A Sadly Wasted Effort for a Mystery Event That Might Even Have Been Worth Attending The message body: This tells me nothing other than the fact that an unspecified event is happening in an unspecified location at an unspecified time for an unspecified reason. can see that the sender is connected to ‘Verandah’ but I don’t necessary know what Verandah is or what on earth the event is all about. Your message body should include everything your target needs to know I just received an email promotion that was so wrong-headed that it makes a perfect negative

All online communication, whether that’s published content, live online events or social media, make use of the same key media elements: Text Voice and other audio Still images Animation

Without considerable skill on the part of the author, text is not great at describing the physical appearance of an object or person (use photos or illustrations instead), actual events (use video), layouts (use diagrams or screen grabs in the case of software), or complex processes (use diagrams or animations). We start our tour of the elements that make up all our online communications with the medium we all take for granted – simple text.  What is it good for?