During yesterday’s kickoff session for the Succeed Speaking Summer Marketing Camp , one of the focal points was how keynote speaker (and marketing guru) Allan Karl designed his powerful marketing campaign which had an impressive 20% success rate — compared to most direct marketing campaigns with a 2-3% success rate. MORE >>

have believed that integrating the two content marketing components was important since the very beginning of my own online efforts. Of course, your content marketing strategy relies on providing relevant, compelling, and frequently updated information that targets your best customers. The Content Marketing Keyword Bottom-Line. MORE >>

This week, several client meetings reinforced a vital truth: Content marketing isn’t an arcane theory taught in expensive graduate schools that only billion dollar companies can use. In fact, great content marketing is much more about brains than big bucks. 10 Lessons Small Businesses Can Learn from Smart Content Marketers. MORE >>

Editor’s Note: This is a guest post from Richard Stribling from Suits and Ladders. In this age of hyper-connectivity, there’s a good chance the next time you’re delivering a PowerPoint presentation at least one audience member will be using some form of social media. Presentation Design. Continuing the Conversation. Image. MORE >>

Now Get Ready to Remodel Your Marketing. Marketing rules are changing all around us. It’s time for marketers to replace traditional publishers. The best business-to-business and business to consumer publications delivered must read content for the buyers marketers wanted to reach. The Paradigm is Shifting. MORE >>