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Thursday, December 17, 2009
Tags: Leadership Marketing and Lead Generation Sales Presentations Tips on public speaking lead generation leadership marketing sales tips on public speakin A CEO said to me recently “We win a lot of contracts but I think we can win more.” That’s a gifted person’s way of thinking. I
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Wednesday, December 17, 2008
Take the lead and ask them "Why?" IF YOU WANT TO BE REALLY EFFECTIVE in influencing or persuading others, it's critical that you tune into their needs, issues, and goals. But sometimes it's not enough to ask them "What's your pain?" or "Tell me about your situation."
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Monday, October 26, 2009
Is it possible to lead without leading? Can you lead with less control or a different kind of control?
Is there joy in leading by helping other people tell their own stories?
As a leader — in business, education, or design — how much control do you need? How much can you give up?
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Sunday, February 21, 2010
How hard to you work to overcome resistance and negativity? If you're an optimistic, courageous and self-confidant person, you'll try pretty hard to overcome resistance and negativity. That's the definition of optimism--I can do it!
It's become clear to me--an always optimistic and courageous person--that sometimes these qualities don't serve us well.
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Monday, October 27, 2008
After trying out the Amazon Kindle not just as an e-book reader, but to serve as electronic notes for a talk--I offered readers of this blog a discount. Now Oprah's doing the same , after a show last week in which she raved about this new device as her favorite new gadget. If you order the Kindle and enter OPRAHWINFREY during checkout, you'll get $50 off the price, plus 10 percent off The Story of Edgar Sawtelle. (No
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Wednesday, March 3, 2010
Rather than having a "who, what, where, when and why" (W5) lead that delivers the news, the feature article lead is meant to draw the reader into a longer, more leisurely (sometimes contentious) look at a subject, person, or event. The lead may focus on a scenario, a person or a detailed retelling of an event. It may pose questions. It may be blunt; it may be obscure.
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Friday, May 15, 2009
Tags: Marketing and Lead Generation executive leade generation leadership marketing sale Not everyone invents Google, Facebook or Amazon, which have generated amazing success from scratch. You can generate success from reinventing existing products and services. Reinvention is the act of creating new products and services for new customers out of your current expertise and knowledge.
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Monday, August 24, 2009
That is the only way to build the trust that leads to the sale.
Tags: Marketing and Lead Generation Sales Presentation A recent client showed me slide decks his company has available for anyone to use when meeting with a new prospect or current client. The decks are made by graphic designers and technical writers who work full time creating these resources for the company.
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Wednesday, May 6, 2009
If a hallmark of your brand is leading edge authority, then demonstrate this in your speaking skills. Tags: Marketing and Lead Generation business executives lead generation leadership marketing tips on public speakin What words would you use to describe the companies you regularly do business with? Knowledgeable?
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Monday, April 27, 2009
Reading the lists of the top 10 promotional products and the top 10 buyers of these items, I see clear opportunities for generating more leads than ever by asking the audience to use the promotional products during your speeches and presentations .
Leading up to the key point, you might speak about some statistics for companies that planned versus those that didn't. Here are some ideas:
For those businesses that are hard for prospects to differentiate from many others - financial services, the professions such as law, accounting and insurance, banking, and real estate -
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