Super Bowl 2019 - Coca-Cola Staying on Bench

Jane Genova: Speechwriter - Ghostwriter

  Yet, what CBS is charging for ad packages is high. Sure, diversity is a difficult topic to position and package in a way that breaks through the clichés. Of course, everyone wants to see Tom Brady do his magic in the Super Bowl this year. 

2019 56

Jill Abramson Admits Plagiarism But Positions and Packages It As "Unintentional" (yeah, I'll tell that to cop stopping me for speeding)

Jane Genova: Speechwriter - Ghostwriter

Question: When is plagiarism not a serious violation of ethics - and law? Answer: When former big cheese at The New York Times Jill Abramson says it isn't. And, she said it isn't to the New York Post.

2019 56

There's No Shaking Fascination with Ted Bundy - He Remains Unknowable

Jane Genova: Speechwriter - Ghostwriter

" But those serial killers were carefully positioned and packaged as types. For two hours, "20/20" probed what it referred to as "the inside Ted Bundy." " That was in contrast to the outside - the good-looking, self-assured, educated, and articulate young man. 

2019 52

"You Will Never Be Cured," Is What Mental Health Professionals Should Tell Us

Jane Genova: Speechwriter - Ghostwriter

Much of the advocacy material about mental illness positions and packages that condition as a temporary state of distress. Maybe it is the ethos of optimism in America. Go get help and, poof, you are even better than new.

2019 52

No Such Thing as Too Much Content - As Long as It's Attention-Getting

Jane Genova: Speechwriter - Ghostwriter

"  - Jacob Gallagher, The Wall Street Journal , January 28, 2019. They signal that brands are on the right track in how they are positioning and packaging content. "As traditional content - a.k.a.

2019 56

"Media Globally Is a Zero-Growth Business," Scott Galloway

Jane Genova: Speechwriter - Ghostwriter

How media outlets position and package a development or the profile of a player can be destructive temporarily or permanently.  There are those massive layoffs at Verizon Media Group, BuzzFeed, and Vice.    Yet, few if any are exclaiming:  What the hell is going on.

2019 56

Bloodbath Expected in Stock Markets - Businesses Have to Re-Think Pricing Strategy

Jane Genova: Speechwriter - Ghostwriter

Those of us who manage to navigate the fear-based environment of 2019 will be flexible in our pricing.   Here are 4 tips for marketing and sales for 2019: Position and package yourself as existing to help, not sell. It is 6:29 A.M. New York Time.

2019 56

Could Help Be on the Way? Stacey Abrams Opens Door to Hope for Working Americans

Jane Genova: Speechwriter - Ghostwriter

But the now tarnished brand - the Roman Catholic Church - also was downright radical in positioning and packaging immigrants to earn a decent living.

2019 52

Realities of Practicing Law - When TV Legal Dramas Get Those Right - and Wrong

Jane Genova: Speechwriter - Ghostwriter

They would position and package that time invested in their career as a platform for the next pivot. Since 2015, reports Law.com , admission to be partner has declined 30%. 

2019 52

Power Players & Delusion - Alleged Sexual Misconduct and More

Jane Genova: Speechwriter - Ghostwriter

Those who abuse it in any way could be positioned and packaged as entities to be purged from organizations. The next target of the #MeToo Movement could be all industries in which the power remains in the hands of males.

2019 52

Verizon Media Group - About 800 to Lose Jobs

Jane Genova: Speechwriter - Ghostwriter

Others will have already made the shift to positioning and packaging what they do for a living as simply "work." Verizon's ambitious plans for its Media Group didn't pan out.

2019 56

Maya Kosoff, Anna Breslaw to Gawker 2.0: We Quit

Jane Genova: Speechwriter - Ghostwriter

The powers that be can position and package the new publication as very out of the box. Gawker was being resurrected by Bustle Digital. The chief executive office is Bryan Goldberg. The head of editorial is Carson Griffith.

2019 56

Dennis Rader and the Clutter Family - Intersection of Two Stories in Kansas

Jane Genova: Speechwriter - Ghostwriter

  Another shocking part of the BTK saga was that at his sentencing he positioned and packaged himself as if he were being recognized for some kind of award. Last night "20/20" provided an amazing presentation of the mind of a serial killer.

2019 52

Celebrate Graying as Rite of Passage - Not So Fast

Jane Genova: Speechwriter - Ghostwriter

  Some are positioning and packaging graying as a meaningful rite of passage. Of all media, The Wall Street Journal , which is focused on business, has an article on graying as new cool.  Others are simply not pushing back against aging.

2019 56

Hurt People Hurt - Poignant Takeaway from "Law & Order SVU"

Jane Genova: Speechwriter - Ghostwriter

In his twisted mind, he positioned and packaged the law enforcement official who was obsessively pursuing him as a kind of father figure.  Finally, after decades, serial rapist Infinity is captured. Meanwhile, an oddball who revered him commits a copycat rape.

2019 56

(official) Lobbying in 2018 - $3.42 Billion Spent

Jane Genova: Speechwriter - Ghostwriter

Brilliantly, AOC has positioned and packaged herself as EveryWoman. Lobbying continues to be a good business to be in. According to the Center for Responsive Politics, organizations spent $3.42 billion on lobbying in 2018. This was the biggest amount in a decade. Here are more details. 

2019 52

Raw Chocolate Chip Cookie Dough for These Unusual Times

Jane Genova: Speechwriter - Ghostwriter

Consuming raw sincerity is analogous to doing a whole package of raw chocolate chip cookie dough in one sitting on a very bad day. LinkedIn Update, it turns out, is the Land of No Spin. Those tightly scripted (as well as the tightly wound) have few followers.

2019 56

Alphabet's Andy Rubin Crisis - Now, 2 Shareholder Derivative Lawsuits

Jane Genova: Speechwriter - Ghostwriter

When he and Alphabet parted ways his exit package totaled $90 million. Last week the ghost of the massive payout to Andy Rubin returned to haunt Alphabet, parent of Google.

2019 56

Les Moonves Ain't Going Away

Jane Genova: Speechwriter - Ghostwriter

  The Wall Street Journal reports that instead of going away, Moonves is challenging the CBS board of directors' decision to deny him the possible $120 severance package. He is taking the option, specified in his severance package, to have the dispute submitted to arbitration. 

2019 52

Selling Salvation - "20/20" Presents Jim/Tammy Faye Bakker, Kinds of Grifters Who Dominate Today

Jane Genova: Speechwriter - Ghostwriter

As with how the Bakkers positioned and packaged their message, their current counterparts are quite earnest and wildly optimistic. The two-hour "20/20" resurrection of the Jim/Tammy Faye Bakker scam made many of us reflect on the grifters of today.

2019 52

BigLaw Brands - How Much Politics Can They Weather?

Jane Genova: Speechwriter - Ghostwriter

Can the firm position and package what has led up to all this as the doings of some rogue lawyers and not representative of the values of the law firm? On Tuesday, BigLaw firm Skadden Arps settled with the Department of Justice. Details were released Thursday.

2019 52

Labeled "Mentally Ill" - So?

Jane Genova: Speechwriter - Ghostwriter

Harder oversaw the positioning and packaging of my identity as "mental patient." A colleague's 20-something son walked into a hospital in Norwalk, Connecticut. He spotted a computer room and sat down at a desktop. He typed in "I need help." " He lucked out.

2019 52

No Surprise, $1.5 Trillion Student Loan Debt Playing Havoc with Economy, Individual Lives

Jane Genova: Speechwriter - Ghostwriter

When it comes to the combo package of student loans and not highly marketable degrees there should be this takeaway: Treat every decision about enrolling in a degree as an investment one. Student loan debt totals about $1.5 trillion. 

2019 52

The Generations Loving Golf - Screwed

Jane Genova: Speechwriter - Ghostwriter

But the networking opportunities were positioned and packaged as growing and growing.  In the mid 1990s, we ambitious professional women were encouraged to learn how to play golf. Sure, it was a difficult sport and not cheap.

2019 52

Skiing with Paddy Ashdown: fond, if sometimes exhausting, memories

Max Atkinson

Flaine: one of the first Ashdown-Atkinson resorts During the eleven years of his leadership, many people came on these haphazardly packaged holidays.

2019 70

Learning from Business: Private Colleges Leverage Price Cuts to Survive

Jane Genova: Speechwriter - Ghostwriter

Next year the total package will be about $49,300. With the average financial aid package that will be about $25,000. The big question in higher education: Can the private college survive the next five years? More and more of those wanting or feeling they need a college education are dropping the dream of attending "the college of their choice." " Instead they are opting for the close-by public university.

2019 43

Higher Education - It Wasn't Exactly a Bubble, But Whatever It Was It Is Over

Jane Genova: Speechwriter - Ghostwriter

That will be positioned and packaged to denigrate much of higher education. There's a demographic shift - fewer in the pool of traditionally college-aged students. The economy is strong. Fewer enroll in higher education in good times. Last Friday's Jobs report had new job creation at more than 300k. And, no where is the cost of the four-year so-called "college experience" dirt cheap.

2019 40

The 4-Yr Rural University - In Trouble

Jane Genova: Speechwriter - Ghostwriter

For five years I wandered in the wilderness trying to re-position and re-package myself. In The New York Times , Mitch Smith presents the struggle of rural 4-year universities.    To use the cliché, they are facing a "perfect storm." " One major trouble spot is the decline of traditional college-age students in rural areas. Their parents had relocated to the city. Another is a cut in state funding.

2019 43

The New Aging - Japan Boosts GDP Growth By Hiring/Re-Hiring Elderly, U.S. Still Mixed Bag

Jane Genova: Speechwriter - Ghostwriter

those over-50 continue to be positioned and packaged as a problem demographic. The aging. Are they a challenge to developed economies or a catalyst for GDP growth? In the U.S., Not only are Millennials grousing about aging workers blocking the paths to promotions and then eventually sucking up entitlements such as Social Security and Medicare. In addition, aging professionals themselves live in high angst about their ability to continue to land high-paying employment.

2019 43

Fierce Conversations: Leaving the United States

Jane Genova: Speechwriter - Ghostwriter

A shopper went back to the aisles to replace paper plates which had a rip in the packaging. In person, on Facebook, and in the media the conversation is this: becoming an expat.    And, as Gallup documents, the intense talk is not just by aging baby boomers who can't afford the standard of living in the U.S. Of the 16% of American adults contemplating leaving the U.S., 30% are under 30. Among the top locations being considered, indicates Gallup, is Canada.

Rajat Gupta Brand - Restored in India

Jane Genova: Speechwriter - Ghostwriter

Gupta continues to position and package himself as a victim of injustice. It was a different time. Back then the nation could still be stunned. Yes, it was before the iconoclastic dynamics of the campaign of Donald Trump and his even more disruptive U.S. presidency. Former head of McKinsey (prior to the investigative reporting about it by The New York Times and The Wall Street Journal) Rajat Gupta was accused of insider trading.

2019 40

Skiing with Paddy Ashdown: fond, if sometimes exhausting, memories

Max Atkinson

Flaine: one of the first Ashdown-Atkinson resorts During the eleven years of his leadership, many people came on these haphazardly packaged holidays.

2019 52

Brotherly Love - Will and Harry United in Grief, Allegedly Alienated by Marriages (Media Story of 2019)

Jane Genova: Speechwriter - Ghostwriter

That is shaping up to be the media story of 2019.   How Harry and Meghan position and package the birth of their child will, the media will ensure, provide fresh insights into the relationship between the brothers and their wives.

2019 56

Cover Letters - Generics Get Tossed

Jane Genova: Speechwriter - Ghostwriter

All that should be positioned and packaged in the form of communicating briefly but in detail what you have achieved for other employers or clients, and, therefore, what you can achieve for the recipient of the pitch.

2018 56

Nostalgia - Dangerous to Your Ability to Land Well-Paying Work

Jane Genova: Speechwriter - Ghostwriter

If they want access to well-paying work, any traveling along memory lane will position and package them as not in the moment.  For example, I would welcome an article, book, or video on the pros and cons of majoring in English in 2019. Cut the nostalgia.

2018 56

Resumes - Experiment with Out-of-Box Formats

Jane Genova: Speechwriter - Ghostwriter

  The takeaway about Mayer's approach to positioning and packaging herself is that it shows extreme confidence. Great job markets. Lousy job markets. In both, it's always challenging to land one of those "plum" jobs.

2018 52

Digital Native Media - Baby, It's Cold Outside & It's Going to Get Lots Colder in Q1

Jane Genova: Speechwriter - Ghostwriter

And Q1 of 2019 is bound to worsen conditions.    What I should have done was position and package providing content for digital natives as fun and developing more marketable lines of work as the core competence. 

2018 56

Beyond Third Places - Starbucks Needs to Rebrand Itself As Something Else

Jane Genova: Speechwriter - Ghostwriter

during its 2019 fiscal year.   What public library hasn't positioned and packaged itself as a common area where humans can come in and enjoy being in space other than home or the job/school.  Starbucks has announced that it's closing another 150 stores in the U.S.

2018 52

Darkness Fell Fast - Privilege Now Under (heavy) Attack

Jane Genova: Speechwriter - Ghostwriter

The middle aged white guys at Jones Day might have to downshift to way below the T-14 to find the Associate Class of 2019. At best, you position and package yourself as "class migrants." Movements, like any other entity on planet earth, mutate.

2018 52

Darkeness Fell Fast - Privilege Under Attack

Jane Genova: Speechwriter - Ghostwriter

The middle aged white guys at Jones Day might have to downshift to way below the T-14 to find the Associate Class of 2019. At best, you position and package yourself as "class migrants." Movements, like any other entity on planet earth, mutate.

2018 52

Businesses & Marketing - Learning (plenty) from Barbie's Ecosystem

Jane Genova: Speechwriter - Ghostwriter

Many of them are hearing a lot about positioning and packaging their services as an "ecosystem." In 2019, there could be very different threats and opportunities. It's a dog fight out there. Even Facebook is feeling the competitive heat from Snapchat.

2018 52