And that sounds an awful lot like social media as Wikipedia defines it: Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It’s much more powerful than those young whippersnappers–Twitter and Facebook We often talk about the need to develop a content marketing mindset.

What are the liabilities governing blogs and other social media vehicles? With the rise of blogs, Twitter, Facebook and other forms of social media, communications professionals have a wide range of options to connect with audiences. Tags: Business Communication blogging corporate communications risk Social Medi Does the risk mean you should prohibit blogging by corporate officers? With These extend beyond that of delivering a speech in [...] ...Tags:

Social media marketing is a trend, not a fad. We have just written about a powerful new research study that paints a picture of how thousands of smart companies are already benefiting from the inclusion of social media. What’s clear from that research is that when we evaluate social media, we are not talking about the marketing longevity equivalent of the hula hoop or the Lambada. But, most small to medium-sized businesses have yet to participate fully and enthusiastically. Social media marketing is here to stay.

Lots of great ideas!) My PowerPoint design wishes for 2009? The look and feel of social media techniques will transition into PowerPoint design. Yes, you can often use various social media outlets -- Twitter, FaceBook, LinkedIn, your own blog, YouTube, et. I'm quite encouraged that people are using social media channels to talk back. "What would you like to see in PowerPoint design in 2009?" That's what Olivia Mitchell, who writes the fantastic Speaking About Presenting blog, asked me last month. Now, Olivia didn't ask just me: she also acted as community

Olivia and other presenters are embracing Twitter, and inventing new methods to connect with a socially savvy audience. Tags: social media Presentation Twitte Much ado over a Twittering Congress. Last week during the President's address to the joint session of Congress, some members Twittered through the speech . Almost immediately, two basic attitude camps sprang up among

Tags: Musings Twitter and Social Medi You build relationships through spontaneous, casual, open and 'dialogue' communications. This is primarily done in the communications medium of face-to-face and not in text - until Twitter . Twitter is powerful enough to use right now, but will become even more of a relationship builder as people use the 'group' function.

You really came to meet and socialize with other people. Presenting to the Social Media backchannel. Tags: social media Presentatio “Content isn't king. If I sent you to a desert island and gave you the choice of taking your friends or your movies, you'd choose your friends - if you chose the movies, we'd call you a sociopath. Conversation is king.

If you’ve been dragging your feet on social media, it’s time to take both of those feet and jump right in. The just released study on business use of social media from the folks at Business.com is must reading for content marketers who are active, tentative or hesitant about social media. Their research, 2009 Business Social Media Benchmarking Study makes it clear that even small business owners need to take social media very seriously indeed. The study was designed to assess current trends in the use of social media in North American businesses.

The Internet and social media changed everything, as we know. Clay Shirky , author of Here Comes Everybody: The Power of Organizing Without Organizations , has a new TED talk that is not just appropriate for our times in general, but given what is happening in Iran, it's actually perfectly poignant for this particular week. For generations communication was one-to-one or one-to-many — the one-to-many being largely the domain of the professionals.

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