Public Relations & SEO in 2020 - The Six New Realities

Jane Genova: Speechwriter - Ghostwriter

Those best practices for search engine optimization (SEO)? Use them in 2020 and the odds are you will lose the account.    SEO keeps mutating. Here , just published on O'Dwyer PR, are the six new must-dos. Content-provider DigitalInfluencer Web/Tech Weblogs

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COVID-19 + Influenza = The Non-Christmas 2020

Jane Genova: Speechwriter - Ghostwriter

  Obviously the Hallmark-type get-togethers during the 2020 holiday season can't happen. Here are 6 tips for search engine optimization (SEO) in 2020. Yes, it amounts to coal in the collective stocking. CDC director Robert Redfield, reports Mediaite , predicts a difficult fall and winter in terms of public health. It could be the worst situation America has endured.    That's because not only does he anticipate COVID-19 will still be here.

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2020 - Content Remains King in Marketing

Jane Genova: Speechwriter - Ghostwriter

According to World Media Group, content will be a top priority among marketers in 2020. Here is my article on the shifts in search engine optimization [SEO] and six tips on how to play more effectively in this new sandbox.    Smart global ghostwriting, with SEO and social networking know-how. As Steve Barnes reports in Odwyerpr.com , 79% of marketers surveyed indicated that content remains king. 

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Google Ad Business Expected to Be Down in 2020

Jane Genova: Speechwriter - Ghostwriter

Based on how eMarketer works up the numbers, advertising revenue for Google is slated to decline in 2020, reports The Wall Street Journal. Here are 6 tips for search engine optimization (SEO) in 2020. It's a confluence of forces. And the fallout from the pandemic is just one of them. That's the first time that has happened since eMarketer began tracking Google.    Of course, COVID-19 figures in.

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The Year of COVID-19: March 21, 2020

Jane Genova: Speechwriter - Ghostwriter

  Parents will warn members of the Class of 2020 against making the financial sacrifices to launch a career in New York City.   Smart global ghostwriting, with SEO and social networking know-how. America is in surrender.    This - COVID-19 - isn't something that can be spun into unreality. The reality is killing people. The macro economy and financial affairs of individuals are in such as mess that the meme is: It is what it is. 

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The Year of COVID-19: March 20, 2020

Jane Genova: Speechwriter - Ghostwriter

  Q2 2020 GDP could plummet 14%.   Smart global ghostwriting, with SEO and social networking know-how. Human nature continues to be puzzling. Some are baffled why there is more concern about the economic impacts of COVID-19 than the reality that it can be fatal.    So, let's focus on the economic ramifications of the pandemic. JPMorgan, Goldman Sachs, and Morgan Stanley declared a global recession has started.

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Father's Day 2020 - Black Dads Who Won't Be Around to be Honored

Jane Genova: Speechwriter - Ghostwriter

So, as is standard, a client in alternate medicine has me creating a series of promotions for Father's Day 2020. Here are 6 tips for search engine optimization (SEO) in 2020. Holidays provide traditional marketing platforms. It happens on June 21st.    That got me thinking. This year there will an absence of black dads for their children to honor. Those range from Kobe Bryant to George Floyd. 

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Jobs Report, Dow Jones - It's a Dog Fight in Election 2020

Jane Genova: Speechwriter - Ghostwriter

The growls and extreme aggressiveness of a dog fight will dominate Election 2020. According to the January 2020 jobs report from the Dept of Labor, 225, 000 new jobs have been created.   Smart global ghostwriting, with SEO and social networking know-how. It's palpable. That is, if the Democrats want to hold on to what they have now. Can they increase their power? That is not looking good. What is is this: 4 more years. Influential Drudge Report is back to politics.

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Language - "Bluelining" Should Dominate Election 2020 Rhetoric

Jane Genova: Speechwriter - Ghostwriter

Of course, the term "bluelining" should enter the rhetoric of Election 2020. Coaching on SEO and Ghostwriting for that content also available. It's as simple - and legal - as billing a house, condo, coop, or rental at an extraordinarily high price. That puts in a play the new kind of discrimination. That's bluelining. In The Atlantic , Derek Thompson examines that and its implications. Only the wealthy can afford to buy or to rent, at least in those zip codes.

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2020 and Back in the Counterculture - We Became Very Tired

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Why do human beings do what they do? Even they might not understand that. Years of Freudian analysis might not unlock those mysteries either. So, it's mostly speculation (as well as projection of one's own point of view) to provide an explanation for the alleged behavior of professionals such as lawyer Colinford Mattis.

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June 10, 1935 to June 10, 2020 - Alcoholics Anonymous Saves Lives, Goes Global, Becomes Controversial

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. In some locations around the world, members of 12-step fellowship Alcoholics Anonymous (AA) are meeting again in-person. At those meetings today they may have celebrated the 85th anniversary of the founding of that self-help organization by a stockbroker and a medical doctor. Because they were there at an AA meeting, they were probably still embracing the fundamentals of the program. 

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Year of COVID-19: April 6, 2020 (fallout from full moon)

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. Last night was a full moon. While maintaining social distance, folks pooled their stories of just losing it yesterday. The flashpoints ranged from feeling an urgency to get drunk after years of sobriety to obsessive thoughts about the stock market going to seven thousand. Then there was a shift to positive news. In New York, COVID-19 didn't seem to be getting worse. The Dow wound up 1,627. The sun was out.

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BuzzFeed - 2nd Round of Cost-Cutting to Keep 2020 Losses Under $20 Million

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Again, the head of BuzzFeed Jonah Peretti has to turn to cost-cutting - for a second time. The first time around it was because of the arrival of COVID-19. He announced he would no longer take a salary until the crisis was over and did a graduated pay cut for employees. This next round, and it's still in progress, reports the New York Post , results from the falloff of advertising revenue. In the U.S.,

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Year of COVID-19: March 29, 2020 (a time of miracles)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. COVID-19 isn't just a sustained narrative of fear and suffering. There have been miracles. Big ones, that is, the old-fashioned kinds when people assumed to be dying roared back to a life. Also, there have been profound acts of generosity.    David Lat is off the ventilator, out of ICU.    That founder of out-of-the-box legal media site Abovethelaw.com was presumed near-death.

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The Year of COVID-19: March 28, 2020 (Generation C)

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. Babies born during the current pandemic will only know how life is post-COVID-19. In The Atlantic , Ed Yong says those babies should be called "Generation C." " If lessons had been learned from so much suffering, Generation C might be uniquely wise. There is that popular hashtag #WhatIamLearninginQuarantine. For me that would be gratitude that I have remained sober all these years.

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In The Year of COVID-19 - March 17, 2020

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. The ah-ha moment has come to America:  This is serious.    The corollary to that is:  I may die. Yeah, me. Meanwhile, there have been so many developments. Both sad and inspiring. Stock market plummeted almost 3,000 points.    For the young, time is on their side. They can wait for the value of their investment portfolios to bounce back.

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The Year of COVID-19: March 26, 2020 (exhausted)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Everyone looks 10 years older. Even kids no longer seem like kids.    The set of the face, the body language, the lack of attention to grooming - all send a single message:  exhaustion.    There's an upper limit on worry, especially about dying. Then, the human spirit begins to wither. No end in sight, at least in terms of the virus. 

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In the Year of COVID-19 - March 14, 2020

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. The world walks on eggshells. Not even the experts know for certain how severely COVID-19 will impact human health, the economy, and politics. Humanity has been humbled. Meanwhile: Don't Use Wrong Word.    At the Lucas County, Ohio Public Library I said I was taking out so many books to read during quarantine. Eyes popped. The check-out clerk cautiously asked me if I had been sick. I got it.

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The Year of COVID-19: April 1, 2020 (no joking around)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Tone-deaf. That essentially is the way many people feel about April Fools jokes during this deadly pandemic. So, here we are on April 1st living it as if it's any other day in early spring. Hold the pranks.    Cooling it on if it bleeds, it leads.    The powers that be must have muscled media to bring on some happy news.

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The Year of COVID-19: March 27, 2020 (inevitability)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. There are 12 coronavirus hotspots in the U.S. Ohio, where I have been based since I fled New York Metro's high cost of living, is not one of them. Not yet. Maybe not ever. But, overall, the mindset here is one of inevitability. Yes, many of us will probably become infected with COVID-19. We just hope that our individual case won't be severe or, nonono, fatal. Will ours be treatable at home?

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In The Year of COVID-19 - March 15, 2020

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Some things are changing. Some not. Right Thing to Do Transcends Sexiness of Entrepreneurship.    Cleverly, Matt and Colvin bought up 70,000 bottles of hand sanitizer in Tennessee and Kentucky. They intended to sell that Coronavirus hygiene necessity for a large profit. The media such as New York Post and distribution channels like Amazon put the kibosh on that. The stuff is in their garage. 

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Influencer Marketing, CA Bot Law, Edelman 2020 Trust Barometer

Jane Genova: Speechwriter - Ghostwriter

Would Steve Jobs still be a superhero in 2020? The 2020 Edelman annual Trust Barometer documents the shift from perceiving technology as a positive force to extreme wariness. Smart global ghostwriting, with SEO and social networking know-how. Influencer marketing is raising legal issues. At least when the ad, social network, customer service platform, or political campaign had used fake ones.

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In The Year of COVID-19: March 16. 2020

Jane Genova: Speechwriter - Ghostwriter

Here is more on SEO. Smart global ghostwriting, with SEO and social networking know-how. Over the weekend the world, with exception of South Korea and China, shifted into panic.    Federal Gov, Ranging from White House to Federal Reserve, Tried to Bring Calm. The President announced he did not have coronavirus. On the Sunday talk shows Secretary of Treasury Steven Mnuchin declared the nation wasn't in recession.

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The Year of COVID-19: March 22, 2020 (Is Disney in Trouble?)

Jane Genova: Speechwriter - Ghostwriter

Meanwhile, Everyman/Everywoman might have to embrace being self-isolated and nothing open in the community until June 2020. Smart global ghostwriting, with SEO and social networking know-how. "This" is the new usual. The "this" ranges from simple self-isolation to wondering if all one's wealth will be lost (at least for several years). The somber faces transmit the nation's mood. Disney could be in trouble.    Even Mickey Mouse is hurting.

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Madame Clairevoyant Guides You for Week of February 23, 2020

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. With the coronavirus poised to do a haircut to the world economy (and, of course, kill off too many of us), we certainly need New York Magazine's Madame Clairevoyant to get us through this week. Here are her predictions for all zodiac signs.    Essentially, she let me off the hook on being practical. I have received permission from the universe to do non-careerist stuff like daydreaming.

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The Year of COVID-19: April 5, 2020 (meme of "when all this is over")

Jane Genova: Speechwriter - Ghostwriter

  In addition, as the Class of 2020 enters a dismal job market, there will be a more critical assessment of the return on investment of a college degree.   Smart global ghostwriting, with SEO and social networking know-how. The present is unbearable. There's no place for the mind to wander but to the future. That future has taken the form of "when this [COVID-19] is all over." " Everyone has a private fantasy.

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The Year of COVID-19: April 4, 2020 (no going back to what was)

Jane Genova: Speechwriter - Ghostwriter

After all, during March 2020, 701,000 jobs were lost. Smart global ghostwriting, with SEO and social networking know-how. COVID-19 will peak. Then the pandemic will taper off. It could circle back. It could even become a seasonal disease. In the process, it will create what is being called "The Post-COVID-19 World Order." " There will be no going back to what had been.

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The Year of COVID-19: March 30, 2020 (Monday is cruelest day of all)

Jane Genova: Speechwriter - Ghostwriter

  Meanwhile, The Wall Street Journal reports the Class of 2020 assumed they were entering a hot job market.   Smart global ghostwriting, with SEO and social networking know-how. The routine for many adults in America is this: the weekend, then work on Monday. Monday then becomes the cruelest day of all when there is no work - or there is fear that employees are reporting for duty (including remotely) and will be told they are being laid off.

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Year of COVID-19: April 16, 2020 (Ohio Sets Open-Up Date)

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. Ohio governor Mike DeWine had been an early adopter in establishing the Stay-at-Home shut-down. Today he became an early adopter in setting an Open-Up date. That will be May 1st. Is that a risk? After all, OH has maintained a lower than average rate for coronavirus infections and deaths.    Well, in this uncertain world, no one can predict how the Open-Up will play out in terms of COVID-19 cases.

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The Year of COVID-19: April 11, 2020 (Ohio Governor Mike DeWine Hero of Our Times)

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. In Ohio, the governor Mike DeWine took a big political risk.    Although the coronavirus hadn't impacted this state yet, he imposed the stay-at-home order. Non-essential businesses were shut down. There was no more school, at least conducted communally. Just-in-case plans were made about medical care. And, so far, OH has experienced fewer than the average number of COVID-19 infections and deaths.

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The Year of COVID-19: April 7, 2020 (Taking Universal Basic Income Seriously)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Yes, lives are being lost. So are jobs. But, the preoccupation is with the longer-term impact of COVID-19 on global and U.S. employment security.    The UN, reports BusinessInsider , predicts that in Q2, globally 195 million full-time jobs will go poof.    As we know from other disruptive economic times, some of those jobs may not come back. Will new kinds replace them?

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The Year of COVID-19: April 12, 2020 (the future of work)

Jane Genova: Speechwriter - Ghostwriter

Smart global ghostwriting, with SEO and social networking know-how. Today is Easter. That Christian holiday has been a symbol of renewal. The message is one of rebirth.    But, the reality of COVID-19 is loss, not renewal. At least not right now. For example, the pandemic is making so many kinds of jobs obsolete.    It is no platitude that a large number of lines of work that have been knocked out of the box during shelter-in-place will never come back.

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The Year of COVID-19: April 10, 2020 (a very strange spring)

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. Outside, the landscaper types on their motorized mowing devices were busy bees with the grass. After all, this is spring. Grass grows in spring. But the noise, a signature of spring, sounded strange. We remain in the winter of the human race. We got it: Nature has the upper hand. David Lat, with his Harvard undergraduate degree and Yale law degree, faces a long hard recovery from COVID-19.

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Financial Pain Ain't Relative - It Doesn't Help to Know that Warren Buffett Lost $21 Billion in 2020. So Far

Jane Genova: Speechwriter - Ghostwriter

BusinessInsider reports that in 2020, Warren Buffett has already lost $21 billion or 24.1% And there are nine more months still to go in 2020. Smart global ghostwriting, with SEO and social networking know-how. It's the financial-planners' platitude: How much more their other clients lost, compared to what the Dow Jones crash snatched from our own (illusion of) financial security. 

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The Year of COVID-19: March 23, 2020 (hope, magical thinking, reflection of end of life issues)

Jane Genova: Speechwriter - Ghostwriter

"  - MarketWatch , March 23, 2020.  Smart global ghostwriting, with SEO and social networking know-how. "The Fed on Monday morning said it would buy assets 'in the amount needed' to support smooth market functioning and effective transmission of monetary policy."    Stock market futures are up.    Some have hope now that the economy might not crater as it had during The Great Depression. 

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In The Year of COVID-19: March 24, 2020 (a nation embraces zen mantra of "Clear Thinking, Don't Know"

Jane Genova: Speechwriter - Ghostwriter

The Class of 2020 might have a shot at jobs requiring a college education.  Smart global ghostwriting, with SEO and social networking know-how. Zen has been around a long time. But since the COVID-19 pandemic, its wisdom is being widely embraced. The central platform for zen, at least in some schools of it, is:  "Clear Thinking, Don't Know." " Every hour brings surprises. The Dow surges.    At 11:00 A.M. ET, it's at 1,408.17.

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In the Year of COVID-19: March 25, 2020 (U.S. Is Next Italy, Ohio Is Next New York)

Jane Genova: Speechwriter - Ghostwriter

Class of 2020 is the Unhinged Gen.  "  Smart global ghostwriting, with SEO and social networking know-how. Today is a time of mixed moods.    On the one hand, there are exhales about the $1.2K per person that will help pay for necessities. On the other hand, the prediction is out that, soon enough, the United States will be the Next Italy in terms of the number of cases and deaths. And, supposed safe havens such as Ohio will be the Next New York.

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The Year of COVID-19: March 31, 2020 (Maybe No Ventilator for Ok, Boomer in ER)

Jane Genova: Speechwriter - Ghostwriter

  Smart global ghostwriting, with SEO and social networking know-how. It's come to this:  rationing of emergency medical care.    The Wall Street Journal reports that at NYU Langone Health, Robert Femea gave ER front lines "sole discretion" for who is put on a ventilator. They also have permission to withhold futile incubation. In that decision-making loop the Ok, Boomer could be assessed as, crudely put, not a good bet for treating.

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Mossimo Giannulli - Can He Put Together a Comeback?

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. One down, one to go. The spouse in the power couple who finally took a plea deal in CollegeAdmissionsGate - Mossimo Giannulli - has been sentenced to 5 months in jail. 

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Of Course, Everyman/Everywoman Will Go for AI-Enabled Justice

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. A few years ago, Joshua Browder created the Artificial-Intelligence enabled app DoNotPay. The objective was to assist friends who had parking tickets.

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COVID-19: The Great Pent-Up Demand For Relocation (no moving vans stopping here)

Jane Genova: Speechwriter - Ghostwriter

Here are 6 tips for search engine optimization (SEO) in 2020. Across generations, so many want to relocate to another state. Or, so they say. But they are stuck-in-place because of COVID-19.

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Labeling Online Political Messaging - What UK Is Proposing, Implications for US Partisan Broadcasting

Jane Genova: Speechwriter - Ghostwriter

The public has until November 4, 2020 to respond to the proposal, which you can read here. Here are 6 tips for search engine optimization (SEO) in 2020. From websites to podcasts, the UK is seeking for transparency in online political messaging.

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Gig Economy in Play

Jane Genova: Speechwriter - Ghostwriter

That law, which went into effect January 1, 2020, mandates that gig workers, with some exceptions, are reclassified as employees. Here are 6 tips for search engine optimization (SEO) in 2020.

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