To have meaningful social media impact, you must provide a critical mass of content that will position you and your organization as thought leaders within your market niche. Content aside, the structure of a blog enables you to organize your information almost effortlessly to the benefit of your visitors. Tags: Blogging Content Marketing Knowledge Center Marketing Basics News Online Social Media Tips & It’s much more powerful than those young whippersnappers–Twitter and Facebook We often talk about the need to develop a content marketing mindset.

And, if no one within your organization communicates well within a video context, you may also want to hire a professional to be your video spokesperson. Here is a video that features Kathy introducing Neighborhood America’s CAPTURE product that enables companies to gather and organize user contributions to their websites. Tags: Content Marketing Knowledge Center News Online Tech Tools Tips & Mini-Guides Trends Kathy Saenz of Neighborhood America Shares What It Takes to Make Video an Effective Content Marketing Tool Even a micro business can use video effectively to

Social media marketing is a trend, not a fad. Because you want your organization to be here for the long haul as well, you need to move now. Smart news organizations are with the social media program. Organizations as diverse as law firms, interior designers, real estate agents, and roofing companies are using blogs, podcasts, videos, and user communities such as Facebook But, most small to medium-sized businesses have yet to participate fully and enthusiastically. We have just written about a powerful new research study that paints a picture of how thousands

We all want to know what is going on with local businesses, growth and development, the local and regional economy, government institutions, community organizations, social activities, entertainment, and much more. The other area of opportunity resides in well organized citizen journalism. Tags: Content Marketing In Print Knowledge Center News Online Trend They provide too much of what readers can get anywhere and too little of what readers really want. Local newspapers and business-to-business publications face similar challenges as drastic drops in ad revenue drive equally

6 Reasons to Embrace Social Media Today Social media marketing is a trend, not a fad. Because you want your organization to be here for the long haul as well, you need to move now. Tags: Blogging Content Marketing In Print In person Knowledge Center Marketing Basics News Online Social Media Success Stories Tips & Mini-Guides Trends Video WordPress eBooks eNewsletters website It’s been a very good year for content marketing. In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008.

Then use the results to prove your credibility in the market. Content marketers realize that understanding what is most important to your current and prospective customers is vital to your success as an organization. Tags: Blogging Content Marketing Knowledge Center Marketing Basics News Online Tips & Mini-Guides Trends eBook Proving again that our readers like to dig into a variety of topics under the broad content marketing umbrella. The topics range from :

Professionals International (MPI), one of the two big organizations of conference What are the current trends beyond the difficult financial times? trends that I’m seeing from my window on the industry. After all the bad press that organizations like AIG received when It took a year for the conference world (and the traveling public) public) to recover from 9/11. 

Although it is possible to spend vast amounts of money on research conducted by high profile research organizations, it is much easier than you might think to conduct valuable research on your own. It may help if you or someone in your organization has research training. Tags: Content Marketing Knowledge Center Marketing Basics News Online Tech Tools Tips & Mini-Guides Trends How to Get Started on Cheap and Powerful Customer Studies Unless you understand your customers, you risk painful marketing missteps. Because we know that effective content marketing depends on

);} else {document.write( );}return true;}LoadMenus(); NAME E-MAIL ZIP CODE

In a world of limited resources, generating great content poses challenges, particularly for smaller organizations. Tags: Content Marketing In person Knowledge Center News Online Success Stories Trends bank marketing Sovereign Bank Truebridg Integrate your online and in person efforts by learning from Truebridge’s work in the banking industry. Content marketing works by providing your best customers vital information that helps them be more successful or to live better lives.