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Just about every sales person, when I ask what they want their email to accomplish, says they want their email to make the sale.  Yeah… But email can be a wonderful sales tool as long as you follow some rules: Know what you want your email to achieve. Yeah… and I’d like Hagen Daz peanut butter ice cream to be a diet aide.  1.

After giving a talk last night in which I used a lot of images and very little text, one of the participants emailed me with the following question: “Dear Gavin, I Later in the day he emailed me back and this was his response: Tags: PowerPoint Tips Presentation Skills compression pictures powerpoin I attended you very helpful presentation at the Basingstoke Country Park Hotel yesterday. 

And as much as that may sound like a blinding flash of the obvious, over coffee, it helped me see what I may not be making obvious when I teach Email Selling Skills . How hard do you work to see the beginning and end of your email before you start writing? Do you know exactly what you want to achieve with that email before your fingers hit the keyboard? My golf course architect husband and I were talking golf this morning. More specifically, he was talking about how he goes about his business of “finding” a golf course.

Imagine your prospects and customers smiling as they read your email. You can create email messages that sell. Tags: Selling Skills email sales skill Picture them writing a reply that says, “Yes. This sounds great. Please call me.”

Friends send me appalling emails all the time. Background: The sales person first sent the email and sales proposal to an incorrect email address, using .com The sales person had attached a copy of her original message, the one with the wrong email address, to that message. Her original email? It’s not that they write them; they receive them and forward them on to me. I

If you’re using email to prospect (and who isn’t these days?) Here are  4 must-apply ideas to improve your email: What do I want to accomplish with this email? Make the corrections now so that you don’t have to get home and drive back to the store (or apologize for email, send a follow-up, or lose the sale). or just to connect, consider if you’re (inadvertently) forcing them to reject your offer. Okay.

“The question used to be, ‘Is it appropriate to send holiday wishes with an email?’” Sending a generic email saying “Wishing you a happy holiday from all of us at fill-in-the-blank” can actually backfire. If you haven’t yet started making your email holiday list and checking it twice, don’t start it after a few glasses of egg nog. says Sue Hershkowitz-Coore, sales trainer a nd author of How to Say It To Sell It . “With With the economy the way it is, and the need to build stronger relationships more important than ever, now it’s, ‘What can I say that will make a difference?’”

“The question used to be, ‘Is it appropriate to send holiday wishes with an email?’” Sending a generic email saying “Wishing you a happy holiday from all of us at fill-in-the- If you haven’t yet started making your email holiday list and checking it twice, don’t start it after a few Drinking says Sue Hershkowitz- Coore, sales trainer and author of How to Say It To Sell It. “With

If this sounds like something that will help your customers save money and time, please email <Sue@SpeakerSue.com> or call me (480-575-9711). Tags: Email Etiquette & Productivity Selling Skills email sales tips how to ask for action how to ask for next step how to sell in down economy sales mastery sales tip The question keeps coming up at my sales writing workshops: How do I ask for the next step? 1. Always