Tags: Blogging Content Marketing Knowledge Center News Online Success Stories Tips & Mini-Guides Trends websites blog-powered websites bonita springs chris griffith Downing Frye Naples Daily News real estate southwest florid Effective content marketing online drives LifeinBonitaSprings.com to number four on search rankings. You might think that Realtor.com, Yahoo real estate, the Yellow Pages, either of the two local newspapers or all of the big area real estate companies would trample an individual realtor on Google.

In fact, in 1997 when we started our small business magazine in Southwest Florida, few owners had websites, let alone an online marketing strategy. Tags: Blogging Content Marketing Knowledge Center Marketing Basics News Online Tips & Mini-Guides Trends website How to go from clueless to compelling to transform prospects into buyers In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before.

Here in SW Florida, Dean Piccirillo of HBK Sorce Financial, realtor, Chris Griffith , and Simply Cupcakes of Naples are three inspirational examples. Tags: Content Marketing In Print Knowledge Center News Online Success Stories Tips & Mini-Guide This week, several client meetings reinforced a vital truth: Content marketing isn’t an arcane theory taught in expensive graduate schools that only billion dollar companies can use. In fact, great content marketing is much more about brains than big bucks.

In that spirit we’re happy to can share with you six terrific tips for using video successfully from talented Southwest Florida professional, Kathy Saenz. Tags: Content Marketing Knowledge Center News Online Tech Tools Tips & Mini-Guides Trends Vide Kathy Saenz of Neighborhood America Shares What It Takes to Make Video an Effective Content Marketing Tool Even a micro business can use video effectively to communicate with its customers online.

5 Twitter Tips to Strengthen Your Content Marketing Strategy 5 Twitter Tips to Strengthen Your Content Marketing Strategy You may be wondering why something as seemingly simple as Twitter causes so much confusion and consternation among business people. Perhaps, it best likened to a tool like a hammer which is simultaneously simple and powerful. In fact, in 1997 when we started our small business magazine in Southwest Florida, few owners had websites, let alone an online marketing strategy. It’s been a very good year for content marketing. In fact,

Home Rock to the Top Events & Services Steeleworker Blog Demos About Contact RSS Feed Twitter Tips for Speakers: Before, During & After the Event by Dayna on June 26, 2009 As a professional speaker and event emcee, I am always looking for ways to expand my network with meeting planners, audience members, associations and more.  With that in mind, I posed the query “What is your top Twitter tip for speakers” on HARO ( @helpareporter ) – Peter Shankman’s ( @skydiver ) brilliant behemoth of an idea that hooks up writers/bloggers/journalists/producers

Guest post from Kathleen Taylor, APR, President of the Southwest Florida chapter of the Florida Public Relations Association offers 4 top takeaways from their January 2010 Social Media Cafe. Here are 4 useful tips from the Social Media Café seminar that will make even reluctant marketing professionals comfortable about jumping on board the social media train before it has left the station: Yes, you can apply the best of traditional public relations practices to the new world of social media Her report from the seminar illustrates that social media is beginning

That’s exactly the challenge I faced when I owned a small regional business magazine called, Southwest Florida Business. Of course it was our magazine, Southwest Florida Business . Tags: Content Marketing In Print Knowledge Center Marketing Basics News Online Tips & Mini-Guides Trend When You Deliver Great Content and Control a Critical Buyer Database You Drive Sales Although they are in the advertising business, small publishing companies have never done much advertising for their magazines.

August was a big month for The Eloquent Woman: We reviewed all the contest entries and picked a winner, but also featured guest posters and new tips and advice to help beginning and experienced speakers advance their skills. Eye contact was cited as an issue by several of our contest entrants, and many of you went back to this post with five tips to improve your eye contact with the audience. "It's not just a contest to me" said Stephanie Benoit of Florida, winner of our 15 Weeks to Step Up Your Speaking contest in this post announcing her win. Before we get started with our winner's online coaching--coming up in September--check out the most-read posts from the dog days of August: My checklist for the whole speaker --not just what you want to say, but considering your audience, wardrobe, technology, presence and more--topped our list of popular posts this month.

recently had the pleasure of speaking to a combined group of wedding planners from Southwest Florida, the Wedding and Party Planners of Naples and the local National Association of Wedding Planners chapter. Tags: Blogging Content Marketing Knowledge Center Marketing Basics News Online Tips & Mini-Guides Trend When your customers have an important need, they need to know the kind of company you are and why they can trust you I