Remove 2018 Remove Compensation Remove Fees Remove Packager

When Press Is Gunning for You - Jones Day Could Have Rough Summer in Court of Public Opinion

Jane Genova: Speechwriter - Ghostwriter

For example, here is Vivia Chen's article today on Law.com about the possible end of Jones Day's black-box system of compensation.   Jones Day may have to contract with a top reputation restoration expert to help it rebrand for 2018 and beyond.

2018 52

FIRE at the Top of the Food Chain

Jane Genova: Speechwriter - Ghostwriter

She positions and packages that non-FIRE ethos as compensation for a difficult childhood.  Complimentary consultation, sliding scale fees. The frugal ideology of FIRE (financial independence, retire early) has seeped into the corridors of a Manhattan BigLaw firm.

2018 52

Chicago Sun-Times - Publishes Blank First Page as Provocative Plea for Digital Subscribers

Jane Genova: Speechwriter - Ghostwriter

It is driving down compensation. That was its way to position and package its plea for readers to become subscribers to the digital edition. The fee for that is $7.49 Good for writers who manage to hang in there with great compensation and decent treatment.

IBM's Watson Hits Wall - Aura Surrounding Artificial Intelligence Dims

Jane Genova: Speechwriter - Ghostwriter

IBM positioned and packaged Watson, an artificial intelligence (AI) system, as a branding strategy. In some niches, such as journalism, jobs and assignments might have declined in number and compensation. Sliding scale fees.

2018 52

Over-50 - "They" Seem to Want You Out & What You Must Do

Jane Genova: Speechwriter - Ghostwriter

But, given your level of compensation and the widespread bias against older employees, your age is probably a factor in your being targeted for termination.  You may need one to negotiate the best exit package. Sliding scale fees. Your boss might have been fired.

2018 56

Ageism - Not Baby Boomers' First Rodeo

Jane Genova: Speechwriter - Ghostwriter

The youngest of Generation X, Millennials, and iGen probably position and package Baby Boomers as  Enemy. Within a few years of Monkey See/Monkey Do, I quadrupled my annual compensation.     For individual coaching – sliding scale fees.

2018 52

LinkedIn - Platform for Rebranding (DIY)

Jane Genova: Speechwriter - Ghostwriter

The results included reduced average compensation and abrasive treatment by clients.    As with all startups, positioning and packaging the coaching business involved plenty of mistakes.     For individual coaching – sliding scale fees.

Niche Marketing - Not So Easy Finding Exactly the Right Niche for Your Business

Jane Genova: Speechwriter - Ghostwriter

The glut drove down compensation. Positioning and packaging myself as a coach whose mission was to outsmart ageism brought in content-creation assignments from atypical market segments.     For individual coaching – sliding scale fees.

2018 52

Among brandnames in play: Boies Schiller & Flexner

Jane Genova: Speechwriter - Ghostwriter

Unlike Skadden, BSF isn't positioned and packaged on Glassdoor as the place to build a career. They contend compensation isn't competitive. Affordable fees. Time will tell if the branding of Boies Schiller & Flexner (BSF) has been tarnished by its association with disgraced Harvey Weinstein. And, if that will hurt business. Essentially that branding, the BSF website  hammers, is about "high-stakes litigation."

2018 40