Blizzard of 2019 - Likely Not One for History

Jane Genova: Speechwriter - Ghostwriter

  The blizzard of 2019 probably will no way be historic. With kids no longer roaming neighborhoods with shovels pitching their dig-out services, those tackling snow removal could have heart attacks. There were blizzards that made history.

2019 56

Super Bowl 2019 - Coca-Cola Staying on Bench

Jane Genova: Speechwriter - Ghostwriter

That is a public service message, delivered via animated characters, about diversity. Of course, everyone wants to see Tom Brady do his magic in the Super Bowl this year.    But, the suspense isn't red-hot. The Patriots is the favored team for winning. 

2019 56

Sabrina Miller (1988 - 2019): Loving Mother to Skyler, Attentive Friend to So Many

Jane Genova: Speechwriter - Ghostwriter

It provides detailed information about the viewing and memorial service tomorrow evening.  Whether she was shopping for groceries in Walmart or sharing photos on Facebook of four-year-old daughter Skyler, Sabrina Miller brought such joy to us in the Youngstown Metro area.    In this screen era when no one knows how to be a friend, Sabrina would listen. With all her heart and soul. She would be totally into the other person.

2019 40

Learning is not a one-way street

Speak Schmeak

I’m going to flip our usual conversation on its head and instead of talking about your job as the one providing service, I’m going to talk about your job as the one receiving service.

2019 134

Listen Up, FBI - Many College Students Are "Customers" of Term Paper Research/Ghostwriting Services

Jane Genova: Speechwriter - Ghostwriter

This service, advertising for academic writers on the Boston part of Craigslist help-wanted, may be among them. The student passes that "job description" to the ghostwriting service, which then appears on a dashboard, with the fee which will paid to the writer.

2019 52

Financial Services Industry - Shift from Retirement to "Next"

Jane Genova: Speechwriter - Ghostwriter

  Even the financial services industry, known for pushing various forms of retirement accounts, is recognizing the shift. Retirement.    That was invented in the late 19th century. Before that there was no need for it since life spans were so short. 

2019 56

Laid Off Disney Employees Who Receive Outplacement as a Benefit - Take Advantage of It

Jane Genova: Speechwriter - Ghostwriter

  Any employees who receive outplacement services as a benefit should take advantage of it. That was fast. The $70+ billion deal for Disney to acquire 21st Century Fox closed on Wednesday. Of course, mergers and acquisitions generate redundancies which results in layoffs.

2019 52

Professional Services Firms - Fewer Insultated by Premium Branding

Jane Genova: Speechwriter - Ghostwriter

In professional services, long insulated by old-fashioned premium branding, price is emerging as a deal-breaker. Forever, the business and legal media have been reporting on the need to reform traditional billing practices in the legal sector. After all, the Golden Age of Law Firms, which ended with the global financial crash of 2008, is long past.

2019 40

Even Pre-Lordstown Collapse, Youngstown Metro Area Among Cities With Population Decline

Jane Genova: Speechwriter - Ghostwriter

According to those values, members of the family network provide all the support services. No, you don't hire a dog-walking service. If so many folks are heading out, maybe, you start thinking, you better join them. Hey, get estimates for hiring a moving company.

2019 56

H&R Block - Smirk (I paid 50 bucks for my tax return at Tax 29)

Jane Genova: Speechwriter - Ghostwriter

Here is the transcript from its March 7, 2019 investor conference call.  H&R Block, once a scaling business and trusted brand, is in trouble.   Of course, there are many factors in its downward trajectory.

2019 56

College Admissions Scandal as Tipping Point - Very Rich/Merely Privileged Targeted

Jane Genova: Speechwriter - Ghostwriter

  We also sell them services and products. Now we know - that is, the full extent of how the very rich game so many systems, including catapulting their offspring into elite schools.    In Vanity Fair , William Cohan documents the ethos of the 1% and the few tiers under them.

2019 56

Global Corporate Leaders Anticipate Recession - Start with the Side Hustles Now

Jane Genova: Speechwriter - Ghostwriter

There are wonderful outplacement services. I evaluated ACT essays, took incoming customer service calls, and sold in a store within a store a brand of consumer electronics. Several months ago two services specializing in clairvoyance offered me side gigs.

2019 56

The Influencer Era - How Corporations Can Protect the Brand from Scandal

Jane Genova: Speechwriter - Ghostwriter

But, the influencer game is one of the most effective in selling whatever, ranging from causes to products/services. Influencers are playing an increasingly important role in marketing. Yet, that legal territory still remains the wild west. The field is so relatively new.

2019 52

We All (have to) Go to College - Blame the GI Bill

Jane Genova: Speechwriter - Ghostwriter

Instead he went into military service. Did the GI bill of 1944 kick off the current obsession with "getting into college?" " That well-intentioned federal initiative made it possible for ordinary people in America to obtain degrees in higher education.

2019 56

Becoming a Paid Psychic - Career Paths Not Requiring College

Jane Genova: Speechwriter - Ghostwriter

Most psychics post a disclaimer that the service is for entertainment only. Another route is to audition for an established psychic service. Just key in online "Psychic Services - employment."

2019 56

The American Dream - Class Action Lawsuit Positions and Packages It as Vast Conspiracy

Jane Genova: Speechwriter - Ghostwriter

The defendants are the National Association of Realtors, 4 major real estate brokerage firms, and the Multiple Listing services.

2019 52

College Essay Tutoring - Seems Like Legit Coaching/Editing, Not Ghostwriting

Jane Genova: Speechwriter - Ghostwriter

  However, there are legitimate - that is, ethical and legal - services.   The issue if the recent outing of widescale cheating in the college admission process will drive away talented applicants for delivering this service?

2019 52

"World of Dance" - Gentle Version of "Shark Tank" for the Performing Arts

Jane Genova: Speechwriter - Ghostwriter

" Another public service outreach could be inviting over-65 groups to perform on the show. Last night on NBC's "World of Dance," the all-female group Radiance wowed. 

2019 56

2019 - Back Gawking Again

Jane Genova: Speechwriter - Ghostwriter

And, the good news for those who loved the rouge digital native tabloid, it's coming back online in 2019. Jane Genova helps you get it for products, services, points of view, causes, branding, careers after-50, and college admission.

2019 52

Here We Go Again - Retail Sales Down 1.2%, Most Since 2009 - Time for a News Fast

Jane Genova: Speechwriter - Ghostwriter

Retirees, Class of 2019 who will be looking for jobs, highly compensated older workers, and small businesspeople like myself. A whole new personal service can emerge to care for those doing a news fast.

2019 56

Public Relations - Predictions for 2019

Jane Genova: Speechwriter - Ghostwriter

Those assuming they can predict what will go down in 2019 are delusional. That could be healthcare or financial services.  Public affairs initiatives could create global forums for their clients to discuss what is "character" in 2019

2019 56

GM Lordstown, Ohio Plant - 1,700 Hour Workers Idled, Future in Limbo

Jane Genova: Speechwriter - Ghostwriter

In contrast, in developments dominated by the white collar, those services are contracted through vendors and fees paid.  Representatives of the people, such as U.S. Senator Sherrod Brown, lobbied GM et al. hard to keep the Lordstown, Ohio plant operating. Here is the AP coverage.

2019 56

Remove Retiring from a Bucket List, Prepare to "Nomad"

Jane Genova: Speechwriter - Ghostwriter

During the past week we had discussed options for marketing services he could provide. Retirement has passed the threshold of affordability. That's even in low-cost cities such as Cleveland, Ohio.

2019 56

Exotic Forms of Helicopter Parenting, Generous Student Loan Programs, and Displaced Writers - The Corruption of Academia

Jane Genova: Speechwriter - Ghostwriter

Clever firms and individuals in this niche position and package their services as coaching and editing. The less clever simply advertise the service as a form of ghostwriting. A growing number of global services and solos will research and ghostwrite term papers. How sweet it is.

2019 52

Yes, Side Hustles Are Necessary/Mainstream - But It's Still Smart to Keep Brands Separate

Jane Genova: Speechwriter - Ghostwriter

For about six months I had been strategically planning and creating promotional content for a one-player IT fixit service. More professionals, even the buttoned-down rigid professional-services types, are learning that. Smart. That's what thought.

2019 52

Stock Portfolio Feel Lighter? - Q4 Stock Market Volatility Lifted $3.73 Trillion from Household Total Net Worth

Jane Genova: Speechwriter - Ghostwriter

Yet, the funny thing is much of the financial services industry keeps holding in front of us the probability that retirement can occur.  But, in reality, they are chips played on what the financial services industry theorizes are sure things. It's 2:42 P.M. New York Time.

2019 52

Podcasting - Yes, It Can Be Monetized

Jane Genova: Speechwriter - Ghostwriter

Instead the objectives may be: New business development for professional services firms. Other paths to monetizing a podcast show range from getting a sponsor to channeling Johnny Carson ("The Late Show") as pitchman and hawk other folks' products and services

2019 56

Bloodbath Expected in Stock Markets - Businesses Have to Re-Think Pricing Strategy

Jane Genova: Speechwriter - Ghostwriter

Those of us who manage to navigate the fear-based environment of 2019 will be flexible in our pricing.   Here are 4 tips for marketing and sales for 2019: Position and package yourself as existing to help, not sell. It is 6:29 A.M. New York Time.

2019 56

Middle Managers Losing Jobs (and more) in 1980s Corporate Restructuring - Now, Lawyers Will Be Going Through That

Jane Genova: Speechwriter - Ghostwriter

  It's the buyer of financial services who is calling the shots. They have the edge of cross-selling to current clients their legal services. Also, they have invented new types of delivery of those services.  It's palpable.

2019 52

My freelance writing resolutions for 2019

Six-Figure Freelancer Blog

Resolution #2 : market your writing services (or any other services you offer) on a regular (daily) basis, based on your business vision, at least until you are too busy making money to spend time marketing. Resolution #3 : determine how to accurately price your writing services. Hope you had a good 2018 and that you have a happy, healthy and profitable 2019 I’ve been a freelance writer and writing trainer most of my life.

2019 64

Brick & Mortar Squirrel Hill (Pittsburgh, PA) In Play

Jane Genova: Speechwriter - Ghostwriter

Yesterday when I was driving through, families were leaving Sabbath services at the temples. The Tree of Life massacre seems so far away. The Squirrel Hill neighborhood of Pittsburgh, Pennsylvania seems back to normal.

2019 56

BigPR, Outside Firms and Corporate - How Many Jobs Will Be Cut in Coming Economic Downturn?

Jane Genova: Speechwriter - Ghostwriter

Professional services is a changing game. There are client churn, haggling on price, and lower-price a la carte services established by alternative providers. They provide all kinds of affordable services, both domestically and as outsourcing.

2019 52

McKinsey Brand - Most Serious Attack Yet, This Time by Former Insider

Jane Genova: Speechwriter - Ghostwriter

In professional services, brands remain an important entity. McKinsey is in professional services. Attacks on prestigious management consulting firm McKinsey are nothing new - at least in the past several months. The number-one issue has been its alleged lack of a moral compass.

2019 56

Election 2020 - Meme of American Dream Won't Necessarily Include Home Ownership

Jane Genova: Speechwriter - Ghostwriter

An opportunity can arise in Toledo, Ohio for the services of X. We watch the wealthy. Often their financial behavior indicates what's smart to do.

2019 56

The Business of Awards (including the Oscars) - Declining Value

Jane Genova: Speechwriter - Ghostwriter

Things are moving too fast and pricing is too important for buyers of services and products to give much of a damn about awards. Beginning with those gold stars nuns gave out to the Good Girls in Catholic grade school, I have been suspicious of awards.

2019 52

How to Develop an Effective Lead Generation Strategy

SlideModel

Leads are people who have shown interested in your company’s product or services in some way e.g. signed up for your newsletter, requested a call, left their contact information or asked for a demo. Have long sales cycles due to the complex nature of product/service.

Bad News, Alt-Right - Ruth Bader Ginsburg Is Back on the Job

Jane Genova: Speechwriter - Ghostwriter

  She will be hearing the one hour oral arguments about a case involving the US Postal Service. She is back. Ruth Bader Ginsburg, who will be 86 in March, made it up the stairs of the US Supreme Court. Then she sat down in her usual seat to the right of Chief Justice John Roberts. 

2019 52

Digital Native Media Pretending Not to Have Paywalls

Jane Genova: Speechwriter - Ghostwriter

The way to establish a paywall that isn't officially a paywall is to launch a premium service. That's what BusinessInsider had done. And now TechCrunch is doing it with Extra Crunch. Membership goes for $15 a month or $150 a year. 

2019 52

The Youngstown, OH Police, The Good Samaritan, Softening of a New York Metro Area Heart

Jane Genova: Speechwriter - Ghostwriter

This wasn't my first rodeo in the aftermath of The Storm of 2019.   The next step would be to call road service. I shoulda known better.

2019 52

Jon Nowinski (1981-2019) - Connecticut's St. Francis of Assisi

Jane Genova: Speechwriter - Ghostwriter

He also trained those in emergency services and volunteers how they could also pitch in. Officially his outreach was known as Emergency Animal Response Service, with headquarters in Westport, CT. The measure of a man is not in years.

2019 56

Content-Creators - The End Is Near (OpenAI Designed Predictive Text Machine Which Can Write Better Than We Do)

Jane Genova: Speechwriter - Ghostwriter

Podcasting has generated additional demand for our services. That was fast. We content-creators report on how the robots are coming for legal jobs doing document review and even personal care ones tending to the elderly.

2019 52

Ugly Week for Both Tech and New York City - Decisons by Amazon and Uber

Jane Genova: Speechwriter - Ghostwriter

Essentially, Uber argues that the ban restricts service, growth, and competition. Depending on your perspective, this has been a bad week either for tech and/or for New York City.

2019 52

Podcasting - How Long Will On-Demand Audio Remain Level Playing Field?

Jane Genova: Speechwriter - Ghostwriter

Many of the growing number of hosting services for storage, distribution, and promotion are free or relatively low-cost.  Marketing units for professional services such as law firms are getting up to speed on how podcasts can be made and repurposed.  Remember when the medium of the weblog eliminated the traditional gatekeepers, such as the editors at The Wall Street Journal and Rolling Stone?

2019 43