Public Relations & SEO in 2020 - The Six New Realities

Jane Genova: Speechwriter - Ghostwriter

Those best practices for search engine optimization (SEO)? Use them in 2020 and the odds are you will lose the account.    SEO keeps mutating. Here , just published on O'Dwyer PR, are the six new must-dos. Content-provider DigitalInfluencer Web/Tech Weblogs

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COVID-19 + Influenza = The Non-Christmas 2020

Jane Genova: Speechwriter - Ghostwriter

  Obviously the Hallmark-type get-togethers during the 2020 holiday season can't happen. Here are 6 tips for search engine optimization (SEO) in 2020. Yes, it amounts to coal in the collective stocking.

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Google Ad Business Expected to Be Down in 2020

Jane Genova: Speechwriter - Ghostwriter

Based on how eMarketer works up the numbers, advertising revenue for Google is slated to decline in 2020, reports The Wall Street Journal. Here are 6 tips for search engine optimization (SEO) in 2020. It's a confluence of forces.

2020 56

2020 - Content Remains King in Marketing

Jane Genova: Speechwriter - Ghostwriter

According to World Media Group, content will be a top priority among marketers in 2020. Here is my article on the shifts in search engine optimization [SEO] and six tips on how to play more effectively in this new sandbox. 

2020 56

The Year of COVID-19: March 21, 2020

Jane Genova: Speechwriter - Ghostwriter

  Parents will warn members of the Class of 2020 against making the financial sacrifices to launch a career in New York City.   Smart global ghostwriting, with SEO and social networking know-how. America is in surrender. 

2020 56

The Year of COVID-19: March 20, 2020

Jane Genova: Speechwriter - Ghostwriter

  Q2 2020 GDP could plummet 14%.   Smart global ghostwriting, with SEO and social networking know-how. Human nature continues to be puzzling. Some are baffled why there is more concern about the economic impacts of COVID-19 than the reality that it can be fatal. 

2020 56

Father's Day 2020 - Black Dads Who Won't Be Around to be Honored

Jane Genova: Speechwriter - Ghostwriter

So, as is standard, a client in alternate medicine has me creating a series of promotions for Father's Day 2020. Here are 6 tips for search engine optimization (SEO) in 2020. Holidays provide traditional marketing platforms.

2020 56

June 10, 1935 to June 10, 2020 - Alcoholics Anonymous Saves Lives, Goes Global, Becomes Controversial

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. In some locations around the world, members of 12-step fellowship Alcoholics Anonymous (AA) are meeting again in-person.

2020 56

Jobs Report, Dow Jones - It's a Dog Fight in Election 2020

Jane Genova: Speechwriter - Ghostwriter

The growls and extreme aggressiveness of a dog fight will dominate Election 2020. According to the January 2020 jobs report from the Dept of Labor, 225, 000 new jobs have been created.   Smart global ghostwriting, with SEO and social networking know-how. It's palpable.

2020 65

Language - "Bluelining" Should Dominate Election 2020 Rhetoric

Jane Genova: Speechwriter - Ghostwriter

Of course, the term "bluelining" should enter the rhetoric of Election 2020. Coaching on SEO and Ghostwriting for that content also available. It's as simple - and legal - as billing a house, condo, coop, or rental at an extraordinarily high price.

2020 52

BuzzFeed - 2nd Round of Cost-Cutting to Keep 2020 Losses Under $20 Million

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Again, the head of BuzzFeed Jonah Peretti has to turn to cost-cutting - for a second time. The first time around it was because of the arrival of COVID-19.

2020 56

Year of COVID-19: April 6, 2020 (fallout from full moon)

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. Last night was a full moon. While maintaining social distance, folks pooled their stories of just losing it yesterday.

2020 56

Year of COVID-19: March 29, 2020 (a time of miracles)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. COVID-19 isn't just a sustained narrative of fear and suffering. There have been miracles. Big ones, that is, the old-fashioned kinds when people assumed to be dying roared back to a life.

2020 56

The Year of COVID-19: March 28, 2020 (Generation C)

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. Babies born during the current pandemic will only know how life is post-COVID-19. In The Atlantic , Ed Yong says those babies should be called "Generation C."

2020 56

The Year of COVID-19: March 26, 2020 (exhausted)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Everyone looks 10 years older. Even kids no longer seem like kids.    The set of the face, the body language, the lack of attention to grooming - all send a single message:  exhaustion. 

2020 56

The Year of COVID-19: April 1, 2020 (no joking around)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Tone-deaf. That essentially is the way many people feel about April Fools jokes during this deadly pandemic. So, here we are on April 1st living it as if it's any other day in early spring. Hold the pranks. 

2020 56

In The Year of COVID-19 - March 17, 2020

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. The ah-ha moment has come to America:  This is serious.    The corollary to that is:  I may die. Yeah, me. Meanwhile, there have been so many developments. Both sad and inspiring.

2020 56

The Year of COVID-19: March 27, 2020 (inevitability)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. There are 12 coronavirus hotspots in the U.S. Ohio, where I have been based since I fled New York Metro's high cost of living, is not one of them. Not yet. Maybe not ever.

2020 56

In the Year of COVID-19 - March 14, 2020

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. The world walks on eggshells. Not even the experts know for certain how severely COVID-19 will impact human health, the economy, and politics. Humanity has been humbled. Meanwhile: Don't Use Wrong Word. 

2020 56

In The Year of COVID-19 - March 15, 2020

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Some things are changing. Some not. Right Thing to Do Transcends Sexiness of Entrepreneurship.    Cleverly, Matt and Colvin bought up 70,000 bottles of hand sanitizer in Tennessee and Kentucky.

2020 56

Influencer Marketing, CA Bot Law, Edelman 2020 Trust Barometer

Jane Genova: Speechwriter - Ghostwriter

Would Steve Jobs still be a superhero in 2020? The 2020 Edelman annual Trust Barometer documents the shift from perceiving technology as a positive force to extreme wariness. Smart global ghostwriting, with SEO and social networking know-how.

2020 52

In The Year of COVID-19: March 16. 2020

Jane Genova: Speechwriter - Ghostwriter

Here is more on SEO. Smart global ghostwriting, with SEO and social networking know-how. Over the weekend the world, with exception of South Korea and China, shifted into panic.    Federal Gov, Ranging from White House to Federal Reserve, Tried to Bring Calm.

2020 52

The Year of COVID-19: April 5, 2020 (meme of "when all this is over")

Jane Genova: Speechwriter - Ghostwriter

  In addition, as the Class of 2020 enters a dismal job market, there will be a more critical assessment of the return on investment of a college degree.   Smart global ghostwriting, with SEO and social networking know-how. The present is unbearable.

2020 56

The Year of COVID-19: March 22, 2020 (Is Disney in Trouble?)

Jane Genova: Speechwriter - Ghostwriter

Meanwhile, Everyman/Everywoman might have to embrace being self-isolated and nothing open in the community until June 2020. Smart global ghostwriting, with SEO and social networking know-how. "This" is the new usual.

2020 56

The Year of COVID-19: April 4, 2020 (no going back to what was)

Jane Genova: Speechwriter - Ghostwriter

After all, during March 2020, 701,000 jobs were lost. Smart global ghostwriting, with SEO and social networking know-how. COVID-19 will peak. Then the pandemic will taper off. It could circle back. It could even become a seasonal disease.

2020 56

The Year of COVID-19: March 30, 2020 (Monday is cruelest day of all)

Jane Genova: Speechwriter - Ghostwriter

  Meanwhile, The Wall Street Journal reports the Class of 2020 assumed they were entering a hot job market.   Smart global ghostwriting, with SEO and social networking know-how. The routine for many adults in America is this: the weekend, then work on Monday.

2020 56

Year of COVID-19: April 16, 2020 (Ohio Sets Open-Up Date)

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. Ohio governor Mike DeWine had been an early adopter in establishing the Stay-at-Home shut-down. Today he became an early adopter in setting an Open-Up date. That will be May 1st. Is that a risk?

2020 56

Madame Clairevoyant Guides You for Week of February 23, 2020

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. With the coronavirus poised to do a haircut to the world economy (and, of course, kill off too many of us), we certainly need New York Magazine's Madame Clairevoyant to get us through this week.

2020 52

Maybe 2003 Was A Very Good Year - Compared to 2020

Jane Genova: Speechwriter - Ghostwriter

  However, compared to 2020, now I get it: 2003 was a very good year. Here are 6 tips for search engine optimization (SEO) in 2020. Coaching on SEO and Ghostwriting for sponsored content also available. That famous book on my 2003 ordeal is "Geezer Guts," which you can read for free here. "Geezer Guts" had more than a million downloads.

2020 43

The Year of COVID-19: April 11, 2020 (Ohio Governor Mike DeWine Hero of Our Times)

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. In Ohio, the governor Mike DeWine took a big political risk.    Although the coronavirus hadn't impacted this state yet, he imposed the stay-at-home order. Non-essential businesses were shut down.

2020 56

The Year of COVID-19: April 7, 2020 (Taking Universal Basic Income Seriously)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Yes, lives are being lost. So are jobs. But, the preoccupation is with the longer-term impact of COVID-19 on global and U.S. employment security. 

2020 56

The Year of COVID-19: April 12, 2020 (the future of work)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Today is Easter. That Christian holiday has been a symbol of renewal. The message is one of rebirth.    But, the reality of COVID-19 is loss, not renewal. At least not right now.

2020 56

The Year of COVID-19: April 10, 2020 (a very strange spring)

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. Outside, the landscaper types on their motorized mowing devices were busy bees with the grass. After all, this is spring. Grass grows in spring. But the noise, a signature of spring, sounded strange.

2020 56

The Year of COVID-19: March 23, 2020 (hope, magical thinking, reflection of end of life issues)

Jane Genova: Speechwriter - Ghostwriter

"  - MarketWatch , March 23, 2020.  Smart global ghostwriting, with SEO and social networking know-how.

2020 52

The Year of COVID-19: March 31, 2020 (Maybe No Ventilator for Ok, Boomer in ER)

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. It's come to this:  rationing of emergency medical care. 

2020 52

Cancel Culture: Now Oprah Is Targeted for Targeting "Whiteness" (but, who wouldn't trade whiteness for 1/1000 of Oprah's money?)

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Celebrities are becoming victims of cancel culture. There has been Ellen. Now there's Oprah. The world has turned to Twitter to turn on Oprah, who is now in her 60s and worth $2.6 billion.

2020 56

The Very Peculiar Reward System in Law Firms v Corporations, Entrepreneurship, Wall Street Investing

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. The law firm Quinn Emanuel request for a $185 million fee in getting the $3.7 billion payment for insurers brought to the forefront the age-old question in billing: time v value. 

2020 52

Higher Education: Folly of (heroically) Planning to "Bring Students Back to Campus"

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. The news that shouldn't have been. Law.com reported that some law schools which earlier had announced for the fall in-person instruction or some hybrid of that are walking that back.

2020 52

Real Hope for the Actively Suicidal: Food and Drug Adminstration Approves Nasal Spray Spravato

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. The Food and Drug Administration has approved Johnson & Johnson's nasal spray Spravato for the actively suicidal.

2020 52

Puritan Brand of Capitalism Never Anticipated the Anthony Levandowski Type

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. During the sentencing of former Silicon Valley engineer Anthony Levandowski, U.S. District Judge William Alsup praised his brilliance, reports Bloomberg Law. Echoes of the Ted Bundy sentencing.

2020 52

Those COVID-19 Disputes Over Commercial Leases: There's a Law Firm for Them

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Where there is adversity there is opportunity. Law firm Baker McKenzie has leaped into that space. Bloomberg Law reports that it has launched a cross-functional practice assisting tenants and landords in commercial lease litigation and disputes. Those arose because of space which stood vacant because of COVID-19. This practice involves lawyers specializing in real estate, insurance, employment, litigation, and tax. 

2020 40

L'Oreal USA - Did It Just Make a Big PR (and maybe legal) Mistake?

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Employment-law issues keep getting more interesting in COVID-19 times.

2020 52

Forced to Develop Business in New Ways, Law Firms Give Marketers a Seat at the Table

Jane Genova: Speechwriter - Ghostwriter

  Here  are 6 tips for search engine optimization (SEO) in 2020. So much of law firm marketing involved pitching in-person. The continuum extended from the long meal in an upscale restaurant to a presentation on a hot topic such as sexual harassment. 

2020 56