I want to state clearly and plainly: What you say is more important than how you say it. And, even more important: What you do, the actions you take, are more important than what you say. To quote Mehrabian himself from the preface of his book Silent Messages. “Indeed, in the realm of feelings, our facial and vocal expressions, postures, movements, and gestures are so important that WHEN OUR WORDS CONTRADICT THE MESSAGES CONTAINED within them, others mistrust what we say—THEY RELY ALMOST COMPLETELY ON WHAT WE DO”. (caps President Abraham Lincoln was one of the most famous

When he spoke at the 2004 Democratic National Convention, Obama’s memorable moment came when he said: “There’s not a liberal America and a conservative America — there’s the United States of America.” He did it again in 2008 in New Hampshire with three simple words: “Yes we can.” This past week, President Obama was criticized for not making his inauguration speech more memorable. There were certainly quotable sections, but not the clear “hook” that Obama has been known for.