Everyone has heard the advice about incorporating stories into a presentation to make your message more " sticky " and easier to understand. But if you're not a natural story teller [and I count myself firmly in this camp]...you you know, the person who always has an anecdote, a colorful example or a yarn to spin...then So we're all on board there. then how exactly do you go about telling a story?

Here in SW Florida, Dean Piccirillo of HBK Sorce Financial, realtor, Chris Griffith , and Simply Cupcakes of Naples are three inspirational examples. Tags: Content Marketing In Print Knowledge Center News Online Success Stories Tips & Mini-Guide This week, several client meetings reinforced a vital truth: Content marketing isn’t an arcane theory taught in expensive graduate schools that only billion dollar companies can use. In fact, great content marketing is much more about brains than big bucks.

New Crowd Sourced E-Book Is Also a Brilliant Example of Content Marketing Aside from its intrinsic merit, this e-book is a perfect example of content marketing at work. For example, the image I’m using in this blog post comes from a direct link that Ambal provided. Tags: Content Marketing Knowledge Center Because all of us are smarter than one of us, you will find lots of value in the new e-book, Key Content Marketing Trends and Predictions for 2010 – which even includes my own fearless prediction on content marketing. The genius behind this e-book is Ambal

For example, the number of visitors to our website who arrived because they had done a search for ‘content marketing,’ has increased by a factor of 10. Tags: Blogging Content Marketing In Print In person Knowledge Center Marketing Basics News Online Social Media Success Stories Tips & Mini-Guides Trends Video WordPress eBooks eNewsletters website It’s been a very good year for content marketing. In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008.

For example, when I’m explaining the process for designing a presentation , I have five main points: So from your list of nine points - choose the three that you consider the most important to your audience and illustrate each one with a vivid and emotional story. Tags: Content presentation planning presentation preparation rule of three stories three-part structur In my Presentation Planning Guide I suggest that you use a thee-part structure for your presentation. They work for novels and movies, and for presentations too.

How do you tell a story? For speeches, that means starting your story with a reference that will mean something to the group you're addressing. Enviros will know about the Endangered Species Act; patient advocates might not, for example. - Set up a conflict quickly. Stories with conflict draw in kids and audiences, too. - Stock the story with obvious heroes and villains. That's especially important for speakers -- whether you're at a cocktail party, in a meeting, or in front of an auditorium full of listeners. If you're a parent, says speechwriter

It's about why we enjoy listening to and telling stories and what those stories reveal about our brains and our social, emotional and cognitive development. "Psychologists Why does our brain seem to be wired to enjoy stories? We tell stories about other people and for other people. Check out this article " The Secrets of Storytelling: Why We Love a Good Yarn ," from Scientific American. Psychologists and neuroscientists have recently become fascinated by the human predilection for storytelling.

The one with the stories. Clint, the man behind the counter, used images and examples to explain how "even though this wine is made with petite sirah grapes, there's nothing petite about it." He described the smaller grape's gelatinous, rather than juicy, texture. The stories engaged me with the growing and processing of the grapes, and when I'm engaged and understand what I'm tasting, I'm more likely to buy! We went wine tasting the other day, and the difference between the tasting room experiences was significant. Both had friendly, knowledgeable staff.

A few weeks ago I received an interesting presentation from a young man in California who is, among many other things, interested in presenting information and telling stories with the aid of dots. Below is an example of his work. color issues) but I think this will give you some ideas. "The Gamble" model Take a look at this example below. His name is Jeffrey Monday and his blog is called Monday Dots. He made this using Keynote (using the Magic Move effect ) and did the voiceover using iMovie.

While using a quote, idea or story from a movie to help make a point is a useful and powerful technique, you need to be a little careful not to make one of these two assumption: Pick an example that most of your audience can relate to. Provide context for people that may not be familiar with the example, so that they can relate to the story. Last night I watched a speaker say something like this: “Do you remember the scene where they tore the page from the textbook in Dead Poet’s Society? ”. He then proceeded to relate the scene in the movie to his speech.