Happy New Year for 2016!

PowerPoint Tips

https://s3.amazonaws.com/change-the-world-marketing/blog-post-videos/announcing+2016.mp4. The post Happy New Year for 2016! Events Happy New Year 2016Did you find this post useful? Get my free video training, "13 techniques that will make designing your slides EASY."

2016 130

The Best Marketing Move I Ever Made

Speaker Launcher

The post The Best Marketing Move I Ever Made appeared first on Jane Atkinson. Most Recent Post Speaker Marketing Building Your List content marketing email marketing Hugh Culver marketingWe have been talking a lot about lead generation and lists lately.

2016 95

15 Marketing Initiatives to Consider For Your Speaking Business

Speaker Launcher

It is a business tune-up, which I love, and the topic we concentrated on was marketing. Our instructor asked a question, “How good are you at marketing?” The post 15 Marketing Initiatives to Consider For Your Speaking Business appeared first on Jane Atkinson. Most Recent Post Speaker Marketing blogging business marketing marketing ideas marketing initiatives marketing your speaking business Social Media

2016 67

Halloween 2016 - 5 Sure Bets for Public Relations Pros' Costumes

Jane Genova: Speechwriter - Ghostwriter

That game keeps being marketable even though Kim is no spring chicken. Halloween is the family-free holiday. Your stepfather doesn't fly in and repeat again that you should have taken the MCAT, become a sports doctor, and could have retired by now.

2016 83

Why consider a career in Marketing

Ian Griffin - Professionally Speaking

My son recently graduated with a degree in International Business and Marketing and is looking for an entry-level position in this area. I met today with a group of marketing professionals who shared the many reasons young people should consider a career in this field. To hear what they told me, click on the podcast […] My son recently graduated with a degree in International Business and Marketing and is looking for an entry-level position in this area.

2016 109

Most Promising Speakers of 2016

Speaker Launcher

Our list of Most Promising Speakers you should be watching out for in 2016 Welcome to the Decision Makers Guide to Emerging Speakers who are Hot, Hot, Hot!!! The post Most Promising Speakers of 2016 appeared first on Jane Atkinson. Most Recent Post Speaker Marketing Speaking Profession promising speakers speaker to watch up and coming speakers

2016 40

Smackdown On Bill Ackman Brand In 2016

Jane Genova: Speechwriter - Ghostwriter

in 2016, according to a performance update." " - Julia La Roche, BusinessInsider, January 20, 2016. Given that the market might keep going down so could the performance of his hedge fund.

2016 60

Drudge Report - Tuesday, November 8, 2016 Dangerous Day

Jane Genova: Speechwriter - Ghostwriter

Instead of putting the knock on Sick-Hillary or hailing The Donald, it focuses on how dangerous Tuesday, November 8, 2016 is. Contact Jane Genova for complimentary consultation on getting the results you need in your marketing communications (janegenova374@gmail.com).

2016 65

Christmas 2016 - GOP Has To Pray for a Messiah

Jane Genova: Speechwriter - Ghostwriter

The most effective public affairs and marketing firms have to get into the act. The GOP could be in its final days. Even its main cheerleader - the Drudge Report - has turned downbeat. The joke circulating is: Sure, the GOP can recover, yeah, by 2018.

2016 69

Content Marketing - Long Form Dominates

Jane Genova: Speechwriter - Ghostwriter

Those public relations players who publish articles on industry newsletter O'Dwyer PR are engaging in content marketing. So, yes, it's not mistaken to classify much of the outsider-bylined articles and opinion-editorials on O'Dwyer PR as content marketing. Let's face it.

2016 70

4 Ways to Become a Charismatic Speaker

Craig Strachan - Keep Talking!

Accessed April 12, 2016. Accessed April 12, 2016. April 12, 2016. Accessed April 12, 2016. Communicating your presentation idea alone won’t be enough to convince your audience.

2016 194

Powerful “Stories of Unlimited”

Manner of Speaking

Our … Continue reading → Making it Stick Stories and Storytelling All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World Made to Stick public speaking Stories of Unlimited storytelling Western Sydney UniversityThis morning, I was rereading the chapter on storytelling in one of my favourite books, Made to Stick by Chip and Dan Health. (To To see the seven-part series that I wrote on the book, you can find all the posts here.)

Story 155

Content Marketing - Post-Election & Clickibait

Jane Genova: Speechwriter - Ghostwriter

For those of us whose businesses live and die by traffic, Campaign 2016 has been, well, a gift from the universe. As soon as we figured out the keywords for the subject head and first line of content, so much of our digital communications went viral.

2016 61

Content Marketing - Keywords Are Not Forever

Jane Genova: Speechwriter - Ghostwriter

The keywords your target markets use to search the internet for services and products keep changing. If your content marketing doesn't track this and substitute the high-traffic new terms you are losing ground to competitors.

2016 70

287,000 New Jobs Created in June 2016 - But, not so fast with the euphoria

Jane Genova: Speechwriter - Ghostwriter

Yes, the positive development is that 287,000 new jobs were created in June 2016.    But those on the front lines of marketing communications like myself know that there is no reason for euphoria.

2016 56

Content Marketing - Be Interactive (8 Musts)

Jane Genova: Speechwriter - Ghostwriter

The problem with much of content marketing is this: The focus is on providing polished content, not a sales pitch. Reality: Content marketing is, of course, about eventually closing the sale. The meme in content marketing has become: More is Better.

2016 65

Content Marketing - Facebook Changes Everything

Jane Genova: Speechwriter - Ghostwriter

Facebook, with its 109 billion active users , has changed marketing communications. Instead there must be the human being in the marketing message. Not your in-house marketing team or outside agency. Lawyers, whom I advise in their marketing, love evidence.

2016 60

[Podcast] Tapping the Education Market with Josh Shipp

Speaker Launcher

The education market is different from other speaking markets. Few people have a better handle on what it takes to make in the youth market than Josh Shipp. The post [Podcast] Tapping the Education Market with Josh Shipp appeared first on Jane Atkinson. The education market is different from other speaking markets. Few people have a better handle on what it takes to make in the youth market than Josh Shipp.

2016 53

Content Marketing - What Not To Link To

Jane Genova: Speechwriter - Ghostwriter

The objective in content marketing is for readers to take that Call To Action (CTA). In most of your content marketing that will work just fine.

2016 65

Michelle Obama: Could She Have Won 2016 Election for U.S. President?

Jane Genova: Speechwriter - Ghostwriter

 Contact Jane Genova for complimentary consultation to get the competitive edge in your marketing communications (janegenova374@gmail.com).

2016 56

Goldilocks Marketing Communications - Or, As Sometimes Called, A/B Testing

Jane Genova: Speechwriter - Ghostwriter

Just like styles in clothing and hair-dos, tactics in marketing communications keep changing. That's why "Goldilocks" Marketing Communications or, more commonly called A/B Testing, is a necessary tool.

2016 70

The New York Times - Hundreds To Be Cut in Second Half of 2016

Jane Genova: Speechwriter - Ghostwriter

" - Claire Atkinson, New York Post, April 23, 2016. Here on the outside where we have to hustle, marketer Toby Bloomberg helped so many of us digital early adopters get out businesses going. "The New York Times Co.

2016 56

Donald Trump As Master Marketer

Jane Genova: Speechwriter - Ghostwriter

In Vanity Fair , Emily Jane Fox observes, "Trump's rise can be best explained as a successful marketing campaign." He also has done cold the fundamentals of marketing. The immediate takeaway, though, is the power of marketing. That's

2016 56

Content Marketing - Track Competition, Then A/B Test

Jane Genova: Speechwriter - Ghostwriter

This tenet of game theory also applies to content marketing. No, If the typical keywords are well-placed in your digital marketing, you have nothing to lose trying out "UX." At Oxford University, game theory was all the rage when Rupert Murdoch was a student.

2016 69

RNC, Cleveland, Ohio, July 18-21, 2016 - Branding Opportunity of a Lifetime

Jane Genova: Speechwriter - Ghostwriter

Marketers listen to the marketplace in real time. Who doesn't expect "trouble" at the RNC in Cleveland, Ohio, July 18 -21? That's exactly why it will be a major media event.

2016 56

How to Ignite Flashpoints and Fame in Your Business in 2016

Speaker Launcher

The post How to Ignite Flashpoints and Fame in Your Business in 2016 appeared first on Jane Atkinson. Most Recent Post Speaker Marketing Speaking Business Strategy business growth strategies business strategies flashpoints hitting your stride igniting fame in your business igniting flashpoints in your business michael lejeune tammy robertsonHave you ever turned a corner in your business and felt like you had suddenly hit your stride? We call these Flashpoints.

2016 40

Best Practices in Permission Marketing: How to Follow the Law & Respect Your Clients

Speaker Launcher

The post Best Practices in Permission Marketing: How to Follow the Law & Respect Your Clients appeared first on Jane Atkinson. Most Recent Post Speaker Marketing email email marketing email permission email subscribers facebook facebook groups facebook marketing marketing online marketing opt in permission marketing

How to Use PowerPoint to Spruce Up Your Content Marketing Campaigns

SlideModel

PowerPoint not only rules the presentation industry, it also helps make content marketing much easier. With PowerPoint, you wouldn’t need to immediately contact your favorite design studio or freelance digital artist for everyday content marketing efforts, saving you extra bucks that you can then use for those special media campaigns. So how do you leverage PowerPoint for content marketing without endangering your brand?

2016 53

9 tips to design presentations for webinars

PowerPoint Tips

If you’re a market researcher and have been asked to present your research so executives can decide whether or not to launch a new product, you’ll need to provide your data in detail and will probably spend more time on each slide than you would if you’re an inspirational speaker.

Design 168

Hillary, Huma, Chelsea - The 3 Marketeers

Jane Genova: Speechwriter - Ghostwriter

Instead she will represent genius in marketing. That spotlight will include her fellow marketeers Huma Abedin and Chelsea Clinton.    And, dear Chelsea, her contribution to the marketing effort is her ability to deliver on-time.

2016 56

Marketing Communications By Any Other Name Will Pay Us Less

Jane Genova: Speechwriter - Ghostwriter

  That's why it's imperative to present our communications services as "marketing communications," not "content-creator." Two clients for my marketing communications services had no problem agreeing to $35 an hour. In January 2016, I did just that.

2016 56

Content Marketing - It's all about selling

Jane Genova: Speechwriter - Ghostwriter

It's puzzling: More and more marketing communications firms are positioning and packaging themselves as "supporting brands." That is, the content marketing about Brand X's unique anti-aging cream sells more of Brand X.

2016 56

Virtual Reality - Content Marketing Will Never Be the Same

Jane Genova: Speechwriter - Ghostwriter

" in Campaignlive, April 18, 2016. Once virtual reality becomes a standard tool in communications, all of us content marketing providers will start a project very differently.

2016 60

Your Talk is a Gift

Manner of Speaking

Seth Godin is the author of several books about “marketing, the spread of ideas and managing both customers and employees with respect” They are bestsellers. His blog is one of my favourites and I highly recommend it. This post is part of … Continue reading → Seth Godin TED audience Preparation Presentation public speaking

2016 154

The Content Marketing Industry Has to Ask: What Business Are We Really In

Jane Genova: Speechwriter - Ghostwriter

In July 2016, reports Joe Patrice at Abovethelaw, the passage rate was 64%. It was Harvard Business School marketing professor Ted Levitt who noticed that in fast-changing world organizations have to ask: What business are we really in?

2016 65

4 Marketing Essentials to Ensure Your Positioning Isn’t Costing You Gigs

Speaker Launcher

I have clients who are successful not because of their marketing, but in spite of it. The post 4 Marketing Essentials to Ensure Your Positioning Isn’t Costing You Gigs appeared first on Jane Atkinson. Most Recent Post Speaker Marketing Speaking Business Strategy marketing essentials marketing your speaking business pick a lane promise statements

2016 42

Marketing Message - We Help You Regain/Increase Control

Jane Genova: Speechwriter - Ghostwriter

Seib, The Wall Street Journal, June 13, 2016. Obviously, one powerful marketing message is: We help you regain/increase control.

2016 56

Meeting Report: Systems for Professional Speakers

Ian Griffin - Professionally Speaking

Marketing Public SpeakingColorado-based customer satisfaction expert Ruby Newell-Legner, CSP — the current President of the National Speakers Association — was the featured presenter at Saturday’s NSA Northern California Chapter meeting.

Email Marketing - No, I don't care about your webinar

Jane Genova: Speechwriter - Ghostwriter

Perhaps it's because email marketing via Constant Contact or MailChimp is so low-cost. That may be why marketers are so inept in using the tactic. Usually that's a notice such as "Webinar on content marketing."

2016 56

Why you present

PowerPoint Tips

Getting larger audiences, i.e. marketing. I did a survey of my subscribers, asking them 3 questions. I think it’s fascinating to understand the variety of reasons why you present. I received 158 answers.

2016 137

The Daily Mail - Provides Must-Follow Lessons for Content Marketers

Jane Genova: Speechwriter - Ghostwriter

This is what content marketers have to know.   The more visual material content marketers can include, the better. Content marketers have to simplify material for readers.

2016 56

Francis v. The Donald - Catholicism will continue to lose market share

Jane Genova: Speechwriter - Ghostwriter

Consequently, the Roman Catholic Church will continue to lose market share. No surprise, Pope Francis is backing off his fight with Donald Trump. And, in a hail mary pass, is positioning and packaging that exit through the voice of the Vatican , not that of Francis per se.

2016 70

WSJ/Marketwatch: Why Jay-Z has 5 careers, and you don’t

Matt Eventoff

That gave him the means, the resources and the platform to build a reputation in another market, he says. » Few have the resources to be Renaissance men today, experts say. Jonnelle Marte. "…Jay-Z,

2016 130