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Make the product unique, not the packaging

Speak Schmeak

Here's my husband's take on the issue: "Make the product unique, not the packaging." Hubby : "Your bottle is too tall for the shelf."

Enter Presentation-Process’ diagram contest and win diagram packages

PowerPoint Tips

Presentation-Process sells packages of diagrams for PowerPoint. They have just started a contest for the best original diagrams. Good luck!

STEM Is Everything - But Marketing Know-How Is What Positions & Packages the Everything

Jane Genova: Speechwriter - Ghostwriter

  Among the musts are positioning and packaging your persona and presentation to fit with the audience. Shark Tank. Y Combinator.

Your Visual Package: What The Audience Sees

Professionally Speaking...

Specifically, the visual package you present. Photo Credit: flickr.com/Premier Packaging C.C. The other part is you. EYE CONTACT.

Make the product unique, not the packaging

Speak Schmeak

Here's my husband's take on the issue: "Make the product unique, not the packaging." Hubby : "Your bottle is too tall for the shelf."

How's your packaging? Continued.

Speak Schmeak

Following up on the post about what's considered proper appearance for a speaker, Lee Potts sent me a link to this article, " What Sneakers Say About Your Soul." Once again, the comments add depth and spice to the discussion, so don't skip them!

Daily Mail - Dems Position/Package Hillary Loss As "Perfect Storm"

Jane Genova: Speechwriter - Ghostwriter

The Daily Mail reports that the Democrats are still at it. " Here are the details. Rather, Finney concedes there were myriad mistakes.

Holidays 2011 - Less Packaging, Finally

Jane Genova: Speechwriter - Ghostwriter

This holiday season, we all might wind up with less packaging to open and less trash to deposit in landfills.   By Bari Faye Siegel.

Packaging: Without it, most good ideas wither

Jane Genova: Speechwriter - Ghostwriter

The gift industry taught us the power of packaging.  Shoppers leave the store euphoric to be carrying that package in their hands.

Getting Executive Communications Assignments: Package, don't push

Jane Genova: Speechwriter - Ghostwriter

 And the reason it had occurred to me is that in the past three months I have been focused on how I package my marketing materials.

Be my buena mano and get a special coaching package!

Speak Schmeak

Download audio here. Buena mano" is a term used in the Philippines to describe the first business transaction or customer of the day.

Be my buena mano and get a special coaching package!

Speak Schmeak

"Buena mano" is a term used in the Philippines to describe the first business transaction or customer of the day.

Ghostwriting Books: Pitch package to prospect

Jane Genova: Speechwriter - Ghostwriter

The sweet spot in pitching to a prospect for a book to be ghostwritten is to frame that as a total package.  Yes, we pitch the package.

Thought Leaders - One Is Outside The Package Store

Jane Genova: Speechwriter - Ghostwriter

The only time I have run across a genuine thought leader was by the dumpster near the package store. Or aspires to become that.

Hybrids: Package services, giving clients/customers choices

Jane Genova: Speechwriter - Ghostwriter

WalMart has turned online grocery delivery into an interesting hybrid.   Here is the coverage in Tech Crunch.  Take the legal sector.

'Tis Season for Over-Communication - 5 Tips for Positioning/Packaging Expressions of Goodwill

Jane Genova: Speechwriter - Ghostwriter

The growing impediment is that this is the era of over-communications. "). How to navigate these realities during the 2016 holiday season?

Basic Media Training Package | Media Training

TJ Walker Interactive

Uncategorized Media Training media training workshops

Michigan Abortion Legislation Package Moves Forward

TJ Walker Interactive

Uncategorized Abortion anti-abortion michigan

Spirituality Niche: Glut Market Demands Pragmatic Positioning/Packaging

Jane Genova: Speechwriter - Ghostwriter

This week, a marketing firm sent the specs for a copywriting assignment in what can be labeled the "spirituality" niche.

Those Cover Letters: Packaging Yourself for Success in 2014

Jane Genova: Speechwriter - Ghostwriter

Cover letters are all about packaging yourself.   Packaging is an art, not a science. The one with the edge they need.

Gun Violence - Yes, Media Can Prevent Positioning/Packaging Shooters as Anti-Heroes

Jane Genova: Speechwriter - Ghostwriter

Intuitively, many of us suspected two things about gun violence. One hunch was that it was contagious. X finds out Y mowed down 10 in a bar.

Writing - Positioning & packaging it in education as a tool, not career path

Jane Genova: Speechwriter - Ghostwriter

Therefore, in college, to motivate students to invest themselves in writing, the message should be positioned and packaged as: This is a critical tool.

Speakers, Thought Leaders, Authors: Advantages of "post cool" positioning/packaging

Jane Genova: Speechwriter - Ghostwriter

Speakers, thought leaders, and authors might adopt the positioning and packaging of post cool.  Youth considers it uncool.

Floyd Norris, David Firestone - Among The 30 Accepting NYT Buyout Package

Jane Genova: Speechwriter - Ghostwriter

Today is the deadline for newsroom employees at The New York Times to accept the buyout package.   Branding careers Games

Public Speaking Tips: Useful Packaging

Great Public Speaking

I created a package for my Multimedia CDs and Ebooks on CD that has a super high perceived value and was designed so that people would keep it VERY HANDY. The package is a very nice CD case that holds 12 CDs. Having your name in front of people more often gives you a better chance of being hired. Here's a way that I do it.

Basic Package Presentation Training Workshop | Public Speaking Training

TJ Walker Interactive

Uncategorized presentation training workshop presenttion skills workshop public speaking skills workshop public speaking workshop

Basic Package Presentation Training Workshop | Public Speaking Training

TJ Walker Interactive

Uncategorized presentation training workshop public speaking workshop

"Mad Men" - Too simple to package Don Draper as alcoholic

Jane Genova: Speechwriter - Ghostwriter

What made Don Draper such a compelling character when "Mad Men" was new was the complexity of his demons.  The identity he stole.

Branding & Shift In Positioning/Packaging Sexuality - Shakespeare As Chief Marketing Officer

Jane Genova: Speechwriter - Ghostwriter

No surprise, raw sexuality doesn't sell, at least with the sophisticated and Generation Z. The genius of this drama is suggestion.

We want our parody packaged safety

Jane Genova: Speechwriter - Ghostwriter

  But no fool, we want that parody packaged safely.  Sure, this is the era of parody.    In fact, mocking our opponent, a point of view, or a practice can be a lethal weapon.    Few found it effective, never mind a good fit.

Erotic Holiday Stimulus Package for Couples Available

Six-Figure Freelancer Blog

Lee has created a bold Holiday Stimulus Package for couples who feel they are in, or close to being in, sexless marriages or who need a little more variety in their erotic lives. Lee’s Holiday Stimulus Package includes four scripts designed to help couples invest whole-heartedly in their sexual lives. Seductress T.

51 Tweetable Public Speaking Tips

SketchBubble

Like so many precious jewels, good advice can also come in small packages. Here is a […]. Presentation Tips

2017 25

Lance Dodes, Zachary Dodes: All the right moves for positioning/packaging brisk-selling book

Jane Genova: Speechwriter - Ghostwriter

  We could all write a rant, package it as a book, about what organizations didn't sit right with us. But it is effective for some.

"Criminal Minds" - Hotchner Turns Down Retirement Package

Jane Genova: Speechwriter - Ghostwriter

  While the tension is lessening just a little, Chief Strauss comes over with an unasked-for retirement package.  Deep sadness hangs over both Aaron Hotchner and the rest of the FBI team on "Criminal Minds."  "  Tonight the episode opens at Haley's funeral.    Hotchner stays behind. 

Sharing Economy Taking It On The Chin - Airbnb Joining Uber In Being Positioned/Packaged As Bad Guys

Jane Genova: Speechwriter - Ghostwriter

Remember when the pioneer founders of startups in the sharing economy were hailed as progressive visionaries? That was then. He landed on his head.

Re-Packaging Writers: We Post-Catastrophe Professionals

Jane Genova: Speechwriter - Ghostwriter

  There's a lot to be gained from re-packaging ourselves as something else, that is after we get on the other side of the brutal process. We're hearing so much about the transformative effect of adversity.  " That's because there's plenty of adversity around, especially in professional life. 

The Christmas music made me do it.

Speak Schmeak

But just for this month, I decided to include that fourth session in the Introductory Package! Happy holidays!

Monica Lewinsky: Timing right for packaging herself as a woman all-grown-up

Jane Genova: Speechwriter - Ghostwriter

 That is, if she frames her message as A Woman All-Grown-Up.  Ditch the history, as Tina Brown advised authors in her The New Yorker days.

Gossip: That's how to package communications, if you want maximum attention

Jane Genova: Speechwriter - Ghostwriter

They should package their message as gossip.  Research at the University of Amsterdam confirms that most conversation involves gossip.  In

Mindfulness Lessons: Packaged along with your MBA, paycheck at Google, General Mills

Jane Genova: Speechwriter - Ghostwriter

Mindfulness, or the meditation practice which trains the mind to focus on the present, is becoming more accepted and acceptable in business.