Sure, I hear you saying, trends may be relevant for some industries like pop music or women’s clothes; but I machine custom parts for antique tractors…what possible use could trend-spotting have for me?   You can become your own “Director of Trend Spotting” (which by the way, is a real job title at a major American advertiser).  MORE >>

Social media in general and Twitter in particular are as much about listening as they are about broadcasting. Don’t bother to tweet unless you have something worthwhile to contribute to a set of Twitter followers who share your interests. Bring Your Business Up to Speed with Timely Tips from SW Florida Experts. MORE >>

She blogs at Speaking about Presenting and has written a free eBook “ How to Present with Twitter and Other Backchannels.&# Follow her on Twitter. Twitter Twitter , Facebook Facebook , and numerous custom online tools allow presenters to create a backchannel for their audience’s ideas and feedback. Great tips. MORE >>

As an entrepreneur and author, many meaningful relationships have developed for me through Twitter and other social sites. I’ve come to know some unspoken rules that were initially unknown to me–like how once I’m out blogging and twittering, I need to feed the community and not ignore it. MORE >>

That is, buyers now find it easy to aggregate around common interests thanks to social media such as Facebook and Twitter. IDs are just the beginning of this transformation, in which the Web will evolve step by step from separate social sites into a shared social experience. In the past, large companies had all the cards. MORE >>