Print publications can be a powerful weapon in your content marketing arsenal. Get your customers to participate actively with the content that you create in print and online. Tags: Content Marketing In Print Knowledge Center News Online Success Stories Tips & Mini-Guide This week, several client meetings reinforced a vital truth: Content marketing isn’t an arcane theory taught in expensive graduate schools that only billion dollar companies can use. In fact, great content marketing is much more about brains than big bucks.

With the growth in Print on Demand (POD), public speakers, seminar leaders, consultants, technical trainers, financial planners, real estate agents, lawyers, nutritionists and fitness experts, cooks and chefs, people who have lived interesting, and not so interesting, lives, are self-publishing non-fiction books like never before. Tags: Self-Publishing & Print On Demand Lightening Source Lulu POD Print on demad self-publish self-publishin Creative writers are using POD to self-publish novels and collections of short stories and poetry. In short, we are in the midst of

Perhaps, they could even jettison all that expensive syndicated content completely thereby reducing printing costs while increasing relevance. Tags: Content Marketing In Print Knowledge Center News Online Trend They provide too much of what readers can get anywhere and too little of what readers really want. Local newspapers and business-to-business publications face similar challenges as drastic drops in ad revenue drive equally drastic drops in relevant and compelling content.

When you publish a monthly print or electronic newsletter that targets an important audience segment, you probably invest heavily in generating the content that will make this newsletter relevant and valuable to its readers. Here are 7 ways to extend the reach of your content far beyond the circulation of that print publication. Tags: Content Marketing That is obviously critical. But you can do much more to make that newsletter and its content work harder for your organization.

Tags: Blogging Content Marketing In Print In person Knowledge Center Marketing Basics News Online Social Media Success Stories Tips & Mini-Guides Trends Video WordPress eBooks eNewsletters website It’s been a very good year for content marketing. In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008.

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Tags: Books Worth Reading Content Marketing In Print Knowledge Center News Onlin Dan Roam in “The Back of the Napkin’ makes a convincing case for a simpler and better approach to communicating based on visual thinking. There’s a reason that school rooms and conference rooms have whiteboards. We all tend to learn better when we combine what we hear with what

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Tags: Content Marketing In Print Knowledge Center Marketing Basics News Online Tips & Mini-Guides Trend When You Deliver Great Content and Control a Critical Buyer Database You Drive Sales Although they are in the advertising business, small publishing companies have never done much advertising for their magazines. The reasons were simple, but not necessarily obvious: They didn’t have

Print on Demand and traditional publishing are converging, but serious POD authors feel they don’t get the respect they deserve. Tags: Self-Publishing & Print On Demand print on deman I find it ironic because I know a number of authors who have been published by traditional publishers, and they feel the same way. Let’s Let’s face it, we all want to be best sellers.