Add Value for Your Association Members and Gain Loyalty By Patricia Fripp, CSP, CPAE It is no secret Associations have to add value for their membership and increase their own revenue. Many, like the American Payroll Association, are adding Webinars to their educational offerings…with great success. We also have member companies who need our information yet can’t budget the At the same time, attendance at conventions and meetings is down. When it comes to embracing and utilizing the latest technology, Dan Maddux , APA’s Executive Director, and his ambitious Education Department