Medium.com = LinkedIn Pulse-Like Open Platform For Influence Publishing

Jane Genova: Speechwriter - Ghostwriter

The latest platform for influence publishing is Medium.com. It joins LinkedIn Pulse as an open platform to post on. As with LinkedIn Pulse, your own blog posts, tweets, and other digital material, you can repurpose your Medium material. The influence game is tilting toward DIY.

2015 56

The Trump Brand - Built On Platform Of Social Media

Jane Genova: Speechwriter - Ghostwriter

The platform for bundling together private and public has been social media. Various digital technologies put the ability to make public statements in the hands of Everyman/Everywoman.

2015 56

Money Of Our Own - That's What Virginia Woolf Would Have Made A Must-Have For Writers In 2015

Jane Genova: Speechwriter - Ghostwriter

If Woolf were writing in 2015, she might drop the room part, focus on just the money and target the essay at all writers. One way we can put establish that platform is by having guaranteed income. "A Room of One's Own."

2015 65

Digital News - Don't Charge If You Want Influence With Millennials

Jane Genova: Speechwriter - Ghostwriter

Only about 40% of Millennials pony up money for access to digital news. And that becomes a platform for introducing all kinds of services and products. An example of a free digital news site is Abovethelaw.com  (ATL).

2015 65

Blogging In Era Of LinkedIn Pulse, Medium, Twitter & Other Open Platforms

Jane Genova: Speechwriter - Ghostwriter

Instead, the focus has shifted to how to manage the blog in this era of so many prestigious open platforms you could also be posting on. Chaney, along with Toby Bloomberg and Robert Scoble, had been an early adopter in digital media. Big players know: Yes, you need a blog.

2015 56

The Press Release: New Kind Of Communications Workhorse In Digital Era

Jane Genova: Speechwriter - Ghostwriter

" - Lucy Siegel, Bridge Global Strategies, December 22, 2015. In addition, in a digital age they can have links to other sources, online video, and graphics such as charts.

2015 56

Social Network Gadflies - Complusively Posting On Open Platforms, e.g. LinkedIn Pulse

Jane Genova: Speechwriter - Ghostwriter

So, these social network gadflies post compulsively on open platforms. They tell us that they welcome invitations to also post on our digital sites. Let's love our digital gadflies and political candidates who are adept show folks. Sometimes they are selling something, usually a service such as guaranteeing your website a billion-times more traffic. And that browsers will turn into buyers. No more abandoned shopping carts.

2015 43

"The Real Life M.B.A." - "Real Life" = Yesterday Term, M.B.A. Degree No Longer = Hot Ticket (Coding Is)

Jane Genova: Speechwriter - Ghostwriter

Published it mid-April 2015, the Amazon ranking is currently at 3,703. Next, consider the platform of the M.B.A. when it became obvious at the turn of the century that digital media was what I had to master. No surprise, Jack Welch's book "The Real Life M.B.A."

2015 65

Details - It's Over

Jane Genova: Speechwriter - Ghostwriter

Details joins the list of print magazines which can't make it any more in the digital era. Dating back to the 1980s, Details used to be one of the breezy platforms for cool. Then came digital media.

2015 65

BusinessInsider V. Old-Line Public Relations Tactics (e.g. Publicity for "People Of California V. ARCO")

Jane Genova: Speechwriter - Ghostwriter

Unlike old print empress, Tina Brown, former Wall Street player, Henry Blodget, got digital journalism. The digital formula is now standard. However, the early adopters, like Blodget, created sturdy career platforms for their own future.

2015 65

The Great Unbundling: Can Have Influence, W/O Great Wealth

Jane Genova: Speechwriter - Ghostwriter

What is different, though, is that digital technology has made influence more accessible. Those who understand the fundamentals of getting attention on a digital platform don't need much else to have an impact on minds and hearts. Poor F. Scott Fitzgerald.

2015 65

Lacey Spears - Dark Side Of Mommy Bloggers

Jane Genova: Speechwriter - Ghostwriter

" - Sasha Goldstein, New York Daily News, April 8, 2015. Brandname media, such as The New York Times, described how mothers were leveraging this digital platform for multiple purposes.

2015 65

The Writing Life - A Game, Like Everything Else In Capitalism

Jane Genova: Speechwriter - Ghostwriter

In the 2015 book "Evil Hours," the author David J. Then there are those who got stuck in the pre-digital era. Those don't get hired for the fairly well-paying assignments with brandname digital media platforms.

2015 65

Elevator Speeches - They're Fun, Really

Jane Genova: Speechwriter - Ghostwriter

My assignment is to ghostwrite his digital marketing materials. And it is a platform to lead back to the other person. This is the era of headlines. That's how we take in the world and cut it up into accessible bits and pieces. So, you bet, an elevator speech is a necessity.

2015 68

Thought Leadership - Monica Lewinsky Becomes Evangelist For Online Compassion

Jane Genova: Speechwriter - Ghostwriter

To her, reports Stephanie Buck in Mashable , cyber bullying happens when the digital mob creates and reinforces shaming. Most of us know that digital early adopter, Matt Drudge, broke the story on Monicagate. Every time Monica was spotted, there was a digital feeding frenzy.

2015 65

Katrina - Social Media Proved Itself Out As Game-Changer

Jane Genova: Speechwriter - Ghostwriter

It provided the platform for early adopters in social media to leverage our new power.   Despite my digital research, I never was able to find out if Snowball had been adopted or the boy reunited with his soulmate. Katrina was more than a  media event.

2015 65

Generation Z - That's Focus Of Marketers, Good Riddance, Millennials

Jane Genova: Speechwriter - Ghostwriter

" - Diana Bradley, PR Week, December 14, 2015. Where we differ from them is in their savvy about digital technology.   Adopting to other platforms does not come easily.

2015 56

Networking - It's Now Done Via Page Views, Likes, Links, Shares, Comments, Retweets, Guest Posts, LinkedIn Endorsements

Jane Genova: Speechwriter - Ghostwriter

The country club and golf course have gone digital. Those numbers are also the platform for how to sell the powers-that-be on your proposal. If we are adept at digital, we have ride the volatility with ease and grace.

2015 61

Time Zones - They Still Factor In On Who Gets The Assignment

Jane Genova: Speechwriter - Ghostwriter

So goes the gush about our ability to hang out our shingle anywhere in a telecommuting digital economy. Most of the rest of us self-employed, who are less well-known, do have to make it our business to figure out what location is the best platform for operating our enterprises.

2015 65

New American Dream - Replicating The Old Neighborhood, As Renters

Jane Genova: Speechwriter - Ghostwriter

The digital tour showed a pool, fitness center, grass (yes, in the desert), and even lots of renter diversity. We have become a nation of renters. And depending on which personal-finance expert is doing the math, that's smart.

2015 65

LinkedIn Pulse - This Is A Power Sales Tool

Jane Genova: Speechwriter - Ghostwriter

No, it's not simply a digital platform for branding and influence. The current game, at least for most businesses, has to be selling. Sure, enhancing the brandname and increasing influence can help attract prospects.

2015 65

Your Own Blogs - Edge In Getting Assignments

Jane Genova: Speechwriter - Ghostwriter

And it goes head-to-head with so many other digital platforms, ranging from Twitter to LinkedIn Pulse. You have to provide publishing platforms for repurposing. The debate drones on: Is blogging worth your time? After all, it's a mature medium.

2015 56

LinkedIn Pulse Mutating Into Multi-Dimensional Tool

Jane Genova: Speechwriter - Ghostwriter

Remember how it started out as a platform restricted to brandname experts? I will be focusing on the LinkedIn Pulse posts to attempt to discern other trends in leveraging this digital platform. LinkedIn Pulse is mutating into a multi-dimensional tool. When it opened the doors to Everyman and Everywoman, evolution kicked in. Currently, on LinkedIn Pulse is a post by writer/editor/consultant Claire Zulkey.

2015 50

LinkedIn Pulse - It's Not A Numbers Game

Jane Genova: Speechwriter - Ghostwriter

Called "Pulse" that is a free platform for any LinkedIn member. Within an hour of posting, they could have more than 10,000 visitors, double-digit likes, and a handful of comments. LinkedIn opened its Influencers' forum to all members.

2015 65

On-Demand-Economy - Surge Pricing For Babysitting New Year's Eve

Jane Genova: Speechwriter - Ghostwriter

Digital platforms such as UrbanSitter list the help-wanted. For on-demand economy content-providers the platforms for work include Upwork, Mediabistro, JournalismJobs, and Craigslist. The world of the on-demand economy aka freelancing is binary. Some hate it.

2015 56

The Moth, Et Al. - Fewer Stories, More Concise How-Dos

Jane Genova: Speechwriter - Ghostwriter

Sites such as The Moth , the memoir book category, Facebook pages, tweets, online videos, and personal blogs all are platforms for telling our stories.

2015 65

Blog Or Just Tweet? - What Came To Me From Blogging Since 2005

Jane Genova: Speechwriter - Ghostwriter

Prospects review our online or digital presence. In addition, a blog platform is an effective networking tool. Should we blog? Or is tweeting enough? In  In fact, has Twitter become a more powerful communications tool than blogging? That's what clients ask me.

2005 65

Linkedin Pulse V. Medium - Where Should You Invest Your Communications Budget, Reputation?

Jane Genova: Speechwriter - Ghostwriter

The new game for us ghostwriters is developing content which will be posted on digital platforms having no gatekeepers. Let's cut to the chase. Those ungated forums include blogs, twitter accounts, websites, Facebook pages, and, most recently, LinkedIn Pulse and Medium.

2015 56

Cold Calling In E-Era: Responding To Help-Wanted All Wrong

Jane Genova: Speechwriter - Ghostwriter

Find out digital contact information and specific names. This holiday weekend had been the platform for fresh kind of digital cold-calling campaign. Last night ended the long holiday weekend.

2015 56

LinkedIn Pulse, The Smugs, No Learning Curve

Jane Genova: Speechwriter - Ghostwriter

That's why it's puzzling to observe on high-profile LinkedIn Pulse posts which consistently are in the no, single or only double digits in all the categories. Yet the authors -- The Smugs - continue to use that platform. Branding now includes the number of page views, likes, shares, and comments your published content receives.

2015 54

Startup - It Takes More Than Amazing Communications To Create A Unicorn

Jane Genova: Speechwriter - Ghostwriter

Another founder folly was establishing yet another online platform for matching employers and job searchers. It is raw business common sense for all who leverage digital marketing. It would be revenue-suicide.

2015 56

Thought Leadership Is Glutted - 5 Tips On Getting Attention

Jane Genova: Speechwriter - Ghostwriter

One-time digital upstart Abovethelaw.com (ATL) became hot fast and sustained its reach by being an advocate of law students and lawyers in their first few years of their careers. That's the platform that might have initially been effective for them.

2015 61

Upwork - Realities Of Global Contracting

Jane Genova: Speechwriter - Ghostwriter

Upwork is the global digital platform where those needing services of freelancers place help-wanted notices and freelancers bid on the project. Because of these constraints, I have found it smarter to invest my time - and hope - searching for assignments on other platforms. The return on that kind of digital "cold calling" is low.

Mean-Spirited Tabloid Journalism, Over - Will Shift Be To The Happy Valley?

Jane Genova: Speechwriter - Ghostwriter

One of the most cruel digital tabloids out there, Gawker is, reports Gabriel Sherman in New York Magazine , falling behind its competitors. The ethos of much of early digital journalism was the tone, language and subject manner of angry adolescents. Those of us who valued having a platform for our points of view recognized the snark was attracting less and less of an audience. A man with his eye on the money, Gawker founder Nick Denton is toning down the mean.

2015 50

Facebook - All the right moves, as Apple stumbles

Jane Genova: Speechwriter - Ghostwriter

That's almost three times the $512 million from Q1 in 2015. One key source of Facebook's revenue is digital advertising. in 2015, and 8.6% For some, a more powerful platform to post their opinion-editorials on is Medium rather than LinkedIn Pulse. Unlike Apple, Facebook is cooking on all burners. Its net profit was $1.51 billion. Here is the total coverage of Q1 in 2016 from The Wall Street Journal.

2016 43