All forms of social media, from networks like Facebook and Twitter to online video and blogging, have given "the people formerly known as the audience" a series of microphones and platforms of their own, and they're using them. Who shares: Once upon a time, only three people controlled what was shared outside the meeting room: The organizer, the speaker and any journalists who were covering the session. Who listens: Listening in doesn't require being in the room anymore, thanks to the backchannel on Twitter and similar sites. Public speaking comes with a lot of assumptions baked into it--forms, formats and formalities that have been used over and over again for centuries.

Can you imagine the response of a meeting planner if the author of the best-selling “how to” book actually picked up the phone and called the CEO of an organization to suggest a way in which she/he can solve at least three of the organization’s five challenges? Your site can be simple if you have the necessary elements to describe your expertise and your value to your target market(s). 12 essential Steps to Attract Your Ideal Customers With all due respect, love and admiration, why do you, some of our planet’s best teachers (professional speakers)

0160; My example is the book published to bring in business for the consultant, lecture fees for the motivational speaker, and believers for a spiritual or religious organization.  0160; One of the fastest growing digital sites HuffingtonPost.com increasingly uses free help.  "I found what I was meant to do.  0160; It's be a writer."