Do you make your audience feel stupid?

Speak Schmeak

We continue to produce revenue from speeches and seminars, royalties, products, contract training, coaching and consulting, but by adapting how we went to market, we developed some innovative ways to deliver our services to meet the changing needs of a different marketplace."

Shared Royalties as payment: Pre-digital dreamer

Jane Genova: Speechwriter - Ghostwriter

  A wannabe author puts an ad for ghostwriting, offering as compensation a share of royalties.    To bring in any royalties it has to be published by a big brandname like Sarah Palin or really dish the dirt like THE POLITICIAN.    Otherwise it's unlikely to yield any royalties at all.    This month I will find out from The Dilenschneider Group what royalties came in from AMA HANDBOOK ON PUBLIC RELATIONS. 

Trending Sources

Do you make your audience feel stupid?

Speak Schmeak

We continue to produce revenue from speeches and seminars, royalties, products, contract training, coaching and consulting, but by adapting how we went to market, we developed some innovative ways to deliver our services to meet the changing needs of a different marketplace."

If Content is King, Are you Royalty?

Speaker Launcher

Last week I tweeted this idea and it sparked a mild debate about which was more important – content or presentation style. So let me preface this post by saying you MUST be good on stage. Marcus Buckingham is a great example.

How to Send the Wrong Message

Matt Eventoff

Tags: Uncategorized chuck bennett communication skills comptroller formalities john liu manners municipal building politics staffer heather grossman john liu staff stand message Message Development Messaging mr. comptroller Public Speaking royalty comptroller speech coach The Daily Transom | Bill Thompson | Daily Transom | David Paterson | John Liu

How to work with publishers and agents: The Public Words Speaker Forum 2010

Public Speaking Advice and Commentary

  At the Public Words Speaker Forum 2010 last week, two speakers held forth on how publishing is changing, what function agents perform, and how to navigate your way through the publishing maze.    Bulk sales earn lower royalties, so a speaker who’s out selling his? As I’ve blogged before, professional speakers need books in order to sustain a career over the long term. 

2010 - Writers's New Year's Resolutions

Jane Genova: Speechwriter - Ghostwriter

If hope could pack a voodoo wallop, 2010 will turn out to be a very good year.    And, believe me, we don't know which will hit in the sense of pulling in new business, piling up the royalties, and enhancing a brandname.   A prosperous 2010 to all writers.    But we writers have to be prepared to identify, leap on, and exploit opportunity.    Here are resolutions we gotta make in order to be in shape to do that.

Progress: I feel like Kalinda on "The Good Wife"

Jane Genova: Speechwriter - Ghostwriter

Sleuthing unfolded this information:  The information about royalties from the book I assisted Bob Dilenschneider with - AMA HANDBOK ON PUBLIC RELATIONS - is solely in his hands.    By written contact, I am supposed to receive 50% of those royalties.  Genova: The American Management Association provides royalties information only to individuals who are parties to our publishing agreements.  Onward to August 15, 2010.

Readers, give your input: should I give up my day job?

Jane Genova: Speechwriter - Ghostwriter

All that adds up to 50% of royalties for me.  ON THE MONEY: Twice I contacted office manager at The Dilenschneider Group Joan Avagliano [jma@dgi-nyc.com] about the status the royalties.     AMA HANDBOOK ON PUBLIC RELATIONS was published by the American Management Association on February 17, 2010.    From I what I know of the publishing industry, some report of sales and royalties should be available by now. 

Book Sales Uneven

Jane Genova: Speechwriter - Ghostwriter

  Because of my assistance in preparation of the manuscript, I am contracted to receive 50 percent of royalties.    The publisher - the American Management Association - will issue the report on the sales and royalties mid-August and then in February.  I have clients and colleagues whose books sold well on Barnes and Noble and crashed on Amazon.com.    The pull force on Barnes and Noble could be its membership discounts. 

Cautionary Tale for Writers

Jane Genova: Speechwriter - Ghostwriter

  So, to ensure that I would be paid on a timely basis for my assistance with preparing the AMA HANDBOOK ON PUBLIC RELATIONS, I put the matter of the collection of the royalty payments in the hands of Adams, Stevens & Bradley, Ltd.   I asked it explicitly if it could process royalties.  The book AMA HANDBOOK ON PUBLIC RELATIONS, by Bob Dilenschneider who heads The Dilenschneider Group, was published February 17, 2010

D2 Hawking AMA HANDBOOK ON PUBLIC RELATIONS at Javits Center

Jane Genova: Speechwriter - Ghostwriter

  Because of my assistance with the manuscript, by contract I receive a percentage of the royalties.  Nice way to go into the weekend.    As this PDF   informs, D2 has been hawking the book AMA HANDBOOK ON PUBLIC RELATIONS at the Javits Center.    "D2" is the moniker derived by me from the public relations agency Dilenschneider Group's association with D1, that is client Lou Dobbs. 

Seth Godin cuts out middleman publisher, sells books direct from blog

Jane Genova: Speechwriter - Ghostwriter

I had assisted with the manuscript and will receive some royalties.    When the book was published by the American Management Association in February 2010, CEOs had already put in place in-house and outside teams to incorporate social media into the marketing and public relations mix.  Another arrow in the heart of the traditional publishing industry. 

TURNAROUND

Jane Genova: Speechwriter - Ghostwriter

Full disclosure: I earn 50% of AMA royalties for my role in assisting with the research, interviews and writing.]. Bob Dilenschneider's AMA HANDBOOK ON PUBLIC RELATIONS has rocketed into an upward trajectory.    This could be the beginning of its wagging its long tail. On Amazon.com, it's at  number 151,657. 

From the 600,000s to the 20,000 Amazon ranking: The book that made it back & did it ever

Jane Genova: Speechwriter - Ghostwriter

  That was in late February 2010.  Full disclosure: for assistance with AMA HANDBOOK ON PUBLIC RELATIONS I earn royalties.  Lewis was an old soul.  He observed that experience is a brutal teacher.    But we learn, you bet, we learn. The powers-that-be behind Bob Dilenschneider's AMA HANDBOOK ON PUBLIC RELATIONS obviously learned plenty from experience. 

Music can help set the mood in your presentation

Dave Paradi's PowerPoint Blog

You can search for royalty free music that allows you to play the music without paying a royalty each time you use it. When I was flying home Tuesday night from St. John’s, I was tired after speaking the two days and instead of pulling out my laptop, I plugged in my noise cancelling earphones and watched a light hearted movie. After the movie, I tuned in to the preview of the XM Satellite channel The Highway, which is a New Country channel.

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E-Limbo: We authors are simply bidding our time

Jane Genova: Speechwriter - Ghostwriter

So, we authors are simply bidding our time and putting up with low royalties.  Publishing, as it shifts from print to e-books and other kinds of publications, is in limbo.    But, there's no ambiguity in which direction it's moving.      As THE ECONOMIST reports , last week Amazon revealed that in its latest quarter, it had sold more e-books than print.

New Normal: Rollercoaster Hybrid

Jane Genova: Speechwriter - Ghostwriter

Disclosure: I earn 50% of AMA HANDBOOK ON PUBLIC RELATIONS royalties for assisting with the manuscript.]. As long as the ups are maintained and sustained as long as possible, maybe rollercoaster dynamics aren't all that bad for book sales.    Take the track record for AMA HANDBOOK ON PUBLIC RELATIONS, by communications leader Bob Dilenschneider.    Not too long ago, it was in the 600,000 category of sales on Amazon.com. 

Universe Smiling on Bob Dilenschneider

Jane Genova: Speechwriter - Ghostwriter

  He is also contracted to provide me with 50% of the royalties from AMA HANDBOOK ON PUBLIC RELATIONS for my assistance with the manuscript. Public relations leader Bob Dilenschneider seems to be having a very good week.    His latest book AMA HANDBOOK ON PUBLIC RELATIONS has been on a steep upward trajectory.    This morning on Amazon.com it's at 56,275.    You bet, I rejoice with Dilenschneider. 

Bob Dilenschneider's AMA HANDBOOK OF PUBLIC RELATIONS surges on Amazon.com

Jane Genova: Speechwriter - Ghostwriter

  Full disclosure: I earn 50% of royalties for my assistance with it.  A solid book on the fundamentals of communications Bob Dilenschneider's AMA HANDBOOK OF PUBLIC RELATIONS has surged on Amazon.com.      Yesterday its rank was hundreds of thousands below where sales stand today.   Its initial slow start on the book market might have been that it was positioned as a primer on digital. 

Barbie: Another new career path can be Bride of Christ

Jane Genova: Speechwriter - Ghostwriter

  Otherwise the British royalty wouldn't stay an institution.  "You have had as many occupations as Barbie." " That's what my hairdresser was told when it got out she was going to nursing school." " Well, I have been thinking of even more career paths for Barbie.    One is Bride of Christ, which was what young Roman Catholic women were told they would become if they entered the convent to become nuns. 

D1,D2: No news for you

Jane Genova: Speechwriter - Ghostwriter

On another matter, I sent via snail mail an invoice to D2 regarding royalties due me for assisting with the preparation of AMA HANDBOOK ON PUBLIC RELATIONS.  On D1/D2 - Lou Dobbs/Dilenschneider Group - I have no news for you.    There was that piece on HuffingtonPost.com which reported that Lou Dobbs [D1] was opposing some of the Senate GOPers attempt to repeal the 14th amendement. 

Selling Your Book: Micro-Marketing

Jane Genova: Speechwriter - Ghostwriter

  Then it can be served in individual dishes to college upperclassmen with their mind on getting the edge in the job market, correctional facilities with programs to lessen recidivism, Job Corps, small businesspeople, clergy trying to reposition their churches for 2010, the exiles from once-stable professions, ranging from law to journalism, and Hispanic entrepreneurs.    [Disclosure: Because of my role in preparing the AMA HANDBOOK, I receive 50% of royalties.].

AMA HANDBOOK OF PUBLIC RELATIONS: Like careers, books have comebacks too

Jane Genova: Speechwriter - Ghostwriter

  It was published around February 17, 2010.    Then I found out through Amazon.com the book was not to be published until mid February 2010.   Full Disclosure:  By contract, I am to receive 50% of the royalties from the AMA HANDBOOK OF PUBLIC RELATIONS. On Amazon.com, the AMA HANDBOOK OF PUBLIC RELATIONS by Robert L. Dilenschneider is listed at 403,664.   Like careers, this book can have a comeback. 

No Joy in Bookville

Jane Genova: Speechwriter - Ghostwriter

  For assistance with the HANDBOOK I am due 50% of royalties.    Will update you in August when the American Management Assocation sends out the sales and royalties numbers. The three upscale households I visited this past week all had lots of books: borrowed from the library.   I scanned their bookshelves and the last owned book had been purchased a while ago. 

If it's Tuesday, they may be Belgium, again

Jane Genova: Speechwriter - Ghostwriter

Disclosure: I receive royalties from that book for my assistance preparing it.]. In just one fiscal year - 2008 through 2009 - the travel industy lost more than 400,000 jobs, reports  Dianna Heitz in Poltico.com.      About that same time, public relations agency The Dilenschneider Group ramped up its tourism practice, hiring two pros in the industry: Joan Bloom and Joan Brower. 

No sweet spot on Barnes and Noble either

Jane Genova: Speechwriter - Ghostwriter

Disclosure: For my assistance with AMA HANDBOOK, I am contracted to receive 50 percent of the royalties. Let's face it: It's the post-print era.    Books, even well crafted ones, are a hard sell.    That's what I warn prospects who have their heart and hopes set on publishing a traditional print book through a traditional print publishing house.    I suggest they might consider instead a free ebook which readers can download on the web. 

PR Counseling 99-cents, your change goes to the church

Jane Genova: Speechwriter - Ghostwriter

  Disclosure: For the assistance I provided in preparing AMA HANDBOOK OF PUBLIC RELATIONS, I receive 50% of the royalties. Throughout the east coast, churches are sponsoring or at least providing space for those who have fallen from professional grace.    For many in Fairfield County, that fall has been long and hard.    Lawyers, Wall Street types, management consultants, and middle and upper managers sit unemployed.    Yet most remain influential. 

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What Happened?

Jane Genova: Speechwriter - Ghostwriter

  I assisted with the manuscript and for that am contracted to receive 50% of the royalties, which likely won't be a windfall. Well, as I blogged last year , I was stunned when I became aware after checking Amazon.com that the publication date for the book was February 17, 2010.  The AMA HANDBOOK ON PUBLIC RELATIONS, by Bob Dilenscheider is at number 673,447 on Amazon.com. 

AMA HANDBOOK OF PUBLIC RELATIONS might grow long tail

Jane Genova: Speechwriter - Ghostwriter

Full Disclosure: Because of my assistance with preparing AMA HANDBOOK OF PUBLIC RELATIONS, I receive 50% of the royalties. Sales  of Bob Dilenschneider's AMA HANDBOOK OF PUBLIC RELATIONS are steady.    If those continue, this book might be a classic case of what WIRED head Chris Anderson calls "a long tail." 

Saving AMA HANDBOOK OF PUBLIC RELATIONS

Jane Genova: Speechwriter - Ghostwriter

  Published on February 17, 2010 by the American Management Association by Bob Dilenschneider, head of  The Dilenschneider Group , it's not doing as well as those in the loop anticipated.  My role, for which I'm receiving 50% of royalties, was assisting with the research, interviewing, and writing. Most media products can be saved.    Usually all that takes is some good ideas and lots of sweat equity. 

Book Sales - Rules of Success Keep Mutating

Jane Genova: Speechwriter - Ghostwriter

  Therefore,  financial expectations are lower for me who is contacted to earn 50% of its royalties.  Things don't look so hot this morning for AMA HANDBOOK ON PUBLIC RELATIONS.    It's by Bob Dilenschneider of Darien, Connecticut.    Right now on Amazon.com it's at number 285,751.    Last weekend it was in the 20,000s.  

Anatomy of Anger: Collective and Individual

Jane Genova: Speechwriter - Ghostwriter

Now I've joined in the collective rage of Abovethelaw.com against the stupidity of attending law school, Buddhists against not living in the moment, and The Dilenschneider Group against those not cunning enough to purchase its book AMA HANDBOOK ON PUBLIC RELATIONS [for which I receive 50% of royalties.]  Anger is political, that is, it's a power tool and power is how we get things done. 

Authors: Think Like Consumer Products Companies

Jane Genova: Speechwriter - Ghostwriter

Full disclosure: I'm up for 50% of royalties from the AMA HANDBOOK.]. Books are products.    They could be marketed lots more like Wisk, and other consumer products.    But they aren't.    Yet, Wisk is getting plenty of attention with its contest Pimp my Laundry Room  video contest.   For example, here in Connecticut, the NEW HAVEN REGISTER gave Wisk lots of space. 

"Creations must make money indirectly, by promoting sales of something else," Paul Krugman

Jane Genova: Speechwriter - Ghostwriter

Fortunately, even prospects for my ghostwriting services are getting it that they can't hope for big royalties from a book.  "I found what I was meant to do.    It's be a writer." " I wanted to roll my eye when this middle-aged person confided that to me.    Writing has long ceased to be a career path.    That is, unless it serves as a platform for another monetary goal. 

Post-Recession Do-Not-Buy List

Jane Genova: Speechwriter - Ghostwriter

Epilogue: For assisting some with Bob Dilenschneider's book AMA HANDBOOK ON PUBLIC RELATIONS, I receive royalties.  We're heading into a long summer weekend, yet Bob Dilenschneider's book is at 647,859  on Amazon.com.     The book is AMA HANDBOOK ON PUBLIC RELATIONS.  

Andrew Young's Genius and/or Good Luck: Not all exposes created equal

Jane Genova: Speechwriter - Ghostwriter

So, what are the variables which make a book, in this post-print era, hot in terms of bringing in royalties?  Unlike other tell-alls which quickly petered out, Andrew Young's THE POLITICIAN remains a brisk seller.    Today on Amazon.com, it's in the 3000 category.    That's a marvelous accomplishment for any book in the glutted marketplace of print.    It also differs in significant ways from many of the other exposes. 

Le Book: Over?

Jane Genova: Speechwriter - Ghostwriter

 [Disclosure: I receive 50% of royalties for the work I did on that book.] My "A book is the price of entry." " That's what I used to advise clients.    They listened.    A book was produced.    And, they agreed, I was right.    It did help develop new business, reinforce their value with clients, and put that halo effect on their brandname.

Social Media: Corrected Value Proposition

Jane Genova: Speechwriter - Ghostwriter

Full disclosure: I earn 50% of royalties on AMA HANDBOOK for assisting in its preparation.]. A breakthrough study by Vivaldi Partners found that lots of effort using social media are wasted.    That's because of misunderstanding about what counts and how to get more of that which counts.    In the article "Five Steps to Social Currency" in the May edition of FAST COMPANY, Ben Paynter details what was found.  

Done, Finished, Over. They said that about Winston Churchill

Jane Genova: Speechwriter - Ghostwriter

Full disclosure: I receive 50% of royalties from the book.]. There are slumps.    Voluntary and involuntary sabbaticals.    Strategic laying-lows.    Regroupings.    But most careers, trajectories of a product or service, or shelf  life of a brandname don't get done, become finished, or just are over.