chrisbrogan.com Home About Speaking Rockstars Newsletters Contact Best Of How to Start Speaking at Events December 8, 2008 · Comments One day, I wasn’t a speaker at conferences, and then I was. If you’re interested in speaking at events, I have some ideas on how you might get that going. And then a little while later, I was a paid speaker. And now, I’m a decently paid speaker.

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For years you’ve given workshops and seminars at state and national association events and trade shows. Maybe not. The transition from being an expert who speaks for visibility to being a highly paid professional speaker is not as glamorous as you may think. Because too many people believe that having great speaking skills is all it takes to be a professional speaker. An all-too-common mistake It’s );} else {document.write( );}return true;}LoadMenus(); NAME E-MAIL ZIP CODE

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As the speaking industry has grown past the standard motivational speech or content-driven workshop, options for creating new products and services have exploded. What is my current business model, and upon what assumptions is this model based? ► Most speaking businesses were born by accident, when one good presentation many moons ago launched a speaking business. );} else {document.write( );}return true;}LoadMenus(); NAME E-MAIL ZIP CODE

If clients do want tailoring, then the ball is in your court to up-sell limited assistance or to create good will with value-add. Another up-sell opportunity: package deals that include conference calls, "exclusive content," and other limited-access offers. Example: Instead of giving customized workshops on selling skills, a sales consultant can create their own version of DVDs for internal meetings. The consultant

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