To have meaningful social media impact, you must provide a critical mass of content that will position you and your organization as thought leaders within your market niche. Content aside, the structure of a blog enables you to organize your information almost effortlessly to the benefit of your visitors. Tags: Blogging Content Marketing Knowledge Center Marketing Basics News Online Social Media Tips & It’s much more powerful than those young whippersnappers–Twitter and Facebook We often talk about the need to develop a content marketing mindset.

Now is the time to put it to work for your organization. Tags: Content Marketing In Print Knowledge Center News Online Success Stories Tips & Mini-Guide This week, several client meetings reinforced a vital truth: Content marketing isn’t an arcane theory taught in expensive graduate schools that only billion dollar companies can use. In fact, great content marketing is much more about brains than big bucks.

And, if no one within your organization communicates well within a video context, you may also want to hire a professional to be your video spokesperson. Here is a video that features Kathy introducing Neighborhood America’s CAPTURE product that enables companies to gather and organize user contributions to their websites. Tags: Content Marketing Knowledge Center News Online Tech Tools Tips & Mini-Guides Trends Kathy Saenz of Neighborhood America Shares What It Takes to Make Video an Effective Content Marketing Tool Even a micro business can use video effectively

Think of yourself as the ultimate knowledge resource like those concierges serving fine hotels such as the Ritz-Carlton or the Four Seasons—But Available 24/7. When you find yourself in a new town but are blessed to be staying in a hotel with a knowledgeable and caring concierge, you’ve got it made. The very best of the breed combine encyclopedic knowledge, extensive connections, and an innate desire to look Any reasonable request you make for help–and perhaps even some not so reasonable or a bit off the wall requests –will be greeted with prompt and enthusiastic action by the concierge.

Because you want your organization to be here for the long haul as well, you need to move now. Smart news organizations are with the social media program. Organizations as diverse as law firms, interior designers, real estate agents, and roofing companies are using blogs, podcasts, videos, and user communities such as Facebook to demonstrate their expertise and thought leadership. Social media marketing is a trend, not a fad. But, most small to medium-sized businesses have yet to participate fully and enthusiastically.

We all want to know what is going on with local businesses, growth and development, the local and regional economy, government institutions, community organizations, social activities, entertainment, and much more. The other area of opportunity resides in well organized citizen journalism. Tags: Content Marketing In Print Knowledge Center News Online Trend They provide too much of what readers can get anywhere and too little of what readers really want. Local newspapers and business-to-business publications face similar challenges as drastic drops in ad revenue drive equally

But you can do much more to make that newsletter and its content work harder for your organization. Tags: Content Marketing In Print Knowledge Center Marketing Basics News Online Tips & Mini-Guides eNewsletter When you publish a monthly print or electronic newsletter that targets an important audience segment, you probably invest heavily in generating the content that will make this newsletter relevant and valuable to its readers. That is obviously critical.

Then use the results to prove your credibility in the market. Content marketers realize that understanding what is most important to your current and prospective customers is vital to your success as an organization. Think of yourself as the ultimate knowledge resource like those concierges serving fine hotels such as the Ritz-Carlton or the Four Seasons—But Available 24/7. When you find yourself in a new town but are blessed to be staying in a hotel with a knowledgeable and caring concierge, you’ve got it made. Proving again that our readers like to dig into a variety of topics under the broad content marketing umbrella.

Become Their Online Content Concierge! Think of yourself as the ultimate knowledge resource like those concierges serving fine hotels such as the Ritz-Carlton or the Four Seasons—But Available 24/7. Because you want your organization to be here for the long haul as well, you need to move now. Tags: Blogging Content Marketing In Print In person Knowledge Center It’s been a very good year for content marketing. In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008.

Even if you are a small organization with a limited budget, there are lengthy of technically and graphically talented folks who would love to work with you. Before you choose the organization based on their technical competence or creative genius, be sure to ask of these five questions because, in the end, it’s all about your content: If the person or organization you are trusting with your brand promise If you don’t get good answers, keep looking. If you are a big corporation, you may have plenty of in-house talent or can afford to spend a lot of