Even rhetorical questions will do the job. Personal - these people love to feel like theyre connecting on a personal level. Lets run a link building presentation through the GOER gauntlet. Goal : Find out what your audience wants from this link building presentation. If its SMX Advanced, you dont need to explain why links are important; if its a potential client, theres every chance they wont even know what a Login Email Password Remember? Register Go PRO SEOmoz.org looking for talent! Daily SEO Blog Pro + Free SEO Tools Search Marketing Guides User Powered YOUmoz SEO Services Marketplace