Every statistic, story and slide that you use should relate to and support your message. For example, the title of my upcoming presentation at the National Speakers Association annual convention is “Improv Comedy Rules! Then the audience is stuck with the messy task of figuring it out. BE THE GPS AND ROADSIGNS.

Add Value for Your Association Members and Gain Loyalty By Patricia Fripp, CSP, CPAE It is no secret Associations have to add value for their membership and increase their own revenue. Many, like the American Payroll Association, are adding Webinars to their educational offerings…with great success. Don’t worry! Think Hollywood!