For example, if you look at the image of the 1999 Naples daily news, you can see that Chris’s blog powered website replicates pretty much everything they were doing. Tags: Blogging Content Marketing Knowledge Center News Online Success Stories Tips & Mini-Guides Trends websites blog-powered websites bonita springs chris griffith Downing Frye Naples Daily News real estate southwest florid Effective content marketing online drives LifeinBonitaSprings.com to number four on search rankings. You might think that Realtor.com, Yahoo real estate, the Yellow Pages, either of the

In fact, in 1997 when we started our small business magazine in Southwest Florida, few owners had websites, let alone an online marketing strategy. For example, the number of visitors to our website who arrived because they had done a search for ‘content marketing,’ has increased by a factor of 10. How to go from clueless to compelling to transform prospects into buyers In 2007, the mention of content marketing brought as many blank stares from small business owners as the mention of a website did 10 years before.

Here in SW Florida, Dean Piccirillo of HBK Sorce Financial, realtor, Chris Griffith , and Simply Cupcakes of Naples are three inspirational examples. This week, several client meetings reinforced a vital truth: Content marketing isn’t an arcane theory taught in expensive graduate schools that only billion dollar companies can use. In fact, great content marketing is much more about brains than big bucks.

In that spirit we’re happy to can share with you six terrific tips for using video successfully from talented Southwest Florida professional, Kathy Saenz. Kathy gives the example of the video they shot of their mobile solution client, Adidas, in the slam-dunk context of the NBA All-Star week. great example of effective video that can be created without breaking your budget Kathy Saenz of Neighborhood America Shares What It Takes to Make Video an Effective Content Marketing Tool Even a micro business can use video effectively to communicate with its customers online.

In fact, in 1997 when we started our small business magazine in Southwest Florida, few owners had websites, let alone an online marketing strategy. In 2009, most small businesses do have websites and the term, ‘content marketing,’ has gone from obscure to fashionable. For example, the number of visitors to our website who arrived because they had done a search for ‘content marketing,’ has increased by a factor of 10. It’s been a very good year for content marketing. In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008.

big picture of watermelons that relates to keeping cool in Florida but has no car connection Tags: Content Marketing Examples of Bad Content Knowledge Center Missed Content Opportunities News Online Tips & Mini-Guides eNewsletter How To Put the Brakes on Their Five Major Marketing Mistakes [Please Please note that I have made a few changes to the initial post based on constructive feedback, particularly to clarify that this is a dealer enewsletter,not a BMW corporate effort ]

big picture of watermelons that relates to keeping cool in Florida but has no car connection Tags: Content Marketing Examples of Bad Content Knowledge Center Missed Content Opportunities News Online Tips & Mini-Guides eNewsletter How To Put the Brakes on Their Five Major Marketing Mistakes If you were to imagine an eNewsletter from BMW, you would probably expect it to lead off with a picture something like the one to the right.

In our own Southwest Florida community, this is clear from the organic growth of the social media coffee sessions organized by a savvy local marketer, Cyndee Woolley . Here are some examples from very different organizations: Neighborhood America has used internal wikis, for example, to reduce training time by 1-2 weeks. Be very specific about what tangible benefits you intend to derive from your efforts. It seems as though every kind of organization from multinational to small business to nonprofit are beginning to believe that social media should be an important

foes, led by a particularly egregious specimen from Florida, decided that the best If I were still in school, I would find the example set by the 0160; The President even holds up the example of President Obama took on a tough challenge when he decided to speak speak to K – 12 students across the country for twenty minutes today on the subject

What a great marketing reminder we get from this example of perfect buyer targeting: if you live in Naples Florida and need a dog sitter, let me know and I will put you in touch with this budding entrepreneur. Share This Young Neighbor Understands Target Marketing Perfectly We have just moved into a great new neighborhood with plenty of energetic young kids.