For example, the number of visitors to our website who arrived because they had done a search for ‘content marketing,’ has increased by a factor of 10. In fact, I am beginning to believe that one of the most significant future marketing expenditures will be contracting with talented writers who can translate your knowledge into accessible and compelling content. Tags: Blogging Content Marketing How to go from clueless to compelling to transform prospects into buyers In 2007, the mention of content marketing brought as many blank stares from small business owners

It's good to have discussion - his research has altered the communicating landscape to get people out of the 'curse of knowledge. ' Overcoming the 'curse of knowledge.' In Chip Heath's great book "Made To Stick" he talks about how we - our society and all of us as communicators - are caught up in the 'curse of knowledge.' Mehrabian points the way for overcoming the 'curse of knowledge.' There's been a lot of unfortunate controversy among communication professionals about Professor Albert Mehrabian's oft quoted research (below.) Here are my thoughts and personal

Folks like David Meerman Scott and Chris Brogan, for example. Tags: Blogging Content Marketing Knowledge Center News Online Tips & Mini-Guides intersection marketing blog Mark Smiciklas visual thinkin Inspiration from ‘Visual Blogger’ Mark Smiciklas of Intersection Marketing It’s hard to make things easy.

Here in SW Florida, Dean Piccirillo of HBK Sorce Financial, realtor, Chris Griffith , and Simply Cupcakes of Naples are three inspirational examples. Tags: Content Marketing In Print Knowledge Center News Online Success Stories Tips & Mini-Guide This week, several client meetings reinforced a vital truth: Content marketing isn’t an arcane theory taught in expensive graduate schools that only billion dollar companies can use. In fact, great content marketing is much more about brains than big bucks.

Kathy gives the example of the video they shot of their mobile solution client, Adidas, in the slam-dunk context of the NBA All-Star week. great example of effective video that can be created without breaking your budget Tags: Content Marketing Knowledge Center News Online Tech Tools Tips & Mini-Guides Trends Vide Kathy Saenz of Neighborhood America Shares What It Takes to Make Video an Effective Content Marketing Tool Even a micro business can use video effectively to communicate with its customers online.

Moderators often are chosen for their own depth of knowledge on a topic, as well as the ability to make those speakers stay on time. Tags: women and public speaking speaker training speech examples speech preparatio Not ready for a keynote speech, big presentation, commencement address? Finding it hard to get booked for a speech or get on the program at a conference?

The required financial investment in creating a blog, for example, can be close to zero. That’s where you can prove to prospective customers that you are a reliable supplier who can be trusted, based on your knowledge and understanding of your their problems. Tags: Content Marketing Knowledge Center Marketing Basics News Online Social Media Tips & Mini-Guides Trend Social media marketing is a trend, not a fad. But, most small to medium-sized businesses have yet to participate fully and enthusiastically.

New Crowd Sourced E-Book Is Also a Brilliant Example of Content Marketing Ambal has recruited 39 experts and given them an opportunity to display their knowledge. Aside from its intrinsic merit, this e-book is a perfect example of content marketing at work. Click on this link to bring your content marketing knowledge up to speed. Because all of us are smarter than one of us, you will find lots of value in the new e-book, Key Content Marketing Trends and Predictions for 2010 – which even includes my own fearless prediction on content marketing. The genius behind

As an example of the declining relevance of a local newspaper, the Business & Commentary section of the July 4 issue of the Naples daily news underscores the declining impact and relevance of the local press. For example, The Naples Daily News has opened up virtually all of its articles to commentary in an effort to engage readers. Tags: Content Marketing They provide too much of what readers can get anywhere and too little of what readers really want. Local newspapers and business-to-business publications face similar challenges as drastic drops in ad revenue drive

Become Their Online Content Concierge! Think of yourself as the ultimate knowledge resource like those concierges serving fine hotels such as the Ritz-Carlton or the Four Seasons—But Available 24/7. For example, the number of visitors to our website who arrived because they had done a search for ‘content marketing,’ has increased by a factor of 10. Tags: Blogging It’s been a very good year for content marketing. In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008.