All forms of social media, from networks like Facebook and Twitter to online video and blogging, have given "the people formerly known as the audience" a series of microphones and platforms of their own, and they're using them. Who shares: Once upon a time, only three people controlled what was shared outside the meeting room: The organizer, the speaker and any journalists who were covering the session. Who listens: Listening in doesn't require being in the room anymore, thanks to the backchannel on Twitter and similar sites. Public speaking comes with a lot of assumptions baked into it--forms, formats and formalities that have been used over and over again for centuries.

It's amazing how we've become adept at communicating succinctly in such a tiny format as Twitter . Tags: Leadership Marketing and Lead Generation Sales Presentations Tips on public speakin Since there's bragging rights for the most followers, you work hard to be clever, smart, witty, humorous and exciting in just those 140 characters. The biggest, baddest enemy of business speakers is being boring.

Be sure each article integrates social media sharing capabilities so that enthusiastic readers can tell your stories to their colleagues and friends on Facebook and Twitter. Tags: Content Marketing In Print Knowledge Center Marketing Basics News Online Tips & Mini-Guides eNewsletter When you publish a monthly print or electronic newsletter that targets an important audience segment, you probably invest heavily in generating the content that will make this newsletter relevant and valuable to its readers. That is obviously critical.