Her new video targets that upper-middle-class 30ish women who view themselves as savvy, especially about politics and business.  Running for the Senate, here in Connecticut Linda McMahon has her Gold Coast voter down cold.  MORE >>

The history of delusions captures succinctly the ethos of an age.    There was a time when the off family members and friends we visited in the nut house assumed they were Jesus or of special interest to government.  Now, as we witnessed yesterday, the flight from reality is taking the form of saving the planet.  MORE >>

Seek out information your target visitors want to see – not just what’s generating the biggest buzz now (though that’s important); but what appears to be on the verge of being “the next big thing.” Maybe nothing.  Legions of websites have grown up purporting to put you ahead of the curve.  Check it out! Titan Theme by The Theme Foundry. MORE >>

What will happen pivots in part on whether the news industry can move into the more lucrative areas of digital advertising, particularly using consumer data to target ads, persuading major legacy advertisers to also advertise online and moving into new revenue areas. Via www.journalism.org. Advertising News Online Trends MORE >>

It will guide you through the process of producing copy that works – no matter your objective or target [.]. If you want to master the craft of writing advertising and promotional copy that informs, persuades, motivates and sells, then Copywriting That Works: Bright ideas to help you inform, persuade, motivate and sell! is for you. MORE >>