Super Bowl 2019 - Coca-Cola Staying on Bench

Jane Genova: Speechwriter - Ghostwriter

  Yet, what CBS is charging for ad packages is high. Sure, diversity is a difficult topic to position and package in a way that breaks through the clichés. Of course, everyone wants to see Tom Brady do his magic in the Super Bowl this year. 

2019 56

Drudge Has 10-Subject Headline Positioning and Packaging Mueller Report as Donald Trump Win

Jane Genova: Speechwriter - Ghostwriter

As with all entities, it's mostly a matter how the findings are positioned and packaged. If you click on the influential Drudge Report right now, you will read an amazing 10-subject headline. It kicks off with this: TRUMP WINS!

2019 56

The American Dream - Class Action Lawsuit Positions and Packages It as Vast Conspiracy

Jane Genova: Speechwriter - Ghostwriter

Sure, homeowners have the option to sell their homes themselves, without any middleman - that is, the licensed real estate broker who charges a commission of about 6%. Or, they can contract with non-traditional brokers for a lower fee. But, most homeowners will go with the status quo.

2019 52

Jill Abramson Admits Plagiarism But Positions and Packages It As "Unintentional" (yeah, I'll tell that to cop stopping me for speeding)

Jane Genova: Speechwriter - Ghostwriter

Question: When is plagiarism not a serious violation of ethics - and law? Answer: When former big cheese at The New York Times Jill Abramson says it isn't. And, she said it isn't to the New York Post.

2019 56

Washed Up - It Happens All the Time, So How Do We Put Together Another Line of Work?

Jane Genova: Speechwriter - Ghostwriter

"  - ShowBiz411, April 19, 2019. That's why Madonna is being positioned and packaged as "washed up." " … [Madonna'] 'Medellin' failed to catch on.

2019 56

More Shade Thrown on Morrison & Foerster - "Doe v. MoFo"

Jane Genova: Speechwriter - Ghostwriter

"  - Ross Todd, The Recorder, April 18, 2019. Morrison & Foerster" - one of the plaintiffs signed a release to her right to litigation in order to obtain her severance package. "The federal judge [U.S.

2019 52

LinkedIn Updates - Yes, You Have to Be There, You Have to Self-Promote, But

Jane Genova: Speechwriter - Ghostwriter

Sure, that self-promotion is often is positioned and packaged as information. Experts haven't come to any definitive conclusions about the surging rate of narcissism. But, therapist and best-selling author Shahida Arabi has some hunches.

2019 56

Reversal of Fortune (along with influence and power) - Jones Day

Jane Genova: Speechwriter - Ghostwriter

"  - Nancy Cook, "Trump campaign punishes Don McGahn's law firm," in Politico, April 19, 2019. It's not hyperbolic to posit that shade has been thrown on just about every aspect of how Jones Day had been positioned and packaged.

2019 52

BigLaw Firm Morrison & Foerster - Risky Public Relations Move

Jane Genova: Speechwriter - Ghostwriter

  Here is a copy of the amended complaint, filed January 25, 2019, which included added plaintiffs. In addition, MoFo points this out: Because Doe 4 signed the release she was able to receive a better severance package that had been initially put on the table. 

2019 52

Jones Day - Coincidence or Case of Nerves?

Jane Genova: Speechwriter - Ghostwriter

If Brogan is forced to testify, he could be positioned and packaged as the scapegoat. Is it coincidence or a sign that those in the loop at Jones Day are jittery about the $200 million gender lawsuit "Tolton v. Jones Day?' ' Here is a copy of that 107-page complaint.

2019 52

Alan Dershowitz Defense of Jeffrey Epstein Is Gift That Keeps Giving to Media

Jane Genova: Speechwriter - Ghostwriter

In fact, he describes her as positioning and packaging herself as a MeToo victim. Alan Dershowitz has defended many famous people. But his defense of rich, influential, and well connected Jeffrey Epstein keeps biting him in the butt.

2019 52

"Merchants of Truth" - 55% of Amazon Reviewers for Jill Abramson's Book Give It "1" Out of "5"

Jane Genova: Speechwriter - Ghostwriter

In pre-publication promotions "Merchants of Truth" by Jill Abramson was positioned and packaged as breakthrough analysis of media trends.  A rant versus insight.

2019 56

AA & America's Legal System

Jane Genova: Speechwriter - Ghostwriter

Usually that is positioned and packaged as an option: AA or jail. In meetings of Alcoholics Anonymous (AA) across America, attending are those "sentenced" by the court.

2019 52

Our Bulletproof, A/B Tested Personal Narrative in Nervous Times - Don't Leave Home W/O It

Jane Genova: Speechwriter - Ghostwriter

I accept that all is positioning and packaging. Does this sound like a credible reason for moving to southern Arizona? That's the question I am using in my A/B testing of the story - that is, the personal narrative - I will put out there when I relocate from the midwest in August. 

2019 56

Burning Bridges? Extreme Integrity? Or, Machiavellian Move? - In Exit Email Partner Steven Baik Flames the Law Firm

Jane Genova: Speechwriter - Ghostwriter

What matters is how that move is carried out as well as positioned and packaged.  As he was departing his partner position at Sidley, Steven Baik burned all bridges. He was on the way to his new position with a former client PUBG, a video game company.

2019 52

Yes, That Was Chris Darden Back in Court - This Time, As Defense Lawyer Representing Eric Holder

Jane Genova: Speechwriter - Ghostwriter

The past returned packaged as a bit older and as a defense lawyer instead of a prosecutor. In court, there he was - Chris Darden - who had been the prosecutor in the infamous O.J. Simpson murder trial.

2019 52

"The College Experience" - Parents, Shield Your Offspring From All-That

Jane Genova: Speechwriter - Ghostwriter

Incidentally, back then,the total nut for the annual package was about $1,500, including travel home for the holidays.  Research documents that the average cost of one year at a state university is $20,770. At a nonprofit private college or university it's $46,950.

2019 52

The Great Global Scapegoating-Making Machine: Media

Jane Genova: Speechwriter - Ghostwriter

  Most recently, the narrative has been positioned and packaged as the outcry by AOL constituents that she is ignoring them.  The media giveth and the media takeath away. The shift can be neck-snapping when it comes to females.

2019 52

Another Lawyer Stung in "AthleteAdmissionsGate" - Elisabeth Kimmel Allegedly Paid Bribes to Get Daughter, Son into Elite Universities

Jane Genova: Speechwriter - Ghostwriter

The daughter had been positioned and packaged as a tennis talent, the son as a track one.  Yet another brandname lawyer has been ensnared in what could be called "AthleteAdmissionsGate."

2019 56

Bloodbath Expected in Stock Markets - Businesses Have to Re-Think Pricing Strategy

Jane Genova: Speechwriter - Ghostwriter

Those of us who manage to navigate the fear-based environment of 2019 will be flexible in our pricing.   Here are 4 tips for marketing and sales for 2019: Position and package yourself as existing to help, not sell. It is 6:29 A.M. New York Time.

2019 56

No Such Thing as Too Much Content - As Long as It's Attention-Getting

Jane Genova: Speechwriter - Ghostwriter

"  - Jacob Gallagher, The Wall Street Journal , January 28, 2019. They signal that brands are on the right track in how they are positioning and packaging content. "As traditional content - a.k.a.

2019 56

Global Corporate Leaders Anticipate Recession - Start with the Side Hustles Now

Jane Genova: Speechwriter - Ghostwriter

  Here is the article I published in Odwyerpr.com on how to position and package side hustles.  Can a bunch of side hustles equal what used to be a good job? Many could find that out if global corporate leaders are on the money and a recession is already kicking in.

2019 56

Public Relations Firms - Study Trojan Model for Public Interest Messaging

Jane Genova: Speechwriter - Ghostwriter

In addition, the positioning and packaging is smart product marketing.  Trojan, the brandname for the more than 70% of condoms purchased in the U.S., provides a template for public interest messaging. Its approach is totally cool.

2019 52

Organizational Culture Again "On Trial" - This Time It's at Southern Poverty Law Center

Jane Genova: Speechwriter - Ghostwriter

  Since SPLC is considered a "lefty" organization, the alt-right can position and package this crisis as reflective of what's very wrong inside progressive thought and behavior. Another brandname organization is in crisis because of an alleged broken culture.

2019 52

The Man Who Considered Run for U.S. President - Michael Avenatti Arrested

Jane Genova: Speechwriter - Ghostwriter

The attorney who represented adult film star Stormy Daniels - Michael Avenatti - had been positioned and packaged as advocate for the powerless against the 1%. That was fast.

2019 52

PR Peril of Celebrity Whatever, Including the CEO

Jane Genova: Speechwriter - Ghostwriter

  The takeaway from the AXIOS Harris poll is for the in-house communications team and the outside PR agencies to not put all their eggs in positioning and packaging the CEO leadership. 

2019 56

Controversy Is Wild Card - Jill Abramson's "Merchants of Truth" Plunges to 12,184 on Amazon

Jane Genova: Speechwriter - Ghostwriter

Then, there are those who sprinkle into the positioning and packaging bits of offbeat thinking. There are several schools of thought on controversy. Some risk-takers in the influence game stir it up, believing it will catapult exposure for their clients to wild highs. 

2019 56

Joe Biden's Old White Man Branding - Stacey Abrams Can Help Him Shake It Off

Jane Genova: Speechwriter - Ghostwriter

  The packaging of Biden and Abrams could become a symbol of hope. Face it, just like those men who were on the Theranos board of directors, Joe Biden is an old white man. But that cruel branding could be crushed with Georgia politico Stacey Abrams as Biden's vice president.

2019 52

The Marketing of Everything: America's Dirty Little Secret That Must Be Kept Under Wraps

Jane Genova: Speechwriter - Ghostwriter

How public relations agencies market themselves reflects on how they might be positioning and packaging their clients' marketing - and even hands-on sales. For many holidays, The Dilenschneider Group (DGI) creates a commentary. It is relentlessly upbeat.

2019 52

Yes, Business Players, Loyola Law School's LLX Program Can Help Keep You Out of Prison

Jane Genova: Speechwriter - Ghostwriter

A program which positions and packages the law in terms of business per se might have prevented Caplan from allegedly entering the $75,000 transaction regarding his daughter's taking of the ACT exam.

2019 52

Conde Nast - Shift from Advertising to Paywall

Jane Genova: Speechwriter - Ghostwriter

By the end of 2019 all its publications will have a paywall. That is, several publishers join together and provide a package for one fee. Will this represent a major trend in publishing?

2019 52

The Business of Ghostwriting College Term Papers: Perfectly Legal

Jane Genova: Speechwriter - Ghostwriter

In addition to doing term papers she positioned and packaged the kinds of content which helped her clients not only get into college but on boards of directors.  Morally wrong. That's about all.

2019 52

Faux Athletes - The Alleged $400k Bribe to Get Kid Admitted to Yale, et al.

Jane Genova: Speechwriter - Ghostwriter

million to put together faux packages of athletic credentials. The question in the court of public opinion is: Why didn't the leaders and managers at those elite institutions of higher education pick up on the number of alleged make-believe athletes being admitted?

2019 52

Yes, Side Hustles Are Necessary/Mainstream - But It's Still Smart to Keep Brands Separate

Jane Genova: Speechwriter - Ghostwriter

Also, he has to figure out how to position and package himself on social networks. Smart. That's what thought. For about six months I had been strategically planning and creating promotional content for a one-player IT fixit service.

2019 52

Exotic Forms of Helicopter Parenting, Generous Student Loan Programs, and Displaced Writers - The Corruption of Academia

Jane Genova: Speechwriter - Ghostwriter

  That statement by an applicant is an important part of the package presented. Clever firms and individuals in this niche position and package their services as coaching and editing. How sweet it is. The 1% and the few tiers under it have been ensnared in a massive scandal.

2019 52

My Son/Daughter, The Long-Haul Driver - That Could Be among Unexpected Consequences of EliteAdmissionsGate

Jane Genova: Speechwriter - Ghostwriter

How what is and ongoing fallout will be positioned and packaged by the best public relations experts.  The theatre is over in what could be labeled "EliteAdmissionsGate." " Yeah, there was that arrest at dawn with guns drawn. A prominent lawyer has been put on leave.

2019 52

The Cookie Jar Is Just Sitting There - Such a Small Step for Lawyers to Open the Lid, Put Their Hand In

Jane Genova: Speechwriter - Ghostwriter

Most position and package it in their heads as a temporary loan they will repay. There is a lot of money in clients' accounts. And there are lawyers who need temporary financing.    So, as happens in fiction and in real life, the lawyers put their hands in the cookie jar. The law sees the situation differently. Many recall how law partner Will Gardner on "The Good Wife" was suspended from practicing law for six months.

2019 40

Attempted Brand Cleanse at USC

Jane Genova: Speechwriter - Ghostwriter

Those departures are being positioned and packaged as retirements. The scandals at USC were and some remain high profile. They range from the medical school dean Carmen Puliafito partying with miscreants to admissiongate. As part of the attempted brand cleanse the general counsel Carol Mauch Amir and the provost Michael Quick will be leaving their positions in June. There will also be a new president Carol Mauch Amir. Here are more details from the LA Times.

2019 43

"Media Globally Is a Zero-Growth Business," Scott Galloway

Jane Genova: Speechwriter - Ghostwriter

How media outlets position and package a development or the profile of a player can be destructive temporarily or permanently.  There are those massive layoffs at Verizon Media Group, BuzzFeed, and Vice.    Yet, few if any are exclaiming:  What the hell is going on.

2019 56

WaPo Editor Note - Yeah, Go Hire a Lawyer, Not Public Relations Firm

Jane Genova: Speechwriter - Ghostwriter

legal system looking over their shoulder when they position and package coverage. Could media no longer be the most powerful force in the world? Maybe. What could be replacing it is the old-fashioned power of litigation. Yes, institutions and people pay attention to lawsuits. 

2019 52

Verizon Media Group - About 800 to Lose Jobs

Jane Genova: Speechwriter - Ghostwriter

Others will have already made the shift to positioning and packaging what they do for a living as simply "work." Verizon's ambitious plans for its Media Group didn't pan out.

2019 56

Maya Kosoff, Anna Breslaw to Gawker 2.0: We Quit

Jane Genova: Speechwriter - Ghostwriter

The powers that be can position and package the new publication as very out of the box. Gawker was being resurrected by Bustle Digital. The chief executive office is Bryan Goldberg. The head of editorial is Carson Griffith.

2019 56

You Are a Child, Mom Is Mentally Ill - Few Options

Jane Genova: Speechwriter - Ghostwriter

This is positioned and packaged in the media - e.g. the Daily Mail - as the unique tragedy. Allegedly Tierra Ortega murdered her daughter Ezlynn. Then, she allegedly threw her son Jericho from a building. After that, she jumped. Both son and mother survived.

2019 52