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Sunday, September 6, 2009
Likewise with those legacy serial and parallel ports: don’t sell printer with parallel ports instead of USB if you want to sell your wares to our customers. With each OS upgrade, Apple brought its consumers along to 64-bit land gradually, giving all of us time to adjust, peripheral lifecylces a chance to run their course, flushing out the old junk, and software and hardware vendors a chance to get on board. I’m going to take a break from writing about slide design and slideware for a moment to tackle another subject: Snow Leopard. As you’re probably aware,
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Friday, June 19, 2009
The idea of a unique selling proposition is that you need to differentiate yourself from the hundreds or thousands of other vendors with whom you compete. UBP is a first cousin to a USB. Toss Out the Company-Centric USP and Bring In the Customer-Centric ‘UBP’ to Underlie Your Content Marketing Strategy.
Don’t get me wrong.
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Tuesday, April 7, 2009
The request was rejected because it lacked a Section 508 (accessibility requirements for those with disabilities) certification from the vendor. I asked the help desk rep if this also meant that if I wanted to get a USB cable certified, it too would need this Section 508 certification, he said, “yes.” Those who know me well know I despise rigid, inflexible thinking and the rigid, inflexible processes that it spawns. I’ve had discussions where time is wasted on a needless and futile attempt to fit every possibility into a well-defined process because, well, we
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