2016 World Championship of Public Speaking - A Serial Contestant's Perspective

Speak and Deliver

Tony Robbins often says 'success leaves clues' - and the speech contest is full of detectives picking up on what has worked before, so we, more often than not, get served the same messages, in very similar packages, despite the vast diversity of speakers delivering them.

2016 83

Jobs Creation Narrative - Positioning/Packaging It for Trumpism

Jane Genova: Speechwriter - Ghostwriter

Meanwhile, we can observe how the jobs creation narrative is being positioned and packaged in general and figure out how we can do that more effectively for clients. Politico  confirms it: The jobs creation narrative is what large corporations are preparing for the Trump Administration.

2016 56

Commencement Speeches to Class of 2016 - Borrow from Pema Chodron

Jane Genova: Speechwriter - Ghostwriter

Silicon Valley tends to position and package failure as a necessary rite of passage that one should be proud of. The Class of 2016 can't mount that platform if they go out there with the magical thinking that they are special and immune from failure.

2016 56

'Tis Season for Over-Communication - 5 Tips for Positioning/Packaging Expressions of Goodwill

Jane Genova: Speechwriter - Ghostwriter

How to navigate these realities during the 2016 holiday season? Every businessperson knows the game: We are supposed to leverage the holiday season to get our brandname in front prospects and current clients and enhance organizational goodwill.

2016 56

Writing - Positioning & packaging it in education as a tool, not career path

Jane Genova: Speechwriter - Ghostwriter

Therefore, in college, to motivate students to invest themselves in writing, the message should be positioned and packaged as: This is a critical tool. In freshman composition in college, somehow we got the message that if we got good at expository prose, we could become - wow - a writer.

2016 56

Gun Violence - Yes, Media Can Prevent Positioning/Packaging Shooters as Anti-Heroes

Jane Genova: Speechwriter - Ghostwriter

Intuitively, many of us suspected two things about gun violence. One hunch was that it was contagious. X finds out Y mowed down 10 in a bar. X decides to leverage that tactic to right an assumed wrong.

2016 52

RNC, Cleveland, Ohio, July 18-21, 2016 - Branding Opportunity of a Lifetime

Jane Genova: Speechwriter - Ghostwriter

Both traditional positioning of whatevers and traditional packaging of the cliches have to be ditched. Who doesn't expect "trouble" at the RNC in Cleveland, Ohio, July 18 -21? That's exactly why it will be a major media event.

2016 56

Daily Mail - Dems Position/Package Hillary Loss As "Perfect Storm"

Jane Genova: Speechwriter - Ghostwriter

That is, they are justifying why it was a Hillary loss in Campaign 2016 versus a landslide win. The Daily Mail reports that the Democrats are still at it. Essentially, the explanation top Hillary aide, Karen Finney, provides on CNN was to leverage the platitude of the "Perfect Storm."

Mail 56

Drudge Report: Trump Delivered Smackdown on HIllary

Jane Genova: Speechwriter - Ghostwriter

The influential Drudge Report positions and packages Donald Trump's performance in the first debate as a smaackdown on Hillary Clinton. Of course, everything associated with Campaign 2016 is in play.

2016 74

Drudge Report Headlines with Hillary's Birthday (Is website preparing for Clinton Administration?)

Jane Genova: Speechwriter - Ghostwriter

At Univision, she also was interviewed on the  Hispanic show "El Gordo Y La Flaca" Of course, she positioned and packaged that as a smooth pitch for the Hispanic vote. Campaign 2016 was a stress-producer.

2016 65

Post-Didi Acquisition - The World Might Stop Pushing Back on Uber

Jane Genova: Speechwriter - Ghostwriter

" - Recode, August 1, 2016. Now that positioning and packaging of Uber as the global bad guy could be evolving into some other emotion.

2016 60

Drudge Report - Close Race in 5 States

Jane Genova: Speechwriter - Ghostwriter

If they don't, Hillary, who is positioned and packaged on the Drudge Report as super villain, could win. The Drudge Report has ramped up expectations that Donald Trump could win on Tuesday. That could encourage his supporters to vote, if they haven't already.

2016 74

Drudge Report - Trump Channels Abraham Lincoln (wise use of symbolism)

Jane Genova: Speechwriter - Ghostwriter

He positioned and packaged that as his contract with the American people. Finally, Donald Trump is getting wiser about what symbols to leverage. As the conservative Drudge Report headlines, Trump channeled Abraham Lincoln.

2016 70

"Troubled" and "Troubling" - Verbal Pivot for Protecting Brand

Jane Genova: Speechwriter - Ghostwriter

Instead, his threat to send her off to jail, if he is elected president, positioned and packaged him as some kind of banana-republic dictator. NBC  is "troubled" by the Billy Bush locker-room crude banter.

2016 74

President-Elect Donald Trump - Rhetoric of Grace, Unity

Jane Genova: Speechwriter - Ghostwriter

The media, such as the influential The Wall Street Journal , position and package Trump as an "outsider," Unlike his opponent, Hillary Clinton, he is  labeled a "novice" in politics. " Now it is time for all Americans to bind the wounds of division.

2016 72

Jeffrey Epstein, Sexual Predator - One Thing Donald Trump Did Right

Jane Genova: Speechwriter - Ghostwriter

But then somehow he got the entitled notion that he could have all the sex he wanted in the packaging he preferred. Donald Trump seems to be a magnet for attracting controversy.

2016 72

Brand Boston - Professional Class Unburdened by Children

Jane Genova: Speechwriter - Ghostwriter

Economic developers can position and package Brand Boston as where the workforce is all-business. Boston has evolved into the model of cool. After all, that's where GE is relocating. Tech, higher education, and healthcare are big business. The work day tends to be demanding and long.

Ambition - As in Nixon White House, Is Hillary Clinton Making Extreme Drive Negative?

Jane Genova: Speechwriter - Ghostwriter

Put those all together and Loser Clinton could be positioned and packaged as an ugly example of how not to put together a career - or a life. The 1976 book "Blind Ambition" was John Dean's attempt to explain his dark side during the Nixon Administration.

2016 72

Linda Tripp, Et Al. - Interest In Bill Clinton's Alleged Womanizing Has Expired Its Shelf Life

Jane Genova: Speechwriter - Ghostwriter

Not only has Monica Lewinsky returned during Campaign 2016. They seemed to be positioned and packaged to be a kind of Greek Chorus. So has her nemesis, Linda Tripp. Their message is: Bill Clinton is a womanizer and Hillary Clinton ignored it.

2016 56

Drudge Report - Should Job of Running America Require Drug Test?

Jane Genova: Speechwriter - Ghostwriter

Trump positions and packages this proposal in terms of Sick-Hillary. The Drudge Report not only operates weekends. It isn't on a reduced schedule. Headlines keep changing from Friday evening through Sunday night.

2016 70

"Les Deplorables" - Donald Trump Upgrades Insult to Meme

Jane Genova: Speechwriter - Ghostwriter

Conservatives were once positioned and packaged as boring aging white men preaching platitudes. Donald Trump has been changing all that. As we recall, Hillary Clinton referred to his followers as "deplorable." " Trump upgrades that label to a meme.

2016 65

Drudge Report Headlines with Bipartisan Megyn Kelly (who Rupert Murdoch might fear)

Jane Genova: Speechwriter - Ghostwriter

If Kelly weren't so well-credentialed, she might be positioned and packaged as the "it" girl. Maybe the Drudge Report is experiencing the post-election downturn in traffic on its website. So, it needs to diversify its subject matter from the wonderful world of Trump.

2016 70

"Journalism that matters, More important than ever" - Inward-Looking Promo by The New York Times

Jane Genova: Speechwriter - Ghostwriter

positions and packages the marketing communications to scout up more subscribers. Q3 was not a joyous time for The New York Times in terms of earnings. Operating profit dropped to $39 million, compared to $48 million for Q3 in 2015.

2016 68

Drudge Report - Obama Goes High Drama in NC Hillary Rally

Jane Genova: Speechwriter - Ghostwriter

Donald Trump, of course, was positioned and packaged as a kind of super villain. The Drudge Report loves high drama. And it got it in Barack Obama's speech in North Carolina supporting Hillary.

2016 65

Trump - Can He Bring Down NYT, Way Hogan Brought Down Gawker?

Jane Genova: Speechwriter - Ghostwriter

'" - Robert Barnes, LawNewz, October 2, 2016. Both the court of law and the court of public opinion may have had it with sensationalistic exposes which position and package themselves as journalism.

2016 61

Talk - Nothing Small about It in Networking

Jane Genova: Speechwriter - Ghostwriter

Even in the most casual conversations, professionals have to balance being authentic with positioning and packaging themselves as the ones to get the results for employers and clients. Architects, just like journalists and lawyers, are struggling with a downsized market for their skills.

2016 68

Wonder Requires Date of Birth on Application for Contract Research/Writing

Jane Genova: Speechwriter - Ghostwriter

In the help-wanted, Wonder positions and packages itself as a force field powered by the intellectually curious. Here is the help-wanted posted on Pro-Blogger Jobs by Wonder. The contract assignment is to research and then write about a broad range of topics.

2016 61

Francis v. The Donald - Catholicism will continue to lose market share

Jane Genova: Speechwriter - Ghostwriter

And, in a hail mary pass, is positioning and packaging that exit through the voice of the Vatican , not that of Francis per se. No surprise, Pope Francis is backing off his fight with Donald Trump.

2016 70

The Role of Influencer - Leveraging It to Attract Work in Other Fields

Jane Genova: Speechwriter - Ghostwriter

The trick for influencers is to figure out how to position and package that edge in ways that attract versus repel. Sure, 178,000 jobs were created. But, with the talent glut in most professional services, it's still a dog fight to land work. At least the kind which pays well.

2016 65

Kaine-Pence Debate - Policy Wonks Maybe Not Made for Infotainment

Jane Genova: Speechwriter - Ghostwriter

Tonight, those of us who do live-stream the debate will analyze if the two understand that even dry policy can be packaged as theatre. Let's put it this way: Supermarketers aren't crowded with folks shopping for goodies to serve at their Kaine-Pence Debate party.

2016 68

Drudge Report Teases with Tidbits about Alleged Hot-Tamale Hillary

Jane Genova: Speechwriter - Ghostwriter

Plan for a counter-attack on Monica Lewinsky, while simultaneously positioning and packaging herself as the wounded spouse. Here it is, in today's Drudge Report: Highlights of the National Enquirer expose of alleged Hot-Tamale-Hillary.

2016 65

Et Tu, Drudge Report - The Loss of Self-Confidence in Conservative Media

Jane Genova: Speechwriter - Ghostwriter

The Drudge Report positioned and packaged Monster Matthew as a liberal conspiracy. Yesterday, even the wildly influential conservative Drudge Report turned desperate. Maybe it senses that its Man, Donald Trump, is going to let it down. Big time.

2016 65

Drudge Report Questions If Bad-Matthew Narrative Is Liberal Conspiracy

Jane Genova: Speechwriter - Ghostwriter

Those with an agenda frequently position and package them to their own narrative purposes. Acts of God happen all the time. Look what Old Testament writers did with the flood back in Noah's time.

2016 65

Kim Kardashian et al. - Beware Copy-Cat Syndrome

Jane Genova: Speechwriter - Ghostwriter

The famous and wealthy (often the two come in the same package) are targets. By killing any one of them, such as John Lennon , one can become a name in history. By kidnapping them or, especially their children, one could become financially comfortable.

2016 65

Drudge Report - "Circus" Continues into 4th Day

Jane Genova: Speechwriter - Ghostwriter

The Drudge Report positions and packages the anti-Trump protests as the "circus." " It is now in its fourth day. Here is the media coverage the Drudge Report links to. And on this fourth day, Saturday, the main attraction is the performance art outside Trump Tower.

2016 65

"Settle for More" & "Lean In" - Battle of the Books

Jane Genova: Speechwriter - Ghostwriter

My hunch is that "Settle More Less" will be positioned and packaged to make "Lean In" seem yesterday. Megyn Kelly's memoir "Settle for Less" will be available to all of us next week. Meanwhile, we have to rely on two-degrees of separation.

2016 65

"Arrival" - Mystical Fix for Regret

Jane Genova: Speechwriter - Ghostwriter

The scifi 2016 film "Arrival" rewires our mind and heart about our lives, so far. Instead of cursing themselves for what might be positioned and packaged by conventional society as a "mistake," they can own the experience.

2016 56

The Kardashians - Insight into Their Wildly Successful Business Model

Jane Genova: Speechwriter - Ghostwriter

Insight on their business model comes from the 2016 book   "Kardashian Dynasty"   by Ian Halperin. In a sense they were positioning and packaging themselves like P&G, which is the umbrella brand for diverse products, including Tide.

2016 61

Ivanka Trump As Media Target - That Was Fast

Jane Genova: Speechwriter - Ghostwriter

During the late phases of Campaign 2016, members of the media saluted her for her civility, objectivity and public relations effectiveness. If negative media coverage continues she and dad might have to have a pow-wow about how she positions and packages herself as First Daughter.

2016 56

Drudge Report - Huma Home Alone

Jane Genova: Speechwriter - Ghostwriter

Will he be positioned and packaged as the man of integrity who had the courage to stand up to the Clinton machine? The plane to the Ohio Hillary rally at Kent State University took off without Huma Abedin. As the Drudge Report hammers, Huma is home alone.

2016 65

Drudge Report Links New York, New Jersey, Minnesota Attacks

Jane Genova: Speechwriter - Ghostwriter

Meanwhile, the Drudge Report could position and package Hillary Clinton's responses to domestic terrorism, from now until election day, as too-little/too-late. The influential, conservative Drudge Report is linking the attacks in New York, New Jersey, and Minnesota.

Drudge Report - Paul Ryan Repents, WIll Confess Sins on "60 Minutes"

Jane Genova: Speechwriter - Ghostwriter

In the Catholic Church it is actually a sacrament, now positioned and packaged as the tool for reconciliation with God, one's fellowman, and oneself. The conservative Drudge Report headlines with the sudden conversion of U.S. House Speaker, Paul Ryan.

2016 65

Donald Trump - Speechwriters Everywhere, Listen Up, Rhetoric Isn't Everything

Jane Genova: Speechwriter - Ghostwriter

Sanger, The New York Times, April 9, 2016. We research and position and package the words which, supposedly, win the day, the cause, the cola war and more. Campaign 2016 will continue to present its media watchers et al.

2016 56