With so much in chaos externally in our worlds, we don't want leaders, employees, or service providers who also seem to be in emotional disarray. ...Tags: There are those Cool Customers.  0160; Who knows what's going on inside them - and who of us really care.  0160; But on the surface they are supremely in control of themselves and of the situation. 

Marc noted that you won’t succeed by spending all your time pimping your products and services. Bring Your Business Up to Speed with Timely Tips from SW Florida Experts Although our Southwest Florida region comprises mostly small businesses, we are blessed with a surprising number of savvy local experts on content marketing and social media. I

In sales, the prospect doesn't want to hear about your new features or how your service reduces throughput by 12%.  They want to hear how your product or service will solve their problems, and rightfully so since it's their money they're spending!  Instead of talking about your company, your features, or your recent awards, tell them a story. The product/service information is dumped in bullet-point format onto the slides, with a few slides about the company If there's one thing I've learned while engulfed in the world of marketing communications the past few years, it's that you are ALWAYS presenting - especially when it comes to business.