Super Bowl 2019 - Coca-Cola Staying on Bench

Jane Genova: Speechwriter - Ghostwriter

  Yet, what CBS is charging for ad packages is high. Sure, diversity is a difficult topic to position and package in a way that breaks through the clichés. Of course, everyone wants to see Tom Brady do his magic in the Super Bowl this year. 

2019 56

Drudge Has 10-Subject Headline Positioning and Packaging Mueller Report as Donald Trump Win

Jane Genova: Speechwriter - Ghostwriter

As with all entities, it's mostly a matter how the findings are positioned and packaged. If you click on the influential Drudge Report right now, you will read an amazing 10-subject headline. It kicks off with this: TRUMP WINS!

2019 56

The American Dream - Class Action Lawsuit Positions and Packages It as Vast Conspiracy

Jane Genova: Speechwriter - Ghostwriter

Sure, homeowners have the option to sell their homes themselves, without any middleman - that is, the licensed real estate broker who charges a commission of about 6%. Or, they can contract with non-traditional brokers for a lower fee. But, most homeowners will go with the status quo.

2019 52

Travis Fieldgrove - Seems He Was The Total Package, to Both Daughters

Jane Genova: Speechwriter - Ghostwriter

Travis Fieldgrove in serving out the last of his sentence post plea deal. After release he will not be allowed contact with his daughter-wife Samantha Kershner. The case, covered by Law & Crime , is a combo platter of sibling rivalry and fatherly (romantic) love. Kershner had asked her mother who her biological father was. That was Fieldgrove. She and he enjoyed a wholesome father-daughter for about three years. Then in September 2018, it turned sexual.

2019 40

Eco & Brand Management (the investment world is already in that space)

Jane Genova: Speechwriter - Ghostwriter

A severe 2019 hurricane season will reinforce that. That can't be positioned and packaged as a force fit.  Institutions, such as the British royalty, corporations, and individuals now have to factor eco into their brand management.

2019 56

Jill Abramson Admits Plagiarism But Positions and Packages It As "Unintentional" (yeah, I'll tell that to cop stopping me for speeding)

Jane Genova: Speechwriter - Ghostwriter

Question: When is plagiarism not a serious violation of ethics - and law? Answer: When former big cheese at The New York Times Jill Abramson says it isn't. And, she said it isn't to the New York Post.

2019 56

Not Only Liberal Media Showcases Recession Fears - Conservative Drudge Report Loops In

Jane Genova: Speechwriter - Ghostwriter

Therefore, we look forward to how the Drudge Report will position and package the GOP presidential debates. Recession, along with a stock market crash, could result in Donald Trump's being a one-term president. Liberal media outlets know that.

2019 56

Prince Harry, Meghan Markle - Is There Media Excommunicado in Effect?

Jane Genova: Speechwriter - Ghostwriter

Meanwhile, Prince William and Kate are positioned and packaged as noble saviors of the House of Windsor.  In the wildly popular film "Jack Wick Chapter 3," once the ecommunicado has been put in effect, no one could help him. 

2019 52

Stephen J. Brogan at Jones Day's D.C. Office - "Uneasy lies the head who wears a crown"

Jane Genova: Speechwriter - Ghostwriter

Essentially, Brogan has been positioned and packaged in the media as the autocratic leader, based in the Jones Day D.C. Will Stephen J. Brogan be able to hold onto his leadership position at Jones Day? That's one for the bookmakers.

2019 52

Buyouts Are Newspaper Industry's Way of Increasing Editorial Glut - Now, It's Newsday's Turn

Jane Genova: Speechwriter - Ghostwriter

Under the control of Patrick Dolan, Newsday is providing packages of three weeks pay for every week worked. So, the New York Metro area might see even more editorial types hustling for jobs and assignments if many accept the package. Layoffs are bad for branding.

2019 56

The Royals Branding - In Play

Jane Genova: Speechwriter - Ghostwriter

Position and package Queen Elizabeth as nothing but a parasite under that hat.  Those cute little grandchildren, ranging from George to Archie, may not save The Royals from extinction. Currently the brand is in play. That brand is under increasing attack.

2019 52

Showtime's "Loudest Voice in the Room" Episode 6 - Roger Starts Making Mistakes

Jane Genova: Speechwriter - Ghostwriter

What "The Loudest Voice in the Room" is uncovering is that Ailes wasn't the "genius" he had been positioned and packaged by public relations to be. It's a cliché: Power players believe their own public relations.

2019 56

The War Zone in Personal Finance

Jane Genova: Speechwriter - Ghostwriter

The kids in the dorm who develop a software package can retire right then. FIRE (financial independence, retire early) has become the war zone in personal finance.    There are those such as Suze Orman who declare it's mostly impossible.

2019 56

Adrian Hill, et al. - The Enigma of Suicide

Jane Genova: Speechwriter - Ghostwriter

  Hill was the total package. Likely he could have arranged a kind of retirement package with his employer. The coroner in England ruled Adrian Hill's death a suicide. The method was downing in the pool.

2019 52

You Have 16 Years Experience, Help-Wanted Ad Specifies Max of 4

Jane Genova: Speechwriter - Ghostwriter

  The question is if businesses such as The Dilenschneider Group which position and package long years of experience as a plus have created the unique edge? In the age-discrimination lawsuit "Kleber v.

2019 52

Before You "Do The Right Thing" and Blow Any Whistles.

Jane Genova: Speechwriter - Ghostwriter

Rather than praise her for doing what was perceived as the right thing, at least in some circles, she was positioned and packaged as a rat.  The Internal Revenue Service offers up to 30% on what your tip brings in about unpaid taxes. Through her lawsuit alleging sexual misconduct by Fox's Roger Ailes Gretchen Carlson received a $20 million settlement. Also new career doors opened.

2019 40

"Tolton, et al. v Jones Day" - Bookmakers Should Give Odds on This Never Going to Trial

Jane Genova: Speechwriter - Ghostwriter

  Masters of the art and science of public relations the team representing the plaintiff class - Sanford Heisler Sharp - has been doing what it usually does: positioning and packaging the legal issues in macro terms.

2019 52

Bridget Kelly Will Be Back in Court - This Time Having Her Petition on Conviction/Sentence Reviewd by U.S. Supreme Court

Jane Genova: Speechwriter - Ghostwriter

Supreme Court has chosen to review for the 2019 - 2020 term. So, overall, Christie's positioning and packaging does not appear to be solid. 

2019 52

Losers and Winners - Showtime's "The Loudest Voice in the Room"

Jane Genova: Speechwriter - Ghostwriter

Her trial on 11 criminal counts is scheduled for August 4, 2019.   The sixth amendment doesn't include a right to the favorable positioning and packaging of the situation in the media. 

2019 52

BA English Majors Down 20% Since 2012 - Even Virginia Woolf's "To The Lighthouse" Irrelevant

Jane Genova: Speechwriter - Ghostwriter

 The competency packages to keep earning a buck to age 90 and beyond. There is a niche in thought leadership called the "history of ideas." " That's a very narrow one and, most to the point, few can earn their living through studying the field. 

2019 56

The New York Times, Model for Newspaper Survival, Stumbling

Jane Genova: Speechwriter - Ghostwriter

  It is interesting to recall that media players which positioned and packaged themselves as "institutions" became so yesterday. So many had written off The New York Times as over. The prediction was that it would cease to be a business and a foundation would fund its investigative reporting.    Then, it got the hang of digital. Digital subscriptions returned it to profitability.

2019 43

The $8.27 Trillion GlobalTourism Industry - Game-Changer Needed in Marketing

Jane Genova: Speechwriter - Ghostwriter

Along with that could be discontinuing packages such as "15 Affordable Days in China." Venice and Barcelona are among the growing number of locations pushing back against the mass tourist industry. 

2019 56

Claire Stapleton - Did She Burn Bridges in Co-Organizing Google 2018 Walkout?

Jane Genova: Speechwriter - Ghostwriter

On his way out he was given a multi-million-dollar package. The 1950 Japanese movie "Rashomon" played out how how many different perceptions there can be of the same incident. Currently there might be the same phenomenon at Google.

2019 56

Washed Up - It Happens All the Time, So How Do We Put Together Another Line of Work?

Jane Genova: Speechwriter - Ghostwriter

"  - ShowBiz411, April 19, 2019. That's why Madonna is being positioned and packaged as "washed up." " … [Madonna'] 'Medellin' failed to catch on.

2019 56

More Shade Thrown on Morrison & Foerster - "Doe v. MoFo"

Jane Genova: Speechwriter - Ghostwriter

"  - Ross Todd, The Recorder, April 18, 2019. Morrison & Foerster" - one of the plaintiffs signed a release to her right to litigation in order to obtain her severance package. "The federal judge [U.S.

2019 52

"Justice" - Rodion Raskolnikov, Rajat Gupta, Jeffrey Epstein, Alleged Sex-Trafficking Victims

Jane Genova: Speechwriter - Ghostwriter

  However, anyone who is steeped in the arts, has endured a reversal of fortune, and/or had been on the wrong side of the law knows that justice is positioned and packaged in myriad forms. One meme floating around is that through death - suicide or homicide - Jeffrey Epstein escaped "justice." " They define justice as having to go through the public ritual of a courtroom trial. Yeah, with all the cameras, tweeters, and long-form legal journalists. 

2019 40

Hunter Biden - Leaders Have Perfect Right to Have Imperfect Families

Jane Genova: Speechwriter - Ghostwriter

And, time will tell how history will position and package the Trump offspring.  Are happy families a myth created by marketers as a platform to feature products and services? Could be. Tolstoy claimed there was such a phenomenon - happy families.

2019 52

Youngstown, Ohio Loses Another Piece of Its Soul: Vindicator Shutting Down

Jane Genova: Speechwriter - Ghostwriter

They shift from a universe of facts to one of positioning and packaging.  When a community loses its local newspaper, it loses a piece of itself.

2019 52

Democrats - Joe Biden, as in "John Wick" Film, Has Been Declared Excommunicado

Jane Genova: Speechwriter - Ghostwriter

This not old white men positioning and packaging can be used directly against the GOP incumbent Donald Trump. "Old white men" had been the classic rhetorical attack on Republicans. Now, it's being used against Democrats - and by members of their own party.

2019 52

Bloodbath Expected in Stock Markets - Businesses Have to Re-Think Pricing Strategy

Jane Genova: Speechwriter - Ghostwriter

Those of us who manage to navigate the fear-based environment of 2019 will be flexible in our pricing.   Here are 4 tips for marketing and sales for 2019: Position and package yourself as existing to help, not sell. It is 6:29 A.M. New York Time.

2019 56

Fortune Setting Up Paywall - Risky Business

Jane Genova: Speechwriter - Ghostwriter

Meredith purchased Fortune as part of package which included Time. Media outlets, both those with a print legacy and digital natives, are struggling. New York University marketing professor Scott Galloway sees that global industry as zero growth.

2019 56

BigLaw Firm Morrison & Foerster - Risky Public Relations Move

Jane Genova: Speechwriter - Ghostwriter

  Here is a copy of the amended complaint, filed January 25, 2019, which included added plaintiffs. In addition, MoFo points this out: Because Doe 4 signed the release she was able to receive a better severance package that had been initially put on the table. 

2019 52

Displaced Editorial Types - Don't Turn Your Nose Up at Executive Ghostwriting as Your Next

Jane Genova: Speechwriter - Ghostwriter

Well, for those open to another kind of career path, here are 5 tips on how to break into ghostwriting: Pay attention to how leaders position and package themselves.  So far this year, 2,700 people have lost their jobs in media. The cuts range from 250 at Vice Media to 100 at CNN.

2019 56

Disruptive Solution for Inequality: Shut Down Elite Educational Institutions like Ecole Nationale d'Adminstration (as well as Harvard, et al.)

Jane Genova: Speechwriter - Ghostwriter

With that went the continuation of their elite positioning and packaging in French society. In France, populist protesting has taken the form of the yellow-vests. 

2019 56

Marriage as Possible Machiavellian Move - Elizabeth Holmes

Jane Genova: Speechwriter - Ghostwriter

  If that rumor is verified then it's possible that Holmes could show up for her trial pregnant or positioned and packaged by public relations experts as a loving mother. A source reports that Elizabeth Holmes, founder of collapsed Theranos, tied the knot with hotel heir Billy Evans.

2019 52

No Such Thing as Too Much Content - As Long as It's Attention-Getting

Jane Genova: Speechwriter - Ghostwriter

"  - Jacob Gallagher, The Wall Street Journal , January 28, 2019. They signal that brands are on the right track in how they are positioning and packaging content. "As traditional content - a.k.a.

2019 56

The Rebranding of Brett Kavanaugh (and women in legal sector catch new breaks)

Jane Genova: Speechwriter - Ghostwriter

Also, in the loop with be knowledge about how they like the information provided them to be positioned and packaged. Supreme Court justice Brett Kavanaugh hired all female law clerks.    Yes, let's all belt out "For he's a jolly good fellow."

2019 52

If This Lawsuit Gets to Trial, We'll Find Out What "Sounding Too Gay" Sounds Like

Jane Genova: Speechwriter - Ghostwriter

  Last January Littleton was fired for what were positioned and packaged as performance issues. "Define 'sounding too gay.'"

2019 52

The Lawyer's Show

Jane Genova: Speechwriter - Ghostwriter

  As the Daily Mail reports, Pattis has positioned and packaged the current legal situation as becoming sensationalistic. The story of the missing Connecticut mother of five has now shifted to coverage of the lawyer representing her estranged husband Fotis Dulos. 

2019 52

Inside the Beltway - Not a Good Week for Jones Day

Jane Genova: Speechwriter - Ghostwriter

"   - Nancy Cook, "Trump campaign punishes Don McGahn's law firm," in Politico, April 19, 2019.  It's not hyperbolic to posit that shade has been thrown on just about every aspect of how Jones Day had been positioned and packaged.

2019 52

Reversal of Fortune (along with influence and power) - Jones Day

Jane Genova: Speechwriter - Ghostwriter

"  - Nancy Cook, "Trump campaign punishes Don McGahn's law firm," in Politico, April 19, 2019. It's not hyperbolic to posit that shade has been thrown on just about every aspect of how Jones Day had been positioned and packaged.

2019 52

Conde Nast - Shift from Advertising to Paywall

Jane Genova: Speechwriter - Ghostwriter

By the end of 2019 all its publications will have a paywall. That is, several publishers join together and provide a package for one fee. Will this represent a major trend in publishing?

"Merchants of Truth" - 55% of Amazon Reviewers for Jill Abramson's Book Give It "1" Out of "5"

Jane Genova: Speechwriter - Ghostwriter

In pre-publication promotions "Merchants of Truth" by Jill Abramson was positioned and packaged as breakthrough analysis of media trends.  A rant versus insight.

2019 56