Facebook: Baby Boomers Take Over, Implications for Advertisers

Jane Genova: Speechwriter - Ghostwriter

  Advertisers can make a bundle pitching to us. TECH CRUNCH has joined the media conga line documenting that teens in developed economies have lost their obsession with Facebook and are currently addicted to SnapChat and Twitter.  But overall use of Facebok is still high.

Guest Posting: How Not to Introduce a Speaker, by Adam Grant

Ian Griffin - Professionally Speaking

Previously, he was a record-setting advertising director at Let’s Go Publications, an All-American springboard diver, […]. Adam Grant is Wharton’s youngest full professor and single highest-rated teacher.

2014 255

Twitter: Is it too sophisticated for lots and lots of mainstream advertising?

Jane Genova: Speechwriter - Ghostwriter

But niche players, unlike Facebook, are only able to attract a limited number of advertisers. Also, there could be more targeted pitching to potential advertisers which would be the ideal fit for appearing in Twitter.

2014 68

Visuals are the emotional heart of your story

Speak Schmeak

There''s also very little originality in how most advertisers are telling and selling their stories. Even though television is a visual medium, I don''t find most commercials as visually compelling as they could be.

2014 239

Ladies' Home Journal: Icon to end being a monthly July 2014 (35 laid off)

Jane Genova: Speechwriter - Ghostwriter

 The problem has been the lack of advertising. Before there were racy like Cosmo and experimental like Lear's (for the mature woman), there was Ladies' Home Journal.

2014 61

Why Do Leaders Hesitate to Show Emotion? Guest post by Rob Biesenbach

Speak Schmeak

Its comeback was advertised in the powerful Super Bowl ads narrated by Eminem and Clint Eastwood. I work with a lot of executives on their speeches and find that one of their biggest hang-ups is a reluctance to open up and show emotion.

2014 204

Exercises in Interpersonal Power 3 and 4

The Communication Blog

Credibility Select a YouTube video of a person giving a talk, leading a meeting, advertising a product, or otherwise attempting to inform or persuade others and analyze the person’s credibility or believability by completing the following table. Here are two additional exercises that may prove useful in the discussion of power and interpersonal communication.

2014 109

The Textbook Writer

The Communication Blog

In a way the introductory textbook is an advertisement for the department, for taking additional courses, and for entering or majoring in the discipline. In a way the introductory textbook is an advertisement for the department, for taking additional courses, and for entering or majoring in the discipline. I wrote the following piece to put down some initial thoughts about what a textbook writer does and who a textbook writer is.

2014 100

I Owe it All to Toastmasters

Speak and Deliver

I joined (Metro TM, Salt Lake City) to make friends, to improve my skills (I was in advertising sales at the time), and basically to feed my ego. I owe it all to Toastmasters. The first time I heard the word ''Toastmasters'' was in debate class in the 10th grade.

2014 89

What Were the Best Speaking Programs/Books of they Year?

Speak and Deliver

II, I''ll post my reading list for 2014, a combination of books I have on reserve, books I''ve always wanted to read, and books suggested to me on Facebook by many of YOU. Probably worth a re-listen in 2014. A must-have for any speaker, and I''ll be reading it again in 2014.

2014 83

Ello - Can This Experiment Work?

Jane Genova: Speechwriter - Ghostwriter

Meaning No Ads Ever," in Tech Crunch, October 23, 2014. For those two reasons, not the lack of advertising or data mining, the experiment could pan out.  "The company [Ello] filed in Delaware as a Public Benefit Corp.,

2014 69

Own Your Industry - Book 23 of 52 in 52 - A Review of Douglas Kruger's latest book

Speak and Deliver

The first time I became acquainted with Douglas Kruger was on DVD - he was speaking in the Toastmasters World Championship of Public Speaking. He was extremely young, extremely thin, and had an extremely, exquisitely deep voice that anyone short of James Earl Jones would envy. That was in 2004.

2014 78

Post "Mad Men" Era - Can Cute Cherrios Commercial Save General Mills?

Jane Genova: Speechwriter - Ghostwriter

In the era of "Mad Men" brilliant advertising could sell anything. Now, distressed company General Mills has put out there cute advertising. That was then. The story line is about two gay men and their adopted child. Here Mark Joseph Stern discusses it on Slate.

2014 69

10 Books for the 21st-Century Presenter, Storyteller

Presentation Zen

But this is my personal Top-10 must-read books for 2014. "The greatest part of a writer''s time is spent in reading in order to write," Samuel Johnson once said. "A A man will turn over half a library to make a book."

2014 114

Generation Z Frames Facebook As Grandparents'/Parents' Social Network

Jane Genova: Speechwriter - Ghostwriter

  Since advertisers want youthful demographics, eventually Facebook could hit a revenue wall. Perhaps the last generation to embrace Facebook as their social network might be Millennials. Business Insider interviewed a section of Generation Z - the 9 to 11 year olds. 

YouTube Could Join Anti-Ad Movement, Like Popular Ello

Jane Genova: Speechwriter - Ghostwriter

That would allow viewers to not have to deal with any advertising. The world is demanding that marketing be unbundled from everything else. Ello picked up on that and its anti-ad social network is taking on Facebook. Now, YouTube indicates that it could be providing a subscription option.

2014 69

Authors, Publicity is Your Ticket to Success

Great Public Speaking

Here''s what you''ll discover on this call with Rick: => Why publicity is 100 times better than advertising. => Join me for a complimentary teleclass with the fantastic Rick Frishman.

2014 78

What I Learned from Lance Miller

Speak and Deliver

Lance''s training presentation was the best I''ve seen in Toastmasters, and frankly, the best I''ve seen in my years in the marketing and advertising industry. Hey - Look who''s coming to TLI!

2014 81

"Michelangelos" - Titan Brings Ceiling Ads To MBTA Trains, Buses

Jane Genova: Speechwriter - Ghostwriter

That's what the Titan Advertising Agency in the Boston area knows.   This new venue for ads can unleash fresh promotional campaigns for those doing the advertising. Yes, we look up.

2014 65

Language Of Disruption - Leverage Terminology Of "Story" And "Narrative," Not "Baggage"

Jane Genova: Speechwriter - Ghostwriter

Instead, it has brilliantly figured out how to tell its no-advertising story so that media can't get enough.  Staples is disrupting itself. To survive, its "story" or "narrative" has to shift from pens and mailing envelopes to high tech.

2014 69

"Public Relations" - Term That Even In "Mad Men" Time Denigrated What Gets Done

Jane Genova: Speechwriter - Ghostwriter

were the creative advertising geniuses. Don Draper et al. And, back in those "Mad Men" days the public relations guys (few women) were the formulaic flacks. The "PR People" ensured cars had polish and on the hood sat a beauty queen.

2014 69

Public Relations - Not About Clickbait

Jane Genova: Speechwriter - Ghostwriter

  They are not selling advertising or subscriptions as are media properties. In general, clients of public relations agencies want constituencies to take action. The game is influence, not sales.  Therefore, the initiative is not about establishing clickbait.

Connecticut - Tragedies Seem To Occur In A Set Of Three

Jane Genova: Speechwriter - Ghostwriter

She re-launched her advertising business and re-married. The state of Connecticut, part of scenic New England, has been the setting for three relatively recent horrific tragedies. One was the home invasion of the Petit family.

2014 65

NYT Ad Columnist Stuart Elliott Takes Buyout - End Of The "Mad Men" Era

Jane Genova: Speechwriter - Ghostwriter

Those were still the heady days of advertising when The New York Times columist Stuart Eliott began covering that beat. That was a quarter of a century ago. Bits and pieces of that ethos is captured in the AMC series "Mad Men." " Creativity was everything.

2014 65

Don't Self Promote: Have the grapevine do that for you

Jane Genova: Speechwriter - Ghostwriter

  That's the meme for 2014.   Third-party endorsements, whether they be for a toothpaste or for you the middle manager in supply chain management, pack more heat than advertising and other forms of self promotion. Contagious. 

2014 61

New Business Development - Exposure Not Enough

Jane Genova: Speechwriter - Ghostwriter

Being interviewed by a third party/having your op-ed published there  Advertising, continually testing out what is effective. Check your messages on LinkedIn and you will probably find an opinion-editorial (op-ed) or how-to by a professional on your network.

Those Help-Wanted Ads In Communications - Soap Opera Of Labor Unrest

Jane Genova: Speechwriter - Ghostwriter

Sure, there is a possibility that the small book-publicity firm in Fairfield County, Connecticut is growing and it needs to advertise for more help on Mediabistro.com every six months. Whatever gets us workers of the world through the day.

2014 69

London notebook: Inspirations on women and speaking

The Eloquent Woman

I''d advertised my workshops for women speakers as subversive, and this underscored how true that is. The coastline, columns, a closet, committee rooms, a conversation, confidence. What do they have in common?

2014 90

Book 2 of 52 in 52: The Attitude Check by Heath Suddleson

Speak and Deliver

But at 5 x 7, as it is accurately advertised on Amazon, if I''d just looked closer, and only 120 or so pages, it is less a biblical text on leadership than a satisfying, anecdote-filled, read-on-the-airplane and walk off with some good ideas type of publication.

2014 73

Famous Speech Friday: Ida Tarbell's 1916 "Industrial idealism"

The Eloquent Woman

The speakers'' bureau advertising you on the lecture circuit says "there is no name which speaks more eloquently of careful and painstaking research, keen analysis, open mindedness, fairness and constructiveness, than does the name of Ida M.

2014 96

TV Still Dominates Ad Spend (Source: Nielsen)

Jane Genova: Speechwriter - Ghostwriter

 According to Nielsen, 58% of global spending on advertising is still invested in that mature medium. increase in the spending on web, mobile and app advertising. Those of us in communications better pay attention to the ads during the SuperBowl.

2014 61

Digital Journalism - Fast Route To Stardom, For Example, Players At Abovethelaw.com

Jane Genova: Speechwriter - Ghostwriter

Zaretsky's mission could well become traveling America in an RV (paid for by an advertiser on ATL) interviewing females about what they want. Few journalists who start out in establishment media, like The New York Times, will make it big.

2014 65

Art Cinema Theatres, Like The Loft, Tucson, AZ - Can They Survive Amidst Netflix et al.?

Jane Genova: Speechwriter - Ghostwriter

In addition, its monthly print film guide has advertising. The August 2014 edition has ads from companies such as May's Counter, GEICO, Razor Edge, Bookmans and Cox Communications.  Yesterday I went to the Art Cinema Theatre - The Loft - in Tucson, Arizona.

2014 56

Ello - The Art Of The Hustle & Its Discontents

Jane Genova: Speechwriter - Ghostwriter

New social network Ello's signature is No Advertising. Even in the heyday of "Mad Men" in the advertising industry, there was the cultural antipathy against the art of the hustle. Budnitz frames Facebook as a platform for advertising.

2014 56

Jimmy Fallon: Can he distract Millennials from whatever?

Jane Genova: Speechwriter - Ghostwriter

 But the question is: Can the traditional formula of "The Tonight Show" maintain enough of an audience so advertisers will keep it on the air? Millennials, the demographic gold mine advertisers want, could tune out permanently.

2014 61

Madonna Badger Elopes with William Duke!

Jane Genova: Speechwriter - Ghostwriter

Advertising executive Madonna Badger has found a new happiness. This was three years after a fire in Stamford, Connecticut snuffed out the lives of her three young daughters, mother and father. On Facebook she announced that she and her real estate broker William Duke have eloped.

2014 56

News Junkie: The demand is in the glut niche of online reporting

Jane Genova: Speechwriter - Ghostwriter

Instead, the organizations are likely startups which advertise themselves as the next BI. In an increasing number of help wanted ads there is the requirement that the applicant be a "news junkie."

2014 61

"Mad Men" - Vulnerability Amidst Changing Times

Jane Genova: Speechwriter - Ghostwriter

Yet, the pieces haven't come together in her journey from blue collar ethnic Catholic Brooklyn and the big time in advertising. The main character in this episode of "Mad Men" is the IBM computer.

2014 61

Why “AIAA” when business writing

Six-Figure Freelancer Blog

To do that, you need to do what advertisers do: Attention : capture the attention of your reader and set expectations Interest : hold reader’s interest by demonstrating how you will meet relevant expectations Attitude : change or influence your reader’s attitude Action : call for specific action. Excerpt from Harness the Business Writing Process. AIAA: attention, interest, attitude, action.

2014 57

Award-Winning Whatever: Who Cares?

Jane Genova: Speechwriter - Ghostwriter

The count of those brought the advertising dollars. We watch "Downton Abbey" because we are hooked on the values of another era and are waiting to see how the characters manage through The Great Depression.  If it won any awards, most of us don't know.

2014 56

CT Writer: How Not To Sell

Jane Genova: Speechwriter - Ghostwriter

 There are so many of the advertisements, "Become an author." "I am a 27 year old Account Manager, with a Bachelor's in Business Administration and Marketing, but have a strong passion for writing." 

2014 56

Executive Communications: Shift to a Selling Mindset

Jane Genova: Speechwriter - Ghostwriter

 On a regular basis, Vital Speeches of the Day advertises jobs and assignments around the world. It's become a seller's market in Executive Communications, that is ghostwriting and scriptwriting for leaders.  And that is happening in more ways than one.

2014 61

TMI - No, We Don't Want to Hear Your Story (and we really mean that)

Jane Genova: Speechwriter - Ghostwriter

Everyman and Everywoman advertise for ghostwriting for, you got it, their memoirs.  The power of mystery has vanished from much of personal branding as well as public relations.

2014 56