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Even a micro business can use video effectively to communicate with its customers online. This can be just as effective online as it has been for decades on television. Wait until you’ve got it just right to go live online. So, be sure to make the effort in time, equipment, Kathy Saenz of Neighborhood America Shares What It Takes to Make Video an Effective Content Marketing Tool But, as we amateur carpenters know, you can wind up with a mess instead of a masterpiece unless you understand how to use a potentially powerful tool well.

Thanks to YouTube, and inexpensive, easy-to-use camera options like webcams, Flip Video cameras and iPhones, online video is now well within the grasp of just about anyone. To give you some ideas for diving in, here are ten great ways to use online video: Place a “pitch” video on your sales web page – Online marketers who depend heavily on sales pages are facing challenges engaging visitors Stand Out from the Marketing Crowd Thanks to Lou Bortone , video marketing guru for this guest post In an over-crowded and hyper-competitive marketplace, video

When you play the vital role of their online content concierge, they will likely do a lot better than giving you a tip, they will give you their business. ...Tags: Tags: Content Marketing Knowledge Center News Online Tips & Mini-Guides website Think of yourself as the ultimate knowledge resource like those concierges serving fine hotels such as the Ritz-Carlton or the Four Seasons—But Available 24/7. When you find yourself in a new town but are blessed to be staying in a hotel with a knowledgeable and caring concierge, you’ve got it made.

often find myself defending the idea of devoting time online to setting up a code of behaviour and simply getting people to know one another a little. Once rapport and mutual interests have been established then it is time to roll up sleeves and tackle the “serious business” of working and learning together online. When people interact online at a level beyond just a cog in the organisational machine, they always I am not a great reader of manuals and operating procedures. Nor am I a great fan of pseudo-psychology or simple models, even though the world of L&D

In case you missed my Feb. 20 webinar titled "The First Five Slides", you can now view the archived recording hosted at the Microsoft Office System Webcasts site. You can access the link through my web seminar archive page here

Unless I’ve missed something important, there seem to be three distinct uses for real-time online commmunications. Tags: Blog online meetings virtual classrooms webinar The following table represents a first attempt at clarifying the discriminating characteristics of these three:   Web meetings

An effective website is necessary but not sufficient as an online marketing strategy. Patsi argues that far from being a fringe marketing method, it should be a vital component of what every business or professional does online. If you wait, you’re not creating and building up the body of online content you need in order for you to get "Google juice," and clients won’t find you when they do a search. Of course you need a website. But, you need a lot more to succeed.

It handles distributing your info to Google, Yahoo, Bing and about 7 other directory locations, including the online Yellow Pages. Tags: Content Marketing Knowledge Center News Online Tech Tools Tips & Mini-Guides Video online local busines directories promoting local busines Use Free Google, Yahoo, and Microsoft Directories to Bring Your Business Front and Center on Local Web Searches (Guest post by WordPress fanatic and small business web consultant Don Campbell ) If your business is an "offline" business with a physical storefront, the most effective

In fact, in 1997 when we started our small business magazine in Southwest Florida, few owners had websites, let alone an online marketing strategy. Develop an online presence that is increasingly rich with relevant content with each passing week. Moreover, your content and your company will become more valuable over time as you keep adding critical mass of information online. How to go from clueless to compelling to transform prospects into buyers In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did