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Monday, February 8, 2010
I *heart* fan mail. We’ve been getting so much mail that we’ve decided to take the load off by setting up specific accounts for different needs. All fan mail, and additional questions/comments go to: comments@duarte.com
I’d like to share one piece of mail that did make it through…because it is one of my absolute favorites. There is nothing better than hearing from you guys. Our goal is to stay better organized so we can respond to your questions faster.
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Friday, October 5, 2007
I'm having a mysterious problem where I can access the Internet and my ISP-provided personal e-mail account, but not my coachlisab.com POP mail or website or ftp server. In the meantime, if you need to reach me, my alternate e-mail address and phone number are on my website contact page . Alternate e-mail address is lbraith ~at~ gte ~dot~ net. My ISP says everything's fine on their end; my host says everything's fine on their end. I've: 1.
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Saturday, March 13, 2010
If you can afford to procrastinate, then by all means do so. If not... look at how you use your time, look at the ways you should spend your time if you want to make a go of it as a business owner, and apply your time wisely – to your business.
...Tags: Tags: Time Managemen
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Wednesday, November 11, 2009
0160; I like writing on paper, sealing the envelope, putting a stamp on it, and thinking about how happy the recipient will be to receive my snail-mail message. 0160; For example, public relations leader Bob Dilenschneider seems to have used snail-mail as a multi-purpose strategy for decades.
0160; And, horrors, suppose I decide to be even more of a pest and ask them if they received my sentiments I like paper. 0160; I'm probably not alone among the Baby Boomer and Quiet Generations.
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Monday, June 29, 2009
If full-time reporters at the Globe & Mail go on strike and you have been freelancing for G&M what do you do...
...Tags: Tags: Freelance Writing - General Freelance Writing - Newspaper/Magazine globe and mail strike. scab strike breakin
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Friday, August 7, 2009
Unlike many small retailers, they have a very clear understanding of their ideal target customer and know how to conduct carefully segmented e-mail marketing.
Since their founding in October 2006, they have experimented with a variety of marketing that included print advertising, TV advertising, radio advertising, direct mail–and most persistently and effectively e-mail marketing. They have instead focused Miss Lucy’s House of Holidays understands how to segment its customers and deliver targeted messages as part of a consistent content marketing campaign.
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Friday, October 2, 2009
was perversely inspired to write this because of a recent gorgeous direct mailing I received from local French restaurant.
Tags: Content Marketing Examples of Bad Content In Print Knowledge Center Marketing Basics Missed Content Opportunities News Tips & Mini-Guides direct mail direct marketing promotional mailing You Must Persuade Me to Act or Your Beautiful Promotional Piece Will Sleep with the Fishes
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Tuesday, June 2, 2009
Touching them by snail mail is also important and is worth it after they have been in your audience. When they receive a hard copy of your offer they will recognize the name on the envelope and welcome it, rather than tossing it out with the other direct mail. This is in direct contrast to doing mass direct mailings to people who've never heard of you, which is an expensive waste of resources.
Speaking to audiences of your prospects is the number way to attract them to your company for help to address their problems. But--a big but--the speech you give must be exceptional.
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Sunday, June 7, 2009
Dissatisfied customers? You really can’t please everyone, every time. Ignore their social media complaints however at your own risk. You have the power to shape the future of your company by the way you respond to online comments. Keep customers loyal by knowing what to say — and what not — when they complain in person, via email, or on a public site.
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Saturday, March 13, 2010
In order to generate measurable marketing response, you may well continue to rely on direct mail. 8217; Thus, a 10,000 person direct marketing campaign would generate 10,000 PURLs which serve as individualized landing pages and can even greet the direct mail recipient by name.
PURLs represent the future of direct mail marketing. Blase Ciabaton, The DirectMail Man, Teaches a New Way to Do Some Real One-to-One Content Marketing
Although it may be less effective than in pre-Internet days, direct marketing does work with the right targeted message to the right audience.
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