwriter - Ghostwriter

  However, compared to 2020, now I get it: 2003 was a very good year. Here are 6 tips for search engine optimization (SEO) in 2020. Coaching on SEO and Ghostwriting for sponsored content also available. That famous book on my 2003 ordeal is "Geezer Guts," which you can read for free here. "Geezer Guts" had more than a million downloads.

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Madame Clairevoyant Guides You for Week of February 23, 2020

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. With the coronavirus poised to do a haircut to the world economy (and, of course, kill off too many of us), we certainly need New York Magazine's Madame Clairevoyant to get us through this week.

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Year of COVID-19: April 15, 2020 (Norm Pattis flags us how social distancing is producing unexpected result)

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. On LinkedIn, brandname lawyer Norm Pattis wryly observes (rare bit of wit during these long-faced times) that social distancing must be working. After all there hasn't been a mass shooting in a while.

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The Year of COVID-19: March 23, 2020 (hope, magical thinking, reflection of end of life issues)

Jane Genova: Speechwriter - Ghostwriter

"  - MarketWatch , March 23, 2020.  Smart global ghostwriting, with SEO and social networking know-how.

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The Year of COVID-19: April 2, 2020 (worse than our worst)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. It's dawning: We haven't been here before. The "here" is widespread death, along with economic catastrophe. No one dares use the comforting platitude:  You've been through worse. 

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The Year of COVID-19: March 31, 2020 (Maybe No Ventilator for Ok, Boomer in ER)

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. It's come to this:  rationing of emergency medical care. 

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Game of "Legal Chicken" Ending - Loughlin, Giannulli Expected to Take Guilty Pleas (involving prison time)

Jane Genova: Speechwriter - Ghostwriter

" -   Melissa Korn, The Wall Street Journal , May 21, 2020.  Here are 6 tips for search engine optimization (SEO) in 2020. "Actress Lori Loughlin and her husband, fashion designer Mossimo Giannulli, have agreed to plead guilty to fraud conspiracy charges."

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The Year of COVID-19: April 3, 2020 (we all know victims, direct and indirect)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. That's the national mood. And it transcends politics-as-usual. That is, criticism of U.S. president Donald Trump by liberals and mocking of Joe Biden by conservatives. The number of victims is growing. They are direct ones, such as Abovethelaw founder David Lat who somehow pulled off surviving a severe bout of the coronavirus. And, there are the indirect ones.

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Financial Pain Ain't Relative - It Doesn't Help to Know that Warren Buffett Lost $21 Billion in 2020. So Far

Jane Genova: Speechwriter - Ghostwriter

BusinessInsider reports that in 2020, Warren Buffett has already lost $21 billion or 24.1% And there are nine more months still to go in 2020. Smart global ghostwriting, with SEO and social networking know-how. It's the financial-planners' platitude: How much more their other clients lost, compared to what the Dow Jones crash snatched from our own (illusion of) financial security. 

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Cockroach Theory of Infestation - Be Very Scared, America, of Alleged IP Spies for China in Boston Academia

Jane Genova: Speechwriter - Ghostwriter

" - Catherine Elton, Boston Magazine , May 21, 2020.  Here are 6 tips for search engine optimization (SEO) in 2020. " the Department of Justice launched its Chinese Initiative in late 2018. to counter the widespread theft of technology and intellectual property."

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